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Relatively young EV automaker Lucid Motors has announced a new referral program for current and incoming owners of its flagship Air sedan. The American automaker is still looking to find a larger audience in the growing EV segment and hopes to incentivize buyers with some tiered perks.

While Lucid Motors’ journey to today took several years of development, the American automaker didn’t truly step out of obscurity and into its own spotlight in the luxury EV segment until it officially launched its flagship Air sedan… and boy, did it turn some heads.

Now delivering four variants, including the most recent tri-motor Sapphire, Lucid Motors has impressed all who have experienced its flagship EV firsthand – not only for quality inside and out but for its sheer performance and arguably the best efficiency in kWh/mile.

The software side is an entirely different issue that Lucid has been hashing out since the debut of the Dream Edition Air sedans at launch, but you cannot deny the overall quality of these vehicles. You get what you pay for, however, and to drive off in a new Air, it’s going to cost you.

Even its entry-level Pure trim starts at an MSRP north of $77,000, so Lucid’s EVs are not for the everyman… at least not yet. As a result, sales have slowly trickled in, and the automaker is sitting on a ton of inventory. Lucid’s recent Q3 report told a similar tale – producing a mere 1,550 cars – a near 29% drop compared to a quarter prior and well short of its target to produce 10,000 EVs this year.

To drum up some hype and get current and upcoming owners involved, Lucid is introducing a new referral program. If you’re thinking you’re about to save $5,000 on a new Air Grand Touring, however, you’re mistaken.

Lucid-first-Air-Sapphire

Lucid begins referral program that varies by model sold

Lucid broke down the details of its new EV referral program this morning, which includes benefits for new buyers, but the automaker hasn’t forgotten about its current owners looking to spread the good word either. Lucid’s vice president of sales and service, Zak Edson, spoke about the new program:

Our mission at Lucid is to inspire the adoption of sustainable mobility, and our customers are our greatest advocates in this mission. The Lucid Referral Program celebrates and rewards our Lucid owners for their excitement and commitment to the brand. We deeply value the Lucid community and are steadfast in providing a world-class customer experience long after customers take delivery of their vehicle.

Beginning with current owners, Lucid Air drivers can get themselves a unique referral code to share with friends and family… or loyal Electrek readers (kidding, I don’t own a Lucid). For every referral that comes to fruition, that current Lucid owner will receive points that can be saved up and redeemed for Lucid branded gear, vehicle accessories, or limited-edition products. Maybe we’ll see a tequila battle with Tesla? How ’bout it!

Lucid also shares that EV owners will be able to redeem their points for unique brand experiences, including an exclusive tour of the automaker’s headquarters in Silicon Valley or its AMP-1 assembly plant in Casa Grande, Arizona (highly recommend).

While current Lucid owners can gain perks from referrals, those individuals going through with the sale can benefit, too. The company is offering point-of-sale discounts when you use a referral link, varying by which Air option you choose. Here’s how it breaks down.

  • Air Pure – $750 off
  • Touring – $1,000 discount
  • Grand Touring – $1,250 off
  • Sapphire – A branded duffel bag upcycled from the same leather featured in the Lucid Air Sapphire (seen below).
  • Note: These discounts will come as a post-delivery rebate for leasing customers
Lucid referral

$1,250 off might not make a huge difference when you’re already throwing down $125,000 on a new Air Grand Touring, but it’s better than nothing, right? Don’t be ungrateful. Another factor to note is once you take delivery of your new Lucid Air, you can immediately get a referral code of your own and start bombarding all your coworkers to join the pack.

Lucid’s referral program is live now; check out its dedicated page to learn more.

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JB Hunt launches first electric aftermarket semi truck route in Arizona

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JB Hunt launches first electric aftermarket semi truck route in Arizona

Following successful inbound implementations in the Pacific Northwest, North Carolina, and Mexico, Daimler Trucks North America (DTNA) is expanding the reach of its electric semi fleet into Arizona with long-time associate JB Hunt.

JB Hunt will add the new Freightliner eCascadia electric semi to its Arizona fleet immediately, and put it to work delivering aftermarket truck parts from DTNA’s parts distribution center (PDC) in Phoenix to multiple DTNA dealers along a dedicated route.

The electric Freightliner truck is expected to cover approximately 100 miles in a given day before heading “home” to a Detroit eFill charger installed at Daimler’s Phoenix facility.

This milestone marks the first all-electric route in the DTNA aftermarket parts distribution network, significantly reducing carbon emissions and setting a precedent for future sustainable outbound logistics operations.

“This solution with DTNA is a great example of our commitment to supporting customers’ efforts to reduce their carbon footprint and work towards energy transition,” explains Greer Woodruff, executive vice president of safety, sustainability and maintenance at JB Hunt. “JB Hunt owns and operates several eCascadias on behalf of customers, and our drivers have really enjoyed their in-cab experience. As customer interest continues to grow, we are here to enable their pursuit for a more sustainable supply chain in the most economic means possible.”

