Hertz pulls back on EV plans citing Tesla price cuts, high repair costs

Published

2 years ago

October 26, 2023

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Hertz is pumping the brakes on plans to electrify more of its rental car fleet after EV repair costs came in higher than the company anticipated, and after Tesla price cuts reduced the resale value of the majority of electric cars in its fleet by about one-third.

CEO Stephen Scherr said on the company’s third-quarter earnings update on Thursday, “our in-fleeting of EVs will be slower than our prior expectations.”

The rental car company reported lower than expected margins for the period ending September 2023, and the CEO said EV repairs were one challenge. “Our direct operating expenses remained controlled in the quarter as they grew with transaction volume. On a unit basis, we achieved productivity gains across most categories of auto. The exception remained vehicle damage costs, particularly those on our EVs.”

Scherr also said, “MSRP declines in EVs over the course of 2023, driven primarily by Tesla, have driven the fair market value of our EVs lower as compared to last year, such that as salvage creates a larger loss and therefore greater burden.”

Shares of Hertz closed down by around 10% on Thursday at $9.04 following the third-quarter update. Tesla shares also dipped around 3% on Thursday to close at $205.76.

Hertz also disclosed on Thursday that about 80% of the battery electric cars in its fleet are Teslas today. About 11% of Hertz’s entire fleet is comprised of electric cars now. With around 50,000 electric cars in its fleet currently, that means Hertz has around 35,000 Teslas in its fleet now.

That number is far shy of the 100,000 Tesla electric cars Hertz originally said it was ordering from Tesla by the end of 2022.

Hertz Global Chief Executive Officer Stephen Scherr said Hertz is still “committed” to buying 100,000 cars from Tesla and 175,000 EVs from GM, but is not on target to have EVs represent a quarter of its fleet by the end of 2024 any more as previously hoped.

“Our focus and our work with Tesla is to look at the performance of the car so as to lower the risk of incidents of damage,” Scherr said. “And we’re in very direct engagement with them on parts procurement and labor and the like.”

As Hertz buys up more EVs from GM and other automakers down the line, Scherr said on the company’s Q3 call, the company expects those electric vehicles to have a “lower incidence of damage,” and “a lower cost of parts and labor.”

“Remember, in the likes of GM and other OEMs, there’s decades of establishment of a broad national parts supply network. There’s an aftermarket of parts that that is there that is less mature obviously in the context of Tesla,” Scherr said, adding that margins and other EV issues would improve as Hertz looks to “diversify” that part of its fleet.

On October 25, 2021, Hertz first announced plans to grow its fleet of battery-electric vehicles with “an initial order of 100,000 Teslas by the end of 2022.” Tesla hit a $1 trillion market cap for the first time after the Hertz announcement.

A commercial featuring repeat Super Bowl champion Tom Brady, alongside parked Tesla Model 3 electric sedans in a Hertz garage, accompanied the announcement.

Tesla CEO Elon Musk waited until November 2, 2021, a week later, to inform Tesla shareholders in a post on Twitter, the social network he now owns and has rebranded as X, that Hertz had not signed any contract with Tesla for the high-volume order.

Musk frequently says that electric cars require less maintenance than counterparts with internal combustion engines (including plug-in hybrid electrics). That’s a big potential selling point for electric cars, and a reference to items like motor oil, oil filters, engine air filters, transmission fluid, spark plugs and other items requiring annual maintenance or scheduled replacements.

But electric vehicle owners can face unique maintenance needs, as well. Nikhil Naikal, CEO of Kinetic, a startup that is not affiliated with Hertz or Tesla but provides repairs for electric and autonomous vehicles, told CNBC on Thursday:

“The reality of electric vehicles is that they can be 1,000 pounds heavier or more than gas vehicles, and they move faster, with higher torque. Since they’re extremely zippy and heavier, it’s just physics — the ability to overcome inertia so quickly is going to effect their suspension systems, the brakes and steering columns. It’s counter-intuitive, but even with fewer moving parts they are susceptible to requiring more maintenance. They especially require tire-swapping, because the tires wear out more quickly from that high torque and weight.”

