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Microsoft’s Windows 11 brings the Start menu to the center of the screen.

Jordan Novet | CNBC

Microsoft on Tuesday said it started rolling out the next major update to its Windows 11 PC operating system. The new version contains a chatbot called Copilot that bears some resemblance to startup OpenAI’s popular ChatGPT.

Copilot is a generative artificial intelligence that can create human-like text and other content with just a few words of human direction. It relies on underlying large language models that Microsoft-backed OpenAI has trained on voluminous sets of data to compose email text, answer questions and automatically perform actions in Windows, augmenting its knowledge with information from websites.

Microsoft upgraded its Bing search engine with a chatbot earlier this year, and now a variation is enhancing the latest version of the world’s most widely used PC operating system. Meanwhile, later this week, the company will start selling the Microsoft 365 Copilot, an AI add-on for corporate workers that use its productivity apps.

PC-specific features in the Windows Copilot include the ability to open apps, switch to dark mode, turn on Bluetooth and get guidance on making a screenshot. While you’re looking at a website in the Edge browser, you can have the Copilot come up with a summary of what’s on the page. On Apple’s Mac computers, people can have conversations with the Siri assistant, but its answers aren’t as detailed as those from Windows Copilot.

Windows 11 now represents about 24% of desktop PCs, according to StatCounter data, while Windows 10, which will be supported until October 2025, controls almost 72% of the market. After that, Windows 11, which debuted in 2021, could become more popular.

“We are seeing accelerated Windows 11 deployments worldwide from companies like BP, Eurowings, Kantar and RBC,” Microsoft CEO Satya Nadella said on a conference call with analysts last week.

Windows remains important at Microsoft, providing one-tenth of total revenue. Microsoft wants to keep Windows relevant because it’s a foundation for the company’s Microsoft 365 productivity applications and a springboard for growth in the Azure public cloud.

Copilot is probably the biggest part of this year’s Windows 11 release. Some people are already using Copilot, by way of a “continuous innovation” release that Microsoft issued in September. The process gives the company a way to provide new features to customers a few times a year, rather than sticking to the previously announced annual schedule.

When you click on the new Copilot icon in the taskbar or hit the Windows+C keyboard shortcut, you can bring up a panel on the right side of your display where you can have a text conversation with the new virtual assistant. It’s meant to be more capable than Cortana, which Microsoft introduced in 2015 with the launch of Windows 10 and has been gradually eliminating.

Here’s a list of some of the other new features of the Windows 11 2023 Update, also known as 23H2:

  • A virtual video editor. An auto-compose feature in the built-in Clipchamp video-editing app is making the process of putting together a final video a bit easier, using AI. After you answer a few questions, Clipchamp will prepare a compilation of scenes drawn from your footage.
  • Polyglot screen reading. Last year, Microsoft introduced natural-sounding voices that use AI to read text on screen in Windows’ Narrator accessibility feature. The new update adds support for additional languages, including English in the United Kingdom and India, French, German, Japanese, Korean, Mandarin Chinese, Portuguese and Spanish.
  • Lower energy bills. Some PCs have built-in presence sensors that can make your display turn off when you walk away and then wake up when you return. A new energy-saving “adaptive dimming” feature can dim your screen when you look away from the display and brighten it up when you look at it again. You can turn this feature on or off when setting up a device with this update or in the Settings app.
  • Boot to the cloud. If you have a cloud-based version of Windows, you can log directly into the cloud instance as your primary experience on your PC.
  • Smarter snipping. It’s getting easier to pull out text directly from screenshots with Windows. With the updated Snipping Tool app included with Windows 11, you can copy text from a screenshot and quickly redact emails or phone numbers.
  • Better backup. Microsoft will let users back up apps they’ve previously installed on a PC to restore them, along with pinned app preferences, in the future.
  • Paint with words. In the next few weeks — Microsoft is trying out this feature with testers — the Paint app will receive AI powers. You’ll be able to type in a few words and pick a style, and Paint will create an image according to your description. It’s similar to tools from Adobe and other companies, as well as Microsoft’s own image creator in the Bing search engine.
  • More taskbar customization. Windows 11 introduced a stark new taskbar that puts the Start button and a series of app icons in the center at the bottom of the screen. Now you can view app icons with labels, similar to how you could in Windows 10. Even apps that aren’t running can appear with labels. You can also hide the time and date.
  • Notepad with memory. Notepad will automatically save your status so that if you close the note-taking app and reopen it, you can get right back to your work.
  • Easier picture hunting. Microsoft wizened up the Photos app for Windows 11 so you can type in keywords and objects in the search box to find relevant images stored in OneDrive.
  • File recommendations at work. If you’re using Windows 11 on your work computer, the File Explorer and Start menu will start showing suggestions of files you might want to open based on your usage.
  • Games right away. Microsoft is starting to test “instant games,” which will let you try playing casual games you find in the company’s Store app without downloading and installing them first. Google tried something similar on Android a few years ago.
  • Developer landing pad. The Dev Home app gives software developers a destination for tracking activity on Microsoft-owned GitHub, monitoring PC activity and setting up a new type of PC storage volume called a Dev Drive.
  • A home for system stuff. When you click on the “All apps” button in the Start menu, apps that Microsoft considers system components, such as File Explorer, will display a new “system” label. Until now, you could manage them by going to Settings > Apps > Installed apps. Now there’s a dedicated page for them at Settings > System > System components.

