Easy Life legal row: The charity brand taking on easyGroup – and what happens next for Leicester band?
“Thanks so much for celebrating our story with us,” was the message from Easy Life, after playing their final gigs under that name. “See you later, maybe never.”
For the band and their thousands of fans, hopefully there will be another chapter.
The two gigs, hastily organised for London and their hometown of Leicester, came less than two weeks after they announced they were being sued by easyGroup, holding company for easyJet and other “easy” brands, over their name.
While it seemed “hilarious” to the band at first, they quickly realised this was no joke. In easyGroup’s lawsuit it was pointed out they had used an image of an orange and white plane, similar to the branding for easyJet, for their Life’s A Beach tour, among other accusations about reputational damage. In a statement, EasyGroup founder and chairman Sir Stelios Haji-Ioannou labelled them “brand thieves”.
The band’s supporters – including fellow musicians such as Professor Green, Arlo Parks and Mahalia, several MPs, plus UK Music chair and deputy Labour leader Tom Watson and Tom Gray, the chair of the Ivors Academy – argued any similarities were tongue in cheek and harmless, with plenty of fans offering to support a crowdfunder to raise money for legal fees.
Easy Life themselves said they were “certain in no way have we ever affected their business”.
‘David v Goliath’
Pic: AP/Scott Garfitt
It was a blow that seemingly came from nowhere after a huge year: their biggest ever headline show at London’s Alexandra Palace and plans for a third album to follow their first two in 2021 and 2022, which both charted at number two in the UK. In 2022, they played Glastonbury’s famous Pyramid Stage. It was all a long way from their first gig – “no one was there, lol”, they joked on Instagram recently – in 2015.
But after initially hoping to fight the case, which they said would cost hundreds of thousands of pounds, they were forced to concede defeat, realising essentially it was “David vs Goliath – and our British legal system favours Goliath”.
“Perhaps our case will help provoke a dialogue around legal reform and justice being available to all,” they wrote in a letter to fans shared on their website.
EasyGroup have launched similar lawsuits before, detailing those that have been successful on their website – and hitting out at those who “think they can make a fast buck by stealing our name and our reputation”.
‘We are very confident’
James Moir, head of the charity shopping site easyfundraising, understands the band’s situation, as his company is facing a similar claim by easyGroup, brought in February 2022. Mr Moir says they will fight their case in court in 2024 – again, at a cost of hundreds of thousands of pounds.
“It’s been incredibly drawn-out,” he said. “It’s a difficult thing to take on, hugely costly. We are very confident, that’s part of the reason we’re fighting this, but even [if you win] you don’t get all your fees back. So this is going to cost us.”
Easyfundraising’s company trademark was approved in 2010, he said, and there is nothing “remotely similar” to the easyGroup brand – aside from the word.
“It’s ludicrous,” he said. “No one owns the word ‘easy’.”
Mr Moir said he sympathises with Easy Life having to make the “impossible decision” not to fight the case, adding: “There’s got to be a more sensible way that would be better, fairer for smaller organisations, better for not clogging up the court systems. Let’s be honest, this is about corporate bullying. That’s what’s at the heart of it.”
An easyGroup spokesperson said it would not comment further on the band at this time following their decision to change their name. Of the action against easyfundraising, the spokesperson said the company was “protecting the consumer from any confusion – remember as brand thieves they are not subject to our product/service standards”.
The spokesperson continued: “It needs to be repeated that many of our partners use the easy brand name and get up as part of their business strategy – in return for an annual royalty. It cannot be remotely fair for other third parties to just pick it up and use it for free.”
Easy Life’s Life’s A Beach tour poster was included in documents submitted to the High Court
Can you claim ownership of a word?
Several trademark and legal experts have been following the legal row since the story made headlines at the beginning of the month.
Emma Kennaugh-Gallacher, senior professional support lawyer at intellectual property (IP) experts Mewburn Ellis, says easyGroup has “long been zealous in policing the use of what it considers to be its proprietary ‘easy+’ mark”, but case law so far indicates “there is by no means an assumption that they can simply claim ownership to any easy+ phrase”.
It depends on context and history of use, among other factors, she added.
Josh Schuermann, IP expert for international law firm Reed Smith’s Entertainment & Media Group, says there has been an increase in these types of cases in recent years, due to social media making it “easier than ever” to create content and share information.
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Helen Wakerley and Isabelle Tate, partner and associate respectively at IP law firm Reddie & Grose, said that while easyGroup does not own the word “easy” it could argue that links would be made to its brands. Any action against the name of the band alone “would have made things more challenging” for easyGroup, they said – however, Easy Life’s use of easyJet livery on merchandise and tour posters had “muddied the issue”, as “there is no parody defence to trademark infringement, which exists in copyright law”.
