Toyota showed off an electric Ford Maverick-sized truck concept at the Japan Mobility Show this week. Is the Toyota EPU, or Electric PickUp, the midsize electric pickup we’ve been waiting for?
For over three years, Toyota has been “secretly” developing the midsize EPU electric truck. Toyota built the model as an in-house design study, and executives “liked it enough that they wanted to put it in the Tokyo Show,” according to Kevin Hunter.
Hunter is president of Toyota’s design research center in California. He told Automotive News at the event that the company wanted to ensure the concept didn’t “look like a toy.”
Hunter said Toyota wanted it to “look like a robust product.” He added the concept is “capable,” despite no mention of powertrain or battery specs.
Although other concepts like the Land Cruiser Se stole the show, Toyota’s EPU could find a market as an electric alternative to Ford’s popular Maverick in North America.
Toyota EPU is 200 inches long, 75 inches wide, and 67 inches tall, nearly identical to Ford’s Maverick (200” L, 72” W, 69” H). Like the Maverick, the EV features a low center of gravity to improve handling.
Toyota EPU electric truck concept (Source: Toyota Motor)
Will Toyota take on Ford’s Maverick with the EPU?
The rugged style is almost reminiscent of Ram’s first EV, the 1500 REV. It includes an extra deep 4.5-foot long bed that can extend to 6 feet with an innovative tailgate design.
For additional space, the second-row seating and front of the bed can be folded forward to provide up to 8 feet of hauling space.
Like Ram’s concept, the EPU includes a passthrough beneath the center console to haul long items (like lumber) up to 12 feet long.
Hunter said, based on the reaction from event attendees, “it’s a different kind of buyer” than the Tacoma. However, he added, “It’s just super, super functional, and it’s not intended to overlap [the Tacoma] at all.” It’s designed for those looking for the utility of a pickup without the extreme off-road features.
Electrek’s Take
Although the Toyota EPU could provide a viable electric alternative to the Ford Maverick, the concept will likely never see the light of day. And if it does, it would be several years before we see it hit the market.
Toyota has been teasing electric concepts for years that would make sense to go into production but have had little to no mention since.
It’s more likely in that time frame that Ford will introduce its own electric Maverick. However, Ford is also pushing back around $12 billion in EV manufacturing investments.
Perhaps we will hope for Rivian’s second-gen models to fill the gap. Rivian’s R2 EVs are expected to start around $40,000, with production slated for 2026.
Although Toyota’s North American leadership is pulling for the model, it has yet to be approved by Toyota in Japan. An executive from Toyota North America told Automotive News that there were still several issues that needed to be worked out, including cost. The executive said, “We’re fighting for it.”
Meanwhile, Toyota’s first electric truck prototype to hit the streets, the HiLux BEV, was put through the paces in Australia earlier this month as part of development.
FTC: We use income earning auto affiliate links.More.
No matter how badly a fleet wants to electrify their operations and take advantage of reduced fuel costs and TCO, the fact remains that there are substantial up-front obstacles to commercial EV adoption … or are there? We’ve got fleet financing expert Guy O’Brien here to help walk us through it on today’s fiscally responsible episode of Quick Charge!
This conversation was motivated by the recent uncertainty surrounding EVs and EV infrastructure at the Federal level, and how that turmoil is leading some to believe they should wait to electrify. The truth? There’s never been a better time to make the switch!
New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.
Advertisement – scroll for more content
Got news? Let us know! Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links.More.
Vermont’s EV adoption has surged by an impressive 41% over the past year, with nearly 18,000 EVs now registered statewide.
According to data from Drive Electric Vermont and the Vermont Agency of Natural Resources, 17,939 EVs were registered as of January 2025, increasing by 5,185 vehicles. Notably, over 12% of all new cars registered last year in Vermont had a plug. Additionally, used EVs are gaining popularity, accounting for about 15% of new EV registrations.
To put it in perspective, Vermont took six years to register its first 5,000 EVs – and the last 5,000 were added in just the previous year.
Rapid growth, expanding infrastructure
In just two years, Vermont has doubled its fleet of EVs, underscoring residents’ enthusiasm for electric driving. To support this surge, the state now boasts 459 public EV chargers, including 92 DC fast chargers.
Advertisement – scroll for more content
The EV mix in Vermont is leaning increasingly toward BEVs, which represent 60% of the state’s EV fleet. The remaining 40% consists of PHEVs, offering flexible fuel options for drivers.
