Courtesy of Duncan Grant, Rebecca Smith, Rachel Aquino and Gabriel Lesser.
When 16-year-old Riley Galfi met an artist she loves at a concert back in May, she didn’t ask to take any ordinary selfie with him, she asked to take a .5 selfie.
In a flash, Galfi flipped her phone around, angled it above her head and pressed the volume button to capture a fun, wide-angled picture. As she recounted the experience to CNBC, Galfi was beaming.
“I took a .5 with Aidan Bissett,” she said. “What? That’s really cool.”
The wide-angled image is colloquially called a .5 selfie, called a “point five” by Galfi and her peers. The cheeky photo trend has taken social media platforms by storm.
The .5 selfie rose to prominence after Apple first introduced an Ultra Wide camera lens to its iPhone 11 product line. The style is particularly popular with members of Generation Z, or people born after 1997, according to the Pew Research Center.
Gen Z has already witnessed the rise of smartphones, social media, and more recently, artificial intelligence, in their lifetimes, so these savvy users are accustomed to keeping up with ever-changing technology trends.
On platforms like Instagram, for instance, Gen Z users don’t favor a perfectly curated feed full of posed and filtered photos. Instead, many are embracing a seemingly more effortless, messy, I-did-not-have-to-try-very-hard-to-capture-this-cool-outfit aesthetic.
Enter the .5 selfie.
“They’re not like the usual selfie, they shouldn’t be a well thought out picture that you take,” 24-year-old Rachel Aquino told CNBC in an interview. “It’s something that you just usually take on a whim, and something that really captures the moment in real time.”
Aquino has taken a .5 photo every day for the past year. She said she uses them as an easy form of personal record keeping to capture her everyday life, her outfits, events and moments with family.
She also likes to take .5 selfies when hanging out with friends, and she joked that if she doesn’t reach to take one, someone else will. Aquino said it usually takes her just two or three times to nail the shot since she isn’t striving for perfection.
Rachel Aquino takes a .5 selfie.
Courtesy of Rachel Aquino
“Sometimes, I don’t look at the camera, sometimes, it’s literally the back of my head and me walking in the streets of New York, sometimes, it’s me sitting at a table with friends,” she said. “Sometimes, if I’m having a really good time and I don’t want to bother anyone, it’s like the back of everyone’s heads.”
At her job, Aquino is known as “the .5 queen,” and she said she often shares the photos to her Instagram and TikTok accounts.
The .5 selfie is now a fixture of Instagram Stories and a popular Gen Z Instagram trend called a “photo dump,” where users share a group of up to 10 random, nonchronological photos to their main feed. Spliced between gorgeous landscapes and fancy meals, a .5 selfie can serve as a way for Gen Z to show off their personalities on the platform.
Gabriel Lesser, a 21-year-old college student, said lots of his friends share their .5 photos on Instagram, and that they “always make the cut” in a photo dump. He said he has one friend who abides by the slogan “make Instagram casual again,” so she mainly posts .5 photos.
“I think it just creates less of an expectation for the photo,” Lesser told CNBC in an interview. “You get some cool angles and funny, goofy proportions and you’re like, ‘This is hilarious.'”
Members of Gen Z take .5 selfies.
Courtesy of Emma Kelly, Rachel Aquino and Annika Kim Constantino
For many professional social media creators, the more casual online aesthetic has proved to be a lucrative one. Popular Gen Z creators like Alix Earle and Emma Chamberlain, who has more than 15.7 million Instagram followers, have built brands around their relatability.
Chamberlain’s photos are edgy, fun and not totally polished, which means they could theoretically be recreated by anyone. Her more attainable vibe has helped her reach some less attainable early career milestones like inking a podcasting deal with Spotify, starting her own coffee company and traveling the world with brands like Louis Vuitton.
Some creators have also gotten their start purely thanks to the .5 lens.
Internet users have become enamored with Sabrina Bahsoon, a creator on TikTok who is more affectionately known as “Tube Girl.” Bahsoon blew up on the video-sharing platform this year because of the .5 videos she films while taking public transit in London. Her videos ooze confidence and style, and they landed her a spot at a number of designer fashion shows this fall.
“Just to see someone out there recording and so confident and looking so good at the same time is crazy,” Aquino said. “I think that’s why Gen Z goes insane over the Tube Girl.”
How to take a .5 selfie
A member of Gen Z takes a .5 selfie.
Courtesy of Duncan Grant
To take a .5 selfie, start by opening the camera app on your iPhone. Flip the camera so you are looking at the scene in front of you, and not at your face like you would to take a traditional selfie. Tap the 0.5 button that appears over the word “photo” to access the camera’s Ultra Wide lens, and then turn your phone around so you can’t see the screen.
The next step is all about the angle. Hold your arm out straight, raise your phone above your head and press the volume button to capture the shot. Be careful not to hit the power button by mistake.
