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Although several automakers are pushing back plans to launch affordable EVs, Nissan is moving quicker to bring them to market.

“We thought the process was step by step, but it has accelerated a lot faster.” Nissan’s CEO Makoto Uchida admitted that the EV market was “moving faster” than expected at the Japan Mobility Show this week.

Nissan’s leader referred to the low-cost electric vehicles from Chinese automakers like BYD and SAIC’s MG. Uchida called the arrival of affordable EVs from China a “wake-up call.”

In response, Nissan is “having discussions on price.” Uchida said the automaker is “looking at affordable pricing for EVs across the world,” calling it a key priority going forward.

Nissan is revamping development plans to keep up in the rapidly evolving auto market, according to Autocar. The company’s leader clarified the distinction between Nissan introducing affordable EVs at a good value rather than simply producing smaller, cheaper cars.

Nissan-affordable-EVs
Nissan Ariya electric SUV (Source: Nissan)

Nissan moves to take advantage of affordable EVs

The comments come in stark contrast to industry rivals. Earlier this week, Honda said it was ditching plans to build affordable electric models with General Motors.

Honda’s CEO, Toshihiro Mibe, cited a “changing business environment” as the reason. GM and Honda expanded their partnership in April 2020 with plans to launch low-cost EVs using advanced Ultium battery tech. However, that will no longer be the case.

GM also announced it would delay production of several EVs, including the Equinox, Silverado RST, and GMC Sierra electric trucks.

Nissan-affordable-EVs
2024 Nissan LEAF (Source: Nissan)

Meanwhile, Ford said on its Q3 earnings Thursday it would push back around $12 billion in planned EV manufacturing investments.

Ford’s CEO Jim Farley stressed on the company’s earnings call, “A great product is not enough in the EV business anymore.” He added, “We have to be totally competitive on cost.”

Farley explained that “Tesla actually gave us a gift with a laser-focus on cost and scaling the Model Y.” He went on to say Tesla “set the standard” as it advances on its second and third-gen models.

Uchida didn’t offer a timeframe for when we can expect affordable Nissan EVs but said the company “had a plan.”

Nissan’s leader said China is giving automakers like Nissan “a wake-up call.” In response, Nissan is ramping up its ability to lower EV costs.

Nissan-affordable-EVs
Nissan Sakura mini EV (Source: Nissan)

Meanwhile, Nissan’s Sakura is the top-selling EV in Japan. After launching last year, the electric minicar beat out Tesla to earn the top spot. One of the biggest reasons – it’s incredibly affordable and functional. The Saura cost around ¥2 million ($13,300), including government incentives.

The automaker unveiled a new “X-in1” powertrain that will reduce development and manufacturing costs by 2026, according to Nissan. Uchida said the automaker also overhauled management to maximize efficiency by region.

Electrek’s Take

Despite many automakers proclaiming the EV market has cooled, Nissan’s comments highlight an important point.

Affordable electric vehicles with functional range and modern tech are selling. Consumers don’t want to overpay for a model that doesn’t offer value for the price.

Ford said Thursday that “buyers are unwilling to pay a premium for their EVs over gas or hybrids,” which is pressuring prices and profitability.

Meanwhile, affordable models like Tesla’s Model Y and BYD’s SEAL continue taking market share in key markets. Tesla’s Model Y is already the best-selling car in Europe and is on its way to becoming the top-selling vehicle (electric or gas) globally this year. It will be the first EV to accomplish the feat.

The point is – EVs are selling. Buyers are just going with brands that offer the best value. And right now, that’s Tesla and several Chinese brands.

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Lime officially launches new e-bike and electric moped into broader sharing fleets

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Lime officially launches new e-bike and electric moped into broader sharing fleets

Lime, a global leader in shared electric micromobility, is significantly expanding its fleet this spring with the launch of two new vehicles – the LimeBike and LimeGlider.

After a successful series of pilot programs in 2024, Lime announced plans to roll out more than 10,000 of these new electric vehicles across multiple cities in Europe and North America in the coming months.

The introduction of the LimeBike and LimeGlider mark a key step forward for Lime as the company aims to attract a wider range of riders to shared micromobility. Both vehicles feature significant design innovations informed by extensive rider feedback, city partner consultations, and performance data gathered from Lime’s extensive operational experience.

The LimeBike marks the return of the Lime brand’s original name in a refreshed and modern form. Designed specifically to enhance rider accessibility and comfort, the LimeBike features an approachable step-through frame making it easier to mount and dismount.

