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For more than half a century, I have been studying the shifting relations between white and Black Americans. My first journal article, published in 1972, when I was a graduate student at the University of Chicago, was about Black political power in the industrial Midwest after the riots of the late 1960s. My own experience of race relations in America is even longer. I was born in the Mississippi Delta during World War II, in a cabin on what used to be a plantation, and then moved as a young boy to northern Indiana, where as a Black person in the early 1950s, I was constantly reminded of my place, and of the penalties for overstepping it. Seeing the image of Emmett Tills dead body in Jet magazine in 1955 brought home vividly for my generation of Black kids that the consequences of failing to navigate carefully among white people could even be lethal.Explore the November 2023 Issue
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For the past 16 years, I have been on the faculty of the sociology department at Yale, and in 2018 I was granted a Sterling Professorship, the highest academic rank the university bestows. I say this not to boast, but to illustrate that I have made my way from the bottom of American society to the top, from a sharecroppers cabin to the pinnacle of the ivory tower. One might think that, as a decorated professor at an Ivy League university, I would have escaped the various indignities that being Black in traditionally white spaces exposes you to. And to be sure, I enjoy many of the privileges my white professional-class peers do. But the Black ghettoa destitute and fearsome place in the popular imagination, though in reality it is home to legions of decent, hardworking familiesremains so powerful that it attaches to all Black Americans, no matter where and how they live. Regardless of their wealth or professional status or years of law-abiding bourgeois decency, Black people simply cannot escape what I call the iconic ghetto.
I know I havent. Some years ago, I spent two weeks in Wellfleet, Massachusetts, a pleasant Cape Cod town full of upper-middle-class white vacationers and working-class white year-rounders. On my daily jog one morning, a white man in a pickup truck stopped in the middle of the road, yelling and gesticulating. Go home! he shouted.
Who was this man? Did he assume, because of my Black skin, that I was from the ghetto? Is that where he wanted me to go home to?
From the May 1994 issue: Elijah Anderson on the code of the streets
This was not an isolated incident. When I jog through upscale white neighborhoods near my home in Connecticut, white people tense upunless I wear my Yale or University of Pennsylvania sweatshirts. When my jogging outfit associates me with an Ivy League university, it identifies me as a certain kind of Black person: a less scary one who has passed inspection under the white gaze. Strangers with dark skin are suspect until they can prove their trustworthiness, which is hard to do in fleeting public interactions. For this reason, Black students attending universities near inner cities know to wear college apparel, in hopes of avoiding racial profiling by the police or others.
I once accidentally ran a small social experiment about this. When I joined the Yale faculty in 2007, I bought about 20 university baseball caps to give to the young people at my family reunion that year. Later, my nieces and nephews reported to me that wearing the Yale insignia had transformed their casual interactions with white strangers: White people would now approach them to engage in friendly small talk.When I jog through upscale white neighborhoods near my home, white people tense upunless I wear my Yale or Penn sweatshirt.
But sometimes these signifiers of professional status and educated-class propriety are not enough. This can be true even in the most rarefied spaces. When I was hired at Yale, the chair of the sociology department invited me for dinner at the Yale Club of New York City. Clad in a blue blazer, I got to the club early and decided to go up to the fourth-floor library to read The New York Times. When the elevator arrived, a crush of people was waiting to get on it, so I entered and moved to the back to make room for others. Everyone except me was white.
As the car filled up, I politely asked a man of about 35, standing by the controls, to push the button for the library floor. He looked at me andemboldened, I have to imagine, by drinks in the bar downstairssaid, You can read? The car fell silent. After a few tense moments, another man, seeking to defuse the tension, blurted, Ive never met a Yalie who couldnt read. All eyes turned to me. The car reached the fourth floor. I stepped off, held the door open, and turned back to the people in the elevator. Im not a Yalie, I said. Im a new Yale professor. And I went into the library to read the paper.
I tell these stories and Ive told them beforenot to fault any particular institution (Ive treasured my time at Yale), but to illustrate my personal experience of a recurring cultural phenomenon: Throughout American history, every moment of significant Black advancement has been met by a white backlash. After the Civil War, under the aegis of Reconstruction, Black people for a time became professionals and congressmen. But when federal troops left the former Confederate states in 1877, white politicians in the South tried to reconstitute slavery with the long rule of Jim Crow. Even the Black people who migrated north to escape this new servitude found themselves relegated to shantytowns on the edges of cities, precursors to the modern Black ghetto.
All of this reinforced what slavery had originally established: the Black bodys place at the bottom of the social order. This racist positioning became institutionalized in innumerable ways, and it persists today.
