Share on Pinterest A recent investigation has found that food and beverage companies are paying influencers on Tiktok and Instagram to spread misinformation and downplay health risks associated with the artificial sweetener aspartame. SrdjanPav/Getty ImagesAn investigation by Washington Post has revealed that many dietitians were paid to spread misinformation about aspartame by the food and beverage industry.Influencers used the #safetyofaspartame hashtag to discredit WHO warnings about the artificial sweetenerAccording to the WHO, aspartame is possibly carcinogenic when consumed in high quantities.Experts agree that its generally safe to consume in moderation, but you can cut back by substituting it with maple syrup, honey, or dates.

A Washington Post investigation has found that dozens of influencer dietitians on TikTok and Instagram were paid by the food and beverage industry to spread misinformation about the safety of the artificial sweetener aspartame.

The promotion was designed to blunt warnings from The World Health Organization (WHO) published in July that said aspartame is ineffective for weight loss and possibly carcinogenic.

Many influencers claimed the WHO warnings were clickbait and based on low-quality science. The campaign was shown to have reached 11 million followers and counting.

Aspartame is found in a wide range of foods and drinks, including sugar-free soda and diet foods.

Research indicates around 6,000 products are manufactured with aspartame.

The sweetener, often used as a weight-management tool, is about 200 times sweeter than table sugar, but low in calories, packing around four calories per gram.

However, health bodies recommend a daily limit of 40 mg/kg body weight to limit its potentially cancer-causing effects.

Nutritionist Rebecca Heald says its very concerning to hear that some dietitians are spreading misinformation about the safety of this popular artificial sweetener.

As a responsible source of nutrition information, dietitians should base their advice on credible scientific evidence. However, its not entirely surprising that this happens, as the internet and social media platforms have been known to amplify unverified claims and sensational information, she points out.

Misinformation may have caused confusion about the health risks posed by aspartame. So, just how safe is the sweetener? Health risks associated with aspartame

You may be relieved to know that in small quantities aspartame is unlikely to cause you any harm. However, there are some things to consider before including it in your diet.

Aspartame has undergone extensive safety testing and is considered safe for consumption by regulatory agencies like the FDA and EFSA. However, some individuals may have specific sensitivities or allergies to aspartame, resulting in adverse reactions, says Heald.

In very high doses, it can cause headaches, gastrointestinal disturbances, and allergic reactions.

Whats more, it may not be the best appetite and weight management tool.

Some studies have suggested that artificial sweeteners like aspartame may disrupt the bodys natural appetite regulation mechanisms, Heald explains. This can potentially lead to overeating or cravings for sweeter, high-calorie foods, which, in turn, may affect gut health and contribute to weight gain.

Like Heald, clinic nutritionist Nishtha Patel agrees that aspartame appears to be safe in moderation, but doesnt necessarily recommend it.

A large number of scientific research and regulatory agencies around the world seem to agree that aspartame is safe for consumption when taken within the recommended daily intake, Patel points out.

Furthermore, it seems that the risk factors are most relevant to certain conditions such as phenylketonuria (PKU), a genetic disorder that stops you from metabolizing a specific amino acid found in aspartame called phenylalanine.

Still, Patel isnt sold on the benefits of adding artificial sweeteners like aspartame to your diet.

I personally do not like to use artificial sweeteners or anything artificial. My philosophy is to go as close to nature as possible, she says. How much aspartame is safe to consume?

If youre counting calories in a bid to lose or maintain weight, consuming foods and drinks that contain aspartame is one way to continue enjoying usually high-calorie and high-sugar treats like soda.

It may sound obvious to say that moderation is key, but when it comes to aspartame, what does moderation actually look like?

According to the WHO, a can of diet soft drink contains 200 or 300 mg of aspartame, and an adult weighing 70kg would need to consume more than 914 cans per day to exceed the acceptable daily intake, assuming no other intake from other food sources.

As the WHO guidance suggests, Heald says you dont need to eliminate aspartame completely unless you have an allergy or sensitivity.

Her advice?

Just be sure to maintain a balanced diet that includes a variety of foods alongside it. How to limit artificial sweeteners

If you are looking to cut down on artificial sweeteners like aspartame, or hoping to eliminate them completely, Heald says getting curious about food labels is the best place to start.

You can identify aspartame on food labels by looking for its presence in the ingredient list, but if in doubt, its typically found in sugar-free or diet products, like diet drinks, sugar-free chewing gum, sugar-free desserts, and some low-calorie foods, she explains.

You might want to consider eating these less frequently or making room for the non-diet versions of these foods assuming you can enjoy them as part of a balanced diet.

Alternatively, if you want to avoid aspartame, you should choose products that are explicitly labeled as aspartame-free or no artificial sweeteners, Heald says.

And if you want to add a little sweetness to your food? Patel recommends a little maple syrup, honey, or dates as potential substitutes. Takeaway

In the social media age, misinformation can be difficult to spot and, when it comes to dietary advice, scrutiny is needed to assess the reliability of any claim.

Where aspartame is concerned, Heald says its essential to approach this topic with nuance and consideration for your individual tolerance and preferences.

Aspartame may allow you to enjoy foods and drinks that are conventionally off-limits while losing weight, but moderation is definitely key.