Microsoft’s Windows 11 brings the Start menu to the center of the screen.
Jordan Novet | CNBC
Microsoft on Tuesday said it started rolling out the next major update to its Windows 11 PC operating system. The new version contains a chatbot called Copilot that bears some resemblance to startup OpenAI’s popular ChatGPT.
Copilot is a generative artificial intelligence that can create human-like text and other content with just a few words of human direction. It relies on underlying large language models that Microsoft-backed OpenAI has trained on voluminous sets of data to compose email text, answer questions and automatically perform actions in Windows, augmenting its knowledge with information from websites.
Microsoft upgraded its Bing search engine with a chatbot earlier this year, and now a variation is enhancing the latest version of the world’s most widely used PC operating system. Meanwhile, later this week, the company will start selling the Microsoft 365 Copilot, an AI add-on for corporate workers that use its productivity apps.
PC-specific features in the Windows Copilot include the ability to open apps, switch to dark mode, turn on Bluetooth and get guidance on making a screenshot. While you’re looking at a website in the Edge browser, you can have the Copilot come up with a summary of what’s on the page. On Apple’s Mac computers, people can have conversations with the Siri assistant, but its answers aren’t as detailed as those from Windows Copilot.
Windows 11 now represents about 24% of desktop PCs, according to StatCounter data, while Windows 10, which will be supported until October 2025, controls almost 72% of the market. After that, Windows 11, which debuted in 2021, could become more popular.
“We are seeing accelerated Windows 11 deployments worldwide from companies like BP, Eurowings, Kantar and RBC,” Microsoft CEO Satya Nadella said on a conference call with analysts last week.
Windows remains important at Microsoft, providing one-tenth of total revenue. Microsoft wants to keep Windows relevant because it’s a foundation for the company’s Microsoft 365 productivity applications and a springboard for growth in the Azure public cloud.
Copilot is probably the biggest part of this year’s Windows 11 release. Some people are already using Copilot, by way of a “continuous innovation” release that Microsoft issued in September. The process gives the company a way to provide new features to customers a few times a year, rather than sticking to the previously announced annual schedule.
When you click on the new Copilot icon in the taskbar or hit the Windows+C keyboard shortcut, you can bring up a panel on the right side of your display where you can have a text conversation with the new virtual assistant. It’s meant to be more capable than Cortana, which Microsoft introduced in 2015 with the launch of Windows 10 and has been gradually eliminating.
Here’s a list of some of the other new features of the Windows 11 2023 Update, also known as 23H2:
A virtual video editor. An auto-compose feature in the built-in Clipchamp video-editing app is making the process of putting together a final video a bit easier, using AI. After you answer a few questions, Clipchamp will prepare a compilation of scenes drawn from your footage.
Polyglot screen reading. Last year, Microsoft introduced natural-sounding voices that use AI to read text on screen in Windows’ Narrator accessibility feature. The new update adds support for additional languages, including English in the United Kingdom and India, French, German, Japanese, Korean, Mandarin Chinese, Portuguese and Spanish.
Lower energy bills. Some PCs have built-in presence sensors that can make your display turn off when you walk away and then wake up when you return. A new energy-saving “adaptive dimming” feature can dim your screen when you look away from the display and brighten it up when you look at it again. You can turn this feature on or off when setting up a device with this update or in the Settings app.
Boot to the cloud. If you have a cloud-based version of Windows, you can log directly into the cloud instance as your primary experience on your PC.
Smarter snipping. It’s getting easier to pull out text directly from screenshots with Windows. With the updated Snipping Tool app included with Windows 11, you can copy text from a screenshot and quickly redact emails or phone numbers.
Better backup. Microsoft will let users back up apps they’ve previously installed on a PC to restore them, along with pinned app preferences, in the future.