I want to emphasize that across the decades, many white Americans have encouraged racial equality, albeit sometimes under duress. In response to the riots of the 1960s, the federal governmentled by the former segregationist Lyndon B. Johnsonpassed far-reaching legislation that finally extended the full rights of citizenship to Black people, while targeting segregation. These legislative reformsand, especially, affirmative action, which was implemented via LBJs executive order in 1965combined with years of economic expansion to produce a long period of what I call racial incorporation, which substantially elevated the income of many Black people and brought them into previously white spaces. Yes, a lot of affirmative-action efforts stopped at mere tokenism. Even so, many of these tokens managed to succeed, and the result is the largest Black middle class in American history.To survive in white workplaces, Black newcomers must perform an elaborate dance in which they demonstrate their distance from the ghetto.
Over the past 50 years, according to a study by the Pew Research Center, the proportion of Black people who are low-income (less than $52,000 a year for a household of three) has fallen seven points, from 48 to 41 percent. The proportion who are middle-income ($52,000 to $156,000 a year) has risen by one point, to 47 percent. The proportion who are high-income (more than $156,000 a year) has risen the most dramatically, from 5 to 12 percent. Overall, Black poverty remains egregiously disproportionate to that of white and Asian Americans. But fewer Black Americans are poor than 50 years ago, and more than twice as many are rich. Substantial numbers now attend the best schools, pursue professions of their choosing, and occupy positions of power and prestige. Affirmative action worked.
But that very success has inflamed the inevitable white backlash. Notably, the only racial group more likely to be low-income now than 50 years ago is whitesand the only group less likely to be low-income is Black.
Read: Five decades of white backlash
For some white people displaced from their jobs by globalization and deindustrialization, the successful Black person with a good job is the embodiment of whats wrong with America. The spectacle of Black doctors, CEOs, and college professors out of their place creates an uncomfortable dissonance, which white people deal with by mentally relegating successful Black people to the ghetto. That Black man who drives a new Lexus and sends his children to private schoolhe must be a drug kingpin, right?
In predominantly white professional spaces, this racial anxiety appears in subtler ways. Black people are all too familiar with a particular kind of interaction, in the guise of a casual watercooler conversation, the gist of which is a sort of interrogation: Where did you come from?; How did you get here?; and Are you qualified to be here? (The presumptive answer to the last question is clearly no; Black skin, evoking for white people the iconic ghetto, confers an automatic deficit of credibility.)
Black newcomers must signal quickly and clearly that they belong. Sometimes this requires something as simple as showing a company ID that white people are not asked for. Other times, a more elaborate dance is required, a performance in which the worker must demonstrate their propriety, their distance from the ghetto. This can involve dressing more formally than the job requires, speaking in a self-consciously educated way, and evincing a placid demeanor, especially in moments of disagreement.
From the November 2018 issue: The personal cost of Black success
As part of my ethnographic research, I once embedded in a major financial-services corporation in Philadelphia, where I spent six months observing and interviewing workers. One Black employee I spoke with, a senior vice president, said that people of color who wanted to climb the management ladder must wear the right uniform and work hard to perform respectability. Theyre never going to envision you as being a white male, he told me, but if you can dress the same and look a certain way and drive a conservative car and whatever else, theyll say, This guy has a similar attitude, similar values [to we white people]. Hes a team player. If you dont dress with the uniform, obviously youre on the wrong team.
This need to constantly perform respectability for white people is a psychological drain, leaving Black people spent and demoralized. They typically keep this demoralization hidden from their white co-workers because they feel that they need to show they are not whiners. Having to pay a Black tax as they move through white areas deepens this demoralization. This tax is levied on people of color in nice restaurants and other public places, or simply while driving, when the fear of a lethal encounter with the police must always be in mind. The existential danger this kind of encounter poses is what necessitates The Talk that Black parentsfearful every time their kids go out the door that they might not come back alivegive to their children. The psychological effects of all of this accumulate gradually, sapping the spirit and engendering cynicism.
Even the most exalted members of the Black elite must live in two worlds. They understand the white elites mores and values, and embody them to a substantial extentbut they typically remain keenly conscious of their Blackness. They socialize with both white and Black people of their own professional standing, but also members of the Black middle and working classes with whom they feel more kinship, meeting them at the barbershop, in church, or at gatherings of long-standing friendship groups. The two worlds seldom overlap. This calls to mind W. E. B. Du Bois double consciousnessa term he used for the first time in this publication, in 1897referring to the dual cultural mindsets that successful African Americans must simultaneously inhabit.
