Although several automakers are pushing back plans to launch affordable EVs, Nissan is moving quicker to bring them to market.
“We thought the process was step by step, but it has accelerated a lot faster.” Nissan’s CEO Makoto Uchida admitted that the EV market was “moving faster” than expected at the Japan Mobility Show this week.
Nissan’s leader referred to the low-cost electric vehicles from Chinese automakers like BYD and SAIC’s MG. Uchida called the arrival of affordable EVs from China a “wake-up call.”
In response, Nissan is “having discussions on price.” Uchida said the automaker is “looking at affordable pricing for EVs across the world,” calling it a key priority going forward.
Nissan is revamping development plans to keep up in the rapidly evolving auto market, according to Autocar. The company’s leader clarified the distinction between Nissan introducing affordable EVs at a good value rather than simply producing smaller, cheaper cars.
Nissan Ariya electric SUV (Source: Nissan)
Nissan moves to take advantage of affordable EVs
The comments come in stark contrast to industry rivals. Earlier this week, Honda said it was ditching plans to build affordable electric models with General Motors.
Honda’s CEO, Toshihiro Mibe, cited a “changing business environment” as the reason. GM and Honda expanded their partnership in April 2020 with plans to launch low-cost EVs using advanced Ultium battery tech. However, that will no longer be the case.
GM also announced it would delay production of several EVs, including the Equinox, Silverado RST, and GMC Sierra electric trucks.
2024 Nissan LEAF (Source: Nissan)
Meanwhile, Ford said on its Q3 earnings Thursday it would push back around $12 billion in planned EV manufacturing investments.
Ford’s CEO Jim Farley stressed on the company’s earnings call, “A great product is not enough in the EV business anymore.” He added, “We have to be totally competitive on cost.”
Farley explained that “Tesla actually gave us a gift with a laser-focus on cost and scaling the Model Y.” He went on to say Tesla “set the standard” as it advances on its second and third-gen models.
Uchida didn’t offer a timeframe for when we can expect affordable Nissan EVs but said the company “had a plan.”
Nissan’s leader said China is giving automakers like Nissan “a wake-up call.” In response, Nissan is ramping up its ability to lower EV costs.
Nissan Sakura mini EV (Source: Nissan)
Meanwhile, Nissan’s Sakura is the top-selling EV in Japan. After launching last year, the electric minicar beat out Tesla to earn the top spot. One of the biggest reasons – it’s incredibly affordable and functional. The Saura cost around ¥2 million ($13,300), including government incentives.
The automaker unveiled a new “X-in1” powertrain that will reduce development and manufacturing costs by 2026, according to Nissan. Uchida said the automaker also overhauled management to maximize efficiency by region.
Electrek’s Take
Despite many automakers proclaiming the EV market has cooled, Nissan’s comments highlight an important point.
Affordable electric vehicles with functional range and modern tech are selling. Consumers don’t want to overpay for a model that doesn’t offer value for the price.
Ford said Thursday that “buyers are unwilling to pay a premium for their EVs over gas or hybrids,” which is pressuring prices and profitability.
Meanwhile, affordable models like Tesla’s Model Y and BYD’s SEAL continue taking market share in key markets. Tesla’s Model Y is already the best-selling car in Europe and is on its way to becoming the top-selling vehicle (electric or gas) globally this year. It will be the first EV to accomplish the feat.
The point is – EVs are selling. Buyers are just going with brands that offer the best value. And right now, that’s Tesla and several Chinese brands.
FTC: We use income earning auto affiliate links.More.
At least 5 Waymo self-driving I-Pace electric cars were set on fire amid protests that turned violent in Los Angeles this weekend.
It could represent as much as 5% of Waymo’s fleet in Los Angeles being destroyed.
The United States Immigration and Customs Enforcement (ICE) launched several raids in the Los Angeles area last week that triggered large-scale protests across the city over the weekend.
The protests were mostly peaceful and aimed to bring attention to federal agents indiscriminately arresting and detaining people, but in some cases, they were violent clashes with the police.
Advertisement – scroll for more content
Things took a turn for the worse with President Trump calling the National Guard.
There have been several instances of rioting, looting, and general property damage.
In a unique case, it appears that one or more rioters purposely called multiple Waymo vehicles to Arcadia and Alameda streets, where they slashed the vehicles’ tires, broke the windows, and wrote anti-ICE messages on them.
At around 5 PM on Sunday, the Waymo vehicles were set on fire:
With the ongoing protests, the fire department couldn’t get access to the vehicles and they eventually completely burned down:
Waymo is believed to be operating a fleet of about 100 self-driving cars in the Los Angeles area. Therefore, a significant percentage of the fleet was burned down today.
The company completes over 120,000 rides per week in California, but it operates a bigger fleet in the Bay Area and covers a big service area than in LA.
The company currently operates over 1,500 vehicles across San Francisco, Los Angeles, Phoenix, and Austin.
With a high utilization rate, the relatively small fleet has already taken significant market shares of those ride-hailing markets. It is estimated that Waymo accounts for approximately 20% of the ride-hailing market in San Francisco.