Paint with words. In the next few weeks — Microsoft is trying out this feature with testers — the Paint app will receive AI powers. You’ll be able to type in a few words and pick a style, and Paint will create an image according to your description. It’s similar to tools from Adobe and other companies, as well as Microsoft’s own image creator in the Bing search engine.
More taskbar customization. Windows 11 introduced a stark new taskbar that puts the Start button and a series of app icons in the center at the bottom of the screen. Now you can view app icons with labels, similar to how you could in Windows 10. Even apps that aren’t running can appear with labels. You can also hide the time and date.
Notepad with memory. Notepad will automatically save your status so that if you close the note-taking app and reopen it, you can get right back to your work.
Easier picture hunting. Microsoft wizened up the Photos app for Windows 11 so you can type in keywords and objects in the search box to find relevant images stored in OneDrive.
File recommendations at work. If you’re using Windows 11 on your work computer, the File Explorer and Start menu will start showing suggestions of files you might want to open based on your usage.
Games right away. Microsoft is starting to test “instant games,” which will let you try playing casual games you find in the company’s Store app without downloading and installing them first. Google tried something similar on Android a few years ago.
Developer landing pad. The Dev Home app gives software developers a destination for tracking activity on Microsoft-owned GitHub, monitoring PC activity and setting up a new type of PC storage volume called a Dev Drive.
A home for system stuff. When you click on the “All apps” button in the Start menu, apps that Microsoft considers system components, such as File Explorer, will display a new “system” label. Until now, you could manage them by going to Settings > Apps > Installed apps. Now there’s a dedicated page for them at Settings > System > System components.
Some of these features might not work right away and will appear in the new update over time. For example, the Windows Copilot is still in preview and is only available in North America and parts of Asia and South America. The company wants to expand the feature to other regions in the future.
How to try the new features
If you’d like to get your Windows 11 PC running version 23H2, you can open the Settings app, find the Windows Update section and hit the “Check for updates” button. A blog post has detail on the update for education and commercial customers.
Microsoft will eventually offer the update to your Windows 11 PC. If Microsoft determines that the new update could cause an issue, you won’t be given a chance to install it until everything has been ironed out.
Stocks jumped for the second straight week and reached record highs Friday as Washington trade and shutdown drama took a back seat to cooler inflation data and stronger earnings. The S & P 500 and Nasdaq rose 2% and 2.3%, respectively, for the week. In fact, the S & P 500 on Friday peaked above 6,800 for the first time ever before closing just below that level. Both stock benchmarks finished Friday with record-high closes. Propelling stocks on the final day of the trading week was an encouraging read on the consumer price index for September , which was released 10 days late due to the federal government shutdown. Headline CPI rose 0.3% month over month and 3% year over year. The increases were not as much as expected. The core rate, which excludes food and energy prices, rose 0.2% from the prior month and 3% from the year-ago period. Again, both gains were less than expected. The CPI report was well received because it left the door wide open for the Federal Reserve to cut interest rates again when central bankers gather next week. .SPX .IXIC 5D mountain S & P 500 and Nasdaq weekly performance The CPI was also the only official economic data released during the government shutdown, which was headed into its fourth week. The Senate adjourned Thursday and won’t reconvene until Monday afternoon. As the shutdown dragged on, there was a lot of talk about President Donald Trump ‘s decision Friday to cancel trade talks with Canada, which ran an advertisement featuring former U.S. President Ronald Reagan speaking negatively about tariffs. On the more positive side of the trade ledger, the White House confirmed that Trump’s visit to Asia next week will include a meeting with Chinese President Xi Jinping . Neither the trade headlines nor the shutdown impasse moved markets. What did support the stock market, in addition