From the August 1897 issue: W. E. B. Du Bois Strivings of the Negro People
For middle-class Black people, a certain fluidityabetted by family connectionsenables them to feel a connection with those at the lower reaches of society. But that connection comes with a risk of contagion; they fear that, meritocratic status notwithstanding, they may be dragged down by their association with the hood.
When I worked at the University of Pennsylvania, some friends of mine and I mentored at-risk youth in West Philadelphia.
One of these kids, Kevin Robinson, who goes by KAYR (pronounced K.R.), grew up with six siblings in a single-parent household on public assistance. Two of his sisters got pregnant as teenagers, and for a while the whole family was homeless. But he did well in high school and was accepted to Bowdoin College, where he was one of five African Americans in a class of 440. He was then accepted to Dartmouths Tuck School of Business, where he was one of 10 or so African Americans in an M.B.A. class of roughly 180. He got into the analyst-training program at Goldman Sachs, where his cohort of 300 had five African Americans. And from there he ended up at a hedge fund, where he was the lone Black employee.
Whats striking about Robinsons accomplishments is not just the steepness of his rise or the scantness of Black peers as he climbed, but the extent of cultural assimilation he felt he needed to achieve in order to fit in. He trimmed his Afro. He did a pre-college program before starting Bowdoin, where he had sushi for the first time and learned how to play tennis and golf. Let me look at how these people live; let me see how they operate, he recalls saying to himself. He decided to start reading The New Yorker and Time magazine, as they did, and to watch 60 Minutes. I wanted people to see me more as their peer versus someone from the hood. I wanted them to see me as, like, Hey, look, hes just another middle-class Black kid.? When he was about to start at Goldman Sachs, a Latina woman who was mentoring him there told him not to wear a silver watch or prominent jewelry: ?KAYR, go get a Timex with a black leather band. Keep it very simple Fit in.? My friends and I had given him similar advice earlier on.
All of this worked; he thrived professionally. Yet even as he occupied elite precincts of wealth and achievement, he was continually getting pulled back to support family in the ghetto, where he felt the need to code-switch, speaking and eating the ways his family did so as not to insult them.
The year he entered Bowdoin, one of his younger brothers was sent to prison for attempted murder, and a sister who had four children was shot in the face and died. Over the years he would pay for school supplies for his nieces and nephews, and for multiple family funeralsall while keeping his family background a secret from his professional colleagues. Even so, he would get subjected to the standard indignitiesbeing asked to show ID when his white peers were not; enduring the (sometimes obliviously) racist comments from colleagues (You dont act like a regular Black). He would report egregious offenses to HR but would usually just let things go, for fear that developing a reputation as a race guy would restrict his professional advancement.
Robinsons is a remarkable success story. He is 40 now; he owns a property-management company and is a multimillionaire. But his experience makes clear that no matter what professional or financial heights you ascend to, if you are Black, you can never escape the iconic ghetto, and sometimes not even the actual one.
The most egregious intrusion of a Black person into white space was the election (and reelection) of Barack Obama as president. A Black man in the White House! For some white people, this was intolerable. Birthers, led by Donald Trump, said he was ineligible for the presidency, claiming falsely that he had been born in Kenya. The white backlash intensified; Republicans opposed Obama with more than the standard amount of partisan vigor. In 2013, at the beginning of Obamas second term, the Supreme Court gutted the Voting Rights Act, which ad protected the franchise for 50 years. Encouraged by this opening, Alabama, Mississippi, North Carolina, and Texas moved forward with voter-suppression laws, setting a course that other states are now following. And this year, the Supreme Court outlawed affirmative action in college admissions. I want to tell a story that illustrates the social gains this puts at risk.
Many years ago, when I was a professor at Penn, my father came to visit me. Walking around campus, we bumped into various colleagues and students of mine, most of them white, who greeted us warmly. He watched me interact with my secretary and other department administrators. Afterward, Dad and I went back to my house to drink beer and listen to Muddy Waters.
So youre teaching at that white school? he said.
Yeah.
You work with white people. And you teach white students.
Yeah, but they actually come in all colors, I responded. I got his point, though.
Well, let me ask you one thing, he said, furrowing his brow.
Whats that, Dad?
Do they respect you?
After thinking about his question a bit, I said, Well, some do. And some dont. But you know, Dad, it is hard to tell which is which sometimes.
Oh, I see, he said.
He didnt disbelieve me; it was just that what hed witnessed on campus was at odds with his experience of the typical Black-white interaction, where the subordinate status of the Black person was automatically assumed by the white one. Growing up in the South, my dad understood that white people simply did not respect Black people. Observing the respectful treatment I received from my students and colleagues, my father had a hard time believing his own eyes. Could race relations have changed so much, so fast?
