Lucid Motors turns to a new demand lever: An owner referral program
Relatively young EV automaker Lucid Motors has announced a new referral program for current and incoming owners of its flagship Air sedan. The American automaker is still looking to find a larger audience in the growing EV segment and hopes to incentivize buyers with some tiered perks.
While Lucid Motors’ journey to today took several years of development, the American automaker didn’t truly step out of obscurity and into its own spotlight in the luxury EV segment until it officially launched its flagship Air sedan… and boy, did it turn some heads.
Now delivering four variants, including the most recent tri-motor Sapphire, Lucid Motors has impressed all who have experienced its flagship EV firsthand – not only for quality inside and out but for its sheer performance and arguably the best efficiency in kWh/mile.
The software side is an entirely different issue that Lucid has been hashing out since the debut of the Dream Edition Air sedans at launch, but you cannot deny the overall quality of these vehicles. You get what you pay for, however, and to drive off in a new Air, it’s going to cost you.
Even its entry-level Pure trim starts at an MSRP north of $77,000, so Lucid’s EVs are not for the everyman… at least not yet. As a result, sales have slowly trickled in, and the automaker is sitting on a ton of inventory. Lucid’s recent Q3 report told a similar tale – producing a mere 1,550 cars – a near 29% drop compared to a quarter prior and well short of its target to produce 10,000 EVs this year.
To drum up some hype and get current and upcoming owners involved, Lucid is introducing a new referral program. If you’re thinking you’re about to save $5,000 on a new Air Grand Touring, however, you’re mistaken.
Lucid begins referral program that varies by model sold
Lucid broke down the details of its new EV referral program this morning, which includes benefits for new buyers, but the automaker hasn’t forgotten about its current owners looking to spread the good word either. Lucid’s vice president of sales and service, Zak Edson, spoke about the new program:
Our mission at Lucid is to inspire the adoption of sustainable mobility, and our customers are our greatest advocates in this mission. The Lucid Referral Program celebrates and rewards our Lucid owners for their excitement and commitment to the brand. We deeply value the Lucid community and are steadfast in providing a world-class customer experience long after customers take delivery of their vehicle.
Beginning with current owners, Lucid Air drivers can get themselves a unique referral code to share with friends and family… or loyal Electrek readers (kidding, I don’t own a Lucid). For every referral that comes to fruition, that current Lucid owner will receive points that can be saved up and redeemed for Lucid branded gear, vehicle accessories, or limited-edition products. Maybe we’ll see a tequila battle with Tesla? How ’bout it!
Lucid also shares that EV owners will be able to redeem their points for unique brand experiences, including an exclusive tour of the automaker’s headquarters in Silicon Valley or its AMP-1 assembly plant in Casa Grande, Arizona (highly recommend).
While current Lucid owners can gain perks from referrals, those individuals going through with the sale can benefit, too. The company is offering point-of-sale discounts when you use a referral link, varying by which Air option you choose. Here’s how it breaks down.
- Air Pure – $750 off
- Touring – $1,000 discount
- Grand Touring – $1,250 off
- Sapphire – A branded duffel bag upcycled from the same leather featured in the Lucid Air Sapphire (seen below).
- Note: These discounts will come as a post-delivery rebate for leasing customers
$1,250 off might not make a huge difference when you’re already throwing down $125,000 on a new Air Grand Touring, but it’s better than nothing, right? Don’t be ungrateful. Another factor to note is once you take delivery of your new Lucid Air, you can immediately get a referral code of your own and start bombarding all your coworkers to join the pack.
Lucid’s referral program is live now; check out its dedicated page to learn more.
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Lucid’s electric minivan can outsprint the Chevy Corvette Z06, and it has more interior space than a Ford Explorer. Is the Lucid Gravity really the “ultimate uncompromising SUV?”
Lucid Gravity SUV is faster than a Corvette Z06
Lucid’s electric SUV is impressive inside and out. The Gravity provides up to 450 miles of driving range, ultra-fast charging (200 miles in under 11 mins), and it even offers up to 120 cubic feet of cargo space. That’s more than the Ford Explorer (87.8 cu ft).
It’s also faster than most sports cars. The Grand Touring trim has up to 845 hp, good for a 0 to 60 mph sprint in just 3.4 seconds, but the Dream Edition takes it to another level.
Powered by dual electric motors, the Lucid Gravity Dream Edition boasts 1,070 hp. To see how Lucid’s minivan stacks up against the competition, Car and Driver nabbed one for testing.
On the test track, the Lucid’s minivan covered a quarter-mile in just 10.6 secs, beating a Chevrolet Corvette Z06 to 150 mph by nearly three seconds.