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Additionally, it has a unique ergonomic clamp design allowing riders to easily adjust seat height. This feature was developed directly from rider feedback, aiming to make the bike more inclusive for riders of different heights and abilities.

Smaller 20-inch wheels give the LimeBike improved handling and a compact feel, making it more maneuverable in dense urban settings.

Unlike European markets, the LimeBike is offered in US markets will also include a hand throttle, allowing riders the flexibility to choose between traditional pedal-assisted cycling and throttle-only operation. This flexibility caters to varying rider preferences and physical abilities, broadening the appeal of the bike in a market where most e-bike riders tend to prefer throttle operation.

The LimeGlider, meanwhile, introduces a completely new vehicle type to Lime’s fleet – a seated, pedal-less electric vehicle designed for effortless riding. Combining the comfort of a seated ride with the simplicity of a scooter, the LimeGlider aims to appeal especially to riders who prefer a less physically demanding ride experience or who may have limitations making traditional scooters challenging.

Designed with rider comfort as a priority, the LimeGlider includes footrests instead of pedals, a large padded moped-style seat positioned lower to the ground to lower the center of gravity, and intuitive ergonomic hand grips to reduce rider fatigue. The green and black colorway sets it apart somewhat from Lime’s usual green and white fleet, further underscoring its new role as a bridge between scooters and bicycles in terms of ride experience.

Both the LimeBike and LimeGlider incorporate several shared improvements aimed at boosting convenience and safety. Wider front baskets offer increased utility for everyday errands and ergonomic phone holders provide secure and accessible navigation for riders. Each vehicle is equipped with 2.5-inch tires optimized for reliable traction in varying conditions.

From the tech side, the LimeBike and LimeGlider represent Lime’s most advanced offerings yet. Lime says that improved location accuracy within the vehicles’ onboard systems ensures quicker identification and responsiveness in recognizing designated parking zones, restricted access areas, and low-speed zones, crucial for compliance with city regulations and enhancing rider safety.

Sustainability has also been central to the design philosophy behind Lime’s latest vehicles. Utilizing modular construction methods, the LimeBike and LimeGlider are among the most repairable vehicles Lime has produced to date. Modular components mean quicker, easier repairs, minimizing downtime and extending vehicle lifespan. Both vehicles share Lime’s proprietary swappable battery technology, common across the company’s Gen4 fleet, streamlining operations and reducing environmental impacts by prolonging battery life and optimizing energy usage.

The pilot tests conducted in 2024 underscored the strong market potential for both vehicles. Lime reported notably positive rider responses, with high rates of repeat usage and longer ride durations, particularly with the LimeGlider. For instance, during the pilot in Seattle and Zurich, riders frequently embarked on journeys exceeding 5 kilometers and averaging over 15 minutes per trip, surpassing the usage patterns of Lime’s existing Gen4 electric bikes.

Building upon these successful pilots, Lime’s spring launch targets several strategically selected cities. The LimeBike is set to roll out in Turin, Italy; Aarhus, Denmark; Nice, France; and Nyon, Switzerland, expanding into areas with established cycling cultures and infrastructure. The LimeGlider debuts in major U.S. cities including Denver, Austin, and San Francisco, markets that Lime identifies as primed for growth in seated, scooter-like micromobility solutions. Both vehicles will also see wider availability in cities like Atlanta, Seattle, and Zurich, where initial pilots indicated strong rider enthusiasm.

Lime’s President Joe Kraus expressed optimism about the new vehicles, highlighting their appeal during early trials: “During our initial pilots last year, it was clear that the LimeBike and LimeGlider earned the love of our riders, with people returning to them frequently for local travel,” Kraus explained. “We’re so excited to take our next step with these vehicles and bring them to more cities this spring.”

The introduction of these vehicles aligns closely with urban policy goals aimed at reducing car dependency and enhancing accessibility for a diverse range of city residents. Lime specifically designed the LimeBike and LimeGlider to meet the needs of traditionally underrepresented micromobility users, such as older riders and women. Enhanced vehicle stability, ease of use, and adjustable features aim to reduce common barriers to micromobility adoption among these groups.

Since its inception in 2017, Lime riders have collectively completed over 750 million rides, covering more than 900 million miles (over 1.5 billion kilometers). This significant uptake of micromobility solutions has translated into meaningful environmental benefits, replacing an estimated 180 million car trips, thereby preventing over 77 million kilograms of CO2 emissions and saving more than 33 million liters of gasoline.

With the launch of the LimeBike and LimeGlider, Lime is poised to significantly build upon these achievements, further shifting urban transportation patterns toward sustainable, inclusive, and efficient micromobility.

