Six months after unveiling the EQS 680 SUV – Mercedes-Maybach’s first all-electric model – the ultra-lux sub-brand has shared US pricing… and it’s not cheap. That said, this is the top-tier version of the all-electric SUV from a brand that is already known for its utmost quality and performance.
Mercedes-Maybach operates as a sub-brand of Mercedes-Benz, whose name is globally associated with the luxury and unique design features only the most well-off customers can enjoy.
We’ve seen Maybach gain notoriety under the Mercedes-Benz umbrella over the past decade, finding a Rolodex of suitors interested in unique and high-end versions of the Mercedes S-Class and other combustion models. However, Maybach has been flirting with the idea of luxury electric vehicles since 2016, when it shared the Vision Mercedes-Maybach 6 – a 2+2 electric coupé concept with 200 miles of range. Maybach followed up in 2018 with an electric SUV concept called the Vision Mercedes-Maybach Ultimate Luxury.
That said, the first official Mercedes-Maybach BEV would not arrive until this past April, when it was unveiled to Electrek and other media in Lisbon. While the original EQS 680 SUV was clad with chrome and Maybach logos EVERYWHERE, the automaker followed up with a sleeker, darker “Night Series” this past May.
Today, Mercedes-Maybach shared US pricing of the EQS 680 SUV, which also includes the murdered out black version… only for an extra $25,000.
4-seat rear option / Credit: Mercedes-Maybach
Mercedes-Maybach EQS 680 SUV pricing starts at $180k
You read that correctly. No one said top-tier quality and performance come cheap, but Maybach’s first crack at an EV does have a lot of exciting technology to offer. Described by its makers as “an automotive masterpiece,” the Maybach EQS 680 SUV is equipped with dual motors that deliver an output of 84 kW, 649 hp, and 700 lb-ft of torque. Here are some additional specs we first learned during the April unveiling:
EQS 680 SUV
Drive configuration
4MATIC AWD
Powertrain
Dual motor
Output
484 kW (649 hp)
Torque
700 ft-lb
Acceleration (0-60 mph)
4.1 seconds
Top speed
130 mph
Range (provisional WLTP)
up to 600 km (373 miles)
Onboard charger
9.6 kW
AC Charge time (0-100%)
12.75 hours
DC fast charging max
200 kW
DC charging (10-80%)
31 minutes
Range after 15 mins DCFC
up to 220 km (137 mi) (WLTP)
Length / width (w/o mirrors) / height
201.7″ / 80.1″ / 67.9″
Wheelbase
126.4″
Turning radius (rear-axle steering 10°)
36.1″
Cargo capacity
15.3 cubic-feet
Combined power consumption (provisional values)
24.4-22.5 kWh/100 km
The SUV comes standard with AIRMATIC Air Suspension, an adaptive damping system, and rear-axle steering with a steering angle of up to 10 degrees. Its cabin features Mercedes’ unique MBUX Hyperscreen across the dash, as well as scenting capabilities throughout the interior in the Air Balance package, complete with its own unique fragrance called “No. 12 MOOD Ebony.”
The rear seats come with Nappa leather upholstery exclusive to Maybach, adding comfort to the front and rear Executive seats that include ventilation, massagers, and neck and shoulder heating capabilities. Customers can also opt for the Executive Rear Seat Package Plus, which adds calf massages while you recline and sip champagne from the interior’s removable mini fridge.
Of course it has a fridge; it’s $180,000!
Future Maybach EQS SUV customers in the US can choose between the five-seat option or the four-seat Executive Rear Seat Package Plus with no change in pricing. Speaking of pricing, here’s how it breaks down:
Credit: Mercedes-Maybach
As you can see from the specs above, we previously only had the provisional WLTP range, but according to the Mercedes-Benz USA website, the range appears to be closer to 280 miles, assuming that’s EPA official. Starting today, US customers can order their new Maybach EQS 680 SUV based on the pricing above. The EVs will be built at Mercedes-Benz plants in Alabama in a “net carbon neutral manner.” What do we think?
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The first 2022 GMC HUMMER EV Pickup Edition 1 rolls off the assembly line at Factory ZERO (Source: GM)
Donald Trump signed two executive orders today that walked back parts of tariffs he previously imposed on US automakers ahead of a rally in Michigan to mark his first 100 days in office.
The Wall Street Journal first reported today in an exclusive that Trump was “expected to soften the impact of his automotive tariffs, preventing duties on foreign-made cars from stacking on top of other tariffs and easing some levies on car parts.”