According to Car and Driver, the Gravity didn’t just impress in the quarter-mile, “it was a beast in every acceleration metric.” Lucid’s SUV hit 30 mph in 1.4 seconds, 70 mph in 3.7 secs, and topped 100 mph in just 5.9 seconds.
Dave Vanderwerp, the testing director who took the Gravity for a spin, said the electric SUV “gets a sort of second wave of thrust starting around 60 mph.”
With a quarter-mile of just 10.6 secs, Lucid’s Gravity is the fastest SUV they have ever tested, beating out the Rivian Tri-Motor Max (11.1 secs), BMW iX M60 (11.5 secs), and Mercedes-AMG EQE53 SUV.
Although the Rivian’s 850 hp R1S Tri-Motor beat the Gravity to 60 mph, Lucid’s SUV sprinted ahead in the quarter-mile, traveling nearly 20 mph faster.
It was also faster than gas-powered super SUVs, including the Lamborghini Urus Performante (11.2 secs) and Porsche Cayenne Turbo GT (11.2 secs). However, they have yet to test a Tesla Model X Plaid, so that could change the game.
In what it called the “1,000 hp mom missiles” drag race, Hagerty recently pitted the Gravity Dream Edition against the Audi RS Q8 Performance, Range Rover Sport SV, Porsche Macan Turbo Electric, Rivian R1S Quad, and Porsche Panamera Turbo S E-Hybrid.
The result was a three-way tie between Lucid’s Gravity, the Porsche Panamera Turbo, and Rivian R1S Quad hitting the quarter-mile in 10.5 seconds.
The Lucid Gravity is available to order starting at $94,900 in the US. Later this year, Lucid is launching the lower-priced Touring trim, priced from $79,900.
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Solar provided over 11% of total US electrical generation in May, while wind + solar produced over one-fifth, and the mix of all renewable energy sources generated nearly 30%, according to data just released by the US Energy Information Administration (EIA).
Solar continues to set new records
Solar continues to be the fastest-growing source of US electricity, according to EIA’s latest “Electric Power Monthly” report (with data through May 31, 2025), which the SUN DAY Campaign reviewed.
In May alone, electrical generation by utility-scale solar (>1-megawatt (MW)) increased by 33.3% year-over-year, while “estimated” small-scale (e.g., rooftop) solar PV increased by 8.9%. Combined, they grew by 26.4% and provided over 11% of US electrical output during the month.
For the first time ever, the mix of utility-scale and small-scale solar produced more electricity than wind: solar – 38,965 gigawatt-hours (GWh); wind – 36,907-GWh.
Moreover, utility-scale solar thermal and photovoltaic expanded by 39.8% while that from small-scale systems rose by 10.7% during the first five months of 2025 compared to the same period in 2024. The combination of utility-scale and small-scale solar increased by 31.1% and was nearly 8.4% of total US electrical generation for January to May – up from 6.6% a year earlier.
Solar-generated electricity easily surpassed the output of US hydropower plants (6.1%). Solar now produces more electricity than hydropower, biomass, and geothermal combined.
Wind is also on the rise in 2025
Wind produced 12.2% of US electricity in the first five months of 2025. Its output was 3.9% greater than the year before, almost double that produced by hydropower.
During the first five months of 2025, electrical generation by wind + utility-scale and small-scale solar provided 20.5% of the US total, up from 18.7% during the first five months of 2024. Solar + wind accounted for nearly 21.5% of US electrical output in May alone.
During the first five months of this year, wind and solar provided 26.2% more electricity than coal, and 15.4% more than US nuclear power plants. In May alone, the disparity increased further when solar + wind outproduced coal and nuclear power by 55.7% and 22.1%, respectively.
All renewables produced almost 30% in May
The mix of all renewables – wind, solar, hydropower, biomass, geothermal – produced 9.7% more electricity in January to May than they did a year ago (7.6% more in May alone) and provided 28.1% of total US electricity production compared to 26.5% 12 months earlier.
Electrical generation by all renewables in May alone provided 29.7% of total US electrical generation. Renewables’ share of electrical generation is now second only to that of natural gas, whose electrical output actually dropped by 5.9% during the month.
“Solar and wind continue to grow, set new records, and outproduce both coal and nuclear power,” said Ken Bossong, the SUN DAY Campaign’s executive director. “Consequently, the ongoing Republican assault against renewables is not only misguided and illogical but also a good example of shooting oneself in the foot.”
Read more: FERC: Solar + wind made up 96% of new US power generating capacity in first third of 2025
The 30% federal solar tax credit is ending this year. If you’ve ever considered going solar, now’s the time to act. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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Environment
Podcast: Tesla’s disturbing earnings, self-driving challenge, solid state batteries, and more
In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss Tesla’s disturbing earnings, a new self-driving challenge, solid-state batteries, and more.
The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:
We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.
Here are a few of the articles that we will discuss during the podcast:
Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET:
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