And Jill Bainbridge, contentious intellectual property partner at the Harper James law firm, said that while the case may “be regarded as a David v Goliath situation”, easyGroup leaving a perceived infringement unchallenged could “open the door for others to follow suit”.
‘There should be a quicker way’
For the artists now formerly known as Easy Life, the case has brought an abrupt end to a band that was very much on the up. Fans now remain hopeful of seeing them return under a new name.
For easyfundraising, they await their day in court. “We remain confident,” says Mr Moir. “But I think this brings into question, how cases like this continue to be allowed to be brought.
“If an organisation such as ourselves has had a trademark approved for 13 years and there is, you know, a very, very quick understanding and you can look and say, we’re in completely different sectors, we do completely different things, we don’t have an orange logo – a very, very quick test to prove that there is no passing off [as another brand].
“Is there not a better way that cases like this could be dealt with? It just seems wrong on every level.”
Entertainment
Hungary bans Irish rap group Kneecap from entering country over ‘antisemitic hate speech’
Hungarian authorities have banned the Irish rap group Kneecap from entering the country, accusing them of engaging in “antisemitic hate speech” and “supporting terrorism”.
Kneecap were set to perform at the Sziget Festival, taking place from 6 to 11 August in Budapest.
The Belfast-based band, which often shares pro-Palestinian messages during its shows, has attracted controversy in recent months after accusing the Israeli government of committing “genocide” in Gaza.
Hungarian government spokesman Zoltan Kovacs said on Thursday that the band’s members “repeatedly engage in antisemitic hate speech supporting terrorism and terrorist groups”.
“Hungary has zero tolerance for antisemitism in any form,” Kovacs said on X, adding that the band’s planned performance “posed a national security threat,” and the band has therefore been formally banned from entering Hungary for three years.
“If they enter, expulsion will follow under international norms,” Kovacs added.
Kneecap performing during the Glastonbury Festival in June. Pic: Reuters
Responding to the spokesman’s comments, Kneecap said “there is no legal basis” for Hungary’s decision and that “no member of Kneecap has ever been convicted of any crime in any country”.
“It is clear that this is a political distraction and a further attempt to silence those who call out genocide against the Palestinian people,” the band said in a statement on X.
During Kneecap’s gig at Britain’s Glastonbury Festival in June, frontman Liam Óg Ó hAnnaidh, performing under the stage name Mo Chara, accused Israel of war crimes in Gaza.
Ahead of the gig, Prime Minister Keir Starmer said he doesn’t think Kneecap’s planned performance was “appropriate”.
Moglai Bap and Mo Chara of Kneecap perform at Glastonbury. Pic: Reuters
Following Kneecap’s performance at Glastonbury, a criminal investigation was launched into comments made on stage by the trio. However, police ultimately decided not to pursue further action, citing “insufficient evidence to provide a realistic prospect of conviction for any offence”.
Kneecap called the investigation “political policing intimidation”.
Mo Chara has been formally charged with a terrorism offence after allegedly displaying a flag in support of the militant group Hezbollah during a gig in November. He denies the offence.
Hezbollah is designated as a terrorist organisation by the UK and the US.
The legendary WWE wrestler Hulk Hogan has died aged 71.
Police have said emergency services responders treated Hogan at his home in Clearwater, Florida, for cardiac arrest at around 10am local time (3pm UK time) today but he died in hospital around an hour and 15 minutes later.
Hogan, whose real name is Terry Bollea, is perhaps the most iconic star in WWE’s five-decade history – known for his distinctive blonde moustache and colourful headbands.
His charisma and theatrics in the ring are credited with helping to transform professional wrestling into a family entertainment sport.
Hulk Hogan. Pic: AP
Hogan was the main draw for the first-ever WrestleMania in 1985 and was a fixture for years in its signature event, facing everyone from Andre The Giant and Randy Savage to The Rock and even company chairman Vince McMahon.
He claimed his first WWE world championship by defeating the Iron Sheik in 1984.
Hogan went on to win five more world championships and was inducted into the WWE Hall of Fame in 2005 by Sylvester Stallone.
Hulk Hogan fighting Andre The Giant in 1988. Pic: AP
Hulk Hogan face to face with The Rock in 2014. Pic: AP
WWE said in a post this evening: “WWE is saddened to learn WWE Hall of Famer Hulk Hogan has passed away. One of pop culture’s most recognizable figures, Hogan helped WWE achieve global recognition in the 1980s. WWE extends its condolences to Hogan’s family, friends, and fans.”
Hogan’s friend and fellow former professional wrestler, Ric Flair, wrote on X: “I am absolutely shocked to hear about the passing of my close friend @HulkHogan! Hulk has been by my side since we started in the wrestling business.
“An incredible athlete, talent, friend, and father!”
