Who says EVs are not selling in the US? Hyundai and Kia’s most popular electric models set new September US sales records, with momentum expected to continue into the end of the year.
Korea’s largest automakers are taking advantage of the growing US electric vehicle market. Kia and Hyundai achieved 15 straight months of growth in the US last month.
Kia’s EV6 set a new October sales record with 1,542 models sold, up 30% over last year. Although Kia doesn’t provide a breakdown for its Niro EV model, the company said overall EV sales were up 83% YOY.
The automaker recently revealed 2024 EV6 pricing, including a new longer-range Light variant starting under $50,000.
Kia also opened orders for its first three-row electric SUV, the EV9, in October. The Kia EV9 starts at $54,900 with up to 230 miles range. For $59,200, the Long Range version offers up to 304 miles range.
Eric Watson, VP of sales at Kia America, said, “The upcoming 2024 EV9, set for release soon, has already garnered significant consumer interest with pre-orders, establishing its presence in the competitive electric SUV segment from the start.”
2024 Kia EV6 (Source: Kia)
Hyundai and Kia set new September EV sales records
Meanwhile, Kia’s parent company, Hyundai, also set a new September EV sales record. Hyundai’s IONIQ 5 electric SUV sales reached 2,979, up 89% from last year.
Randy Parker, CEO of Hyundai Motor America, commented on the success, saying, “Hyundai is rolling into November with momentum and our proven Winter Sales Event promotion and strong marketing support starts now.”
Hyundai EV
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
IONIQ 5
1,548
2,074
2,114
2,323
2,446
3,136
4,135
3,572
3,958
2,979
IONIQ 6
N/A
N/A
222
890
971
1,162
1,745
1,663
1,665
1,239
Hyundai US EV sales YTD (Source: Hyundai Motor America)
The automaker has sold 28,285 IONIQ 5 models in the US this year as one of the best-selling EVs.
Although sales are down from the summer months, this is a typical seasonal trend that generally picks back up into winter.
Hyundai IONIQ 5 (Source: Hyundai)
Hyundai also sold 1,239 IONIQ 6 models, as sales reached 9,557 so far in 2023. The company recently announced the 2024 IONIQ 6 will start at $38,615, over $4,000 less than this year’s model.
The growth comes after Hyundai introduced several incentives and promotions over the past few months.
Hyundai slashed EV lease prices last month, offering some of the cheapest rates since launching. It also ran a promo that gave those buying or leasing an IONIQ 5 or 6 model a free ChargePoint Home charger and a $600 credit. However, that deal ended at the end of October.
Hyundai IONIQ 6 (Source: Hyundai)
It looks like Hyundai is already introducing its next round of promotions with the upcoming “Winter Sales Event.” We will keep you posted on the latest Hyundai deals.
Are you looking to get behind the wheel of Hyundai’s EVs at some of the lowest rates so far? You can use our links to find great deals at a dealership near you. Check out our links below to get started today.
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In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss Apple CarPlay possibly coming to Tesla cars, VW getting access to Superchargers, a Toyota electric pickup, and more.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
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2025 Hyundai IONIQ 5 at a Tesla Supercharger (Source: Hyundai)
US EV sales declined in October following the expiration of the $7,500 federal tax credit on September 30, and the average transaction price (ATP) edged up, according to initial estimates from Kelley Blue Book, a Cox Automotive brand. However, there are still deals to be had.
Kelley Blue Book’s initial estimates show that US EV sales fell to 74,835 in October, down 48.9% from September, which was a record month, and 30.3% year-over-year.
Prices also ticked up. The average transaction price (ATP) for a new EV climbed 1.6% month-over-month to $59,125, which is 2.3% higher than a year ago.
Tesla didn’t escape the downturn, but it held up better than the overall EV market. The company’s ATP fell 1.1% from September to $53,526, and its prices are 5.5% lower than they were in October 2024. Sales of the Model 3 and Model Y both declined month-over-month, and overall Tesla sales decreased by 35.3% from September and 23.6% year-over-year, which are smaller declines compared to the broader EV segment.
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Cox Automotive senior analyst Stephanie Valdez Streaty said the shift wasn’t surprising:
We expected this shift in the electric vehicle market. With the IRA-backed sales incentives gone, lower-cost EV volume was hit hard, pushing the mix toward more luxury and driving October’s EV ATP to a 2025 high of $59,125 – now $9,359 above the industry average. Affordability has always been the core challenge with EV sales, and this reset only underscores how critical it is to bring more attainable EV options to market.