Some of these features might not work right away and will appear in the new update over time. For example, the Windows Copilot is still in preview and is only available in North America and parts of Asia and South America. The company wants to expand the feature to other regions in the future.

How to try the new features

If you’d like to get your Windows 11 PC running version 23H2, you can open the Settings app, find the Windows Update section and hit the “Check for updates” button. A blog post has detail on the update for education and commercial customers.

Microsoft will eventually offer the update to your Windows 11 PC. If Microsoft determines that the new update could cause an issue, you won’t be given a chance to install it until everything has been ironed out.

WATCH: Microsoft’s Yusuf Mehdi discusses the tech giant’s AI ambitions with Copilot

Microsoft's Yusuf Mehdi discusses the tech giant's AI ambitions with Copilot

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Week in review: Stocks hit records on inflation data, earnings — plus, we started a new name

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AI spending is boosting the economy, but many businesses are in survival mode

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AI spending is boosting the economy, but many businesses are in survival mode

Cameron Pappas, owner of Norton’s Florist

Norton’s

For Cameron Pappas, owner of Norton’s Florist in Birmingham, Alabama, the artificial intelligence boom is a world away.

While companies like Nvidia, Alphabet and Broadcom are lifting the stock market to fresh highs and bolstering GDP, Pappas is experiencing what’s happening in the real economy, one that’s far removed from Wall Street and Silicon Valley.

Small businesses like Norton’s, and companies of all sizes in retail, construction and hospitality, are struggling from higher costs brought by the Trump administration’s sweeping tariffs, and as downbeat consumers reduce their spending.

“We’ve just got an eagle eye on all of our costs,” Pappas, 36, told CNBC in an interview.

Norton’s generated $4 million in revenue last year, selling flowers, plants and gifts to locals. To avoid raising prices, which could cause customers to flee, Pappas has been forced to get creative, reworking some of his designs.

“If a bouquet has 25 stems in it, if you reduce that by three to four stems, then you’re able to keep the price the same,” Pappas said. “It’s really forced us to focus on that and to make sure that we’re pricing things the best that we possibly can.”

Pappas’ story and many like it are being masked in the macro data by the power of AI. In the first half of the year, AI-related capital expenditures contributed to 1.1% of GDP growth, according to a September report from JPMorgan Chase. That spending outpaced the U.S. consumer “as an engine of expansion,” the report said.

Total U.S. GDP increased at an annual rate of 3.8% during the second quarter of 2025 after falling 0.5% in the first quarter, the Commerce Department said.

U.S. manufacturing spending has contracted for seven straight months, according to the Institute for Supply Management. And construction spending has been flat to down, due to high interest rates and rising costs. Cushman & Wakefield said in a report this month that total project costs for construction in the fourth quarter will be up 4.6% from a year earlier because of tariffs on building materials.