Since the angle of the camera is so wide, you usually don’t have to worry about squeezing multiple people into frame. As a result, .5 selfies can serve as a great way to capture large group settings or pretty backgrounds.
“Make sure you’re not shaking your arm when you’re taking them, because then you’ll get a distorted photo,” Lesser added.
With some .5 photos, wacky distortion is actually the goal. Members of Gen Z were quick to discover that if you take a .5 photo really close to someone’s face — by pressing the phone to their forehead, for instance — you can make their eyes bulge, their nose stick out or their legs disappear.
“If someone makes a funny face, it looks even funnier with .5,” Galfi said. “It’s kind of like making a caricature where you can make one feature stand out. I think that’s really fun.”
Capture big and small moments
Gabriel Lesser takes a .5 selfie.
Courtesy of Gabriel Lesser
Lily McIntyre, 23, said she uses the .5 selfie to capture both the exciting and the normal events in her life. She has .5 photos depicting the scenery of her trip to Ireland, and others where she’s just hanging out in her living room.
“I have all of these pictures that celebrate the mundane parts of my life for sure,” she told CNBC in an interview. “I feel like the beauty of the .5 is that you can apply it to anything.”
Similarly, Lesser takes at least one .5 photo a day to capture moments like a nice walk or breakfast with his grandparents. He said the .5 images serve as an easy way to document something without worrying too much about what he looks like.
“People are tired of trying and performing for all the right angles,” Lesser said. “I think .5s are fun to take, especially as selfies, because you don’t see yourself while you’re taking it. So you don’t get to judge yourself, you don’t get to critique yourself.”
His grandparents also get a kick out of the photos, he added.
McIntyre said her generation often gets criticized for taking lots of photos and spending too much time on their phones, but she is grateful to have the “silly pictures” to look back on.
“I just think it’s a fun form of self-expression,” she said. “And it’s not limited to Gen Z. If you want to get on the .5 selfie train and you’re in a different generation, you can.”
Microsoft owns lots of Nvidia graphics processing units, but it isn’t using them to develop state-of-the-art artificial intelligence models.
There are good reasons for that position, Mustafa Suleyman, the company’s CEO of AI, told CNBC’s Steve Kovach in an interview on Friday. Waiting to build models that are “three or six months behind” offers several advantages, including lower costs and the ability to concentrate on specific use cases, Suleyman said.
It’s “cheaper to give a specific answer once you’ve waited for the first three or six months for the frontier to go first. We call that off-frontier,” he said. “That’s actually our strategy, is to really play a very tight second, given the capital-intensiveness of these models.”
Suleyman made a name for himself as a co-founder of DeepMind, the AI lab that Google bought in 2014, reportedly for $400 million to $650 million. Suleyman arrived at Microsoft last year alongside other employees of the startup Inflection, where he had been CEO.
More than ever, Microsoft counts on relationships with other companies to grow.
It gets AI models from San Francisco startup OpenAI and supplemental computing power from newly public CoreWeave in New Jersey. Microsoft has repeatedly enriched Bing, Windows and other products with OpenAI’s latest systems for writing human-like language and generating images.
Microsoft’s Copilot will gain “memory” to retain key facts about people who repeatedly use the assistant, Suleyman said Friday at an event in Microsoft’s Redmond, Washington, headquarters to commemorate the company’s 50th birthday. That feature came first to OpenAI’s ChatGPT, which has 500 million weekly users.
Through ChatGPT, people can access top-flight large language models such as the o1 reasoning model that takes time before spitting out an answer. OpenAI introduced that capability in September — only weeks later did Microsoft bring a similar capability called Think Deeper to Copilot.
Microsoft occasionally releases open-source small-language models that can run on PCs. They don’t require powerful server GPUs, making them different from OpenAI’s o1.
OpenAI and Microsoft have held a tight relationship shortly after the startup launched its ChatGPT chatbot in late 2022, effectively kicking off the generative AI race. In total, Microsoft has invested $13.75 billion in the startup, but more recently, fissures in the relationship between the two companies have begun to show.
Microsoft added OpenAI to its list of competitors in July 2024, and OpenAI in January announced that it was working with rival cloud provider Oracle on the $500 billion Stargate project. That came after years of OpenAI exclusively relying on Microsoft’s Azure cloud. Despite OpenAI partnering with Oracle, Microsoft in a blog post announced that the startup had “recently made a new, large Azure commitment.”
“Look, it’s absolutely mission-critical that long-term, we are able to do AI self-sufficiently at Microsoft,” Suleyman said. “At the same time, I think about these things over five and 10 year periods. You know, until 2030 at least, we are deeply partnered with OpenAI, who have [had an] enormously successful relationship for us.
Microsoft is focused on building its own AI internally, but the company is not pushing itself to build the most cutting-edge models, Suleyman said.
“We have an incredibly strong AI team, huge amounts of compute, and it’s very important to us that, you know, maybe we don’t develop the absolute frontier, the best model in the world first,” he said. “That’s very, very expensive to do and unnecessary to cause that duplication.”