to the inflation data, was a continued stream of great earnings reports , with roughly 30% of the S & P 500 posting quarterly results so far. In fact, 87% of those names beat earnings expectations, according to LSEG, which is much higher than the typical 67% beat rate. Club names Danaher, Capital One, GE Vernova , Honeywell , and Dover all followed that trend when they each released their numbers this week. On Tuesday morning, Danaher posted a beat on the top and bottom line as the life sciences company issued an upbeat initial forecast for its next fiscal year. Shares, in turn, surged. Investors cheered the much-needed positive news for Danaher after an extended period of underperformance. DHR YTD mountain Danaher YTD “Danaher has tested our patience in recent quarters as the post-pandemic recovery proved challenging for companies that serve the biotech and pharmaceutical industries; a material presence in China added another hurdle to overcome,” Zev Fima, portfolio analyst for the Club, wrote in his earnings analysis. “But a market reaction like we’re seeing Tuesday is why we were willing to stay invested in Danaher, once a reliable outperformer.” The Club maintained its $240-per-share price target but downgraded the stock to a 2 rating , meaning we would consider buying more shares on a pullback. That doesn’t mean a change in our Danaher thesis. Rather, shares have advanced over 22% since late September, when we last added to our position. Danaher rose nearly 6.7% for the week and was No. 2 on our weekly leader board. Capital One posted a sizable quarterly earnings beat on Tuesday evening. Our biggest takeaway from the nation’s largest credit card issuer was its better-than-expected credit performance. During Friday’s Morning Meeting, Jim Cramer said Capital One was still his “favorite stock in the portfolio, even though it’s come up huge from when we bought it.” COF YTD mountain Capital One YTD “Credit has become a hot topic in the market lately due to the notable collapses of auto parts manufacturer First Brands Group and the subprime auto lender Tricolor Holdings. Since Capital One has a large exposure to the subprime market, some investors weren’t quite sure how its loans were holding up,” wrote Jeff Marks, director of portfolio analysis for the Club. “That’s why it was so important to see Capital One once again report strong credit metrics, with better-than-expected net charge-offs and provisions for credit losses.” The Club maintained its buy-equivalent 1 rating and $250 price target. Capital One’s weekly advance of nearly 6.5% put it fifth among our winners for the week. On Wednesday, GE Vernova reported strong earnings and robust backlog growth. Although management delivered on the most important line items, shares of the natural gas turbine manufacturer still tumbled amid weakness in speculative areas of the energy trade. GEV YTD mountain GE Vernova YTD The Club maintained its buy-equivalent 1 rating, though, encouraging members to buy shares the following session. We also reiterated our $700 price target on GE Vernova. After all, the unprecedented demand for more power because of increased AI data center investments is a financial windfall for energy stalwarts like GE Vernova. On Friday, Jim said, “This stock is a rocket ship,” comparing GE Vernova’s chart pattern to those of Alphabet , Advanced Micro Devices , and Oracle before those names mounted major rallies. While GE Vernova fell 2.6% this week and was our worst performer, the stock is still the second-best in the portfolio year to date, with an over 77% increase. Honeywell posted a stellar quarterly report Thursday that outpaced expectations on sales, earnings and organic growth. Management also hiked the industrial conglomerate’s full-year guidance. What’s most notable to us, however, is the rebound in the company’s aerospace division. The earnings report comes ahead of Honeywell’s spinoff of Solstice Advanced Materials on Oct. 30. The split of the remaining aerospace and automation division will be completed in the second half of 2026. HON YTD mountain Honeywell YTD “These spins stand to support further growth and drive shareholder returns as they will allow each of the three new entities to operate in a more focused and efficient manner,” Zev wrote in his earnings analysis Thursday. The Club reiterated its buy-equivalent 1 rating and $255 price target on Honeywell stock. Honeywell shareholders of record as of Oct. 17 will get one share of Solstice for every four shares of Honeywell. We plan to keep our Solstice shares and our Honeywell shares, which were our fourth-best this week, with a nearly 6.5% advance. Dover gave