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Six months after unveiling the EQS 680 SUV – Mercedes-Maybach’s first all-electric model – the ultra-lux sub-brand has shared US pricing… and it’s not cheap. That said, this is the top-tier version of the all-electric SUV from a brand that is already known for its utmost quality and performance.

Mercedes-Maybach operates as a sub-brand of Mercedes-Benz, whose name is globally associated with the luxury and unique design features only the most well-off customers can enjoy.

We’ve seen Maybach gain notoriety under the Mercedes-Benz umbrella over the past decade, finding a Rolodex of suitors interested in unique and high-end versions of the Mercedes S-Class and other combustion models. However, Maybach has been flirting with the idea of luxury electric vehicles since 2016, when it shared the Vision Mercedes-Maybach 6 – a 2+2 electric coupé concept with 200 miles of range. Maybach followed up in 2018 with an electric SUV concept called the Vision Mercedes-Maybach Ultimate Luxury.

That said, the first official Mercedes-Maybach BEV would not arrive until this past April, when it was unveiled to Electrek and other media in Lisbon. While the original EQS 680 SUV was clad with chrome and Maybach logos EVERYWHERE, the automaker followed up with a sleeker, darker “Night Series” this past May.

Today, Mercedes-Maybach shared US pricing of the EQS 680 SUV, which also includes the murdered out black version… only for an extra $25,000.

  • Maybach EQS pricing

Mercedes-Maybach EQS 680 SUV pricing starts at $180k

You read that correctly. No one said top-tier quality and performance come cheap, but Maybach’s first crack at an EV does have a lot of exciting technology to offer. Described by its makers as “an automotive masterpiece,” the Maybach EQS 680 SUV is equipped with dual motors that deliver an output of 84 kW, 649 hp, and 700 lb-ft of torque. Here are some additional specs we first learned during the April unveiling:

EQS 680 SUV
Drive configuration 4MATIC AWD
Powertrain Dual motor
Output 484 kW (649 hp)
Torque 700 ft-lb
Acceleration (0-60 mph) 4.1 seconds
Top speed 130 mph
Range (provisional WLTP) up to 600 km (373 miles)
Onboard charger 9.6 kW
AC Charge time (0-100%) 12.75 hours
DC fast charging max 200 kW
DC charging (10-80%) 31 minutes
Range after 15 mins DCFC up to 220 km (137 mi) (WLTP)
Length / width (w/o mirrors) / height 201.7″ / 80.1″ / 67.9″
Wheelbase 126.4″
Turning radius (rear-axle steering 10°) 36.1″
Cargo capacity 15.3 cubic-feet
Combined power consumption
(provisional values)
24.4-22.5 kWh/100 km

The SUV comes standard with AIRMATIC Air Suspension, an adaptive damping system, and rear-axle steering with a steering angle of up to 10 degrees. Its cabin features Mercedes’ unique MBUX Hyperscreen across the dash, as well as scenting capabilities throughout the interior in the Air Balance package, complete with its own unique fragrance called “No. 12 MOOD Ebony.”

The rear seats come with Nappa leather upholstery exclusive to Maybach, adding comfort to the front and rear Executive seats that include ventilation, massagers, and neck and shoulder heating capabilities. Customers can also opt for the Executive Rear Seat Package Plus, which adds calf massages while you recline and sip champagne from the interior’s removable mini fridge.

Of course it has a fridge; it’s $180,000!

Future Maybach EQS SUV customers in the US can choose between the five-seat option or the four-seat Executive Rear Seat Package Plus with no change in pricing. Speaking of pricing, here’s how it breaks down:

Credit: Mercedes-Maybach

As you can see from the specs above, we previously only had the provisional WLTP range, but according to the Mercedes-Benz USA website, the range appears to be closer to 280 miles, assuming that’s EPA official. Starting today, US customers can order their new Maybach EQS 680 SUV based on the pricing above. The EVs will be built at Mercedes-Benz plants in Alabama in a “net carbon neutral manner.” What do we think?

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The Mercedes Vision Iconic EV brings timeless Golden Era style into the future

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The Mercedes Vision Iconic EV brings timeless Golden Era style into the future

It looks like the Batmobile from the future. Mercedes unveiled a stunning new Vision Iconic EV concept, promising to “stand out in a sea of sameness.” The show car blends the Golden Era of auto design with advanced new tech and features like Solar Paint and Level 4 self-driving capabilities.

Meet the Mercedes Vision Iconic EV concept

The Vision Iconic offers a glimpse of the luxury brand’s new era of design. It’s no secret by now that legacy automakers are struggling to keep up with the influx of new, more advanced, and oftentimes better-looking EVs coming out of China, South Korea, and other regions.