Read: A 1999 interview with Elijah Anderson on his book Code of the Street
They hadin large part because of what affirmative action, and the general processes of racial incorporation and Black economic improvement, had wrought. In the 1960s, the only Black people at the financial-services firm I studied would have been janitors, night watchmen, elevator operators, or secretaries; 30 years later, affirmative action had helped populate the firm with Black executives. Each beneficiary of affirmative action, each member of the growing Black middle class, helped normalize the presence of Black people in professional and other historically white spaces. All of this diminished, in some incremental way, the power of the symbolic ghetto to hold back people of color.
Too many people forget, if ever they knew it, what a profound cultural shift affirmative action effected. And they overlook affirmative actions crucial role in forestalling social unrest.
Some years ago, I was invited to the College of the Atlantic, a small school in Maine, to give the commencement address. As I stood at the sink in the mens room before the event, checking the mirror to make sure all my academic regalia was properly arrayed, an older white man came up to me and said, with no preamble, What do you think of affirmative action?
I think its a form of reparations, I said.
Well, I think they need to be educated first, he said, and then walked out.
I was so provoked by this that I scrambled back to my hotel room and rewrote my speech. Id already been planning to talk about the benefits of affirmative action, but I sharpened and expanded my case, explaining that it not only had lifted many Black people out of the ghetto, but had been a weapon in the Cold War, when unaligned countries and former colonies were trying to decide which superpower to follow. Back then, Democrats and some Republicans were united in believing that affirmative action, by demonstrating the countrys commitment to racial justice and equality, helped project American greatness to the world.
Beyond that, I said to this almost entirely white audience, affirmative action had helped keep the racial unrest of the 60s from flaring up again. When the kinthe mothers, fathers, cousins, nephews, sons, daughters, baby mamas, uncles, auntsof ghetto residents secure middle-class livelihoods, those ghetto relatives hear about it. This gives the young people who live there a modicum of hope that they might do the same. Hope takes the edge off distress and desperation; it lessens the incentives for people to loot and burn. What opponents of affirmative action fail to understand is that without a ladder of upward mobility for Black Americans, and a general sense that justice will prevail, a powerful nurturer of social concord gets lost.
Yes, continuing to expand the Black professional and middle classes will lead to more instances of the dance, and the loaded interrogations, and the other awkward moments and indignities that people of color experience in white spaces. But the greater the number of affluent, successful Black people in such places, the faster this awkwardness will diminish, and the less power the recurrent waves of white reaction will have to set people of color back. I would like to believe that future generations of Black Americans will someday find themselves as pleasantly surprised as my dad once was by the new levels of racial respect and equality they discover.
This article appears in the November 2023 print edition with the headline Black Success, White Backlash.

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Entertainment
‘I will not go quietly,’ Gregg Wallace says amid reports he’s been sacked by the BBC
Published
14 mins agoon
July 8, 2025By
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Former MasterChef host Gregg Wallace has vowed he will “not go quietly”, amid reports that he has been sacked by the BBC.
It comes after the TV host faced an investigation, commissioned by MasterChef’s production company Banijay UK, into alleged inappropriate behaviour while working for the BBC.
In November, the 60-year-old stepped back from presenting the cooking show after accusations that he made sexual comments towards staff and celebrity guests on a range of programmes over 17 years.

Gregg Wallace received an MBE for services to food and charity in 2023. Pic: PA
Broadcaster Kirsty Wark, author and actor Emma Kennedy, and presenter Kirstie Allsopp, were among the high-profile figures who made claims of inappropriate behaviour against Wallace.
In a statement, released ahead of the publication of the summary of a report into the claims, the 60-year-old said he had been “cleared of the most serious and sensational accusations” made against him.
However, he said the report, carried out by independent law firm Lewis Silkin, had found him “primarily guilty of inappropriate language between 2005 and 2018”.
Wallace’s statement, published on Instagram, came hours before the BBC News reported that 50 more people had made claims to the corporation against the presenter, including allegations he groped one MasterChef worker and pulled his trousers down in front of another.
In his statement, Wallace labelled BBC News’s claims as “uncorroborated tittle-tattle”.
Wallace wrote: “I have taken the decision to speak out ahead of the publication of the Silkin’s report – a decision I do not take lightly.
“But after 21 years of loyal service to the BBC, I cannot sit in silence while my reputation is further damaged to protect others.