Top EV models in Vermont
Vermont’s favorite EVs in late 2024 included the Hyundai Ioniq 5, Nissan Ariya, Toyota RAV4 Prime PHEV, Tesla Model Y, and the Ford F-150 Lightning. These vehicles have appealed to Vermont drivers looking for reliability, performance, and practical features that work well in Vermont’s climate.
Leading the US in reducing emissions
This strong adoption of EVs earned Vermont the top ranking from the Natural Resources Defense Council for reducing greenhouse gas emissions in transportation in 2023. “It’s only getting easier for Vermonters to drive electric,” noted Michele Boomhower, Vermont’s Department of Transportation director. She emphasized the growing variety of EV models, including electric trucks and SUVs with essential features like all-wheel drive, crucial for Vermont’s climate and terrain.
Local dealerships boost EV accessibility
Nucar Automall, an auto dealer in St. Albans, is a great example of local support driving this trend. With help from Efficiency Vermont’s EV dealer incentives – receiving $25,000 through the EV Readiness Incentive program – it recently installed 15 EV chargers for new buyers and existing drivers to use.
“Having these chargers on the lot makes it easier for customers to see just how simple charging an EV can be,” said Ryan Ortiz, general manager at Nucar Automall. Ortiz also pointed out the growing affordability of EVs, thanks to more models becoming available and an increase in pre-owned EVs coming off leases.
If you live in an area that has frequent natural disaster events, and are interested in making your home more resilient to power outages, consider going solar and adding a battery storage system. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. They have hundreds of pre-vetted solar installers competing for your business, ensuring you get high quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisers to help you every step of the way. Get started here. –trusted affiliate link*
FTC: We use income earning auto affiliate links.More.
Elon Musk said Tesla’s self-driving will start contributing to the company’s profits… wait for it… “next year” with “millions of Tesla robotaxis in operation during the second half of the year.”
The claim has become a running joke, as he has made it for the last decade.
During Tesla’s conference call following the release of its Q1 2025 financial results, Musk updated shareholders about Tesla’s self-driving plans, which he again presented as critical to the company’s future.
He made a series of claims, mainly updating timelines about Tesla’s self-driving efforts.
Advertisement – scroll for more content
Here are the main comments:
The CEO reiterated that Tesla will launch its paid autonomous ride-sharing service in Austin in June.
He did clarify that the fleet will consist of Model Y vehicles and not the new Cybercab.
Musk also confirmed that Tesla is currently training a fleet specifically for Austin.
As we previously reported, this internal ride-hailing fleet operating in a geo-fenced with teleoperation assist is a big change from Tesla’s approach.
Musk said “10 to 20 vehicles” on day one.
Musk said that Tesla’s self-driving will start contributing positively to the company financially in the middle of next year, and “There will be millions of Teslas operating autonomously in the second half of next year.”
Musk has literally said something similar every year for the past decade and therefore, it’s hard to take him seriously.
The CEO claimed that Tesla would get “a 90-something percentage market share” in the autonomous market.
Musk again claimed that no one else is getting close to Tesla’s capacity, and he criticized Waymo for being too expensive.
Musk is “confident” that the first Model Y will drive itself from the factory to a customer’s home later this year.
The CEO said that he is confident that Tesla will deliver “unsupervised full self-driving” in consumer vehicles by the end of the year.
Despite Tesla missing earnings expectations by a wide margin, the company’s stock rose 4% in after-hours trading following Musk’s comments, indicating that shareholders still believe Musk’s self-driving predictions, despite his predictions having been incorrect for almost a decade.
Electrek’s Take
The first point I believe will happen. Tesla needs it to happen. It badly needs a win on the self-driving front.
However, as we previously explained, while Tesla will claim a win in June, it will be with a limited geo-fenced and teleoperation-assisted system that won’t scale to customer vehicles, which is what has been promised for years.
Tesla was even asked how it plans to launch this in Austin in June, when FSD in consumer vehicles currently requires frequent interventions from drivers, and Ashok, Tesla’s head of autonomous driving, admitted his team is currently focused on solving the intervention specifically related to driving in Austin.
With training on specific Austin routes and using teleoperations, Tesla can make that happen, but the road between that and unsupervised self-driving in consumer vehicles and “million of Tesla robotaxis” in the second of next year is a long one.
Basically, other than the first point, I believe Tesla will not achieve any of the other on anything close to the timelines announced by Musk today.
I’m willing to take bets on that.
FTC: We use income earning auto affiliate links.More.