Mercedes is drawing inspiration from its past icons to revamp the brand with a fresh new look. The first thing you’ll notice is the redesigned grille.

The updated grille design was first shown on the new GLC in August. After introducing a closed-off grille design on its first electric vehicles, Mercedes is going back to a more traditional luxury style with a massive, bold new look.

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Mercedes said the new front face, showcased on the Vision Iconic, enables the brand to “stand out from the sea of sameness.” And that it does. The concept builds on it with an illuminated upright star on the bonnet.

Mercedes-Vision-Iconic-EV
Chief Design Officer Gorden Wagener at the world premiere of the Vision Iconic Shanghai 2025 (Source: Mercedes-Benz)

The electric coupe is inspired by the Golden Era of auto design, the 1930s. It draws inspiration from Mercedes’ icons, like the 300 SL and 600 Pullman.

According to Mercedes’ chief designer, Gorden Wagener, the Vision Iconic is “more than just an automobile – it is a sculpture in motion, a homage to timeless elegance, and a statement for the future.”

Mercedes-Vision-Iconic-EV
The Mercedes-Benz Vision Iconic EV concept (Source: Mercedes-Benz)

The concept is more than just a beautiful show car. It’s also packed with Mercedes’ most advanced tech and features.

An entirely new driving experience

Inside, the Vision Iconic is defined by “lounge-like comfort” and an entirely new digital experience. The instrument panel is a floating glass structure Mercedes calls “Zeppelin.”

Once you open the door, the instrument cluster comes to life with a screen stretching pillar to pillar. At the center, one of the four clocks is shaped like the Mercedes’ logo and acts as an AI assistant. The massive four-spoke steering wheel almost looks like something you’d find on a sailboat.

Mercedes-Vision-Iconic-EV-interior
The interior of the Mercedes-Benz Vision Iconic (Source: Mercedes-Benz)

With steer-by-wire, Mercedes claims the Vision Iconic offers an entirely new steering experience with rear axle steering.

Mercedes said it’s also looking into using solar modules applied to the body of an EV to draw energy from the sun and extend the driving range.

Mercedes-Vision-Iconic-EV-interior
The interior of the Mercedes-Benz Vision Iconic (Source: Mercedes-Benz)

According to Mercedes, an area of 11 square meters, or about the size of a mid-size SUV, could produce energy for up to 12,000 km (7,456 miles) a year in ideal conditions. The coating can be easily recycled and does not contain any rare earths or silicon.

Mercedes said the solar cells have a high efficiency of 20% and generate energy constantly, even if the vehicle is off.

Mercedes-Vision-Iconic-EV-solar-paint
The Mercedes Vision Iconic uses solar paint to extend driving range (Source: Mercedes-Benz)

And that’s not all of it. The company is also advancing neuromorphic computing, which Mercedes said “has the potential to reduce the energy requirements for data processing in autonomous driving by 90 percent compared to today’s systems.”

The Vision Iconic will come with Level 2 autonomous driving capabilities, but on the highway, Level 4 autonomy is activated.

Will we ever see the Vision Iconic on the road? Don’t get your hopes up, as it’s just a show car. However, you can expect to see several elements and new tech make their way into upcoming Mercedes models.

What do you think of the electric show car? A timeless design? Or should Mercedes head back to the drawing board yet again? Let us know your thoughts in the comments.

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Aptera secures access to $75 million to bring its solar car to production

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Aptera secures access to  million to bring its solar car to production

Aptera reports having secured access to $75 million in funding to bring its solar car to production as it is set to go public later this week.

As we reported last week, Aptera is about to go public on the NASDAQ this week, but there were, and still are, some concerns about their approach.

The company is doing a direct listing rather than an IPO or a SPAC deal, which means that Aptera doesn’t secure any funding from going public.

Generally, a direct listing serves as an exit strategy for existing shareholders. In the case of Aptera, there are numerous shareholders, as the majority of funding comes from crowdfunding campaigns.

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One of the biggest red flags is that company insiders, especially the co-CEOs, had no lockup period with the listing.

Furthermore, Aptera disclosed that it had only $13 million left by the end of June, as stated in its SEC filing. That’s not enough money to bring its solar car to production, and again, the direct listing is not getting any money into the company.

However, two days before going public on the NASDAQ, Aptera is now announcing that it secured “up to $75 million in equity financing”:

Aptera Motors Corp. (“Aptera”), the solar mobility company focused on developing highly efficient vehicles, today announced it has entered into share purchase agreement providing for up to $75 million of committed equity financing (the “ELOC”) with New Circle Principal Investments LLC, an affiliate of leading growth-focused investor New Circle Capital.