Electrek’s Take

I think that Lime’s new LimeBike and LimeGlider are smart additions that feel well-positioned for today’s micromobility market. It’s also great to see Lime include a throttle on the LimeBike for the North American market, where so many riders prefer to ride without pedaling. For casual users and tourists especially, a throttle can make all the difference between choosing to hop on a shared e-bike or not.

Lime clearly listened to rider feedback, and these new models could help pull even more people into using micromobility instead of cars. Let’s just hope they can keep it up.

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Tesla Q1 2025 earnings preview: it’s going to be a messy one

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Tesla Q1 2025 earnings preview: it's going to be a messy one

Tesla (TSLA) will release its Q1 2025 financial results today, Tuesday, April. 22, after the markets close. As usual, a conference call and Q&A with Tesla’s management are scheduled after the results.

Here, we’ll look at what the street and retail investors expect for the quarterly results.

Tesla Q1 2025 deliveries and energy deployment

CEO Elon Musk and his loyal shareholders often claim that Tesla is now an AI/Robotics company, but the truth is that the company’s automotive business still drives the vast majority of its financial performance.

Tesla’s revenue remains tied mainly to the number of vehicles it delivers.

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Earlier this month, Tesla disclosed its Q1 2025 vehicle production and deliveries:

  Production Deliveries Subject to operating lease accounting
Model 3/Y 345,454 323,800 4%
Other Models 17,161 12,881 7%
Total 362,615 336,681 4%

It was significantly below expectations and approximately 50,000 units short of what Tesla delivered in Q1 2024.

Analysts have been adjusting their revenue and earnings expectations accordingly since the disclosure a few weeks ago.

Now, Tesla’s energy storage business is also starting to make a meaningful contribution to its financial performance. The company disclosed having deployed 10.4 GWh of energy storage products during Q1 2025.

Tesla no longer discloses solar deployment information.

Tesla Q1 2025 revenue

For revenue, analysts generally have a pretty good idea of what to expect, thanks to the delivery numbers and now the energy storage deployment data.

However, many were taken by surprise by how low Tesla’s deliveries were this quarter and the automaker offered a lot of discounts, which will affect the average sale price that analysts are now trying to figure out.

The Wall Street consensus for this quarter is $21.345 billion, and Estimize, the financial estimate crowdsourcing website, predicts a slightly lower revenue of $21.254 billion.

Here are the predictions for Tesla’s revenue over the past two years, with Estimize predictions in blue, Wall Street consensus in gray, and actual results are in green:

This would be about a $1 billion lower than the same period last year – meaning that analysts don’t expect Tesla’s increased energy storage deployment to compensate for the lower vehicle deliveries.

Tesla Q1 2025 earnings

Tesla claims to consistently strive for marginal profitability every quarter, as it invests the majority of its funds in growth, but its growth has disappeared from its automotive business over the last year, and its gross margin is going in the same direction.

Analysts are trying to estimate Tesla’s gross margin with the lower deliveries to figure out its actual earnings per share.

For Q1 2025, the Wall Street consensus is a gain of $0.41 per share and Estimize’s crowdsourced prediction is a little lower at $0.40.

Here are the earnings per share over the last two years, where Estimize predictions are in blue, Wall Street consensus is in gray, and actual results are in green:

If the estimates are accurate, Tesla’s earnings per share would be down from $0.45 during the same period last year.

There are several things that Tesla could do here that could surprise investors with a significant earnings beat. Tesla could have recognized revenue from the launch of FSD in China, even though the launch was brief and 95% of the value of the FSD package is unsupervised self-driving, which Tesla has yet to deliver.

Tesla could have also sold more emission credits. As of the end of last quarter, Tesla was still sitting on a good amount, and while it claims to sell them when the price makes the most sense, it is quite an opaque market and Tesla could at any time decide to sell them just to save itself from a bad quarter.

Other expectations for the TSLA shareholder’s letter, analyst call, and special ‘company update’

As we reported yesterday, this is likely going to be a messy earnings report. Musk has been on a propaganda spree lately after Tesla suffered immense brand damage and declining stock price due to his involvement in politics.

Now, he has called for a “live company update” at the same time as the release of Tesla’s financial results, which appears to be a desperate move at damage control amid a tough quarter for the company.

I expect that he will try to paint a rosy picture of Tesla’s self-driving and robot efforts to come save the company amid declining EV sales.

As I previously reported, I wouldn’t be surprised if he also pushes for Tesla to invest in his xAI startup or proposes a merger between the companies.