The stock market shows a similar disconnect between AI and everybody else.

Nvidia CEO Jensen Huang delivers the keynote for the Nvidia GPU Technology Conference (GTC) at the SAP Center in San Jose, California, U.S. March 18, 2025. 

Brittany Hosea-Small | Reuters

Eight tech companies are valued at $1 trillion or more and, to varying degrees, are all tied to AI. Those companies — Nvidia, Microsoft, Apple, Alphabet, Amazon, Meta, Tesla and Broadcom — make up about 37% of the S&P 500. Nvidia, with a $4.5 trillion market cap, accounts for over 7% of the benchmark’s value by itself.

Investors are giddy about the massive investments they’re seeing in AI infrastructure. Broadcom shares are up more than 50% this year after more than doubling in each of the prior two years, while Nvidia and Alphabet have jumped almost 40% in 2025.

That explains why the S&P 500 and Nasdaq are up 15% and 20%, respectively, reaching record highs on Friday, even as the government shutdown continues to cause economic angst.

Meanwhile, the S&P 500 subgroups that include consumer discretionary and consumer staples companies have increased by less than 5% year to date.

The latest troubling sign in the consumer market came on Thursday, when Target said it’s cutting 1,800 corporate jobs — the retailer’s first major round of layoffs in a decade. Target shares have plunged 30% this year.

“I think the message that the AI economy is sort of driving up the GDP numbers is a correct one,” Arun Sundararajan, a professor at New York University’s Stern School of Business, told CNBC in an interview. “There may be weakness in the rest of the economy, or not weakness, but there may be more modest growth.”

Investors will hear all about AI in the coming days, the busiest stretch of the quarter for tech earnings, and will be listening closely for additional guidance on capital expenditures. Meta, Microsoft and Alphabet report on Wednesday, followed by Apple and Amazon on Thursday.

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Nvidia’s stock over the last year.

Last month, Nvidia announced a $100 billion investment in OpenAI, a startup valued at $500 billion. The capital will help OpenAI deploy at least 10 gigawatts of Nvidia systems, which is roughly equivalent to the annual power consumption of 8 million U.S. households.

Shares of Advanced Micro Devices have doubled this year and soared more than 20% earlier this month after the chipmaker announced a deal with OpenAI, while Oracle has been on a tear of late due to its ties to OpenAI and the broader infrastructure buildouts.

“Are we sort of inflating the economy now, thereby setting ourselves up for a crash in the future?” Sundararajan said. He added that he’s not seeing signs that demand for AI infrastructure will slow anytime soon.

‘Tariff price management’

When it comes to local businesses, most only know about the AI gold rush from the news headlines. One in four small business owners are stuck in “survival mode” as they contend with challenges like rising costs and tariffs, according to a September KeyBank Survey. It’s a segment of the economy that routinely accounts for about 40% of the nation’s GDP.

Pappas’ flower shop was founded in 1921, and purchased by his dad in 2002. The business has survived the Great Depression, World War II and the Covid pandemic. Pappas said his father, who died in 2022, reminded him that these periods were “just another season” for Norton’s, and that such challenges come with the territory.

But Trump’s tariffs have created a whole new set of constraints, as roughly 80% of all cut flowers in the U.S. are imported from countries like Colombia and Ecuador, according to the U.S. Department of Agriculture.

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There’s no way for Norton’s to avoid higher import costs, but Pappas said he’s started buying some flowers directly from South American growers, which saves him money versus going through distributors that charge extra.

Pappas said it’s part of his “tariff price management” effort.

Trump’s tariffs will cost global businesses more than $1.2 trillion this year, and most of those costs are being passed onto consumers, according to S&P Global.

With the holiday season rapidly approaching, consumer sentiment is of particular importance. The picture is bleak.

The majority of U.S. consumers, 57%, that responded to a Deloitte survey published this month said they expect the economy to weaken in the year ahead, up from 30% a year ago. It’s the most negative outlook since the consulting firm began tracking sentiment in 1997.

