Easy Life legal row: The charity brand taking on easyGroup – and what happens next for Leicester band?
“Thanks so much for celebrating our story with us,” was the message from Easy Life, after playing their final gigs under that name. “See you later, maybe never.”
For the band and their thousands of fans, hopefully there will be another chapter.
The two gigs, hastily organised for London and their hometown of Leicester, came less than two weeks after they announced they were being sued by easyGroup, holding company for easyJet and other “easy” brands, over their name.
While it seemed “hilarious” to the band at first, they quickly realised this was no joke. In easyGroup’s lawsuit it was pointed out they had used an image of an orange and white plane, similar to the branding for easyJet, for their Life’s A Beach tour, among other accusations about reputational damage. In a statement, EasyGroup founder and chairman Sir Stelios Haji-Ioannou labelled them “brand thieves”.
The band’s supporters – including fellow musicians such as Professor Green, Arlo Parks and Mahalia, several MPs, plus UK Music chair and deputy Labour leader Tom Watson and Tom Gray, the chair of the Ivors Academy – argued any similarities were tongue in cheek and harmless, with plenty of fans offering to support a crowdfunder to raise money for legal fees.
Easy Life themselves said they were “certain in no way have we ever affected their business”.
‘David v Goliath’
Pic: AP/Scott Garfitt
It was a blow that seemingly came from nowhere after a huge year: their biggest ever headline show at London’s Alexandra Palace and plans for a third album to follow their first two in 2021 and 2022, which both charted at number two in the UK. In 2022, they played Glastonbury’s famous Pyramid Stage. It was all a long way from their first gig – “no one was there, lol”, they joked on Instagram recently – in 2015.
But after initially hoping to fight the case, which they said would cost hundreds of thousands of pounds, they were forced to concede defeat, realising essentially it was “David vs Goliath – and our British legal system favours Goliath”.
“Perhaps our case will help provoke a dialogue around legal reform and justice being available to all,” they wrote in a letter to fans shared on their website.
EasyGroup have launched similar lawsuits before, detailing those that have been successful on their website – and hitting out at those who “think they can make a fast buck by stealing our name and our reputation”.
‘We are very confident’
James Moir, head of the charity shopping site easyfundraising, understands the band’s situation, as his company is facing a similar claim by easyGroup, brought in February 2022. Mr Moir says they will fight their case in court in 2024 – again, at a cost of hundreds of thousands of pounds.
“It’s been incredibly drawn-out,” he said. “It’s a difficult thing to take on, hugely costly. We are very confident, that’s part of the reason we’re fighting this, but even [if you win] you don’t get all your fees back. So this is going to cost us.”
Easyfundraising’s company trademark was approved in 2010, he said, and there is nothing “remotely similar” to the easyGroup brand – aside from the word.
“It’s ludicrous,” he said. “No one owns the word ‘easy’.”
Mr Moir said he sympathises with Easy Life having to make the “impossible decision” not to fight the case, adding: “There’s got to be a more sensible way that would be better, fairer for smaller organisations, better for not clogging up the court systems. Let’s be honest, this is about corporate bullying. That’s what’s at the heart of it.”
An easyGroup spokesperson said it would not comment further on the band at this time following their decision to change their name. Of the action against easyfundraising, the spokesperson said the company was “protecting the consumer from any confusion – remember as brand thieves they are not subject to our product/service standards”.
The spokesperson continued: “It needs to be repeated that many of our partners use the easy brand name and get up as part of their business strategy – in return for an annual royalty. It cannot be remotely fair for other third parties to just pick it up and use it for free.”
Easy Life’s Life’s A Beach tour poster was included in documents submitted to the High Court
Can you claim ownership of a word?
Several trademark and legal experts have been following the legal row since the story made headlines at the beginning of the month.
Emma Kennaugh-Gallacher, senior professional support lawyer at intellectual property (IP) experts Mewburn Ellis, says easyGroup has “long been zealous in policing the use of what it considers to be its proprietary ‘easy+’ mark”, but case law so far indicates “there is by no means an assumption that they can simply claim ownership to any easy+ phrase”.
It depends on context and history of use, among other factors, she added.