“I have now been cleared by the Silkin’s report of the most serious and sensational accusations made against me.
“The most damaging claims (including from public figures which have not been upheld) were found to be baseless after a full and forensic six-month investigation.
“To be clear, the Silkin’s report exonerates me of all the serious allegations which made headlines last year and finds me primarily guilty of inappropriate language between 2005 and 2018.”

Gregg Wallace on MasterChef. Pic: BBC/ Shine TV 2024
‘I was hired as the cheeky greengrocer – now that’s a problem’
Wallace said he recognised that “some of my humour and language” was at times “inappropriate” and, for that, he apologised “without reservation”.
“But I was never the caricature now being sold for clicks,” Wallace, who also referred to his recent diagnosis of autism, added.
“I was hired by the BBC and MasterChef as the cheeky greengrocer. A real person with warmth, character, rough edges, and all.
“For over two decades, that authenticity was part of the brand. Now, in a sanitised world, that same personality is seen as a problem.”

Wallace and his partner Anna Wallace, pictured in 2014
Wallace: Complaints from ‘middle-class women of a certain age’
Shortly after the allegations first emerged, Wallace recorded a video where he dismissed his accusers as “middle-class women of a certain age”.
His remarks were met with huge criticism – including from Downing Street, where a spokesperson for the prime minister described them as “completely inappropriate and misogynistic”.
Wallace responded by posting a follow-up clip where he apologised and said he “wasn’t in a good space” when he posted the comments.
Wallace was replaced in the 20th season of MasterChef, which aired this spring, by restaurant critic and former I‘m A Celebrity contestant Grace Dent. Several Christmas episodes of the show were also pulled from the BBC’s 2024 festive schedule.
In April, Wallace spoke to the Daily Mail, denying all accusations against him and saying he had contemplated suicide following the allegations.
Wallace’s lawyers have previously called allegations that he engages in behaviour of a sexually harassing nature “entirely false”.
A spokesperson for the BBC said: “Banijay UK instructed the law firm Lewis Silkin to run an investigation into allegations against Gregg Wallace. We are not going to comment until the investigation is complete and the findings are published.”
A Banijay spokesperson told Sky News: “We won’t be commenting until our report is published.” They have signalled the report will be published later this week or next.
Banijay previously said Wallace is “committed to fully co-operating” with the external review.
Alongside MasterChef, Wallace presented Inside The Factory for BBC Two from 2015 to 2023.
He also featured on various BBC shows over the years, including Saturday Kitchen, Eat Well For Less, Supermarket Secrets, Celebrity MasterChef and MasterChef: The Professionals, as well as being a Strictly Come Dancing contestant in 2014.
More recently, Wallace has been promoting his health and lifestyle website, offering one-to-one coaching from both himself and a team of experts, which includes nutritionists and doctors, and his wife Anna in the role of recipe curator.
Anyone feeling emotionally distressed or suicidal can call Samaritans for help on 116 123 or email jo@samaritans.org in the UK. In the US, call the Samaritans branch in your area or 1 (800) 273-TALK.
Environment
Prime Day-1 Green Deals: Lectric’s new XP Trike2, EcoFlow, Segway e-bikes, ECOVACS robot mowers, Anker SOLIX, and much more
Published
16 mins agoon
July 8, 2025By
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Amazon’s Prime Day is in full swing through the rest of the week, and we’ve got a jam-packed edition of Green Deals for you today from the first round of savings that we’ve spotted so far, with all the rest being added to our Prime Day Green Deals hub here, which we’ll be updating regularly. Leading the pack is the preorder launch of Lectric’s new XP Trike2 that is getting $227 in free gear at $1,499 through July 28th. We also have some EcoFlow direct-website Prime Day savings, like the DELTA Pro 3 bundle with a 400W panel and a transfer switch at a new $2,849 low, among others. There’s also the new low price hitting Segway’s Xafari e-bike for $2,000, while the Xyber e-bike is down at $3,000. All that and much more are waiting for you below.
Head below for other New Green Deals we’ve found today and, of course, Electrek’s best EV buying and leasing deals. Also, check out the new Electrek Tesla Shop for the best deals on Tesla accessories.
Lectric launches new and improved XP Trike2 with $227 in free gear for preorder at $1,499
As part of Lectric’s newly launched Better Than Prime Sale, the brand is offering preorder savings on its all-new XP Trike2 that comes with $227 in free gear at $1,499 shipped, while the upgraded 750 model won’t be available for preorder until September. This bundle would normally cost $1,726 in full, but as most folks know, the brand tends to provide discounts on the bundled items over actual price cuts. This all-new commuting solution is getting the first chance at savings through July 28th, when it is slated to begin shipping. Along with the eTrike, you’ll be getting a wider saddle with a supporting backrest, an Elite headlight, and a suspension seat post. Head below to learn more about this model and its upcoming 750 variant too.
