Courtesy of Duncan Grant, Rebecca Smith, Rachel Aquino and Gabriel Lesser.
When 16-year-old Riley Galfi met an artist she loves at a concert back in May, she didn’t ask to take any ordinary selfie with him, she asked to take a .5 selfie.
In a flash, Galfi flipped her phone around, angled it above her head and pressed the volume button to capture a fun, wide-angled picture. As she recounted the experience to CNBC, Galfi was beaming.
“I took a .5 with Aidan Bissett,” she said. “What? That’s really cool.”
The wide-angled image is colloquially called a .5 selfie, called a “point five” by Galfi and her peers. The cheeky photo trend has taken social media platforms by storm.
The .5 selfie rose to prominence after Apple first introduced an Ultra Wide camera lens to its iPhone 11 product line. The style is particularly popular with members of Generation Z, or people born after 1997, according to the Pew Research Center.
Gen Z has already witnessed the rise of smartphones, social media, and more recently, artificial intelligence, in their lifetimes, so these savvy users are accustomed to keeping up with ever-changing technology trends.
On platforms like Instagram, for instance, Gen Z users don’t favor a perfectly curated feed full of posed and filtered photos. Instead, many are embracing a seemingly more effortless, messy, I-did-not-have-to-try-very-hard-to-capture-this-cool-outfit aesthetic.
Enter the .5 selfie.
“They’re not like the usual selfie, they shouldn’t be a well thought out picture that you take,” 24-year-old Rachel Aquino told CNBC in an interview. “It’s something that you just usually take on a whim, and something that really captures the moment in real time.”
Aquino has taken a .5 photo every day for the past year. She said she uses them as an easy form of personal record keeping to capture her everyday life, her outfits, events and moments with family.
She also likes to take .5 selfies when hanging out with friends, and she joked that if she doesn’t reach to take one, someone else will. Aquino said it usually takes her just two or three times to nail the shot since she isn’t striving for perfection.
Rachel Aquino takes a .5 selfie.
Courtesy of Rachel Aquino
“Sometimes, I don’t look at the camera, sometimes, it’s literally the back of my head and me walking in the streets of New York, sometimes, it’s me sitting at a table with friends,” she said. “Sometimes, if I’m having a really good time and I don’t want to bother anyone, it’s like the back of everyone’s heads.”
At her job, Aquino is known as “the .5 queen,” and she said she often shares the photos to her Instagram and TikTok accounts.
The .5 selfie is now a fixture of Instagram Stories and a popular Gen Z Instagram trend called a “photo dump,” where users share a group of up to 10 random, nonchronological photos to their main feed. Spliced between gorgeous landscapes and fancy meals, a .5 selfie can serve as a way for Gen Z to show off their personalities on the platform.
Gabriel Lesser, a 21-year-old college student, said lots of his friends share their .5 photos on Instagram, and that they “always make the cut” in a photo dump. He said he has one friend who abides by the slogan “make Instagram casual again,” so she mainly posts .5 photos.
“I think it just creates less of an expectation for the photo,” Lesser told CNBC in an interview. “You get some cool angles and funny, goofy proportions and you’re like, ‘This is hilarious.'”
Members of Gen Z take .5 selfies.
Courtesy of Emma Kelly, Rachel Aquino and Annika Kim Constantino
For many professional social media creators, the more casual online aesthetic has proved to be a lucrative one. Popular Gen Z creators like Alix Earle and Emma Chamberlain, who has more than 15.7 million Instagram followers, have built brands around their relatability.
Chamberlain’s photos are edgy, fun and not totally polished, which means they could theoretically be recreated by anyone. Her more attainable vibe has helped her reach some less attainable early career milestones like inking a podcasting deal with Spotify, starting her own coffee company and traveling the world with brands like Louis Vuitton.
Some creators have also gotten their start purely thanks to the .5 lens.
Internet users have become enamored with Sabrina Bahsoon, a creator on TikTok who is more affectionately known as “Tube Girl.” Bahsoon blew up on the video-sharing platform this year because of the .5 videos she films while taking public transit in London. Her videos ooze confidence and style, and they landed her a spot at a number of designer fashion shows this fall.
“Just to see someone out there recording and so confident and looking so good at the same time is crazy,” Aquino said. “I think that’s why Gen Z goes insane over the Tube Girl.”
How to take a .5 selfie
A member of Gen Z takes a .5 selfie.