Josh Schuermann, IP expert for international law firm Reed Smith’s Entertainment & Media Group, says there has been an increase in these types of cases in recent years, due to social media making it “easier than ever” to create content and share information.
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Helen Wakerley and Isabelle Tate, partner and associate respectively at IP law firm Reddie & Grose, said that while easyGroup does not own the word “easy” it could argue that links would be made to its brands. Any action against the name of the band alone “would have made things more challenging” for easyGroup, they said – however, Easy Life’s use of easyJet livery on merchandise and tour posters had “muddied the issue”, as “there is no parody defence to trademark infringement, which exists in copyright law”.
And Jill Bainbridge, contentious intellectual property partner at the Harper James law firm, said that while the case may “be regarded as a David v Goliath situation”, easyGroup leaving a perceived infringement unchallenged could “open the door for others to follow suit”.
‘There should be a quicker way’
For the artists now formerly known as Easy Life, the case has brought an abrupt end to a band that was very much on the up. Fans now remain hopeful of seeing them return under a new name.
For easyfundraising, they await their day in court. “We remain confident,” says Mr Moir. “But I think this brings into question, how cases like this continue to be allowed to be brought.
“If an organisation such as ourselves has had a trademark approved for 13 years and there is, you know, a very, very quick understanding and you can look and say, we’re in completely different sectors, we do completely different things, we don’t have an orange logo – a very, very quick test to prove that there is no passing off [as another brand].
“Is there not a better way that cases like this could be dealt with? It just seems wrong on every level.”
Oasis are set to kick off their reunion tour in Cardiff this weekend, with thousands expected to descend on the Welsh capital.
The 41-date Oasis Live 25 tour begins in the city on Friday and Saturday, amid warnings for people to plan ahead before they travel.
The Gallagher brothers’ last performance together was in 2009, and the tour sold out within hours of its announcement last August, with fans eager to catch a glimpse of the reunion.
But where is the tour heading – and why was Cardiff chosen as the city where the brothers will perform for the first time together in almost 16 years?
When does the tour start and where is it heading?
After Cardiff, Oasis will go on to perform at Manchester, London, Edinburgh and Dublin on their UK and Ireland leg of the tour.
See below for a full list of tour dates:
Principality Stadium, Cardiff. Pic: PA
Why was Cardiff picked as the first stop?
Asked on X in May why Cardiff was chosen as the location for the opening leg, Liam Gallagher said “because Cardiff is the bollox”.
Principality Stadium is a 74,500-seat venue, known as the home of Welsh rugby, which played host to Bruce Springsteen and Taylor Swift concerts last year.
Businesses in the area are hoping the arrival of Oasis will bring an influx of trade to the city.
Gary Corp, manager of the City Arms, told Sky News that he was expecting the concert would “treble if not quadruple the footfall on the street”.
Meanwhile, Ethan John, events manager at Tiny Rebel, said Oasis choosing Cardiff to kick off their tour was “surreal” and that previous events such as Taylor Swift’s Eras Tour had a “massive impact” on footfall.
What travel advice is there in Cardiff?
Train operators say trains will be busy and people should allow plenty of time for their journey home.
Georgie Wills, from Transport for Wales, said the company was “thrilled to welcome thousands to Cardiff this summer”.
“Look out for our queuing systems and travel tips – and let’s make it a safe and smooth experience for everyone,” she added.
Cardiff Council has confirmed that roads around the stadium will close from 12pm until 12am on both Friday and Saturday.
The road closures come into force three hours earlier than is planned for upcoming Stereophonics, Kendrick Lamar and Catfish and the Bottlemen concerts later this summer.
The Cardiff Bus Interchange will close at 3pm and Cardiff Queen Street railway station will close at 10pm (apart from accessible travel or journeys to Cardiff Bay).
Liam Gallagher (left) and Noel Gallagher (right). Pic: PA
What time does the show start and who are the support acts?
Principality Stadium’s doors open at 5pm on both Friday and Saturday.
The band will be supported by indie rock band Cast and Richard Ashcroft (who formed alternative rock band the Verve) in Cardiff, Manchester, London, Edinburgh and Dublin.
Cast start their Cardiff set at 6pm, followed by Richard Ashcroft at 7pm.
Oasis will take to the stage at 8.15pm, and should finish by 10.30pm.
