Scarlett Johansson has become the latest high-profile victim of a seemingly unauthorised deepfake advert.
A version of the Marvel actress created using artificial intelligence (AI)reportedly appeared in an online promotion for a firm called Lisa AI, which lets users create avatars and images using text prompts.
A lawyer for Johansson said the company had used her likeness without permission, using footage from a campaign she did with fundraising company Omaze.
The ad was seen on X, formerly known as Twitter, but appears to have since been removed.
Variety reported that the promo had included a disclaimer under the image of Johansson, which said: “Images produced by Lisa AI. It has nothing to do with this person.”
But Johansson’s lawyer Kevin Yorn warned: “We do not take these things lightly.
“Per our usual course of action in these circumstances, we will deal with it with all legal remedies that we will have.”
Sky News has contacted Lisa AI for comment.
The company’s free app remains available on Apple‘s App Store and the Google Play Store.
Advertisement
Please use Chrome browser for a more accessible video player
0:47
AI: ‘My nightmare is to die then be in an advert’
Johnson joins the likes of Tom Hanks and Tom Cruise in having her likeness leveraged by advertisers using AI.
Last month, Hanks told his 9.5 million Instagram followers not to fall for an ad that appeared to use his face but was actually a deepfake.
YouTuber MrBeast has also warned of an iPhone scam using his face to lure people in.
The issue of deepfakes has also been on the agenda at this week’s AI safety summit in the UK, amid concerns it could wreak havoc during major elections next year – including in Britain and the US.
A woman who saw a man falling from an upper tier at Wembley Stadium says a similar incident at an Oasis concert over the weekend in which a fan died makes her wonder whether lessons have been learned.
Stephanie Good, 39, said a man fell during a Euro 2020 match between England and Croatia at Wembley in June 2021.
He landed “right next to where we were” on the “stairwell between rows of seats”, she said.
Named as Jon, he reportedly survived but suffered two broken ankles, a fractured femur and fractured pelvis just before kick-off.
Ms Good said she tried to give feedback but was unable to and felt the “emergency response was really lacking”.
The man reportedly fell from the stadium’s upper tier.
In his 40s, he was found with “injuries consistent with a fall” and pronounced dead at the scene, the Met Police said.
Ms Good, an NHS manager from east London, said what happened at the Oasis gig was “so similar” to what she witnessed that it made her wonder “were lessons learned”?
Image: Liam and Noel Gallagher on stage for the first Wembley night of the Oasis reunion tour. Pic: Lewis Evans
During that incident, among stadium staff “nobody seemed to know what to do”, she told the Press Association.
She thinks the man may have been trying to attach a flag to the front of a stand and “somehow managed to fall straight over”.
She said: “They (staff) didn’t seem well-trained in terms of how to respond to a really big emergency.
“Their stewards were kind of paralysed a little bit by fear, or they just weren’t well trained and didn’t know how to call for paramedics.
“It was us who were sort of shouting at them that they needed to get some paramedics.
“The first person on the scene wasn’t a stadium paramedic or St John Ambulance. It was an off-duty firefighter who had seen the guy fall and ran down to just try and offer some help.”
Regarding the follow-up, Ms Good said staff moved spectators to other seats but did not ask for witness statements.
She added: “They didn’t seek any input from people who’d seen the incident or the aftermath of it. They didn’t seem interested in speaking to anybody about it.
“I was a bit concerned, because I felt that the emergency response was really lacking.”
She then tried to get in touch to give feedback, but was unable to do so and did not receive a response to a message on social media, she said.
A Wembley spokesperson said: “Wembley Stadium operates to a very high health and safety standard, fully meeting legal requirements for the safety of spectators and staff, and is certified to and compliant with the ISO 45001 standard.
“We work very closely and collaboratively with all relevant event delivery stakeholders – including event owners, local authorities, the Sports Grounds Safety Authority and the police – to deliver events to high standards of safety, security and service for everyone attending or working in the venue.”
Sean “Diddy” Combs has been denied bail ahead of his sentencing on prostitution-related charges.
Judge Arun Subramanian said the hip-hop mogul had failed to show sufficient evidence he is not a flight risk and also cited admissions of previous violence made during his trial.
Combs, 55, has been in prison since his arrest in September last year.
During a two-month trial, jurors heard allegations that he had coerced former girlfriends, including singer and model Cassie Ventura, into having drug-fuelled sex marathons with male sex workers, while he watched and filmed them.
Image: Diddy fell to his knees after the verdict was delivered last month. Pic: Reuters/ Jane Rosenberg
The rapper’s legal team hailed this a “victory” and immediately applied for bail ahead of sentencing, citing his acquittal on the top charges.
After this was denied, they submitted another application last week. Judge Subramanian has now rejected the request again.
In denying the motion for bail, the judge found Combs had failed to show sufficient evidence to counter arguments he is a flight risk, writing in a court filing: “Increasing the amount of the bond or devising additional conditions doesn’t change the calculus given the circumstances and heavy burden of proof that Combs bears.”
Image: Judge Arun Subramanian heard Diddy’s trial and will also sentence the rapper
He also found that an argument by the music star’s legal team that the squalor and danger of the Metropolitan Detention Center (MDC), where he is being held, did not warrant release.
“The public outcry concerning these conditions has come from all corners,” the judge wrote. “But as Combs acknowledges, MDC staff has been able to keep him safe and attend to his needs, even during an incident of threatened violence from an inmate.”
The judge has not yet responded to this application.
Please use Chrome browser for a more accessible video player
4:43
How the Diddy trial unfolded
How long could Diddy be jailed for?
Combs is due to be sentenced on 3 October and could be sentenced to up to 20 years in prison.
Discussions on sentencing guidelines which followed the jury’s verdict suggest it is unlikely he will be jailed for this long, with an estimate of around two to five years, taking into account time already served.
However, it is ultimately up to Judge Arun Subramanian to decide the rapper’s punishment.
On Friday, Donald Trump was asked during an interview about a potential pardon for Combs following speculation about the issue.
The president said it was unlikely, adding that the rapper was “very hostile” during his presidential campaign.
Combs, who co-founded Bad Boy Records and launched the career of the late Notorious BIG, was for decades a huge figure in pop culture – a Grammy-winning hip-hop artist and business entrepreneur, who presided over an empire ranging from fashion to reality TV.
As well as the criminal conviction, he is also facing several civil lawsuits.