investors a reason to stick with the lagging stock after the company’s better-than-expected third-quarter profits on Thursday. Management also hiked its full-year earnings guidance, and highlighted Dover’s potential to benefit from lucrative trends like the AI buildout. DOV YTD mountain Dover YTD Dover stock had its second-best day of 2025 as a result. The Club reiterated its buy-equivalent 1 rating and price target of $210. After all, even with Thursday’s pop, Dover shares are still trading at a steep discount to its industrial peers. Dover was our third-best weekly performer — rising nearly 6.6% over the past five trading days. Ten portfolio names are on the docket next week: Amazon, Apple , Bristol Myers Squibb, Boeing , Corning , Eli Lilly, Linde, Meta Platforms, Microsoft , and Starbucks. Through it all, we’ll examine our thesis for each one, which can result in changes to our ratings or price targets. To be sure, quarterly earnings aren’t the only time we do that. Texas Roadhouse was a prime example this week. We downgraded Texas Roadhouse on Tuesday from a buy-equivalent 1 to a 2 rating. Rising beef prices continue to pressure margins for Texas Roadhouse, a headwind that’s likely to continue through 2026 as well. Making matters more complicated, management can only slowly pass through beef inflation with menu price increases as well. Still, we’re sticking it out in the stock for now. Texas Roadhouse was one of many portfolio moves made this week. We executed three trades, too. On Tuesday, the Club started a position in Corning . The company – known for manufacturing specialty glass, including fiber optic cables – will be a beneficiary of the AI buildout. That’s because the rise of AI will increase demand for those same connectivity products since they’re inside data centers. We also like Corning stock because of its Apple partnership. Club holding Apple previously announced a $2.5 billion commitment to Corning, which makes the cover glass for all iPhones and Apple Watches. That same session, the Club booked profits in Wells Fargo after the stock’s big post-earnings advance to record highs. We realized a gain of roughly 170% on shares purchased in January 2021. The sale, however, doesn’t reflect a change in our long-term bull thesis in the bank. On Friday, we sold some Eaton shares — capitalizing on the electrical equipment maker’s recent rebound. Eaton has rallied back up since management’s third-quarter guidance in early August came in below expectations and whacked shares. We thought the post-earnings selloff was unwarranted, given the success of its Electrical Americas business, which heavily benefits from the AI boom. (See here for a full list of the stocks in Jim Cramer’s Charitable Trust.) As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust’s portfolio. If Jim has talked about a stock on CNBC TV, he waits 72 hours after issuing the trade alert before executing the trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB. NO SPECIFIC OUTCOME OR PROFIT IS GUARANTEED.
For Cameron Pappas, owner of Norton’s Florist in Birmingham, Alabama, the artificial intelligence boom is a world away.
While companies like Nvidia, Alphabet and Broadcom are lifting the stock market to fresh highs and bolstering GDP, Pappas is experiencing what’s happening in the real economy, one that’s far removed from Wall Street and Silicon Valley.
Small businesses like Norton’s, and companies of all sizes in retail, construction and hospitality, are struggling from higher costs brought by the Trump administration’s sweeping tariffs, and as downbeat consumers reduce their spending.
“We’ve just got an eagle eye on all of our costs,” Pappas, 36, told CNBC in an interview.
Norton’s generated $4 million in revenue last year, selling flowers, plants and gifts to locals. To avoid raising prices, which could cause customers to flee, Pappas has been forced to get creative, reworking some of his designs.
“If a bouquet has 25 stems in it, if you reduce that by three to four stems, then you’re able to keep the price the same,” Pappas said. “It’s really forced us to focus on that and to make sure that we’re pricing things the best that we possibly can.”
Pappas’ story and many like it are being masked in the macro data by the power of AI. In the first half of the year, AI-related capital expenditures contributed to 1.1% of GDP growth, according to a September report from JPMorgan Chase. That spending outpaced the U.S. consumer “as an engine of expansion,” the report said.
Total U.S. GDP increased at an annual rate of 3.8% during the second quarter of 2025 after falling 0.5% in the first quarter, the Commerce Department said.