Trump signed an executive order making sure the 25% tariffs on vehicles and certain auto parts won’t stack on top of existing aluminum, steel, or Canada and Mexico tariffs. He also gave automakers a credit to help blunt the impact of the 25% duties on imported parts that go into US-built cars.
Trump’s backpedal comes after weeks of meeting with automaker executives, and a week after a coalition that included GM, Toyota, Volkswagen, and Hyundai sent a letter urging him to drop tariffs on foreign auto parts due to land in May.
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American Automotive Policy Council (AAPC) president Matt Blunt today said in response to the executive orders, “American Automakers Ford, GM, and Stellantis appreciate the administration’s clarification that tariffs will not be layered on top of the existing Section 232 tariffs on autos and auto parts. Applying multiple tariffs to the same product or part was a significant concern for American automakers, and we are glad to see this addressed. We will review the details of the executive order closely to assess how effectively it will mitigate the impact of tariffs on American automakers, our domestic supply chains and ultimately American consumers.” The AAPC represents Ford, GM, and Stellantis.
Electrek’s Take
The 25% auto tariffs implemented under Section 232 of the Trade Expansion Act aren’t going anywhere, and most economists say that tariffs will raise car prices and slow auto sales. This White House Fact Sheet is titled, “President Donald J. Trump Incentivizes Domestic Automobile Production.” Where’s the incentive? US automakers are just getting hit with the stick once instead of twice, and they’re thanking Trump for it.
The carrot that worked as an incentive was Biden’s Inflation Reduction Act, along with the stability that came with it. All this whiplash is terrible for the US and global economy.
Now is a great time to begin your solar journey so your system is installed in time for those longer sunny days. If you want to make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. They have hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20 to 30% compared to going it alone. Plus, it’s free to use and you won’t get sales calls until you select an installer and share your phone number with them.
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New data suggests that the Tesla Powerwall 3 is significantly disrupting the US solar inverter market.
The home battery pack’s integrated inverter is changing the game.
Tesla acquired its solar business when it bought SolarCity in a controversial deal due to Musk being a large shareholder of both Tesla and SolarCity, and Musk’s cousin led the latter.
The automaker kept the SolarCity operations going for a few years. In fact, it continued until after Tesla shareholders sued Musk over the acquisition, and Musk defended himself by claiming that SolarCity had become an integral part of Tesla.
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Shortly after he won the lawsuit, Tesla virtually stopped all operations that came from its SolarCity acquisition, which primarily consisted of residential solar financing and installations.
Tesla even stopped reporting solar deployment. The company’s energy business now consists almost entirely of Powerwall and Megapack deployments.
However, the launch of the Powerwall 3 has indirectly brought Tesla back into the solar business, as the home battery pack features an inverter that works for both solar and storage applications.
EnergySage is a company that matches solar installers with potential buyers, and as a result, it has a wealth of interesting data about the solar industry in the US. Today, it released its Spring 2025 Marketplace report.
In the report, EnergySage revealed that Tesla became the second-most quoted inverter brand in the second half of last year:
Tesla became the most quoted battery brand in H2 2024, occupying 63% of Marketplace share nationwide. Because the Powerwall 3 includes an integrated inverter, Tesla also became the second-most quoted inverter brand. With batteries increasingly being added to solar systems—the national battery attachment rate jumped to 45% in H2 2024, an all-time high—Tesla’s growth was a key driver of the low storage and solar prices seen on EnergySage. In 2025, we are examining whether brand backlash and equipment shortages will affect Tesla’s Marketplace share.
This is also a byproduct of the increased popularity of energy storage systems when deploying new solar systems.
In big solar markets like California and Texas, the majority of residential solar quotes are attached to batteries, and Tesla is not the top quoted brand, thanks to Powerwall 3:
Powerwall was already the preferred home battery pack for many homeowners, and the fact that it now includes a solar inverter has made it even more attractive, as most home energy storage systems in the US are being deployed along with rooftop solar.
The Powerwall 3’s solar inverter integration is pushing solar plus storage costs down quite a bit.
The popularity of the Powerwall 3 has particularly hurt Enphase, a leader in solar inverter. It had 73% of the US market in 2022, and now it is down to 53%.
Despite Tesla driving prices down, Powerwall 3 is not the cheapest battery pack available. Panasonic and EG4 batteries were both priced lower on a per kWh basis than Tesla’s in the second half of 2024, but Tesla won on cost when also replacing the solar inverter.
If you’re interested in installing solar panels and/or batteries for your home, we recommend using EnergySage. You will be able to get quotes without any hassle and only talk to someone when you are ready to move forward. Within minutes, you can get on the path to producing your own power with solar and battery storage, including with Powerwall.