Courtesy of Duncan Grant
To take a .5 selfie, start by opening the camera app on your iPhone. Flip the camera so you are looking at the scene in front of you, and not at your face like you would to take a traditional selfie. Tap the 0.5 button that appears over the word “photo” to access the camera’s Ultra Wide lens, and then turn your phone around so you can’t see the screen.
The next step is all about the angle. Hold your arm out straight, raise your phone above your head and press the volume button to capture the shot. Be careful not to hit the power button by mistake.
Since the angle of the camera is so wide, you usually don’t have to worry about squeezing multiple people into frame. As a result, .5 selfies can serve as a great way to capture large group settings or pretty backgrounds.
“Make sure you’re not shaking your arm when you’re taking them, because then you’ll get a distorted photo,” Lesser added.
With some .5 photos, wacky distortion is actually the goal. Members of Gen Z were quick to discover that if you take a .5 photo really close to someone’s face — by pressing the phone to their forehead, for instance — you can make their eyes bulge, their nose stick out or their legs disappear.
“If someone makes a funny face, it looks even funnier with .5,” Galfi said. “It’s kind of like making a caricature where you can make one feature stand out. I think that’s really fun.”
Capture big and small moments
Gabriel Lesser takes a .5 selfie.
Courtesy of Gabriel Lesser
Lily McIntyre, 23, said she uses the .5 selfie to capture both the exciting and the normal events in her life. She has .5 photos depicting the scenery of her trip to Ireland, and others where she’s just hanging out in her living room.
“I have all of these pictures that celebrate the mundane parts of my life for sure,” she told CNBC in an interview. “I feel like the beauty of the .5 is that you can apply it to anything.”
Similarly, Lesser takes at least one .5 photo a day to capture moments like a nice walk or breakfast with his grandparents. He said the .5 images serve as an easy way to document something without worrying too much about what he looks like.
“People are tired of trying and performing for all the right angles,” Lesser said. “I think .5s are fun to take, especially as selfies, because you don’t see yourself while you’re taking it. So you don’t get to judge yourself, you don’t get to critique yourself.”
His grandparents also get a kick out of the photos, he added.
McIntyre said her generation often gets criticized for taking lots of photos and spending too much time on their phones, but she is grateful to have the “silly pictures” to look back on.
“I just think it’s a fun form of self-expression,” she said. “And it’s not limited to Gen Z. If you want to get on the .5 selfie train and you’re in a different generation, you can.”
Formula One F1 – United States Grand Prix – Circuit of the Americas, Austin, Texas, U.S. – October 23, 2022 Tim Cook waves the chequered flag to the race winner Red Bull’s Max Verstappen
Mike Segar | Reuters
Apple had two major launches last month. They couldn’t have been more different.
First, Apple revealed some of the artificial intelligence advancements it had been working on in the past year when it released developer versions of its operating systems to muted applause at its annual developer’s conference, WWDC. Then, at the end of the month, Apple hit the red carpet as its first true blockbuster movie, “F1,” debuted to over $155 million — and glowing reviews — in its first weekend.
While “F1” was a victory lap for Apple, highlighting the strength of its long-term outlook, the growth of its services business and its ability to tap into culture, Wall Street’s reaction to the company’s AI announcements at WWDC suggest there’s some trouble underneath the hood.
“F1” showed Apple at its best — in particular, its ability to invest in new, long-term projects. When Apple TV+ launched in 2019, it had only a handful of original shows and one movie, a film festival darling called “Hala” that didn’t even share its box office revenue.
Despite Apple TV+being written off as a costly side-project, Apple stuck with its plan over the years, expanding its staff and operation in Culver City, California. That allowed the company to build up Hollywood connections, especially for TV shows, and build an entertainment track record. Now, an Apple Original can lead the box office on a summer weekend, the prime season for blockbuster films.
The success of “F1” also highlights Apple’s significant marketing machine and ability to get big-name talent to appear with its leadership. Apple pulled out all the stops to market the movie, including using its Wallet app to send a push notification with a discount for tickets to the film. To promote “F1,” Cook appeared with movie star Brad Pitt at an Apple store in New York and posted a video with actual F1 racer Lewis Hamilton, who was one of the film’s producers.
(L-R) Brad Pitt, Lewis Hamilton, Tim Cook, and Damson Idris attend the World Premiere of “F1: The Movie” in Times Square on June 16, 2025 in New York City.