Technology

MicroStrategy copycats are getting out of control as Canadian vape company joins fray

Published

2 hours ago

July 28, 2025

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MicroStrategy copycats are getting out of control as Canadian vape company joins fray

The logos of Bitcoin, Ethereum, and Tether outside a cryptocurrency exchange in Istanbul, Turkey, on Wednesday, Nov. 6, 2024.

David Lombeida | Bloomberg | Getty Images

The crypto market’s bullishness may be tipping into speculative frenzy, if the latest MicroStrategy-style copycat is any indication.

On Monday, a little-known Canadian vape company saw its stock surge on plans to enter the crypto treasury game – but this time with Binance Coin (BNB), the fourth largest cryptocurrency by market cap, excluding the dollar-pegged stablecoin Tether (USDT), according to CoinGecko.

Shares of CEA Industries, which trades on the Nasdaq under the ticker VAPE, rocketed more than 800% at one point after the company announced its plans. CEA, along with investment firm 10X Capital and YZi Labs, said it would offer a $500 million private placement to raise proceeds to buy Binance Coin for its corporate treasury. Shares ended the session up nearly 550%, giving the company a market cap of about $48 million.

Given the more crypto-friendly regulatory environment this year, more public companies have adopted the MicroStrategy playbook of using debt financing and equity sales to buy bitcoin to hold on their balance sheet to try to increase shareholder returns, pushing bitcoin to new records.

Now, with the S&P 500 trading at new records, the resurgence of meme mania and a pro-crypto White House supporting the crypto industry, investors are looking further out on the risk spectrum of crypto hoping for bigger gains.

In recent months, investors have rotated out of bitcoin and into ether, which led to a burst of companies seeking a similar treasury strategy around ether. SharpLink Gaming, whose board is chaired by Ethereum co-founder Joe Lubin, was one of the first to make the move. Other companies like DeFi Development Corp, renamed from Janover, are making similar moves around Solana.

Don’t miss these cryptocurrency insights from CNBC Pro:

Technology

Trump Organization says Amazon, Walmart, eBay sellers are hawking knockoff shirts, hats, mugs

Published

3 hours ago

July 28, 2025

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Trump Organization says Amazon, Walmart, eBay sellers are hawking knockoff shirts, hats, mugs

Donald Trump

Getty Images

The Trump Organization has filed a lawsuit against unnamed online merchants it said are hawking counterfeit merchandise promoting President Donald Trump.

In the suit, filed Friday in U.S. District Court in Florida, the company accused the merchants of selling “inferior imitations” of Trump-branded products on several online marketplaces, including Amazon, Walmart and eBay.

The Trump Organization company, which is owned by Trump, sells a variety of branded merchandise through its website, including a gold T1 smartphone. The Trump Organization alleges the online merchants didn’t license its trademarks and weren’t authorized resellers of genuine merchandise.

“By selling counterfeit products that purport to be genuine and authorized products using the TRUMP trademarks, defendants cause confusion and deception in the marketplace,” the complaint says.

Coffee mugs, hats, t-shirts and sweatshirts emblazoned with “Trump,” “Trump 2028,” and American flags were among the examples of alleged knockoffs listed in the suit.

Firefly Aerospace sets IPO range that would value rocket maker at $5.5 billion

Published

5 hours ago

July 28, 2025

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Firefly Aerospace sets IPO range that would value rocket maker at .5 billion

Firefly Aerospace CEO Jason Kim sits for an interview at the Firefly Aerospace mission operations center in Leander, Texas, on July 9, 2025.

Sergio Flores | Reuters

Firefly Aerospace will price shares at $35 to $39 each in its upcoming initial public offering, a deal that would value the rocket maker at about $5.5 billion.

The Texas-based space company said in an updated prospectus Monday that it’s planning to sell about 16.2 million shares. The offering could raise up to $631.8 million.

Earlier this month, Firefly filed its plans to go public on the Nasdaq under the ticker symbol “FLY.”

Its debut comes amid a renewed push in the space race, as billionaire-led companies such as Elon Musk‘s SpaceX funnel more money into space activities and startups try their luck at the public markets.

Space tech firm Voyager went public in June, while reusable rocket developer Innovative Rocket Technologies said it plans to debut through a $400 million special purpose acquisition company merger.