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Here’s something most people don’t know: In the US, switching to solar and battery-based energy can actually save you money on taxes. And it’s not a future promise – it’s happening right now. Under the US Residential Clean Energy Credit, BLUETTI’s eligible solar systems and home batteries qualify for a 30% federal tax credit through 2032. That means with the right model, like the AC500 Home Battery Backup, you’re not only saving on electricity, you could also get a portion of your purchase back during tax season.
Meanwhile, gas generators are quietly costing more
There’s a reason so many people have relied on gas generators: they’re familiar, accessible, and have served us well for years. But as fuel prices continue to rise and usage becomes more frequent, the hidden costs of gas generators are quietly piling up:
Ongoing fuel expenses, especially during summer or storm seasons
Routine maintenance and part replacements
Stricter regulations in certain areas limiting usage times
Noise complaints and environmental concerns
It’s not about shaming these tools—it’s about recognizing when the cost-to-benefit ratio starts to shift.
Not ready to give up your generator? Start small with the BLUETTI AC60
The move to clean energy doesn’t have to be all or nothing. Sometimes, the right first step is simply trying a lightweight alternative, like the AC60 Portable Power Station (Pioneer 50).
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Compact and powerful: 600W output (1000W surge) covers most outdoor needs
Historically affordable: Only $269 after subsidy
Fast charging: 80% charge within an hour
IP65-rated for water and dust resistance – ideal for outdoor life
Backed by a 6-year warranty, cutting down on waste and replacement costs
Expandable to 2,015Wh capacity for powering phones, laptops, and more
Whether you’re into camping, road trips, or just want something for light backup at home, portable power stations like AC60 are an easy way to test the waters – no big commitment needed.
Need something stronger? Apex 300 is built to last
For those looking to level up their home battery backup or long-term savings, the Apex 300 offers a durable, future-forward alternative. With second-gen EV-grade batteries rated for 6,000+ cycles, this power station can last up to 17 years – nearly twice as long as typical models.
More reasons why Apex 300 stands out:
Ultra-efficient 20W AC idle drain extends fridge runtime by up to 24 hours and boosts CPAP usage by 2.5x compared to typical units
Built-in 120V/240V dual output with 12,000W bypass that powers 99% of home appliances, even a Tesla EV
2-year savings sprint when paired with one Solar X 4K Charge Controller for a massive 6400W solar input
Whisper-quiet at 40dB, no fumes, no fuel
Time-of-use savings made easy: Easily schedule and monitor energy usage with a user-friendly app and a clear, intuitive LED screen
Expandable ecosystem: Add extra B300K batteries or a smart 700W Hub D1 to grow your setup as your needs evolve, from whole-home backup to off-grid RV power
This isn’t about replacing your gas generator overnight. It’s about introducing a better Plan B that’s cleaner, quieter, and built for the long haul.
Thinking about a cleaner future? BLUETTI is offering a little help
In honor of Earth Day, BLUETTI has launched a newClean Energy Incentive Program. Gas generator owners around the world can submit basic info about their devices and select a clean power product to receive an exclusive subsidy.
The compact AC60 and other select models are already available at subsidized prices through BLUETTI’s Clean Energy Incentive Program – a practical step designed to support a smoother, more affordable transition to greener living.
Meanwhile, early access to the all-new Apex 300 Portable Power Station is now open through May 19, ahead of its official launch on May 20 on Indiegogo.
Going green isn’t about rushing
It’s about small, thoughtful choices that build toward something better – for your home, your wallet, and the planet. BLUETTI believes real change happens step by step, just like the LAFF (Light An African Family) Initiative. By walking the same path as those in need, the team can better understand and manage which solutions will most effectively help families who need affordable, sustainable energy.
So even if your gas generator still works just fine, it might be worth looking at a smarter backup. The future doesn’t have to be all-or-nothing. It can start with one quiet step with BLUETTI’s solutions, and this simple step could lead to a brighter, more sustainable future for everyone.
About BLUETTI
BLUETTI is a dedicated advocate for sustainability, integrating ESG principles throughout product design and corporate initiatives. Through impactful projects like LAAF (Light An African Family), BLUETTI provides affordable, sustainable energy solutions to communities across Africa. By partnering with Leave No Trace, a 501(c)(3) nonprofit, BLUETTI supports responsible outdoor recreation through clean energy solutions that minimize environmental footprints. This blend of craftsmanship, reliability, and a focus on real-world needs is what makes BLUETTI trusted in over 110 countries and regions.