The next generation of one of the most popular eTrikes on the market, especially amongst older riders, Lectric’s new XP Trike2 cruises onto the scene with a Stealth M24 500W rear hub motor (peaking at 1,092W) that runs quieter than normal motors, as well as a 624Wh battery. This combination provides top speeds of 14 MPH and a travel range of up to 50 miles on a single charge when the five PAS levels are activated. If you haven’t ridden in a while and want to take things slow, there is a power-limiting preset feature that dials down its max speed until you’re ready.
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There’s a bunch of notable upgrades coming with the Lectric XP Trike2, like the Cloud 50 suspension fork to take pressure off your joints, as well as hydraulic brakes for guaranteed stopping power, a headlight and taillight that provides amber side lighting, turn signals, brake lighting, plus reflective tires – all in the name of keeping you seen and safe. You’ll also be getting puncture-resistant tires with fenders over each, a 20A internal controller with an IPX5 water-resistance rating, parking brakes, a rear cargo rack with a 75-pound payload, a half-twist throttle, a new TFT LCD display, keyless riding functionality, and more.
Now, if you want to hold off for the upgraded Lectric XP Trike2 750 model, there are a few key differences to consider. First, it will be available at $1,799 shipped come September, with a larger 840Wh battery and Stealth M24 750W rear hub motor (peaking at 1,310W) that provide increased 17 MPH top speeds and a travel range up to 70 miles with the pedal assistance activated. From there, the big changeup comes from the inclusion of the brand’s Quick Switch tech that allows you to switch between cadence and torque sensors.

Get $2,448 in savings on EcoFlow’s DELTA Pro 3 bundle with a 400W panel and transfer switch at new $2,849 low
EcoFlow has switched to its full Prime Day Sale event running through July 11 with up to 62% discounts (and a bonus 5% savings) across a massive lineup of units. Three offers can be found only on the brand’s direct site, with the biggest deal amongst them being the DELTA Pro 3 Portable Power Station bundled with a 400W solar panel and transfer switch for $2,849.05 shipped, after using the code EFPDAFF5 at checkout for an additional 5% off. This package would normally run you $5,297 at full price, which we’ve only seen brought as low as $3,499 back in its Memorial Day sale. The deal here gives you more savings than ever, putting $2,448 back in your pocket for the best new price we have tracked.
Check out the full post and all the included bundles in our original coverage here.

Segway’s Xafari and Xyber e-bikes with Apple Find My, proximity locking, more are starting from a new $2,000 low
Running parallel to Amazon’s Prime Day Sale event, Segway has some limited-time discounts of up to $400 on its two new e-bikes. Through July 11, you can score the Xafari e-bike at $1,999.99 shipped, while the Xyber e-bike is down at $2,999.99 shipped. Normally fetching $2,400 and $3,300, respectively, we’ve only seen previous post-launch discounts hitting these models once before at the top of June, when their prices were brought down to $2,200 and $3,000. While the low price is returning for the Xyber e-bike, the Xafari is seeing even lower pricing for this event that saves you $400 off the tag at the new best rate we have tracked.
Get the full rundown on what you can expect from these models in our original coverage here.

Save $600 on ECOVACS’ AI-supported Goat A2500 robot mower at new $1,100 low for Prime Day
As part of its Prime Day event, Amazon is offering the price yet on the new ECOVACS Goat A2500 RTK Robot Lawn Mower dropping to $1,199.99 shipped during this event. This new model has spent most of the time since its release earlier in the year keeping to its $2,000 full price, which we’ve seen brought down as low as $1,500 with discounts so far. During this seasonal event, we’re seeing things go even lower thanks to the 30% markdown that is cutting $600 off the tag, landing it at the best price we have tracked.
Get the full rundown on what you can expect from this new model in our original coverage here.

Anker’s new modular SOLIX F3000 3,072Wh LiFePO4 station gets up to $2,599 increased savings from a new $1,599 low
Anker SOLIX has officially launched its full Prime Day Sale with up to 57% discounts, bonus savings, free gifts, and more through July 11. Among the deals we’re seeing, the brand’s new SOLIX F3000 Portable Power Station is getting increased savings up to 2,599 off, with things starting at the solo power station for $1,519.05 shipped, after using the code PDSG5OFF at checkout. which is also matching in price at Amazon. Outside of these initial savings, this new unit will carry a $2,599 price tag, which is reduced from the $900 $1,080 markdown that lands it at a new low price. What’s more, the brand is also offering reduced add-on accessory discounts (on the station’s landing page), giving folks the chance to pick up the home backup kit for just $99 (normally $399) and/or the 120V generator input adapter at $49 (normally $99) – adding on an additional $350 savings should you take the opportunity.