Daimler is analyzing future expansion opportunities throughout its internal parts distribution and logistics with an eye on electrifing additional routes and further reducing the carbon footprint of its logistics operations.

JB Hunt will evaluate its utilization of the charging station for other customers in the area, eventually enabling fully integrated zero-emission vehicle solutions into its 3PL fleets.

SOURCE | IMAGES: Daimler Trucks North America.

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Mitsubishi Fuso cleans up, putting 89 electric garbage trucks to work in Greece

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Mitsubishi Fuso cleans up, putting 89 electric garbage trucks to work in Greece

The Greek cities of Athens and Thessaloniki are popular tourist spots, and those tourists are about to breathe a little bit easier – literally! – thanks to nearly 90 new electric garbage trucks from Mitsubishi Fuso.

The Daimler-owned Mitsubishi Fuso brand has been making big moves since export of its newest electric eCanter medium duty truck kicked off earlier this year. First expanding to Hong Kong, and now taking orders in the EU.

“Thanks to its compact dimensions and high chassis load capacity, the electric Next Generation eCanter is ideal for waste disposal companies that drive on narrow roads,” says Florian Schulz, Head of Sales, Marketing and Customer Services. “In addition, the vehicle is locally emission-free and quiet, so that garbage can be emptied early in the morning in densely populated areas. This makes it particularly suitable for municipal applications.”

One of the most important goals the cities’ governments had was to quiet down the garbage collection process. To that end, Greek body manufacturer KAOUSSIS has put a lot of development work into the upfit body to quiet the hydraulic and compaction actions. The company is calling its refuse body “the first of its kind,” creating a market advantage for the electric eCanter while meeting all EU technical regulations for operating waste disposal vehicles with standing personnel.

The hydraulic system employs proportional, electro-hydraulically operated directional valves that operate at a maximum pressure of 180 bar. KAOUSSIS says it’s specially designed for EVs, and is compatible with garbage bins between 80 and 390 liter (aka: really big) capacities. The lift also features a dynamic weighing system that records the weight of the waste with an accuracy of up to ±0.5 kg (about a pound).

“We have had a very close cooperation with KAOUSSIS for over 30 years,” says Antonios Evangeloulis, Director of Sales & Marketing of the Greek importer & general agent for Daimler truck products and services Star Automotive Hellas. “All the necessary tools, safety measures, technicians, training and certifications are in place and we are able to offer excellent after-sales support for these vehicles. Overall, it was an exciting project that we were able to realize together.”

Forty of the new electric refuse trucks are expected to be deployed by the end of November, with the balance expected to be delivered over the course of 2025.

Electrek’s Take

Mitsubishi Fuso eCanter; via Daimler Trucks.

Electrifying the commercial truck fleet is a key part of decarbonizing city truck fleets – not just here in the US, but around the world. I called the eCanter, “a great product for moving stuff around densely packed city streets,” and garbage is definitely “stuff.”

Here’s hoping we see more “right size” electric solutions like this one in small towns and tight urban environments stateside somewhat sooner than later.

SOURCE | IMAGES: Daimler Trucks, via Charged EVs.

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Italian DC fast charger maker Alpitronic enters the US market [video]

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Italian DC fast charger maker Alpitronic enters the US market [video]

Electrek‘s Seth Weintraub went to Alpitronic America’s new HQ to speak with CEO Mike Doucleff about its plans to roll out its ultra-fast chargers across the US.

Bolzano, Italy-based Alpitronic was founded in 2009, and it specializes in the development and production of DC fast chargers. The global company’s best-known product line is the Hypercharger, an ultra-fast EV charging station that can deliver charging power from 50 kW to 400 kW, depending on the model.

Alpitronic Americas recently announced an agreement with Mercedes-Benz High-Power Charging to become the first DC fast-charging network to deploy Hypercharger 400 units at scale in the US.

Alpitronics Americas’ new headquarters’ 68,000-square-foot office and industrial space in Charlotte, North Carolina, includes a diagnostics laboratory and repair center, a spare parts warehouse, a training center, and space for as many as 300 employees.

The Bolzano, Italy-based company’s Hyperchargers achieve, on average, an efficiency rate greater than 97.5%, and that its repair and service network can service chargers anywhere in the US.

Alpitronic cofounder and CEO Philipp Senoner said, “As a natural part of Alpitronic’s growth, we are anxious to expand our industry-leading Hypercharger network from Europe, where we are market-share leader, to North America. We are pleased with the talent we are finding in North Carolina and look forward to setting a new standard for the EV charging network in the US.”

Alpitronic chargers support all EV brands. Pre-production units have been tested publicly in Rock Hill, SC, and Portland, OR. The first US-built, public chargers are expected to be installed and available in October.

Seth and Mike Doucleff discuss what Aliptronic’s main driver was to come to the US, what attracted them to Charlotte, and what the company thinks the future of DC fast chargers is in the US, among other things. Their conversation begins at 00:41 on the Electrek podcast below:


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