Electrek’s Take
September was a record-breaking month for both EV deals and sales. Dealers were offering all sorts of sweet incentives to stack with the federal tax credit to move cars off the lot. October’s sales drop was entirely anticipated, like a pounding headache after a big blowout party.
We didn’t know what the post-federal tax credit EV market would look like. As Valdez Streaty rightly states, EVs do have a higher ATP than the industry average. But it turns out that, so far, it’s not all doom and gloom, and the federal tax credit isn’t the only incentive in town.
Every month, I compile great EV lease deals, and for the last few months, some EVs’ monthly lease payments have been cheaper than before the federal tax credit expired. Many states are still offering rebates on EV purchases, and dealers still have really good deals. While cheaper models would definitely be welcome, there are good deals available right now.
And let’s not forget the fact that EVs are much cheaper to drive than gas cars, with or without that tax credit.
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The Oshkosh-built Striker Volterra Electric Aircraft Rescue and Fire Fighter (ARFF) packs advanced battery technology to deliver ultra-fast emergency response performance no matter how long it needs to be in action — and Dallas Fort Worth International Airport just put six of the awesome 6×6 machines to work!
Oshkosh has been manufacturing ARFF vehicles since it first launched the MB-5 for use by the US Navy back in 1968, and they’ve been pushing the envelope of disaster response performance ever since. The company’s latest ARFF, the Striker Volterra Electric shown here, features a slanted body with front bumper designed for maneuvering through the ditches and rough terrain they might encounter on a damaged runway. It’s also big — but it’s big for a purpose. Because ARFF vehicles don’t have to navigate the confines of city streets, they can be built bigger, carry more water, more rescue equipment, and more personnel than conventional fire trucks.
As the newest members of the DFW Fire-Rescue fleet, these Striker Volterra Electric ARFF vehicles represent a significant step in DFW’s broader plan to replace its legacy fleet with a modern, electrified response system, while also making DFW the largest Striker Volterra Electric ARFF fleet operator in the US.
“Enhancing performance by reducing response times is the key driver of transitioning to these new vehicles,” said Daniel White, DFW Fire-Rescue Chief. “The Striker Volterra vehicles are faster and more agile than our current fleet. Because they are also safe for our firefighters and conscious for the environment, this investment represents a rare win-win-win, delivering operational benefits while ensuring the safety of our responders and the community we serve.”
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The Striker Volterra Electric 6×6 ARFF uses a proprietary Oshkosh electric powertrain and an electro-mechanical infinitely variable transmission (read: CVT) paired to an integrated diesel generator. The setup enables zero-emission electric operation during normal station entry, standby, and low-speed tasks, eliminating firefighter exposure to their ARFF’s diesel exhaust 99% of the time. For sustained high-power demands during active fire suppression, the system seamlessly draws from both the battery and generator, ensuring uninterrupted pumping power and performance without operator intervention.
“Our commitment goes far beyond delivering a vehicle,” said Travis Ownby, sales specialist with Siddons-Martin Emergency Group. “It’s about helping departments like DFW Fire-Rescue lead the way in operational excellence and sustainability. We’re proud to support their mission with the Striker Volterra Electric ARFF vehicles.”
The addition of the Striker Volterra Electric ARFF vehicles also supports DFW’s transition to fluorine-free firefighting foam in line with FAA guidance and the industry’s move away from PFAS-based agents for a more environmentally responsible response capability across the airport.
Electrek’s Take
DFW ARFF fleet; via Oshkosh.
With the relatively short distances driven and extreme loads involved, airports present a nearly ideal use case for battery-electric vehicles in general, and their immediate off-the-line torque, improved efficiency, and ability to operate much more quietly than diesels (facilitating emergency crews’ communications) could make all the difference in an emergency situation where lives are quite literally on the line.
Plus, as demand for on-road fossil fuels drops, airports and airlines (historically responsible for about 4% Earth’s global warming) are becoming a bigger and bigger slice of a rapidly shrinking pie when it comes to fossil fuel emissions. Or, as OshKosk put it, “As airports continue to prioritize sustainability and operational efficiency, the Striker Volterra electric ARFF stands out as a forward-thinking solution that meets today’s demands while preparing for tomorrow’s challenges.”
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