The all-electric Ford F-150 Lightning pickup found its second EU home just in time for the upcoming alpine winter.
Ford F-150 Lightning finds second EU home
Ford is bringing its electric truck to Switzerland as its second European market, the automaker announced Tuesday.
The news comes after Ford launched the F-150 Lightning in Norway in April, spearheading its EU offensive. Ford said its electric truck is “perfectly suited” to handle the nation’s terrain, outdoor spirit, and passion for EVs.
Gunnar Berg, managing director at Ford Norway, said in his 25 years at the company, he’s never “never seen like the passion and demand I’m seeing from drivers right now to get behind the wheel of our F-150 Lightning.”
Berg even said he “had customers literally banging on my door and pleading for us to bring the electric pickup to Norway.”
The F-150 Lightning (Lariat launch edition) is equipped to handle the nation’s extreme terrain with a four-wheel drive dual electric powertrain. Ford’s EV truck delivers up to 450 hp and 1,050 Nm of torque, enabling nearly 3.5 tonne (7,000 lbs) towing.
Ford F-150 Lightning in Switzerland (Source: Ford)
Ford says it will launch the Lightning electric pickup in Switzerland at the end of November. The company claims its “electric truck is at home not only in cities, but also in the middle of nature and on the challenging roads of the Alps.”
Ford F-150 Lightning interior (Source: Ford)
According to Ford, the Lightning will be available to order from November for 127,000 Swiss francs ($139,500).
Ford is also launching the electric Explorer in Europe next summer. The Ford Explorer EV is based on Volkswagen’s MEB platform and is expected to start at under $50,000 (€45,000).
Electrek’s Take
Although Ford is expanding its electric vehicles in the EU with the Lightning launching in Switzerland, the automaker is delaying EV plans in the US.
Ford cut one of three shifts at its Rouge EV center, where the F-150 Lightning is built, earlier this month. And then, on the company’s third-quarter earnings, Ford said it would push back around $12 billion in planned investments to boost EV manufacturing capacity.
The news came after General Motors (GM) announced it would delay production of the upcoming Equinox, Silverado RST, and GMC Sierra EVs.
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Tesla has partnered with Steak ‘n Shake to deploy Superchargers at up to more than 100 restaurant locations.
The partnership between Tesla and the American fast food chain has been revealed through a strange series of posts on X.
First, Tesla CEO Elon Musk commented on Steak ‘n Shake’s announcement that it is switching from using seed oils to beef tallow.
The restaurant responded by proposing “Tesla charging stations at Steak n Shake”, but they apparently didn’t know that it was already happening as Tesla responded that they had already signed on 6 sites and they have over 20 more in review:
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The Steak n Shake account responded by suggesting that the partnership extend to over 100 locations:
Thank you Tesla Charging! Let’s do over 100 locations. Consider all sites approved!
The chain operates over 400 locations around the world – many of them in the midwest. A lot of these locations are located near highways, where Tesla prefers to deploy charging stations.
It’s not the first time that Tesla has partnered with a restaurant for multiple Supercharger locations. It also has a deal with Ruby Tuesday.
Volkswagen’s electric SUV is making a comeback. Last month, the Volkswagen ID.4 topped Tesla’s Model Y to become the best-selling EV in Europe, and it was even in the top three in the US.
Volkswagen ID.4 was EU’s best-selling EV, top 3 in the US
Although new vehicle registrations fell 2% in Europe last month, electric vehicles were a bright spot, with BEV sales up 37% from the year prior.
According to JATO Dynamics, 165,473 EVs were registered in Europe in January. The Volkswagen ID.4 took the top spot after registrations surged 195% to 7,177, overtaking the Tesla Model Y.
Tesla Model Y registrations plunged 46% in Europe last month to 6,155. The Model 3 refresh, which was launched in late 2023, had a 44% decline in registrations. Overall, Tesla registered only 9,913 vehicles in January 2025, a 45% decline from last year.
best-selling EVs and PHEVs in Europe in January 2025 (Source: JATO Dynamics)
Felipe Munoz, Global Analyst at JATO said the solid performance of EVs is “particularly impressive given the significant dip in sales that Tesla experienced” in January.
He explained, “it’s not unusual for sales to drop just before a new generation or an updated model is introduced to the market.”
Tesla vehicle registrations in Europe in January (Source: JATO Dynamics)
Although sales are expected to pick up again, Munoz added, “The performance of both the Model 3 and Model Y is an indication of the declining popularity of Tesla in Europe overall.”
Volkswagen is taking advantage with the ID.4 taking the top spot, and the ID.7 placing third with 5,879 registrations, up 657% from January 2024.
Volkswagen ID.4 (Source: Volkswagen)
Kia’s mass-market EV3h launched in late 2024, took fourth with 5,792, while the Skoda Enyaq rounded out the top five.
Chinese automakers, like BYD and MG, are starting to gain some real traction in Europe. With 37,134 vehicles registered last month, up 52% from January 2024, Chinese brands accounted for 3.7% of the market. That’s up from the 2.4% market share in January 2024.
Chinese auto brands market share in Europe (Source: JATO Dynamics)
Although still a relatively small number, combined, it would put them ahead of Ford, which registered 35,790 vehicles in Europe last month.
Electrek’s Take
The ID.4 appears to be making a comeback. After it went back on sale early last month, Volkswagen’s ID.4 was already the third best-selling EV in the US in January behind Tesla’s Model Y and Model 3.
Despite its success in Europe and the US, Volkswagen, like most global OEMs, is struggling in China. VW’s Chinese joint venture with SAIC cut the price of the ID.4 X, its version of the electric SUV sold in China, to under $20,000 (139,900 yuan) this week.
With leases starting as low as $189 per month in the US, it’s no wonder the ID.4 is already a top seller. If you’re ready to check it out for yourself, you can use our link to find deals on the Volkswagen ID.4 in your area.
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However, it looks like Musk and Tesla are actively suppressing employees speaking out.
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The New York Times reports that Tesla has fired Jared Ottmann, a manager of battery thermal supplier industrialization engineering, over his complaints about Musk.
Ottmann, who has been at Tesla for 6 years, says that he has been raising concerns internally about Musk’s use of social media for the last 3 years, but he ramped up his effort last month after Musk’s salute at the Trump inauguration.
The engineer specifically took offense to a tweet that Musk posted in the aftermath of the inauguration. Instead of apologizing and saying that he didn’t mean to make a Nazi salute, Musk decided to attack the media for even suggesting that the gesture was a Sieg Heiland tweeted this:
Ottmann commented on the post:
This post by Tesla’s current CEO name drops genocidal assholes as a joke and has 308,000 likes.
The engineer says that he raised the issue with Tesla and while he gets “personally support”, he says the company remains silent about Musk’s behavior:
Starting in 2022 and especially the last week I’ve raised the issue internally multiple times, with managers, HR, legal compliance, investor relations. And while overwhelmingly people offer personal support, Tesla as a company has remained silent.
Ottmann, who has been promoted 4 times in 6 years at Tesla, has now been let go.
Electrek’s Take
For a guy who calls himself a “free speech absolutist” and “anti-cancel culture”, he canceled this engineer pretty quickly when he didn’t like how he was exercising his free speech.
This is obviously an attempt at scaring other Tesla employees from speaking out at Tesla.
It’s one of my main concerns about the automaker: it’s not a meritocracy that attracts top engineering talent anymore. One of the main criteria to work at Tesla now is to support its CEO, who is off the deep end.
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