Tesla will also take questions from retail shareholders based on the most popular ones on Say. Here are the top 5 questions and my thoughts on them:

  1. Is Tesla still on track for releasing “more affordable models” this year? Or will you be focusing on simplified versions to enhance affordability, similar to the RWD Cybertruck?
    • We have had the answer to that question for about a year now, but Tesla shareholders don’t believe it because Elon claimed that Reuters’ original report that Tesla canceled its more affordable EV was “wrong” when it fact it wasn’t. As we recently reported, Musk killed the “$25,000 Tesla” in favor of the Robotaxi and building new stripped-down versions of Model Y and Model 3.
  2. When will FSD unsupervised be available for personal use on personally-owned cars?
    • Lol – we are just going to get Elon’s “best guess”, which has been wrong every time for the last decade.
  3. How is Tesla positioning itself to flexibly adapt to global economic risks in the form of tariffs, political biases, etc.?
    • Musk is going to say “you go woke, you go broke” and that his pathetic quest to “kill the woke mind virus” will ultimately be good for Tesla because the world will be rid of this destructive virus. As for the global economic risks, I wouldn’t be surprised if Tesla announces more layoffs soon.
  4. Robotaxi still on track for this year?
    • It could very well be. We have already reported in detail about how Tesla’s “robotaxi” launch in Austin, planned for June, is actually a “moving of the goal” and it has very little to do with Tesla’s long-stated promise of delivering unsupervised self-driving in a consumer vehicle, as asked in the second question.
  5. Did Tesla experience any meaningful changes in order inflow rate in Q1 relating to all of the rumors of “brand damage”?
    • If they say no here, don’t believe them. Tesla is down 50,000 units in Q1, and yes, the Model Y changeover has something to do with it, but you can clearly see now, based on new Model Y delivery timelines, that Tesla has no order backlog for the vehicle. It will likely launch incentives to sell the brand-new vehicle that was supposed to save Tesla’s auto business in the coming weeks.

Tune in with Electrek after market close today to get all the latest news from Tesla’s earnings, conference call, and now also an apparent “company update.”

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5 European stocks to watch this earnings season as Trump’s tariffs hit

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5 European stocks to watch this earnings season as Trump's tariffs hit

'Too early to tell' tariff impact on ASML, analyst says

Investors are entering 2025’s first-quarter earnings season with a huge cloud of uncertainty hanging over them — thanks primarily to U.S. President Donald Trump’s tariffs.

The scale of duties announced in April, along with the volatility injected by subsequent updates and reversals in policy, have so far exceeded even the most bearish forecasts.

Negotiators from the European Union and the U.K. are in talks with U.S. officials to try to alleviate their respective 25% and 10% blanket tariffs, while also grappling with broader tariffs on steel, aluminum and autos. Meanwhile, the rest of the world watches on to see whether red-hot tensions between Washington and Beijing will cool, averting a trade war between the two biggest economies that would have far-ranging repercussions.

Latest trade developments between the European Union and the U.S.

Two major earnings reports have already landed in Europe, providing an indication of the tone to come.

Luxury giant LVMH said its categories such as beauty, wines and spirits were vulnerable to a pullback in spending by “aspirational clientele.” Dutch semiconductor firm ASML, which manufacturers chipmaking machines critical to global tech, said tarifs were “creating a new uncertainty” around demand. But neither was able to quantify the scale of the impact.

Here are five other major European firms yet to report earnings that could face big hits from the tariff turmoil.

Maersk

Danish shipping giant Maersk, a bellwether for global trade, is poised to report first-quarter earnings on May 8. Shares of the company have been highly volatile in recent weeks, moving sharply as investors react to the Trump administration’s back-and-forth tariff announcements.

An escalating trade war between the U.S. and China, the world’s two largest economies, has been a major source of concern for the maritime and transport sector.

Cargo ships and containers at Qingdao port in eastern China's Shandong province on Dec. 4, 2024.

Global trade outlook has ‘deteriorated sharply’ amid Trump tariff uncertainty, WTO warns

Analysts expect Maersk’s first-quarter earnings before interest, depreciation, taxes and amortization (EBITDA) to come in at $2.3 billion, according to an LSEG-compiled consensus, down from $3.6 billion in the final three months of 2024.

Maersk earlier this month described the U.S. tariffs as “significant” and — in their current form — clearly not good news for the global economy, stability and trade.

“It is still too early to say with any confidence how this will ultimately unfold. We need to see how countries will respond to these plans — and to what extent they choose to negotiate, impose counter-tariffs, adjust import duties, or pursue a combination of these measures,” the company said in a statement on April 3.

