Ahead of the all-important holiday shopping season, the new chips will refresh Apple’s Mac lineup, which saw sales fall 7% in the June quarter in the face of a global PC sales slowdown.
The new computers, including MacBook Pro and iMac models, go on sale next week, and have the same designs as last year’s models only with new chips. Apple’s iMac hadn’t been refreshed since April 2021, and its MacBook Pro models got a chip upgrade back in January. Apple also released a 15-inch MacBook Air laptop in June.
Apple said at its Halloween-themed launch event that the new chips are a significant upgrade, providing faster speeds, long battery life, and, on the high-end, the horsepower needed to develop artificial intelligence applications. Apple executives at the launch event on Monday emphasized that the machines are significantly faster and more efficient than Intel-based Macs, which started being phased out in 2020.
Apple also cut the price of its entry-level 14-inch MacBook Pro, from at least $1999 to $1599, although it gets a less powerful M3 chip, instead of the “Pro”-level chip on last year’s model.
Here’s what Apple announced on Monday:
Three new chips:
Apple Inc.
Apple announced three new chips, all under the broader M3 product banner. The current generation of chips is the M2.
There is an entry-level M3, a 40% faster M3 Pro, and a 250% faster M3 Max chip for AI developers and 3D artists.
Apple says all M3 chips can get up to 22 hours of battery life on a laptop.
The M3 has a 8 core central processing unit and up to a 10 core graphics processing unit.
The M3 Pro has a 12 core CPU and an 18 core GPU.
The M3 Max has a 16 core CPU and as many as 40 cores on its GPU. Apple says it can be used for developing artificial intelligence software.
Apple says that its current-generation GPUs are 1.8 times as fast as the GPUs on the M2 chips.
Apple says its CPU cores on the M3 are 15% faster than M2 CPU performance cores for heavy workloads. The M3 processor is 60% faster than its M1 processor, Apple said.
The new chips are built on a 3 nanometer process, which is currently the most advanced semiconductor manufacturing technology from Taiwan Semiconductor Manufacturing Company.
Machines with the M3 Max won’t ship until later in November.
New MacBook Pro and iMac models:
Apple Inc.
An updated 14-inch MacBook Pro. Apple added a new entry-level model that starts at $1599 with an M3 processor. Last year’s model started at $1999 but had a faster “Pro” level processor.
The 14-inch MacBook Pro with M3 Pro starts at $1999, or can be upgraded to an M3 Max for more money.
An updated 16-inch MacBook Pro. It’s the company’s biggest and most powerful laptop. It starts at $2499 with an M3 Pro or can be upgraded to an M3 Max for an additional cost.
Apple’s MacBook Pros have an HDMI port and an SD card slot in addition to USB-C ports, versus Apple’s MacBook Air models which only have USB-C ports.
Apple’s 13-inch MacBook Pro — with the touchscreen Touch Bar keyboard — didn’t get an update with new chips.
The higher-end MacBook Pros with the Pro and Max chips also come in a new dark aluminum color Apple calls “Space Black.” Apple says that the aluminum used for the laptops is anodized in a way to reduce fingerprint smudges.
An updated 24-inch iMac desktop computer, which starts at $1299. The previous model used an M1 chip and this one uses an M3 chip.
TikTok’s grip on the short-form video market is tightening, and the world’s biggest tech platforms are racing to catch up.
Since launching globally in 2016, ByteDance-owned TikTok has amassed over 1.12 billion monthly active users worldwide, according to Backlinko. American users spend an average of 108 minutes per day on the app, according to Apptoptia.
TikTok’s success has reshaped the social media landscape, forcing competitors like Meta and Google to pivot their strategies around short-form video. But so far, experts say that none have matched TikTok’s algorithmic precision.
“It is the center of the internet for young people,” said Jasmine Enberg, vice president and principal analyst at Emarketer. “It’s where they go for entertainment, news, trends, even shopping. TikTok sets the tone for everyone else.”
Platforms like Meta‘s Instagram Reels and Google’s YouTube Shorts have expanded aggressively, launching new features, creator tools and even considering separate apps just to compete. Microsoft-owned LinkedIn, traditionally a professional networking site, is the latest to experiment with TikTok-style feeds. But with TikTok continuing to evolve, adding features like e-commerce integrations and longer videos, the question remains whether rivals can keep up.
“I’m scrolling every single day. I doom scroll all the time,” said TikTok content creator Alyssa McKay.
But there may a dark side to this growth.
As short-form content consumption soars, experts warn about shrinking attention spans and rising mental-health concerns, particularly among younger users. Researchers like Dr. Yann Poncin, associate professor at the Child Study Center at Yale University, point to disrupted sleep patterns and increased anxiety levels tied to endless scrolling habits.
“Infinite scrolling and short-form video are designed to capture your attention in short bursts,” Dr. Poncin said. “In the past, entertainment was about taking you on a journey through a show or story. Now, it’s about locking you in for just a few seconds, just enough to feed you the next thing the algorithm knows you’ll like.”
Despite sky-high engagement, monetizing short videos remains an uphill battle. Unlike long-form YouTube content, where ads can be inserted throughout, short clips offer limited space for advertisers. Creators, too, are feeling the squeeze.