President Trump’s new tariffs on goods that the U.S. imports from over 100 countries will have an effect on consumers, former Microsoft CEO Steve Ballmer told CNBC on Friday. Investors will feel the pain, too.
Microsoft’s stock dropped almost 6% in the past two days, as the Nasdaq wrapped up its worst week in five years.
“As a Microsoft shareholder, this kind of thing is not good,” Ballmer said, in an interview with Andrew Ross Sorkin that was tied to Microsoft’s 50th anniversary celebration. “It creates opportunity to be a serious, long-term player.”
Ballmer was sandwiched in between Microsoft co-founder Bill Gates and current CEO Satya Nadella for the interview.
“I took just enough economics in college — that tariffs are actually going to bring some turmoil,” said Ballmer, who was succeeded by Nadella in 2014. Gates, Microsoft’s first CEO, convinced Ballmer to join the company in 1980.
Gates, Ballmer and Nadella attended proceedings at Microsoft’s Redmond, Washington, campus on Friday to celebrate its first half-century.
Between the tariffs and weak quarterly revenue guidance announced in January, Microsoft’s stock is on track for its fifth straight month of declines, which would be the worst stretch since 2009. But the company remains a leader in the PC operating system and productivity software markets, and its partnership with startup OpenAI has led to gains in cloud computing.
“I think that disruption is very hard on people, and so the decision to do something for which disruption was inevitable, that needs a lot of popular support, and nobody could game theorize exactly who is going to do what in response,” Ballmer said, regarding the tariffs. “So, I think citizens really like stability a lot. And I hope people — individuals who will feel this, because people are feeling it, not just the stock market, people are going to feel it.”
Ballmer, who owns the Los Angeles Clippers, is among Microsoft’s biggest fans. He said he’s the company’s largest investor. In 2014, shortly after he bought the basketball team for $2 billion, he held over 333 million shares of the stock, according to a regulatory filing.
“I’m not going to probably have 50 more years on the planet,” he said. “But whatever minutes I have, I’m gonna be a large Microsoft shareholder.” He said there’s a bright future for computing, storage and intelligence. Microsoft launched the first Azure services while Ballmer was CEO.
Earlier this week Bloomberg reported that Microsoft, which pledged to spend $80 billion on AI-enabled data center infrastructure in the current fiscal year, has stopped discussions or pushed back the opening of facilities in the U.S. and abroad.
JPMorgan Chase’s chief economist, Bruce Kasman, said in a Thursday note that the chance of a global recession will be 60% if Trump’s tariffs kick in as described. His previous estimate was 40%.
“Fifty years from now, or 25 years from now, what is the one thing you can be guaranteed of, is the world needs more compute,” Nadella said. “So I want to keep those two thoughts and then take one step at a time, and then whatever are the geopolitical or economic shifts, we’ll adjust to it.”
Gates, who along with co-founder Paul Allen, sought to build a software company rather than sell both software and hardware, said he wasn’t sure what the economic effects of the tariffs will be. Today, most of Microsoft’s revenue comes from software. It also sells Surface PCs and Xbox consoles.
“So far, it’s just on goods, but you know, will it eventually be on services? Who knows?” said Gates, who reportedly donated around $50 million to a nonprofit that supported Democratic nominee Kamala Harris’ losing campaign.
AppLovin CEO Adam Foroughi provided more clarity on the ad-tech company’s late-stage effort to acquire TikTok, calling his offer a “much stronger bid than others” on CNBC’s The Exchange Friday afternoon.
Foroughi said the company is proposing a merger between AppLovin and the entire global business of TikTok, characterizing the deal as a “partnership” where the Chinese could participate in the upside while AppLovin would run the app.
“If you pair our algorithm with the TikTok audience, the expansion on that platform for dollars spent will be through the roof,” Foroughi said.
The news comes as President Trump announced he would extend the deadline a second time for TikTok’s Chinese-owned parent company ByteDance to sell the U.S. subsidiary of TikTok to an American buyer or face an effective ban on U.S. app stores. The new deadline is now in June, which, as Foroughi described, “buys more time to put the pieces together” on AppLovin’s bid.
“The president’s a great dealmaker — we’re proposing, essentially an enhancement to the deal that they’ve been working on, but a bigger version of all the deals contemplated,” he added.
AppLovin faces a crowded field of other interested U.S. backers, including Amazon, Oracle, billionaire Frank McCourt and his Project Liberty consortium, and numerous private equity firms. Some proposals reportedly structure the deal to give a U.S. buyer 50% ownership of the company, rather than a complete acquisition. The Chinese government will still need to approve the deal, and AppLovin’s interest in purchasing TikTok in “all markets outside of China” is “preliminary,” according to an April 3 SEC filing.
Correction: A prior version of this story incorrectly characterized China’s ongoing role in TikTok should AppLovin acquire the app.