American rock band Cage the Elephant will support Oasis in Canada, Mexico and at the Chicago gig.
They will be joined again by Cast for the East Rutherford and Pasadena dates.
Australian indie rock band Ball Park Music will support in Australia.
Are tickets still available for the shows?
The tour is sold out, but the band has said it is possible some additional tickets may be released.
In an Instagram post on 25 June, the band advised members of Oasismynet to “keep an eye” on their inbox.
The final releases would come “over the coming days” once production was “fine tuned”, the band said.
Read more from Sky News:
The Gallagher brothers back together
The story of the rock ‘n’ roll brothers so far
What’s the weather going to be like?
Cardiff is set to be cloudy with sunny intervals on Friday afternoon, with highs of 21C and lows of 15C.
On Saturday, however, it will be slightly cooler with light rain during the afternoon, before clearing up in the evening.
Entertainment
Oasis reunion: It felt like it might never happen – but the Gallagher brothers are finally back
Listening to Noel Gallagher over the years, for a long time it didn’t feel like this was part of the masterplan.
He has spoken several times of the difficult decision he made to quit Oasis in 2009. The band was his life and the choice not made lightly, but ending things then was the best thing for everyone, he told Sky Arts a few years ago. The fact they didn’t continue was a big part of the reason they are now “up there with all the greats”.
The older Gallagher brother was well aware that the years apart – the brothers’ often funny but frustrating feud, the unanswered question of whether they would ever bury the hatchet and the hope that maybe, one day, it might just happen – all amplified their legend.
The Gallagher brothers got together for this picture in July, their first photograph together in years. Pic: Simon Emmett
Rumours have come and gone over the years, propelled in no small part by messages from Liam Gallagher on social media. He often teased, but never made any secret of wanting to bring Oasis back. The sticking point seemed to be Noel.
But in 2022, Liam played gigs at Knebworth – the site of Oasis’s most famous, history-making gigs. Last year, he got in early to mark the anniversary of their debut album Definitely Maybe with his own solo tour, no sign of the man who wrote the songs.
Noel created the music; Liam brings it snarlingly, viscerally alive. Him doing those shows alone felt like it could be a death knell for a reunion. When asked about Liam by a fan during one of his shows with his current band, the High Flying Birds, last summer, Noel reportedly said his younger brother should be “thankful for my genius” and told the crowd: “Just remember who wrote all the f***ing songs.”
Pic: Oasis/Michael Spencer Jones
‘They hadn’t spoken in goodness knows how long’
Even last year’s new artwork for Definitely Maybe (pictured above), released for the 30th anniversary, showed a reworking of that famous album cover – shot at guitarist Bonehead’s house in Manchester – this time with the band members absent from the room. With no Liam on the floorboards, no Noel staring up at the spinning globe, it felt like a statement: Oasis really had left the building.
Designer Brian Cannon, who worked on the artwork for all of Oasis’s early music and now runs the Microdot memorabilia stores, says he was as surprised as anyone by the reunion announcement.
“A lot of people say to me, it’s all a big marketing ploy,” he says, of the brothers’ fall-out. “No, it isn’t, they genuinely hadn’t spoken to each other for goodness knows how long. And Noel’s got a very successful solo career that he’s very content with and doing very well. I didn’t see this coming, I really didn’t.”
Photographer Michael Spencer Jones, who captured the images for all the Oasis albums and singles in the band’s heyday, says the sibling rivalry was always there. “It’s such a major part of the potion that was Oasis.”
Read more:
Cool Britannia: Life in the UK in the ’90s
A timeline of Britpop’s most successful band
Noel Gallagher has had success with the High Flying Birds. Pic: Reuters/Dylan Martinez
But there had been whispers for months, reports from industry insiders saying it was only a matter of time. In January 2023, Noel announced his separation from his now ex-wife Sara MacDonald, who did not get on with Liam, leading to speculation he might become more open to making amends.
Then last year, following reports of shows booked for Wembley, fans once again pointed to teases from Liam on social media – “I never did like that word FORMER” he posted in the days before the announcement – and an interview given by Noel in which he spoke in complimentary terms about his little brother’s voice: “When I’d sing a song it would sound good. When he’d sing it, it would sound great.”
