A self-proclaimed jack of all trades and master of none, OSF has become a prolific figure in the nonfungible token world in just over two years, trading his former life at Barclay’s to focus full-time on Web3, his digital art pursuits, his PFP project Rekt Guy and living the life of a degen collector.
The self-deprecating 34-year-old Englishman has a Swiss army knife of skills suited for a modern world of creating digital objects — being a self-taught coder, understanding internet culture, with an ability to capture attention and not take himself too seriously.
While he wears many hats, OSF, the artist, has been featured at Sotheby’s and has sold multiple pieces for six figures. He describes himself most as an artist and project founder.
“I find it really tough to classify myself as one thing or another, but it’s certainly a question I get asked quite a bit. I do have periods where I’m more focused on certain things like trading but overall, an artist and project founder is the way I would describe myself,” OSF tells NFT Creator.
“I hate the idea of constraining myself to one thing. I think it’s just probably a problem I have in life. My attention gets easily captured by anything really and as you probably can guess, I have ADD and all that kind of stuff. I do feel that I just enjoy lots of different aspects of the [Web3] space, and I kind of want to be a part of it all.”
While initially a crypto skeptic, OSF cut his teeth in early 2021 when he bought some Bitcoin, but it was his good friend Mando who provided the nudge required for OSF to truly catch the NFT curiosity bug.
It wasn’t long until he found himself applying his past decade of experience as a trader in traditional finance to this new emerging asset class of NFTs. Originally minting 150 Bored Apes (0.08 ETH each) in late April 2021, OSF sold most of them about a week later for five times the mint price but remained a large Ape holder, teaming up with Mando in September 2021 to combine their collections.
The duo made headlines in February 2023, selling around 70 Apes at a healthy clip of 78 ETH each into Blur bids as liquidity rushed back into NFTs after Blur Season 1’s airdrop occurred. Apes’ current floor price sits at 25.84 ETH, with NFT prices being down for most collections since that iconic trade.
“It’s not like we were bearish on Apes. We weren’t even really bearish on NFTs at this point in time. I know it now looks like a great trade, but I’d be lying if I said at that point in time, I think NFTs are going to go to where they are now. I didn’t really see that; I only think that became clear later on,” OSF says.
“In our old jobs, if someone could tell you you’ve made all this money, but you still have all this risk, and you can clean up that risk in two trades and just take the money, you’d do it. You wouldn’t think twice.”
Crypto culture, nostalgia and XCOPY
In a similar vein to the likes of Josie Bellini and Trevor Jones, OSF has leaned into crypto culture with a passion for nostalgia that shines through his work.
This is exemplified by his art and Rekt Guy, his PFP collection launched in May 2022, shortly after the demise of Terra. Rekt Guy, a collection of approximately 8,800, was a free mint that saw its floor run up as most other PFPs went the opposite way. The floor still sits at 0.47 ETH.
“I really like nostalgia and capturing moments over time. I’m the sort of person who looks through my photos from 10 years ago just to see what I was doing then. I’ve organized my music into quarterly playlists. I have 2008 Q1, 2008 Q2 and so on. I’ve done that since 2008 Q1, so it’s been 15+ years now,” says OSF.
“When I listen to a playlist from, say, seven years ago, I can remember what I was doing at this time. I really like that idea of nostalgia and capturing moments and looking back on it. I think art is a fantastic way to do that.”
As a fellow Brit, OSF said XCOPY’s style of art and his ability to capture culture have played a significant role in his own creation process.
“I would say XCOPY is definitely an inspiration — obviously, the style of the art but also the ideologies I love. I love looking at his pieces through 2020. They’re very British pieces that you wouldn’t really get unless you were living in the U.K. during COVID-19; maybe the Aussies would, too,” he said.
“I think that that’s what I love. That’s what art is. It’s like when you see something and just really connect with it and get it. I think pieces that can capture culture in moments in time end up being the ones that are iconic.”