“It’s never been easier to go viral,” said Enberg. “But it’s never been harder to turn that virality into a sustainable business.”
Last year, TikTok generated an estimated $23.6 billion in ad revenues, according to Oberlo, but even with this growth, many creators still make just a few dollars per million views. YouTube Shorts pays roughly four cents per 1,000 views, which is less than its long-form counterpart. Meanwhile, Instagram has leaned into brand partnerships and emerging tools like “Trial Reels,” which allow creators to experiment with content by initially sharing videos only with non-followers, giving them a low-risk way to test new formats or ideas before deciding whether to share with their full audience. But Meta told CNBC that monetizing Reels remains a work in progress.
While lawmakers scrutinize TikTok’s Chinese ownership and explore potential bans, competitors see a window of opportunity. Meta and YouTube are poised to capture up to 50% of reallocated ad dollars if TikTok faces restrictions in the U.S., according to eMarketer.
Watch the video to understand how TikTok’s rise sparked a short form video race.
The X logo appears on a phone, and the xAI logo is displayed on a laptop in Krakow, Poland, on April 1, 2025. (Photo by Klaudia Radecka/NurPhoto via Getty Images)
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Elon Musk‘s xAI Holdings is in discussions with investors to raise about $20 billion, Bloomberg News reported Friday, citing people familiar with the matter.
The funding would value the company at over $120 billion, according to the report.
Musk was looking to assign “proper value” to xAI, sources told CNBC’s David Faber earlier this month. The remarks were made during a call with xAI investors, sources familiar with the matter told Faber. The Tesla CEO at that time didn’t explicitly mention any upcoming funding round, but the sources suggested xAI was preparing for a substantial capital raise in the near future.
The funding amount could be more than $20 billion as the exact figure had not been decided, the Bloomberg report added.
Artificial intelligence startup xAI didn’t immediately respond to a CNBC request for comment outside of U.S. business hours.
The AI firm last month acquired X in an all-stock deal that valued xAI at $80 billion and the social media platform at $33 billion.
“xAI and X’s futures are intertwined. Today, we officially take the step to combine the data, models, compute, distribution and talent,” Musk said on X, announcing the deal. “This combination will unlock immense potential by blending xAI’s advanced AI capability and expertise with X’s massive reach.”
Alphabet CEO Sundar Pichai during the Google I/O developers conference in Mountain View, California, on May 10, 2023.
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Alphabet‘s stock gained 3% Friday after signaling strong growth in its search and advertising businesses amid a competitive artificial intelligence environment and uncertain macro backdrop.
“GOOGL‘s pace of GenAI product roll-out is accelerating with multiple encouraging signals,” wrote Morgan Stanley‘s Brian Nowak. “Macro uncertainty still exists but we remain [overweight] given GOOGL’s still strong relative position and improving pace of GenAI enabled product roll-out.”
The search giant posted earnings of $2.81 per share on $90.23 billion in revenues. That topped the $89.12 billion in sales and $2.01 in EPS expected by LSEG analysts. Revenues grew 12% year-over-year and ahead of the 10% anticipated by Wall Street.
Net income rose 46% to $34.54 billion, or $2.81 per share. That’s up from $23.66 billion, or $1.89 per share, in the year-ago period. Alphabet said the figure included $8 billion in unrealized gains on its nonmarketable equity securities connected to its investment in a private company.
Adjusted earnings, excluding that gain, were $2.27 per share, according to LSEG, and topped analyst expectations.
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Alphabet shares have pulled back about 16% this year as it battles volatility spurred by mounting trade war fears and worries that President Donald Trump‘s tariffs could crush the global economy. That would make it more difficult for Alphabet to potentially acquire infrastructure for data centers powering AI models as it faces off against competitors such as OpenAI and Anthropic to develop largely language models.
During Thursday’s call with investors, Alphabet suggested that it’s too soon to tally the total impact of tariffs. However, Google’s business chief Philipp Schindler said that ending the de minimis trade exemption in May, which created a loophole benefitting many Chinese e-commerce retailers, could create a “slight headwind” for the company’s ads business, specifically in the Asia-Pacific region. The loophole allows shipments under $800 to come into the U.S. duty-free.
Despite this backdrop, Alphabet showed steady growth in its advertising and search business, reporting $66.89 billion in revenues for its advertising unit. That reflected 8.5% growth from the year-ago period. The company reported $8.93 billion in advertising revenue for its YouTube business, shy of an $8.97 billion estimate from StreetAccount.
Alphabet’s “Search and other” unit rose 9.8% to $50.7 billion, up from $46.16 billion last year. The company said that its AI Overviews tool used in its Google search results page has accumulated 1.5 billion monthly users from a billion in October.
Bank of America analyst Justin Post said that Wall Street is underestimating the upside potential and “monetization ramp” from this tool and cloud demand fueled by AI.
“The strong 1Q search performance, along with constructive comments on Gemini [large language model] performance and [AI Overviews] adoption could help alleviate some investor concerns on AI competition,” Post wrote in a note.