U.S. manufacturing spending has contracted for seven straight months, according to the Institute for Supply Management. And construction spending has been flat to down, due to high interest rates and rising costs. Cushman & Wakefield said in a report this month that total project costs for construction in the fourth quarter will be up 4.6% from a year earlier because of tariffs on building materials.
The stock market shows a similar disconnect between AI and everybody else.
Nvidia CEO Jensen Huang delivers the keynote for the Nvidia GPU Technology Conference (GTC) at the SAP Center in San Jose, California, U.S. March 18, 2025.
Brittany Hosea-Small | Reuters
Eight tech companies are valued at $1 trillion or more and, to varying degrees, are all tied to AI. Those companies — Nvidia, Microsoft, Apple, Alphabet, Amazon, Meta, Tesla and Broadcom — make up about 37% of the S&P 500. Nvidia, with a $4.5 trillion market cap, accounts for over 7% of the benchmark’s value by itself.
Investors are giddy about the massive investments they’re seeing in AI infrastructure. Broadcom shares are up more than 50% this year after more than doubling in each of the prior two years, while Nvidia and Alphabet have jumped almost 40% in 2025.
That explains why the S&P 500 and Nasdaq are up 15% and 20%, respectively, reaching record highs on Friday, even as the government shutdown continues to cause economic angst.
Meanwhile, the S&P 500 subgroups that include consumer discretionary and consumer staples companies have increased by less than 5% year to date.
The latest troubling sign in the consumer market came on Thursday, when Target said it’s cutting 1,800 corporate jobs — the retailer’s first major round of layoffs in a decade. Target shares have plunged 30% this year.
“I think the message that the AI economy is sort of driving up the GDP numbers is a correct one,” Arun Sundararajan, a professor at New York University’s Stern School of Business, told CNBC in an interview. “There may be weakness in the rest of the economy, or not weakness, but there may be more modest growth.”
Investors will hear all about AI in the coming days, the busiest stretch of the quarter for tech earnings, and will be listening closely for additional guidance on capital expenditures. Meta, Microsoft and Alphabet report on Wednesday, followed by Apple and Amazon on Thursday.
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Nvidia’s stock over the last year.
Last month, Nvidia announced a $100 billion investment in OpenAI, a startup valued at $500 billion. The capital will help OpenAI deploy at least 10 gigawatts of Nvidia systems, which is roughly equivalent to the annual power consumption of 8 million U.S. households.
Shares of Advanced Micro Devices have doubled this year and soared more than 20% earlier this month after the chipmaker announced a deal with OpenAI, while Oracle has been on a tear of late due to its ties to OpenAI and the broader infrastructure buildouts.
“Are we sort of inflating the economy now, thereby setting ourselves up for a crash in the future?” Sundararajan said. He added that he’s not seeing signs that demand for AI infrastructure will slow anytime soon.
‘Tariff price management’
When it comes to local businesses, most only know about the AI gold rush from the news headlines. One in four small business owners are stuck in “survival mode” as they contend with challenges like rising costs and tariffs, according to a September KeyBank Survey. It’s a segment of the economy that routinely accounts for about 40% of the nation’s GDP.
Pappas’ flower shop was founded in 1921, and purchased by his dad in 2002. The business has survived the Great Depression, World War II and the Covid pandemic. Pappas said his father, who died in 2022, reminded him that these periods were “just another season” for Norton’s, and that such challenges come with the territory.
But Trump’s tariffs have created a whole new set of constraints, as roughly 80% of all cut flowers in the U.S. are imported from countries like Colombia and Ecuador, according to the U.S. Department of Agriculture.
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There’s no way for Norton’s to avoid higher import costs, but Pappas said he’s started buying some flowers directly from South American growers, which saves him money versus going through distributors that charge extra.
Pappas said it’s part of his “tariff price management” effort.