“With my art, I think I just recognized that, and I saw that’s how XCOPY did it. I guess I wanted to do the same thing, and half of it was because I thought it could be successful. But half of it was really just for myself.”
Red Lite District commitment till I die
OSF loves to experiment, and for holders of his collection, the “Red Lite District,” it comes with a “till the day I die” commitment, with OSF promising a new piece of art every single month until his time on earth concludes.
The story behind RLD, an edition of 210 NFTs becoming an airdrop ticket to free art, involves his brother-in-law, who really liked what would become the first airdropped piece: “Fuck Cash Grabs.”
OSF wasn’t as bullish on the piece initially but was inspired to create it off the back of many “NFT cash grabs,” such as Pixelmon. His brother-in-law’s praise eventually convinced him to release the piece, but instead of selling it, he decided to airdrop it to everyone who held an RLD.
“After a couple of days of the first piece [Fuck Cash Grabs] being airdropped, I was like, wow, the price of this piece is almost the same as the price of the Red Lite District. I thought it would literally just be one of those things that was worth zero. People really valued it, and I thought that was really powerful,” says OSF.
“That’s where I thought I would just do it as a monthly thing for anyone that holds an RLD edition. After I airdropped the second piece, “Professional Degen 3,” which is really good and was supposed to be a 1 of 1, I think that’s the point where people realized. They were like, ‘Oh shit, this RLD should be worth quite a lot’ because you’re going to get this stream of cool art.”
Following the commitment of art forever to RLD holders in April 2022, OSF continues to get asked if he can really keep that promise.
“I have zero doubt in my mind if I can keep it going or not. I don’t feel like creating a new piece every month is a strain on me; I really enjoy it. I have hundreds of ideas written down, and it’s probably my favorite part of the month. And it’s also my favorite way to release art because [when] contrasted with a 1 of 1 or an edition, there’s an expectation. For example, what price will it sell for? Will the edition sell out? Have you looked after your collectors and all that kind of stuff,” OSF tells NFT Creator.
“I can’t guarantee that when I’m 105, the quality of my art is going to be as good as it is now; who knows? Going back to the nostalgia thing, I love that in 10 years’ time, I’m going to look through seasons one and two of airdrops. Right now, in season two, it is so early, but I’m going to be able to look back on all these things, and it’ll be like a monthly document of either my life or the crypto space or whatever it is that I’ve drawn for the rest of time.”
From an early morning gym session to Sotheby’s
OSF has hundreds of art ideas in notes but loves the spontaneous nature that art can bring out of him, like the piece he did titled “Carnaby Street,” which ended up selling at Sotheby’s for $75,600 in December 2022.
“The origins of “Carnaby Street” is a great example of how things often happen in the moment for me. I rocked up to a Barry’s boot camp class and turned up too early. It was about 5 am, and I was just sitting outside Soho in London, which is usually extremely busy. It was dead. There was no one there. Sunrise was approaching, and there were all these purple lights, and I remember thinking, I have to draw this now,” says OSF.
“I had about an hour to kill, so I pulled out my iPad and sat down on this bench in my running gear, drawing this thing while people were coming through collecting the bins and stuff. That “Carnaby Street” piece only would have worked in that setting because I was actually just drawing it in the moment.”
“The reality is, though, occasions like that are few and far between. They can be magical pieces when it happens, but often there are blocks in the artistic process.”
Notable sales to date
Rapid fire Q&A
Influences:
“I really like Alpha Centauri Kid. I think the reason why I really like him is because I think he is someone who just puts out art based on his own personal feelings or emotions or whatever he’s going through without really caring about what anyone else will think.”
I see a piece of his, and it just goes deep. He does things on his own terms and his own rules. He’s just like, ‘I’m just creating stuff that I want to create, and here it is on my terms, and if you want to buy it, you can buy it. If not, then not.’”