Jamie Mccarthy | Getty Images Entertainment | Getty Images
Although Apple services chief Eddy Cue said in a recent interview that Apple needs the its film business to be profitable to “continue to do great things,” “F1” isn’t just about the bottom line for the company.
Apple’s Hollywood productions are perhaps the most prominent face of the company’s services business, a profit engine that has been an investor favorite since the iPhone maker started highlighting the division in 2016.
Films will only ever be a small fraction of the services unit, which also includes payments, iCloud subscriptions, magazine bundles, Apple Music, game bundles, warranties, fees related to digital payments and ad sales. Plus, even the biggest box office smashes would be small on Apple’s scale — the company does over $1 billion in sales on average every day.
But movies are the only services component that can get celebrities like Pitt or George Clooney to appear next to an Apple logo — and the success of “F1” means that Apple could do more big popcorn films in the future.
“Nothing breeds success or inspires future investment like a current success,” said Comscore senior media analyst Paul Dergarabedian.
But if “F1” is a sign that Apple’s services business is in full throttle, the company’s AI struggles are a “check engine” light that won’t turn off.
Replacing Siri’s engine
At WWDC last month, Wall Street was eager to hear about the company’s plans for Apple Intelligence, its suite of AI features that it first revealed in 2024. Apple Intelligence, which is a key tenet of the company’s hardware products, had a rollout marred by delays and underwhelming features.
Apple spent most of WWDC going over smaller machine learning features, but did not reveal what investors and consumers increasingly want: A sophisticated Siri that can converse fluidly and get stuff done, like making a restaurant reservation. In the age of OpenAI’s ChatGPT, Anthropic’s Claude and Google’s Gemini, the expectation of AI assistants among consumers is growing beyond “Siri, how’s the weather?”
The company had previewed a significantly improved Siri in the summer of 2024, but earlier this year, those features were delayed to sometime in 2026. At WWDC, Apple didn’t offer any updates about the improved Siri beyond that the company was “continuing its work to deliver” the features in the “coming year.” Some observers reduced their expectations for Apple’s AI after the conference.
“Current expectations for Apple Intelligence to kickstart a super upgrade cycle are too high, in our view,” wrote Jefferies analysts this week.
Siri should be an example of how Apple’s ability to improve products and projects over the long-term makes it tough to compete with.
It beat nearly every other voice assistant to market when it first debuted on iPhones in 2011. Fourteen years later, Siri remains essentially the same one-off, rigid, question-and-answer system that struggles with open-ended questions and dates, even after the invention in recent years of sophisticated voice bots based on generative AI technology that can hold a conversation.
Apple’s strongest rivals, including Android parent Google, have done way more to integrate sophisticated AI assistants into their devices than Apple has. And Google doesn’t have the same reflex against collecting data and cloud processing as privacy-obsessed Apple.
Some analysts have said they believe Apple has a few years before the company’s lack of competitive AI features will start to show up in device sales, given the company’s large installed base and high customer loyalty. But Apple can’t get lapped before it re-enters the race, and its former design guru Jony Ive is now working on new hardware with OpenAI, ramping up the pressure in Cupertino.
“The three-year problem, which is within an investment time frame, is that Android is racing ahead,” Needham senior internet analyst Laura Martin said on CNBC this week.
Apple’s services success with projects like “F1” is an example of what the company can do when it sets clear goals in public and then executes them over extended time-frames.
Its AI strategy could use a similar long-term plan, as customers and investors wonder when Apple will fully embrace the technology that has captivated Silicon Valley.
Wall Street’s anxiety over Apple’s AI struggles was evident this week after Bloomberg reported that Apple was considering replacing Siri’s engine with Anthropic or OpenAI’s technology, as opposed to its own foundation models.
The move, if it were to happen, would contradict one of Apple’s most important strategies in the Cook era: Apple wants to own its core technologies, like the touchscreen, processor, modem and maps software, not buy them from suppliers.
Using external technology would be an admission that Apple Foundation Models aren’t good enough yet for what the company wants to do with Siri.
“They’ve fallen farther and farther behind, and they need to supercharge their generative AI efforts” Martin said. “They can’t do that internally.”
Apple might even pay billions for the use of Anthropic’s AI software, according to the Bloombergreport. If Apple were to pay for AI, it would be a reversal from current services deals, like the search deal with Alphabet where the Cupertino company gets paid $20 billion per year to push iPhone traffic to Google Search.
The company didn’t confirm the report and declined comment, but Wall Street welcomed the report and Apple shares rose.