The new vehicles are going to enable Waymo to expand into new markets.
FTC: We use income earning auto affiliate links.More.
The Taihuttus on a ski trip to Sierra Nevada in southern Spain. They sold everything they owned in 2017 to bet on bitcoin — and now travel full-time as a family of five.
Didi Taihuttu
A wave of high-profile kidnappings targeting cryptocurrency executives has rattled the industry — and prompted a quiet security revolution among some of its most visible evangelists.
Didi Taihuttu, patriarch of the so-called “Bitcoin Family,” said he overhauled the family’s entire security setup after a string of threats.
The Taihuttus — who sold everything they owned in 2017, from their house to their shoes, to go all-in on bitcoin when it was trading around $900 — have long lived on the outer edge of crypto ideology. They travel full-time with their three daughters and remain entirely unbanked.
Over the past eight months, he said, the family ditched hardware wallets in favor of a hybrid system: Part analog, part digital, with seed phrases encrypted, split, and stored either through blockchain-based encryption services or hidden across four continents.
“We have changed everything,” Taihuttu told CNBC on a call from Phuket, Thailand. “Even if someone held me at gunpoint, I can’t give them more than what’s on my wallet on my phone. And that’s not a lot.”
CNBC first reported on the family’s unconventional storage system in 2022, when Taihuttu described hiding hardware wallets across multiple continents — in places ranging from rental apartments in Europe to self-storage units in South America.
The Taihuttu family dressed up for Halloween in Phuket, Thailand, where they recently moved homes after receiving disturbing messages pinpointing their location from YouTube videos.
Didi Taihuttu
As physical attacks on crypto holders become more frequent, even they are rethinking their exposure.
This week, Moroccan police arrested a 24-year-old suspected of orchestrating a series of brutal kidnappings targeting crypto executives.
One victim, the father of a crypto millionaire, was allegedly held for days in a house south of Paris — and reportedly had a finger severed during the ordeal.
In a separate case earlier this year, a co-founder of French wallet firm Ledger and his wife were abducted from their home in central France in a ransom scheme that also targeted another Ledger executive.
Last month in New York, authorities said, a 28-year-old Italian tourist was kidnapped and tortured for 17 days in a Manhattan apartment by attackers trying to extract his bitcoin password — shocking him with wires, beating him with a gun, and strapping an Apple AirTag around his neck to track his movements.
The common thread: The pursuit of crypto credentials that enable instant, irreversible transfers of virtual assets.
“It is definitely frightening to see a lot of these kidnappings happen,” said JP Richardson, CEO of crypto wallet company Exodus. He urged users to take security into their own hands by choosing self-custody, storing larger sums on hardware wallets, and — for those holding significant assets — exploring multi-signature wallets, a setup typically used by institutions.
Richardson also recommended spreading funds across different wallet types and avoiding large balances in hot wallets to reduce risk without sacrificing flexibility.
That rising sense of vulnerability is fueling a new demand for physical protection with insurance firms now racing to offer kidnap and ransom (K&R) policies tailored to crypto holders.
But Taihuttu isn’t waiting for corporate solutions. He’s opted for complete decentralization — of not just his finances, but his personal risk profile.
As the family prepares to return to Europe from Thailand, safety has become a constant topic of conversation.
“We’ve been talking about it a lot as a family,” Taihuttu said. “My kids read the news, too — especially that story in France, where the daughter of a CEO was almost kidnapped on the street.”
Now, he said, his daughters are asking difficult questions: What if someone tries to kidnap us? What’s the plan?
One of the steel plates the Taihuttu family uses to store part of their bitcoin seed phrase. Didi etched it by hand using a hammer and letter punch — part of a decentralized storage system spread across four continents.
Didi Taihuttu
Though the girls carry only small amounts of crypto in their personal wallets, the family has decided to avoid France entirely.
“We got a little bit famous in a niche market — but that niche is becoming a really big market now,” Taihuttu said. “And I think we’ll see more and more of these robberies. So yeah, we’re definitely going to skip France.”
Even in Thailand, Taihuttu recently stopped posting travel updates and filming at home after receiving disturbing messages from strangers who claimed to have identified his location from YouTube vlogs.
“We stayed in a very beautiful house for six months — then I started getting emails from people who figured out which house it was. They warned me to be careful, told me not to leave my kids alone,” he said. “So we moved. And now we don’t film anything at all.”
“It’s a strange world at the moment,” he said. “So we’re taking our own precautions — and when it comes to wallets, we’re now completely hardware wallet-less. We don’t use any hardware wallets anymore.”
To throw off would-be attackers, Didi Taihuttu encrypts select words from each 24-word seed phrase — then splits the phrases into four sets of six and hides them around the world.
Didi Taihuttu
The family’s new system involves splitting a single 24-word bitcoin seed phrase — the cryptographic key that unlocks access to their crypto holdings — into four sets of six words, each stored in a different geographic location. Some are kept digitally through blockchain-based encryption platforms, while others are etched by hand into fireproof steel plates using a hammer and letter punch, then hidden in physical locations across four continents.