“I also like the way he gamifies things and makes people feel a bit uneasy sometimes. I think it’s brilliant. He’s definitely a massive inspiration. I love his stuff, but just the way that he goes about conducting his art, I think it’s amazing.”
Which hot NFT artist should we be paying attention to?
“I think die with the most likes is amazing. I don’t know if he’s still upcoming or not because he’s been on the timeline quite a lot. But that guy is incredible. He is a performance artist, and people haven’t seen his performance art yet because some of the stuff is in real life. It’s just incredible.”
“He’s a writer as well. He writes amazingly, and he just captures this theme of a memetic that no one else does. His stuff is different from any other artist. You could say, here are the animated artists, here are all the glitch artists, here are the neo-precision artists or whatever, but there’s no one like die with the most likes.”
“His stuff is just so in your face and crass; I think it’s brilliant, and honestly, I really think he is going to big big places. He’s quite a well-known artist now, but in a year’s time, I think he could be up there with the biggest people in the space.”
Favorite NFTs in your wallet that are not your own
“I have a really weird and wide taste in music. It might be Taylor Swift one day. It might be like Creed the other day. It’s just really random based on what I feel like listening to. It could be as random as piano covers of popular songs or reggae covers of popular songs. It’s just the most random stuff. It’s probably a testament to how scatty I am in general.”
The most engaging reads in blockchain. Delivered once a
week.
Greg Oakford
Greg Oakford is the co-founder of NFT Fest Australia. A former marketing and communications specialist in the sports world, Greg now focuses his time on running events, creating content and consulting in web3. He is an avid NFT collector and hosts a weekly podcast covering all things NFTs.
Climate change, the crisis in the Middle East, the continuing war in Ukraine, combating global poverty.
All of these are critical issues for Britain and beyond; all of them up for discussions at the G20 summit in Rio de Janeiro this week, and all of them very much in limbo as the world awaits the arrival of president-elect Donald Trump to the White House.
Because while US President Joe Biden used Nato, the G7 and the G20, as forums to try to find consensus on some of the most pressing issues facing the West, his successor is likely to take a rather different approach. And that begs the question going into Rio 2024 about what can really be achieved in Mr Biden’s final act before the new show rolls into town.
On the flight over to Rio de Janeiro, our prime minister acted as a leader all too aware of it as he implored fellow leaders to “shore up support for Ukraine” even as the consensus around standing united against Vladimir Putin appears to be fracturing and the Russian president looks emboldened.
“We need to double down on shoring up our support for Ukraine and that’s top of my agenda for the G20,” he told us in the huddle on the plane. “There’s got to be full support for as long as it takes.”
But the election of Mr Trump to the White House is already shifting that narrative, with the incoming president clear he’s going to end the war. His new secretary of state previously voted against pouring more military aid into the embattled country.
Mr Trump has yet to say how he intends to end this war, but allies are already blinking. In recent days, German Chancellor Olaf Scholz has spoken with Mr Putin for the first time in two years to the dismay of the Ukrainian president Volodymyr Zelenskyy, who described the call as “opening Pandora’s Box”.
More on G20
Related Topics:
Please use Chrome browser for a more accessible video player
0:53
Ukraine anger over Putin-Scholz call
Sir Keir for his part says he has “no plans’ to speak to Putin as the 1,000th day of this conflict comes into view. But as unity amongst allies in isolating Mr Putin appears to be fracturing, the Russian leader is emboldened: on Saturday night Moscow launched one of the largest air attacks on Ukraine yet.
All of this is a reminder of the massive implications, be it on trade or global conflicts, that a Trump White House will have, and the world will be watching to see how much ‘Trump proofing’ allies look to embark upon in the coming days in Rio, be that trying to strike up economic ties with countries such as China or offering more practical help for Ukraine.
