A recent job opportunity on LinkedIn posted by Lucid Motors less than 24 hour hours ago, hints at an incoming of new media app infotainment for its EV drivers. According to Lucid’s new role of senior product manager, media partner management, one of the key responsibilities includes work with Apple Music, Amazon Music, and other “media app partners.”
Lucid Motors ($LCID) remains a relatively young EV startup with one flagship model on the market and another in the pipeline, we are sure to learn more about before year’s end. While the overall response to the Lucid Air sedan has been primarily positive, its top-tier pricing as an ultimate luxury and performance vehicle has isolated its customer base.
Air sales continue to trickle in, but the American automaker is sitting on a ton of inventory. According to Lucid’s recent Q3 report, it produced 1,550 cars – a near 29% drop compared to a quarter prior, setting the stage to fall well short of its target to produce 10,000 EVs this year.
To drum up some hype, Lucid introduced a new referral program benefiting new and current owners. Meanwhile, while infotainment might not be the deciding factor in a consumer’s choice to go through with an Air purchase, convenience and familiarity certainly don’t hurt.
That’s why it makes a lot of sense and Lucid is apparently looking to add access to both Apple and Amazon Music in its EVs. Furthermore, a recent job posting begs the question, “what other media apps could se soon seen added to Lucid’s infotainment screen?”
According to the following job posted 17 hours ago by Lucid Motors, its new senior manager of media partner management will get working on implementing Apple and Amazon Music to its EVs right away. Here are the duties of the new role, according to the job post:
Fulfill responsibilities of Product Owner for Apple, Amazon Music and other Media app partners
Work with internal stakeholders to define requirements and deliver solutions that bring value to our ecosystem of third-party systems
Be an expert for our internal business partners’ needs, motivations, and challenges
Perform qualitative and quantitative research to discover feature ideas and validate them before development
Work closely with Program Management, Engineering and Partner Development team to develop the roadmap and own specifications, development cycle, and monitoring for success
Plan and prioritize work across multiple projects, and communicate priority to relevant stakeholders
Plan and prioritize product feature backlog and development for internal systems team(s)
Be responsible for identifying and hitting the key performance indicators
Use data and statistics to inform decisions
Leverage metrics to improve system usability
Given this information, it appears the addition of Apple Music is imminent. The automaker finally introduced Apple CarPlay to Air owners via an OTA update this past March, so further integration of Apple technology makes sense. What may be even more interesting however, is the latter part of the first line of responsibilities – “other media app partners.”
With Spotify, Tidal, and IHeartRadio already available, plus Apple and Amazon Music assumedly on the way, Lucid appears to have the major music apps covered. So what other media apps will we see next? AppleTV+? Amazon Prime Video? Netflix? What about YouTube? Lots of options.
However, if you’ve been inside an Air EV before, you’ve probably noticed the center display is vertical, not ideal for video streaming. Surely that is something the automaker has already considered when discussing video streaming and will perhaps provide a solution in its Gravity SUV.
This is all hearsay at this point, but it does seem like Lucid Motors is making moves (or at least hiring the best staff to make those moves) in the realm of media apps.
GreenPower Motor Company says it’s received three orders for 11 of its BEAST electric Type D school buses for western state school districts in Arizona, California, and Oregon.
GreenPower hasn’t made the sort of headline-grabbing promises or big-money commitments that companies like Nikola and Lion Electric have, but while those companies are floundering GPM seems to be plugging away, taking orders where it can and actually delivering buses to schools. Late last year, the company scored 11 more orders for its flagship BEAST electric school bus.
As far as these latest orders go, the breakdown is:
seven to Los Banos Unified School District in Los Banos, California
two for the Hood River County School District in Hood River, Oregon
two for the Casa Grande Elementary School District in Casa Grande, Arizona
Those two BEAST electric school buses for Arizona will join another 90-passenger BEAST that was delivered to Phoenix Elementary School District #1, which operates 15 schools in the center of Phoenix, late last year.
“As school districts continue to make the change from NOx emitting diesel school buses to a cleaner, healthier means of transporting students, school district transportation departments are pursuing the gold standard of the industry – the GreenPower all-electric, purpose-built (BEAST) school buses,” said Paul Start, GreenPower’s Vice President of Sales, School Bus Group. “(The) GreenPower school bus order pipeline and production schedule are both at record levels with sales projections for (2025) set to eclipse the 2024 calendar year.”
GreenPower moved into an 80,000-square-foot production facility in South Charleston, West Virigina in August 2022, and delivered its first buses to that state the following year.
Electrek’s Take
Since the first horseless carriage companies started operating 100 years ago (give or take), at least 1,900 different companies have been formed in the US, producing over 3,000 brands of American automobiles. By the mid 1980s, that had distilled down to “the big 3.”
All of which is to say: don’t let the recent round of bankruptcies fool you – startups in the car and truck industry is business as usual, but some of these companies will stick around. If you’re wondering which ones, look to the ones that are making units, not promises.
While some recent high-profile bankruptcies have cast doubt on the EV startup space recently, medium-duty electric truck maker Harbinger got a shot of credibility this week with a massive $100 million Series B funding round co-led by Capricorn’s Technology Impact Fund.
It’s been a rough couple of weeks for fledgling EV brands like Lion Electric and Canoo, but box van builder Harbinger is bucking the trend, fueling its latest funding round with an order book of 4,690 vehicles that’s valued at nearly $500 million. Some of the company’s more notable customers including Bimbo Bakeries (which owns brands like Sara Lee, Thomas’, and Entenmann’s) and THOR Industries (Airstream, Jayco, Thor), which is also one of the investors in the Series B.
The company plans to use the funds to ramp up to higher-volume production capacity and deliver on existing orders, as well as build-out of the company’s sales, customer support, and service operations.
“Harbinger is entering a rapid growth phase where we are focused on scaling production of our customer-ready platform,” said John Harris, co-founder and CEO. “These funds catalyze significant revenue generation. We’ve developed a vehicle for a segment that is ripe for electrification, and there is a strong product/market fit that will help fuel our upward trajectory through 2025 and beyond.”
The company has raised $200 million since its inception in 2021.
There is no state more associated with cars and car culture than Michigan – and the state that’s home to the Motor City has just taken a huge step into the future with the deployment of its first-ever all electric police vehicle.
The 2024 Ford Mustang Mach-E patrol vehicle is assigned to the Michigan State Police State Security Operations Section, and will be to be used by armed, uniformed members of the MSP specializing in general law enforcement and security services at state-owned facilities in the Lansing, MI area.
“This is an exciting opportunity for us to research, in real time, how a battery electric vehicle performs on patrol,” says Col. James F. Grady II, director of the MSP. “Our state properties security officers patrol a substantially smaller number of miles per day than our troopers and motor carrier officers, within city limits and at lower speeds, coupled with the availability of charging infrastructure in downtown Lansing, making this the ideal environment to test the capabilities of a police-package battery electric vehicle.”
In those tests, the EVs have impressed – but the MSP has been hesitant to commit to a BEV until now. “We began testing battery electric vehicles in 2022, but up until now hybrids were the only alternative fuel vehicle in our fleet,” said Lt. Nicholas Darlington, commander of the Precision Driving Unit. “Adding this battery electric vehicle to our patrol fleet will allow us to study the vehicle’s performance long-term to determine if there is a potential for cost savings and broader applicability within our fleet.”