In short, Aptera will be able to sell shares New Circle Capital, which appears to be a small boutique firm.

Aptera says that it will use the proceeds to bring its solar car to production:

Proceeds from the ELOC are expected to support production readiness, including tooling and other activities required to bring Aptera’s Launch Edition vehicles to market. This structure gives Aptera the flexibility to raise capital in stages over time, aligning with the Company’s strategic priorities and market opportunities.

The company had aimed to bring its vehicle to production this year, but that goal was delayed due to ongoing funding issues throughout the year.

Electrek’s Take

This is relatively good news. As I mentioned last week, Aptera’s only chance is to raise money after the listing. However, the ability to do so without unreasonable dilution would only occur if the price holds next week.

For that to happen, Aptera needs insider and crowdfunders not to sell, and that’s a tall order.

Perhaps this announcement that Aptera can secure the funding to bring the vehicle to production encourages people to stay put. New Circle Capital buys the shares from Aptera, hoping that the stock gains momentum as the company reaches production.

We will see, but a lot of things need to go right for this to happen, and only a few need to go wrong for the whole thing to come crumbling.

I am hoping for the best as I’d love to see Aptera’s hyper-efficient EVs on the road.

While solar cars are cool, the most efficient way to power an electric car with solar energy is to have solar panels on your home. If you are in the US, the next few weeks are likely the last opportunity to secure a solar installation and take advantage of the federal tax credit, which is set to expire.

If you want to make sure you’re finding a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage. EnergySage is a free service that makes it easy for you to go solar – whether you’re a homeowner or renter. They have hundreds of pre-vetted solar installers competing for your business, including those who install Tesla Solar and Powerwalls, ensuring you get high-quality solutions and save 20 to 30% compared to going it alone. Plus, it’s free to use and you won’t get sales calls until you select an installer and you share your phone number with them.

Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started hereThe company is currently working double time to help people secure solar installations before the end of the tax credit.

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Trump trade rep says new 100% tariff on China depends on Beijing’s next move

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Trump trade rep says new 100% tariff on China depends on Beijing's next move

U.S. Trade Rep. Jamieson Greer: New 100% tariff on China depends on Beijing's next move

President Donald Trump could still slap China with 100% tariffs on Nov. 1 or sooner, depending on Beijing’s next move in a dispute over rare earths, U.S. Trade Representative Jamieson Greer told CNBC Tuesday.

“A lot depends on what the Chinese do,” Greer told CNBC in an interview. “They are the ones who have chosen to make this major escalation.”

China announced sweeping restrictions on rare earth exports last week that would disrupt U.S. defense, technology, semiconductor and automobile industries if implemented.

Trump retaliated with the threat of massive tariffs that would effectively shut down trade between the world’s two largest economies. But the president appeared to dial back his rhetoric earlier this week, saying saying “it will all be fine” with China.

“We can’t have a situation where the Chinese keep this regime in place, where they want to have veto power over the world’s high tech supply chains,” the U.S. trade representative said.

Trump, Xi scheduled to meet

The restrictions took the White House by surprise ahead of an expected meeting between Trump and President Xi Jinping at the Asia-Pacific Economic Cooperation summit later this month in Seoul, South Korea.

Trump and Xi are still scheduled to meet, Greer said, though he suggested those plans are subject to change depending on how the situation develops.

“Whether it will go through or not, I don’t want to precommit either ourselves or the Chinese,” Greer said of the meeting. “But I think it makes sense for people to talk when they can.”

U.S. and Chinese officials at the senior staff level spoke as recently as Monday in Washington about the rare earth dispute, Greer said.

“We think we’ll be able to work through it,” Greer said of the trade dispute.

‘We want to work with the Chinese’

The U.S. stock market erased about $2 trillion in value on Friday in response to Trump’s tariff threat against China. The White House watches the market, Greer said, but the administration is focused on building long-term economic success by bringing supply chains back to the U.S., and reducing dependence on China.

“We want to make sure that the market is also responding to appropriate information,” Greer said. “You’ve seen the market settle out this week as they realize that the president and his team, we want to work with the Chinese.”

Rare earths are critical minerals used to manufacture magnets, which are key inputs in U.S. weapons platforms, electric vehicles, the semiconductor industry and other applications.

China controls about 60% of rare earth mining and more than 90% of refining worldwide, according to the International Energy Agency. The U.S. is dependent on China for roughly 70% of its rare earth imports, according to the U.S. Geological Survey.

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