Advertisement
Both Sir Keir Starmer and French President Emmanuel Macron want to use this summit to persuade Mr Biden to allow Mr Zelenskyy to fire Storm Shadow missiles deep into Russian territory, having failed to win this argument with the president during their meeting at the White House in mid-September. Starmer has previously said it should be up to Ukraine how it uses weapons supplied by allies, as long as it remains within international law and for the purposes of defence.
“I am going to make shoring up support for Ukraine top of my agenda as we go into the G20,” said Sir Keir when asked about pressing for the use of such weaponry.
“I think it’s important we double down and give Ukraine the support that it needs for as long as it needs it. Obviously, I’m not going to get into discussing capabilities. You wouldn’t expect me to do that.”
But even as allies try to persuade the outgoing president on one issue where consensus is breaking down, the prospect of the newcomer is creating other waves on climate change and taxation too. Argentine President Javier Milei, a close ally of Trump, is threatening to block a joint communique set to be endorsed by G20 leaders over opposition to the taxation of the super-rich, while consensus on climate finance is also struggling to find common ground, according to the Financial Times.
Where the prime minister has found common ground with Mr Trump is on their respective domestic priorities: economic growth and border control.
So you will be hearing a lot from the prime minister over the next couple of days about tie-ups and talks with big economic partners – be that China, Brazil or Indonesia – as Starmer pursues his growth agenda, and tackling small boats, with the government drawing up plans for a series of “Italian-style” deals with several countries in an attempt to stop 1000s of illegal migrants from making the journey to the UK.
Italy’s Prime Minister Giorgia Meloni has struck financial deals with Tunisia and Libya to get them to do more to stop small-boat crossings, with some success and now the UK is in talks with Kurdistan, semi-autonomous region in Iraq, Turkey and Vietnam over “cooperation and security deals” which No 10 hope to sign next year.
The prime minister refused on Sunday to comment on specific deals as he stressed that tackling the small boats crisis would come from a combination of going after the smuggling gangs, trying to “stop people leaving in the first place” and returning illegal migrants where possible.
“I don’t think this is an area where we should just do one thing. We have got to do everything that we can,” he said, stressing that the government had returned 9,400 people since coming into office.
But with the British economy’s rebound from recession slowing down sharply in the third quarter of the year, and small boat crossings already at a record 32,947, the Prime Minister has a hugely difficult task.
Add the incoming Trump presidency into the mix and his challenges are likely to be greater still when it comes to crucial issues from Ukraine to climate change, and global trade. But what Trump has given him at least is greater clarity on what he needs to do to try to buck the political headwinds from the US to the continent, and win another term as a centre left incumbent.
The government has said the £3 cap would stay in place for another year, until December 2025.
But speaking on Sunday morning with Trevor Phillips, Transport Secretary Louise Haugh indicated the government was considering abolishing the cap beyond that point to explore alternative methods of funding.
She said: “We’ve stepped in with funding to protect it at £3 until 31 December next year. And in that period, we’ll look to establish more targeted approaches.
“We’ve, through evaluation of the £2 cap, found that the best approach is to target it at young people.
“So we want to look at ways in order to ensure more targeted ways, just like we do with the concessionary fare for older people, we think we can develop more targeted ways that will better encourage people onto buses.”
Pressed again on whether that meant the single £3 cap would be removed after December 2025, and that other bus reliefs could be put in place, she replied: “That’s what we’re considering at the moment as we go through this year, as we have that time whilst the £3 cap is in place – because the evaluation that we had showed, it hadn’t represented good value for money, the previous cap.”
Advertisement
It comes after Ms Haigh also confirmed that HS2 would not run to Crewe.
There had been reports that Labour could instead build an “HS2-light” railway between Birmingham and Crewe.
But Ms Haigh said that while HS2 would be built from Birmingham to Euston, the government was “not resurrecting the plans for HS2”.
“HS2 Limited isn’t getting any further work beyond what’s been commissioned to Euston,” she added.
Last month the prime minster confirmed the £2 bus fare cap would rise to £3 – branded the “bus tax” by critics – saying that the previous government had not planned for the funding to continue past the end of 2024.