“Even if someone finds 18 of the 24 words, they can’t do anything,” Taihuttu explained.
On top of that, he’s added a layer of personal encryption, swapping out select words to throw off would-be attackers. The method is simple, but effective.
“You only need to remember which ones you changed,” he said.
Part of the reason for ditching hardware wallets, Taihuttu said, was a growing mistrust of third-party devices. Concerns about backdoors and remote access features — including a controversial update by Ledger in 2023 — prompted the family to abandon physical hardware altogether in favor of encrypted paper and steel backups.
While the family still holds some crypto in “hot” wallets — for daily spending or to run their algorithmic trading strategy — those funds are protected by multi-signature approvals, which require multiple parties to sign off before a transaction can be executed.
The Taihuttus use Safe — formerly Gnosis Safe — for ether and other altcoins, and similarly layered setups for bitcoin stored on centralized platforms like Bybit.
Didi Taihuttu during a recent visit to Sierra Nevada, Spain. The family’s lifestyle — unbanked, nomadic, and all-in on bitcoin — makes them outliers even in the crypto world.
Didi Taihuttu
About 65% of the family’s crypto is locked in cold storage across four continents — a decentralized system Taihuttu prefers to centralized vaults like the Swiss Alps bunker used by Coinbase-owned Xapo. Those facilities may offer physical protection and inheritance services, but Taihuttu said they require too much trust.
“What happens if one of those companies goes bankrupt? Will I still have access?” he said. “You’re putting your capital back in someone else’s hands.”
Instead, Taihuttu holds his own keys — hidden across the globe. He can top up the wallets remotely with new deposits, but accessing them would require at least one international trip, depending on which fragments of the seed phrase are needed. The funds, he added, are intended as a long-term pension to be accessed only if bitcoin hits $1 million — a milestone he’s targeting for 2033.
The shift toward multiparty protections extends beyond just multi-signature. Multi-party computation, or MPC, is gaining traction as a more advanced security model.
Didi, Romaine, and their three daughters live largely off-grid, managing crypto through decentralized exchanges, algorithmic trading bots, and a globally distributed cold storage system.
Didi Taihuttu
Instead of storing private keys in one place — a vulnerability known as a “single point of compromise” — MPC splits a key into encrypted shares distributed across multiple parties. Transactions can only go through when a threshold number of those parties approve, sharply reducing the risk of theft or unauthorized access.
Multi-signature wallets require several parties to approve a transaction. MPC takes that further by cryptographically splitting the private key itself, ensuring that no single individual ever holds the full key — not even their own complete share.
The shift comes amid renewed scrutiny of centralized crypto platforms like Coinbase, which recently disclosed a data breach affecting tens of thousands of customers.
Taihuttu, for his part, says 80% of his trading now happens on decentralized exchanges like Apex — a peer-to-peer platform that allows users to set buy and sell orders without relinquishing custody of their funds, marking a return to crypto’s original ethos.
While he declined to reveal his total holdings, Taihuttu did share his goal for the current bull cycle: a $100 million net worth, with 60% still held in bitcoin. The rest is a mix of ether, layer-1 tokens like solana, link, sui, and a growing number of AI and education-focused startups — including his own platform offering blockchain and life-skills courses for kids.
Lately, he’s also considering stepping back from the spotlight.
“It’s really my passion to create content. It’s really what I love to do every day,” he said. “But if it’s not safe anymore for my daughters … I really need to think about them.”
A wheel loader operator fills a truck with ore at the MP Materials rare earth mine in Mountain Pass, California, January 30, 2020.
Steve Marcus | Reuters
The rare-earth miner MP Materials will enjoy growing strategic value to the U.S., as geopolitical tensions with China make the supply of critical minerals more uncertain, according to Morgan Stanley.
The investment bank upgraded MP Materials to the equivalent of a buy rating with a stock price target of $34 per share, implying 32% upside from Friday’s close.
MP Materials owns the only operating rare earth mine in the U.S. at Mountain Pass, California. China dominates the global market for rare earth refining and processing, according to Morgan Stanley.
“Geopolitical and trade tensions are finally pushing critical mineral supply chains to top of mind,” analysts led by Carlos De Alba told clients in a Thursday note. “MP is the most vertically integrated rare earths company ex-China.”
Beijing imposed export restrictions on seven rare earth elements in April in response to President Donald Trump’s tariffs. It has kept those restrictions in place despite trade talks with U.S.
Trump removed some restrictions Wednesday on the Defense Production Act, which could allow the federal government to offer an above market price for rare earths. MP Materials is the best positioned company to benefit from this, according to Morgan Stanley. Its shares rose more than 5% on Thursday.
MP Materials is developing fully domestic rare earth supply chain in the U.S. and plans to begin commercial production of magnets used in most electric vehicle motors, offshore wind wind turbines, and the future market for humanoid robots, according to Morgan Stanley.
The investment bank expects MP Materials to post negative free cash flow this year and in 2026, but the company has a strong balance sheet should accelerate positive free cash flow from 2027 onward.