Get the full rundown on what you can expect from this new model, as well as the pricing on its bundles in our original coverage here.

Get $2,200+ savings on Greenworks’ 60V Crossover-Z riding mower with six 8Ah batteries at a new $2,797 low
As part of its Prime Day Competitor Sale, Walmart is offering the best pricing yet on the Greenworks 60V Crossover-Z 42-inch Cordless Zero Turn Riding Lawn Mower with six 8Ah batteries and three dual port turbo chargers at $2,797 shipped. Normally, this package would run you $5,600 direct from the brand’s website, where it’s currently marked down to $5,319, but fetches $4,997 at Walmart. The already significant difference in price only gets better with the $2,200 markdown we’re seeing during this sale that beats out all the pricing we’ve seen up until today to land it at a new all-time low. You won’t find this package at Amazon, where only the bundle with four 8Ah batteries is offered – plus, that’s sitting nearly $1,000 higher in price, so you’re getting a lot more here for a lot less.
Learn more about this riding mower in our original coverage here.

Get $100 in first savings on Aiper’s IrriSense smart irrigation system that covers 4,800 square feet at $600
Through its official Amazon storefront, Aiper is offering the first chance at savings on its new IrriSense Smart Irrigation System at $599.99 shipped, after clipping the on-page $100 off coupon, with the price matching direct from the brand’s website. This new device just hit the scene back in May with a $700 price tag, with the deal we’re seeing here from both Amazon and the brand’s direct site being the first chance at cash savings that we have tracked. You’ll be able to upgrade your irrigation with a smarter alternative at $100 off while it lasts, setting the bar for future deals down the line.
Learn more about this all-new release and what it can do in our original coverage here.
Best Summer EV deals!
- Ford Bronco e-bike (use code PDSG5OFF): $4,000 (Reg. $4,500)
- Ford Mustang e-bike (use code PDSG5OFF): $3,500 (Reg. $4,000)
- Aventon Ramblas Electric Mountain Bike: $2,599 (Reg. $2,899)
- Heybike Hero Carbon Fiber All-Terrain 750W mid-drive e-bike: $2,599 (Reg. $3,099)
- Ride1Up Prodigy v2 Brose Mid-Drive Gates Belt CVT e-bike: $2,595 (Reg. $2,795)
- Velotric Nomad 2X Multi-Terrain Camo e-bike with $50 bundle: $2,499 (No price cut)
- Ride1Up Revv 1 DRT Off-Road Moped-Style e-bike: $2,495 (Reg. $2,595)
- Ride1Up Revv 1 Full Suspension Moped-Style e-bike: $2,395 (Reg. $2,595)
- Heybike Hero Carbon Fiber All-Terrain 1,000W rear-hub e-bike: $2,299 (Reg. $2,599)
- Ride1Up Prodigy v2 Brose Mid-Drive 9-Speed e-bike: $2,095 (Reg. $2,495)
- Velotric Nomad 2 All-Terrain e-bike with $120 bundle (new model): $1,999 (No price cut)
- Rad Power Radster Road Commuter e-bike: $1,999 (Reg. $2,199)
- Rad Power Radster Trail Off-Road e-bike: $1,999 (Reg. $2,199)
- Lectric XPedition 2.0 35Ah Cargo e-bike w/ up to $703 bundle: $1,999 (Reg. $2,702)
- Tenways AGO X All-Terrain e-bike with $307 bundle: $1,899 (Reg. $2,499)
- Velotric Breeze 1 Cruiser e-bike with $150 bundle (new model): $1,799 (No price cut)
- Aventon Pace 4 Smart Cruiser e-bike (new model, first discount): $1,699 (Reg. $1,799)
- Lectric XPedition 2.0 26Ah Cargo e-bike w/ $554 bundle: $1,699 (Reg. $2,253)
- Lectric XPeak 2.0 Long-Range Off-Road e-bike with $316 bundle: $1,699 (Reg. $1,915)
- Aventon Abound Cargo e-bike: $1,599 (Reg. $1,999)
- Aventon Aventure 2 All-Terrain e-bike (2025 low): $1,599 (Reg. $1,999)
- Lectric XPeak 2.0 Standard Off-Road e-bike with $227 bundle: $1,499 (Reg. $1,726)
- Lectric XP Trike2 with $227 preorder bundle (through July 28): $1,499 (Reg. $1,726)
- Tenways CGO600 Pro e-bikes with $118 bundle: $1,499 (Reg. $1,899)
- Velotric Nomad 1 Plus All-Terrain e-bike with $69 bundle : $1,399 (Reg. $1,899)
- Fold 1 Plus e-bike with $120 bundle (new model): $1,499 (No price cut)