Neither of these things made a reunion a certainty. While Noel may not have liked his brother at times, he never underestimated the shared power their bristling sibling rivalry brought to Oasis. “I wouldn’t have gotten anywhere without him, he wouldn’t have got anywhere without me,” he told journalists at an awards ceremony in 2019.
Liam Gallagher has been performing as a solo artist for several years. Pic: PA
‘The stars have aligned’ – but statement gives little away
Oasis in their heyday were like no other live band. The shows were electrifying, the energy raw, in an era of optimism and fun in the 1990s that the Gallagher brothers defined. In later years, Noel may not have been a fan of the Cool Britannia tag, but that’s exactly what it was.
So now, will this reunion just be about the gigs? Will there be new music? Could the Gallagher brothers even be friends again?
The reunion statement gave little away. “The guns have fallen silent. The stars have aligned. The great wait is over. Come see. It will not be televised.” Further details said there was “no great revelatory moment”, but rather “the gradual realisation that the time is right” – but the Gallaghers have still not really addressed the small matter of not being on speaking terms for years. We want to know who reached out first? How did they finally come to an agreement? And what did their mum, Peggy, say about her sons finally getting their acts together?
Whatever has happened behind the scenes, the frost has definitely thawed. In 2020, Liam said Oasis had been offered £100m to reform – a claim quickly denied by Noel, who suggested the remark was a publicity move to promote a single. The deal they have signed now is worth millions. But even before the announcement was made, Liam was quick to put anyone suggesting this was only about the money in their place.
“Your attitude stinks” was his reply to anyone questioning their motives. Positivity received a different response: “Your attitude is BIBLICAL.”
Read more:
‘Everyone was out of control in the ’90s’
The ‘unsolvable conundrum’ of Oasis’s biggest album
You only have to look at the crowds at Liam’s solo shows – full of teenagers, as well as those of us who were there the first time round – to see how the music has filtered through generations. The singer has said several times he would like younger fans to see the full Oasis live experience.
Now, they just have to deliver.
“There’s two schools of thoughts on this and at one time I would have fallen into the latter,” says Cannon. “One being: great, yes, fantastic. The second: no, leave it be, let it lie, it’s gone, you might tarnish the past.
“But. We’re living through strange times in this country at the minute, globally as well. There’s a lot of division, recent events have been quite shocking. [A reunion] will undoubtedly bring a lot of happiness to a lot of people and I’m all in favour of a lot of people being happy. So, yeah, it’s got to be a good thing.”
“There should be an album, I think,” says Spencer Jones. “It would be great if there was more music to come.”
This year also marks the 30th anniversary of their second album, (What’s The Story) Morning Glory? Both Noel and Liam will be well aware of the expectation, how much these shows mean to fans.
Get them wrong, and there’s the potential for the legacy, the memories, to be spoiled.
Get them right, and Oasis live forever – all over again.
Actor Michael Madsen, who starred in a number of Quentin Tarantino films, has died at the age of 67, according to Sky’s US partner NBC News.
Chicago-born Madsen died on Thursday morning from cardiac arrest, his manager, Ron Smith said.
He appeared in dozens of films during a career that spanned more than 40 years, with screen credits including Thelma and Louise, Free Willy, Donnie Brasco and Sin City.
But he was well known for his collaborations with Tarantino, who cast him in Reservoir Dogs, Kill Bill: Vol. 2, The Hateful Eight and Once Upon a Time in Hollywood.
Tributes poured in for Madsen, whose career started in the 80s.
Captain America co-director Joe Russo posted a picture of Madsen in Reservoir Dogs and said on X: “Michael Madsen ALWAYS had bite. RIP.”
“In the last two years Michael Madsen has been doing some incredible work with independent film including upcoming feature films Resurrection Road, Concessions and Cookbook for Southern Housewives, and was really looking forward to this next chapter in his life,” managers Susan Ferris and Ron Smith, and publicist Liz Rodriguez said in a statement.
“Michael was also preparing to release a new book called Tears For My Father: Outlaw Thoughts and Poems, currently being edited. Michael Madsen was one of Hollywood’s most iconic actors, who will be missed by many.”
Michael Madsen played Mr Blonde in Reservoir Dogs. Pic: THA/Shutterstock
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