He said that although the cap would increase to £3, it would stay at that price until the end of 2025 “because I know how important it is”.
Manchester mayor to keep £2 cap
The cap rise has been unpopular with some in Labour, with Greater Manchester mayor Andy Burnham opting to keep the £2 cap in place for the whole of 2025, despite the maximum that can be charged across England rising to £3.
The region’s mayor said he was able to cap single fares at £2 because of steps he took to regulate the system and bring buses back into public ownership from last year.
He also confirmed plans to introduce a contactless payment system, with a daily and weekly cap on prices, as Greater Manchester moves towards a London-style system for public transport pricing.
Under devolution, local authorities and metro mayors can fund their own schemes to keep fares down, as has been the case in Greater Manchester, London and West Yorkshire.
Shelves will not be left empty this winter if farmers go on strike over tax changes, a cabinet minister has said.
Louise Haigh, the transport secretary, said the government would be setting out contingency plans to ensure food security is not compromised if farmers decide to protest.
Farmers across England and Wales have expressed anger that farms will no longer get 100% relief on inheritance tax, as laid out in Rachel Reeves’s budget last month.
Welsh campaign group Enough is Enough has called for a national strike among British farmers to stop producing food until the decision to impose inheritance tax on farms is reversed, while others also contemplate industrial action.
Asked by Trevor Phillips if she was concerned at the prospect that shelves could be empty of food this winter, Ms Haigh replied: “No, we think we put forward food security really as a priority, and we’ll work with farmers and the supply chain in order to ensure that.
“The Department for Environment, Food and Rural Affairs will be setting out plans for the winter and setting out – as business as usual – contingency plans and ensuring that food security is treated as the priority it deserves to be.”
From April 2026, farms worth more than £1m will face an inheritance tax rate of 20%, rather than the standard 40% applied to other land and property.
However, farmers – who previously did not have to pay any inheritance tax – argue the change will mean higher food prices, lower food production and having to sell off land to pay.
Tom Bradshaw, the president of the National Farmers Union, said he had “never seen the united sense of anger that there is in this industry today”.
“I don’t for one moment condone that anyone will stop supplying the supermarkets,” he said.
“We saw during the COVID crisis that those unable to get their food were often either the very most vulnerable, or those that have been working long hours in hospitals and nurses – that is something we do not want to see again.”
Please use Chrome browser for a more accessible video player
7:06
Farmers ‘betrayed’ over tax change
Explaining why the tax changes were so unpopular, he said food production margins were “so low”, and “any liquid cash that’s been available has been reinvested in farm businesses” for the future.
“One of the immediate changes is that farms are going to have to start putting money into their pensions, which many haven’t previously done,” he said.
“They’re going to have to have life insurance policies in case of a sudden death. And unfortunately, that was cash that would previously have been invested in producing the country’s food for the future.”
Sir Keir has staunchly defended the measure, saying it will not affect small farms and is aimed at targeting wealthy landowners who buy up farmland to avoid paying inheritance tax.
However, the Conservatives have argued the changes amount to a “war on farmers” and have begun a campaign targeting the prime minister as a “farmer harmer”.
Please use Chrome browser for a more accessible video player
1:19
‘Farmers’ livelihoods are threatened’
Speaking to Sunday Morning With Trevor Phillips, shadow home secretary Chris Philp said he was happy with farmers protesting against the budget – as long as their methods and tactics were “lawful”.
“What the Labour government has done to farmers is absolutely shocking,” he said.
“These are farmers that, you know, they’re not well off particularly, they’re often actually struggling to make ends meet because farming is not very profitable these days. And of course, we rely on farmers for our food security.
Addressing the possible protests, Mr Philp said: “I think people have a right to protest, and obviously we respect the right to protest within the law, and it’s up to parliament to set where the law sits.
“So I think providing they’re behaving lawfully, legally, then they do have a right to protest.”