Trump’s tariffs will cost global businesses more than $1.2 trillion this year, and most of those costs are being passed onto consumers, according to S&P Global.
With the holiday season rapidly approaching, consumer sentiment is of particular importance. The picture is bleak.
The majority of U.S. consumers, 57%, that responded to a Deloitte survey published this month said they expect the economy to weaken in the year ahead, up from 30% a year ago. It’sthe most negative outlook since the consulting firm began tracking sentiment in 1997.
Gen Z consumers, which the survey defined as ages 18 to 28, said they plan to spend an average of 34% less this holiday season compared to last year. Millennials, those between 29 and 44, said they expect to spend an average of 13% less this holiday season.
Additionally, seasonal hiring in the retail industry is poised to fall to its lowest level since the 2009 recession, according to a September report from job placement firm Challenger, Gray & Christmas.
The firm released another report earlier this month that showed new hiring in the U.S. has totaled just under 205,000 so far this year, off 58% from the same period last year.
The Starbucks logo is displayed in the window of a Starbucks Coffee shop on Sept. 25, 2025 in San Francisco, California.
Justin Sullivan | Getty Images
Starbucks announced a $1 billion restructuring plan in September that involves closing several stores in North America. Around 900 nonretail employees were laid off as part of the plan, and the company let go of another 1,100 corporate workers earlier this year.
Starbucks shares are down about 6% this year.
Shares of Wyndham Hotels & Resorts slumped on Thursday after the hotel chain issued disappointing third-quarter results. CEO Geoff Ballotti cited a “challenging macro backdrop” in the company’s earnings release. The stock is down roughly 25% year to date.
Even in parts of the tech industry that have benefited the most from the AI boom, companies have been conducting layoffs. Microsoft announced plans to cut around 9,000 jobs in July, which the company partly attributed to reducing layers of management. Salesforce is one of a number of tech companies that have announced layoffs, saying that AI can now handle the work.
But Hatim Rahman, an associate professor specializing in AI at Northwestern University’s Kellogg School of Management, said that most businesses using AI for efficiencies won’t find them right away. So companies can’t count on the technology to counter declining revenue and, Rahman said, “the road to the future is going to be bumpy.”
“AI is not a plug-and-play solution,” Rahman said. “For many organizations, it’s going to involve engagement with people, processes, culture, tools to be able to reap the benefits. And in the aggregate, it’s going to take time.”
“Supply constrained,” are the two of the most important words CNBC’s Jim Cramer said he’s heard so far during earnings season and explained why this dynamic is favorable for companies.
“When you’re supplied constrained, you have the ability to raise prices, and that’s the holy grail in any industry,” he said.
Intel‘s strong earnings results were in part because of more demand than supply, Cramer suggested. He noted that the company’s CFO, David Zinsner, said the semiconductor maker is supply constrained for a number of products, and that “industry supply has tightened materially.”
Along with Intel, other tech names that are also supply constrained and performing well on the market include Micron, AMD and Nvidia, Cramer continued.
These companies don’t have enough product in part because the storage needs of artificial intelligence are incredible high, Cramer said. He added that he thinks demand has overwhelmed supply because semiconductor capital equipment companies didn’t manufacture enough of their own machines as they simply didn’t anticipate such a volume of orders.
Outside of tech, Cramer said he thinks airplane maker Boeing and energy company GE Vernova are also supply constrained, adding that he thinks the former will say it’s short on most of its planes when it reports earnings next week. GE Vernova is supply constrained with its power equipment, like turbines that burn natural gas, he continued, which is the primary energy source for the ever-growing crop of data centers.
GE Vernova and Boeing are also set to be winners because they make big-ticket items that other countries can buy from the U.S. to help close the trade deficit, Cramer added.
“In the end, we have more demand than supply in a host of industries and that’s the ticket for good stock performance,” he said. “I don’t see that changing any time soon.”
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Disclaimer The CNBC Investing Club holds shares of Nvidia and GE Vernova.