Hogan was also able to transcend his “Hulkamania” fan base to become a celebrity outside the wrestling world, appearing in numerous movies and television shows, including a reality show about his life on VH1, “Hogan Knows Best”.
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Hulk Hogan shows support for Trump at Republican National Convention
In 2024, he appeared at the Republican National Convention to endorse the presidential bid of Donald Trump.
Hogan said he made the decision to support the Republican candidate after seeing his combative, fist-pumping reaction to an attempted assassination on the campaign trail.
In a reference to so-called “Hulkamania”, he ripped off his shirt to reveal a Trump tank top and bellowed to a cheering crowd: “Let Trumpamania run wild, brother… Let Trumpamania rule again!”
US Vice President JD Vance has been one of the first to pay tribute to Hogan, writing on X: “Hulk Hogan was a great American icon. One of the first people I ever truly admired as a kid. The last time I saw him we promised we’d get beers together next time we saw each other. The next time will have to be on the other side, my friend! Rest in peace.”
Hogan’s support of Trump did not go down well with all wrestling fans, but he also faced other controversies.
The gossip website Gawker posted a video in 2012 of him having sex with his former best friend’s wife.
Hogan sued on privacy grounds and was awarded a $140m judgement in 2016.
A year earlier he was suspended by the WWE after another secret recording revealed that Hogan had used a racial slur.
He was reinstated in 2018.
The making of a pop culture phenomenon
Born in the US state of Georgia in August 1953, Hogan played bass guitar in local bands before getting involved in the wrestling scene in Florida in the 1970s.
The young wrestler, who later admitted to taking anabolic steroids during his career, gained notoriety as his biceps turned into what he dubbed the “24-inch pythons.”
The “Hulk” moniker came from comparisons to the comic-book hero portrayed on TV at the time.
He would end up paying royalties to Marvel Comics for years.
“Hogan” was the invention of promoter Vince McMahon, the owner of what was then called the World Wrestling Federation (WWF), who wanted Irish representation among his stable of stars.
He was married three times and had two children.
In an update at 1.47pm local time (6.47pm UK time), Clearwater Police Major Nate Burnside said there were “no signs of foul play or suspicious activity” in relation to Hogan’s death.
He added that Hogan’s family are being supported.
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Entertainment
Black Sabbath, Elton John and Rod Stewart among music giants paying tribute to Ozzy Osbourne
Black Sabbath have paid tribute to their former frontman Ozzy Osbourne after the megastar died at the age of 76.
Osbourne’s death on Tuesday morning was announced in a statement, which said he died surrounded by his family.
His death came just weeks after he reunited with his Black Sabbath bandmates – Tony Iommi, Terence “Geezer” Butler and Bill Ward – and performed a huge farewell concert for fans.
The band paid tribute to him on Instagram by sharing an image of Osbourne on stage at the farewell gig in Birmingham and writing “Ozzy Forever”.
Ozzy Osbourne’s life in pictures
Iommi, the band’s lead guitarist, said he was in disbelief at the news.
“It’s just such heartbreaking news that I can’t really find the words, there won’t ever be another like him. Geezer, Bill and myself have lost our brother.”
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Watch: Ozzy’s last concert
Butler, Black Sabbath’s bassist and primary lyricist, thanked Osbourne for “all those years – we had some great fun”.
He said: “Four kids from Aston – who’d have thought, eh? So glad we got to do it one last time, back in Aston. Love you.”
Osbourne with his wife Sharon during the 46th Annual Grammy Awards. Pic: AP
Sir Elton John described Osbourne as his “dear friend” and a “huge trailblazer” who “secured his place in the pantheon of rock gods”.
“He was also one of the funniest people I’ve ever met,” the singer wrote on Instagram.
Ronnie Wood, of The Rolling Stones, wrote: “I am so very sad to hear of the death of Ozzy Osbourne. What a lovely goodbye concert he had at Back To The Beginning in Birmingham.”
Born John Michael Osbourne on 3 December 1948 in Aston, Birmingham, he became known as the godfather of heavy metal.
The self-styled Prince of Darkness pioneered the music genre with Black Sabbath before going on to have huge success in his own right.
He was famous for hits including Iron Man, Paranoid, War Pigs, Crazy Train and Changes, both with the band and as a solo star.
Legendary American heavy metal band Metallica shared an image of them with Osbourne from 1986 along with an emoji of a broken heart.
Posting on Instagram, Sir Rod Stewart said: “Sleep well, my friend. I’ll see you up there – later rather than sooner.”
Queen guitarist Sir Brian May said he was “grateful I was able to have a few quiet words” with Osbourne after his farewell show at Villa Park three weeks ago.
He said the world will miss the singer’s “unique presence and fearless talent”.
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