Gen Z consumers, which the survey defined as ages 18 to 28, said they plan to spend an average of 34% less this holiday season compared to last year. Millennials, those between 29 and 44, said they expect to spend an average of 13% less this holiday season.

Additionally, seasonal hiring in the retail industry is poised to fall to its lowest level since the 2009 recession, according to a September report from job placement firm Challenger, Gray & Christmas.

The firm released another report earlier this month that showed new hiring in the U.S. has totaled just under 205,000 so far this year, off 58% from the same period last year.

The Starbucks logo is displayed in the window of a Starbucks Coffee shop on Sept. 25, 2025 in San Francisco, California.

Justin Sullivan | Getty Images

Starbucks announced a $1 billion restructuring plan in September that involves closing several stores in North America. Around 900 nonretail employees were laid off as part of the plan, and the company let go of another 1,100 corporate workers earlier this year.

Starbucks shares are down about 6% this year.

Shares of Wyndham Hotels & Resorts slumped on Thursday after the hotel chain issued disappointing third-quarter results. CEO Geoff Ballotti cited a “challenging macro backdrop” in the company’s earnings release. The stock is down roughly 25% year to date.

Even in parts of the tech industry that have benefited the most from the AI boom, companies have been conducting layoffs. Microsoft announced plans to cut around 9,000 jobs in July, which the company partly attributed to reducing layers of management. Salesforce is one of a number of tech companies that have announced layoffs, saying that AI can now handle the work.

But Hatim Rahman, an associate professor specializing in AI at Northwestern University’s Kellogg School of Management, said that most businesses using AI for efficiencies won’t find them right away. So companies can’t count on the technology to counter declining revenue and, Rahman said, “the road to the future is going to be bumpy.”

“AI is not a plug-and-play solution,” Rahman said. “For many organizations, it’s going to involve engagement with people, processes, culture, tools to be able to reap the benefits. And in the aggregate, it’s going to take time.”

WATCH: The AI boom is lifting the stock market, but it may be masking a weaker economy

Wiring sits inside of the Data Hall of the Microsoft data center campus, currently under construction, after Microsoft's Vice Chair and President Brad Smith announced a plan to spend $4 billion on an additional artificial intelligence data center, in Mount Pleasant, Wisconsin, U.S., Sept. 18, 2025.

The AI boom is lifting the stock market, but it may be masking a weaker economy

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More demand than supply gives companies an edge, Jim Cramer says

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More demand than supply gives companies an edge, Jim Cramer says

“Supply constrained,” are the two of the most important words CNBC’s Jim Cramer said he’s heard so far during earnings season and explained why this dynamic is favorable for companies.

“When you’re supplied constrained, you have the ability to raise prices, and that’s the holy grail in any industry,” he said.

Intel‘s strong earnings results were in part because of more demand than supply, Cramer suggested. He noted that the company’s CFO, David Zinsner, said the semiconductor maker is supply constrained for a number of products, and that “industry supply has tightened materially.”

Along with Intel, other tech names that are also supply constrained and performing well on the market include Micron, AMD and Nvidia, Cramer continued.

These companies don’t have enough product in part because the storage needs of artificial intelligence are incredible high, Cramer said. He added that he thinks demand has overwhelmed supply because semiconductor capital equipment companies didn’t manufacture enough of their own machines as they simply didn’t anticipate such a volume of orders.

Outside of tech, Cramer said he thinks airplane maker Boeing and energy company GE Vernova are also supply constrained, adding that he thinks the former will say it’s short on most of its planes when it reports earnings next week. GE Vernova is supply constrained with its power equipment, like turbines that burn natural gas, he continued, which is the primary energy source for the ever-growing crop of data centers.

GE Vernova and Boeing are also set to be winners because they make big-ticket items that other countries can buy from the U.S. to help close the trade deficit, Cramer added.

“In the end, we have more demand than supply in a host of industries and that’s the ticket for good stock performance,” he said. “I don’t see that changing any time soon.”

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