Shell

Shell is scheduled to report first-quarter earnings on May 2. It comes after the British oil giant in March announced plans to boost shareholder returns, cut costs and double down on its liquefied natural gas (LNG) push.

In a later trading update, Shell trimmed its first-quarter LNG production outlook, citing unplanned maintenance, including in Australia.

A Shell logo in Austin, Texas.

Brandon Bell | Getty Images News | Getty Images

Oil and gas stocks have been caught up in tariff-fueled market turmoil in recent weeks, with energy majors exposed to growing recession fears, subdued oil demand and falling crude prices.

Analysts at wealth manager Hargreaves Lansdown said earlier this month that Shell’s “sharpened focus on efficiency and quality leaves it well-placed to grow free cash flow and shareholder distributions.”

But it can’t control the oil price, Hargreaves Lansdown noted, “so, investors have to be prepared for the relatively high level of volatility that accompanies the entire sector.”

Shell is expected to report first-quarter adjusted earnings of $5.14 billion, according to an LSEG-compiled consensus, down from $7.73 billion in the same period a year ago. The energy major reported adjusted earnings $3.66 billion in the final three months of 2024.

Equity analysts have singled out Shell as the best capital allocator among its European peers, pointing toward the firm’s steadfast commitment to cost discipline under CEO Wael Sawan.

Volkswagen

Germany’s Volkswagen is one of many automotive firms expected to take a hit from tariffs — particularly those on Canada and Mexico — though results out April 30 should give a clearer indicaion of how much it expects to be able to shoulder through operations in Chattanooga, Tennessee.

The U.S. in April implemented a 25% charge on all foreign cars imported into the country, which appears to have already caused some panic-buying.

Volkswagen’s Chief Financial Officer Arno Antlitz told CNBC last month the company was in favor of open markets but already felt “like an American company” due to its thousands of U.S. employees.

However, analysts warn tariffs are especially negative for German carmakers which export thousands of vehicles a year to the U.S., while many cars produced in the country still require European-made parts.

Volkswagen is expected to produce higher year-on-year revenue in the first quarter, up to 77.6 billion euros ($88.2 billion) from 75.5 billion euros, an LSEG-compiled consensus shows. Earnings before interest and taxes (EBIT) are seen dipping to 4.03 billion euros from 4.6 billion euros.

Lufthansa

As geopolitical tensions mount, some have questioned whether travel demand will suffer or trends will change — and the results of German airline group Lufthansa, due April 29, could hold some clues.

Lufthansa CEO Carsten Spohr told CNBC in early March that he expected global demand to drive “significantly” higher profit in 2025 and had not seen any dent in transatlantic bookings. But a lot has changed since then, with the scale of Trump’s tariffs and rhetoric fueling public anger and even boycotts of U.S. products.

A Lufthansa Airlines plane taxiing for takeoff as an United Airlines plane lands at San Francisco International Airport (SFO) in San Francisco, California, United States on February 7, 2025. 

Anadolu | Anadolu | Getty Images

Figures for March published by the International Trade Administration showed a 17.2% year-on-year fall in visitor arrivals from Western Europe to the U.S., against a 3.4% dip from Asia and a 17.7% increase from the Middle East.

Lufthansa Group, which includes the German flag carrier along with SWISS, Austrian Airlines, Brussels Airlines and Italy’s ITA Airways, has already been grappling with challenges including strikes, global price pressures and Boeing aircraft delivery delays.

According to an LSEG-compiled consensus, analysts expect the group to report revenue of around 8.07 billion euros in the first quarter, up from 7.4 billion euros the previous year, and a roughly $630 million loss in EBIT, trimmed from a $871 million loss year-on-year and down from $482 million profit the prior quarter.

Novo Nordisk

Drugmakers have little idea how their access to the critical U.S. market will be impacted in the coming months.

The Trump administration said last week that it had opened an investigation into how importing certain pharmaceuticals affects national security, widely seen as a prelude to tariffs on drugs — also suggested to be happening in the coming months by Commerce Secretary Howard Lutnick.

There remains no clarity over what size the tariffs will be, and when or even if they will come into effect.

For Denmark’s Novo Nordisk, Europe’s second-largest listed company, that leaves exposed the U.S. sales of its hugely popular obesity and diabetes treatments Ozempic and Wegovy. Traders will be hoping its May 7 results give an indication of how it is preparing for that, and how much can be offset by its “very significant” manufacturing set-up in the U.S.

Emily Field, head of European pharmaceuticals research at Barclays, told CNBC earlier this month that tariffs were the “No. 1 question on investors’ minds.”

— CNBC’s Karen Gilchrist and Annika Kim Constantino contributed reporting.

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