- Lectric XP Trike with $405 bundle: $1,499 (Reg. $1,904)
- Lectric XPedition 2.0 13Ah Cargo e-bike with $326 bundle: $1,399 (Reg. $1,725)
- Aventon Level 2 Commuter e-bike (2025 low): $1,399 (Reg. $1,899)
- Ride1Up Roadster V3 Lightweight Premium e-bike: $1,395 (Reg. $1,495)
- Velotric T1 ST Plus e-bike with $82 bundle (2025 low): $1,299 (Reg. $1,649)
- Lectric XPress 750 Commuter e-bikes with $336 bundle: $1,299 (Reg. $1,635)
- Lectric XP4 750 LR Folding Utility e-bikes with $356 bundle: $1,299 (Reg. $1,655)
- Heybike Brawn Off-Road e-bike: $1,299 (Reg. $1,799)
- Velotric Discover 1 Plus Commuter e-bike with $83 bundle (2025 low): $1,199 (Reg. $1,699)
- Lectric XP Lite 2.0 JW Black LR e-bike with $414 bundle: $1,099 (Reg. $1,513)
- Ride1Up Portola Folding e-bike with BOGO accessory promo: $995 (Reg. $1,095)
- Lectric XP4 Standard Folding Utility e-bikes with $79 bundle: $999 (Reg. $1,078)
- Lectric XP 3.0 Long-Range e-bikes (clearance price cut): $999 (Reg. $1,199)
- Lectric XP Lite 2.0 Long-Range e-bikes with up to $414 bundles: $999 (Reg. $1,413)
- Heybike Hauler Single-Battery Cargo e-bike: $999 (Reg. $1,499)
- Rad Power RadExpand 5 Folding e-bike (new low): $999 (Reg. $1,599)
- Navee ST3 Pro Electric Scooter (new model): $760 (Reg. $1,014)
- Fold 1 Lite e-bike (new all-time low): $599 (Reg. $1,099)
- Navee GT3 Pro Electric Scooter (new model): $520 (Reg. $714)

Best new Green Deals landing this week
The savings this week are also continuing to a collection of other markdowns. To the same tune as the offers above, these all help you take a more energy-conscious approach to your routine. Winter means you can lock in even better off-season price cuts on electric tools for the lawn while saving on EVs and tons of other gear.
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Environment
Ford launches new $0 down, 0% interest summer sales promo and you get a free EV charger
Published
28 mins agoon
July 8, 2025By
admin

Ford has a new idea to help you save this summer: $0 down payment, 0% interest, and zero payments for the first 90 days. The new summer sales promo is available on most Ford and Lincoln models. Those buying an electric vehicle can also score a free home EV charger.
In April, Ford launched the “From America, For America” campaign, offering employee pricing to all. According to Ford, the offer helped make it the number one selling brand in America in the first half of 2025.
Despite the success, Ford is shaking it up for the second half of the year. Starting July 8, Ford is transitioning to its new “Zero, Zero, Zero” offer.
The summer sales promo features a $0 down payment, 0% interest for 48 months, and zero payments for the first 90 days on most Ford and Lincoln vehicles.
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Although the employee pricing plan turned out to be a success, Ford dealers said buyers could benefit from less out-of-pocket expenses.
Those shopping for an EV can also score a free home charge. Ford extended its Power Promise program through September 30.

The program offers buyers a free Level 2 home charger (plus standard installation) and other perks like 24/7 live electric vehicle support, roadside assistance, and an 8-year, 100,000-mile battery warranty.
Despite strong overall sales in the second quarter, Ford’s EV sales fell by nearly a third. Ford spokesperson Martin Gunsberg told Electrek the lower EV sales were due to the Mustang Mach-E recall and changeover to the 2025 model year. “Our dealers can’t sell what they don’t have,” he said.

Although the Trump administration is ending the federal EV tax credit, you still have until September 30 to snag the savings on eligible models.
Ready to test one out for yourself? You can use our links below to find deals on the Mustang Mach-E and F-150 Lightning at a dealer near you.
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