In the world of AI in Silicon Valley, signing bonuses for the kinds of engineers that can develop new models can range up to $100 million, according to OpenAI CEO Sam Altman.
“I can’t see Apple doing that,” Martin said.
Earlier this week, Meta CEO Mark Zuckerberg sent a memo bragging about hiring 11 AI experts from companies such as OpenAI, Anthropic, and Google’s DeepMind. That came after Zuckerberg hired Scale AI CEO Alexandr Wang to lead a new AI division as part of a $14.3 billion deal.
Meta’s not the only company to spend hundreds of millions on AI celebrities to get them in the building. Google spent big to hire away the founders of Character.AI, Microsoft got its AI leader by striking a deal with Inflection and Amazon hired the executive team of Adept to bulk up its AI roster.
Apple, on the other hand, hasn’t announced any big AI hires in recent years. While Cook rubs shoulders with Pitt, the actual race may be passing Apple by.
Tesla CEO Elon Musk speaks alongside U.S. President Donald Trump to reporters in the Oval Office of the White House on May 30, 2025 in Washington, DC.
Kevin Dietsch | Getty Images
Tesla CEO Elon Musk, who bombarded President Donald Trump‘s signature spending bill for weeks, on Friday made his first comments since the legislation passed.
Musk backed a post on X by Sen. Rand Paul, R-Ky., who said the bill’s budget “explodes the deficit” and continues a pattern of “short-term politicking over long-term sustainability.”
The House of Representatives narrowly passed the One Big Beautiful Bill Act on Thursday, sending it to Trump to sign into law.
Paul and Musk have been vocal opponents of Trump’s tax and spending bill, and repeatedly called out the potential for the spending package to increase the national debt.
The independent Congressional Budget Office has said the bill could add $3.4 trillion to the $36.2 trillion of U.S. debt over the next decade. The White House has labeled the agency as “partisan” and continuously refuted the CBO’s estimates.
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The bill includes trillions of dollars in tax cuts, increased spending for immigration enforcement and large cuts to funding for Medicaid and other programs.
It also cuts tax credits and support for solar and wind energy and electric vehicles, a particularly sore spot for Musk, who has several companies that benefit from the programs.
“I took away his EV Mandate that forced everyone to buy Electric Cars that nobody else wanted (that he knew for months I was going to do!), and he just went CRAZY!” Trump wrote in a social media post in early June as the pair traded insults and threats.
Shares of Tesla plummeted as the feud intensified, with the company losing $152 billion in market cap on June 5 and putting the company below $1 trillion in value. The stock has largely rebounded since, but is still below where it was trading before the ruckus with Trump.
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Tesla one-month stock chart.
— CNBC’s Kevin Breuninger and Erin Doherty contributed to this article.
Microsoft CEO Satya Nadella speaks at the Axel Springer building in Berlin on Oct. 17, 2023. He received the annual Axel Springer Award.
Ben Kriemann | Getty Images
Among the thousands of Microsoft employees who lost their jobs in the cutbacks announced this week were 830 staffers in the company’s home state of Washington.
Nearly a dozen game design workers in the state were part of the layoffs, along with three audio designers, two mechanical engineers, one optical engineer and one lab technician, according to a document Microsoft submitted to Washington employment officials.
There were also five individual contributors and one manager at the Microsoft Research division in the cuts, as well as 10 lawyers and six hardware engineers, the document shows.
Microsoft announced plans on Wednesday to eliminate 9,000 jobs, as part of an effort to eliminate redundancy and to encourage employees to focus on more meaningful work by adopting new technologies, a person familiar with the matter told CNBC. The person asked not to be named while discussing private matters.
Scores of Microsoft salespeople and video game developers have since come forward on social media to announce their departure. In April, Microsoft said revenue from Xbox content and services grew 8%, trailing overall growth of 13%.
In sales, the company parted ways with 16 customer success account management staff members based in Washington, 28 in sales strategy enablement and another five in sales compensation. One Washington-based government affairs worker was also laid off.
Microsoft eliminated 17 jobs in cloud solution architecture in the state, according to the document. The company’s fastest revenue growth comes from Azure and other cloud services that customers buy based on usage.
CEO Satya Nadella has not publicly commented on the layoffs, and Microsoft didn’t immediately provide a comment about the cuts in Washington. On a conference call with analysts in April, Microsoft CFO Amy Hood said the company had a “focus on cost efficiencies” during the March quarter.