As Chinese automakers like BYD steal Toyota’s limelight in Thailand, the automaker is planning a counter-offensive. Toyota is set to test a new electric pickup to fend off the incoming competition.
Pickups are a critical part of Thailand’s auto industry, accounting for around 50% of all vehicles sold in 2022. According to research from MarkLines (via Reuters), Toyota claimed 39% of the one-ton pickup market through September.
Thailand is also Toyota’s fourth-highest production center behind Japan, China, and the US. However, the country is quickly going electric.
Although Toyota, Isuzu, and Honda are still the top-selling brands in Thailand, BYD and other Chinese EV makers are surging ahead.
BYD, which entered the market last July, already accounts for over a third of EV sales. It also surpassed Nissan, Mazda, and Mitsubishi to represent around 4% of new vehicle sales, according to AutoLife Thailand.
Toyota HiLux BEV electric pickup (Source: Toyota)
Toyota to counter BYD with electric pickup in Thailand
Toyota Thailand built the HiLux BEV and sent it to Australia last month for testing. The electric pickup was tested by local engineers and “large-volume” HiLux buyers to provide feedback.
Toyota Australia sales boss Sean Hanley, who drove the EV truck, said, “It’s clear the concept vehicle’s all-electric powertrain delivers the impressive torque you’d normally expect from a diesel engine.”
Pras Ganesh, executive vice president of Toyota Daihatsu Engineering & Manufacturing, said the company was adapting its electric pickup to local conditions. It’s also ramping up electric vehicle R&D in the nation to keep pace with incoming competition.
Ganesh told Reuters, “We will first start looking at public transit.” He added a few electric pickups will be tested in Pattaya next year as “songthaews,” or share taxis.
Toyota is also considering testing other electric trucks for different uses, such as last-mile delivery.
BYD electric truck (Source: CarNewsChina)
Meanwhile, BYD is working on its electric pickup truck. The EV truck was spotted last month during the final phases of testing earlier this year with a big “BYD” logo up front, rugged fenders, and four doors.
BYD electric truck (Source: CarNewsChina)
A leaked patent last month gave us a closer look at the Ford F-150 Lightning look-alike. Reports suggest the electric pickup will be around 209″ long, more in line with the Ford Ranger.
Toyota showed off another electric pickup concept at the Japan Mobility Show last month. The Toyota EPU, or Electric PickUp, could rival the Ford Maverick as a midsize EV pickup.
Toyota EPU electric truck concept (Source: Toyota Motor)
Other Chinese automakers, such as Geely’s Radar, have already begun shipping electric trucks to Thailand.
Electrek’s Take
With the HiLux being the best-selling vehicle over the past seven years, it only makes sense for an electric version.
Thailand’s government wants 30% of vehicles built in the country to be electric by the end of the decade. EVs account for over 10% of total car sales, up from 1% last year. Other automakers, including BYD, are taking advantage of the transition.
Toyota is feeling the urgency in a critical market to go electric. Another top Japanese automaker, Isuzu, plans to release an electric version of its D-Max pickup in the nation.
The electric HiLux BEV will likely do well in Thailand, but Toyota will need to get a move on.
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Massachusetts is launching a first-of-its-kind statewide vehicle-to-everything (V2X) pilot program. This two-year initiative, backed by the Massachusetts Clean Energy Center (MassCEC), aims to deploy 100 bidirectional chargers to homes, school buses, municipal, and commercial fleet participants across the state.
These bidirectional chargers will enable EVs to serve as mobile energy storage units, collectively providing an estimated 1.5 MW of new storage capacity. That means EVs won’t just be getting power – they’ll be giving it back to the grid, helping to balance demand and support renewable energy use. The program is also focused on ensuring that low-income and disadvantaged communities have access to this cutting-edge tech.
The Massachusetts pilot is one of the largest state-led V2X initiatives in the US and is designed to tackle key challenges in deploying bidirectional charging technology. By strategically placing these chargers in a variety of settings, the program aims to identify and resolve barriers to wider adoption of V2X technology.
Massachusetts EV owners and fleet operators enrolled in the program will get bidirectional chargers capable of both vehicle-to-grid (V2G) and backup power operations at no cost. Here’s what they stand to gain:
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No-cost charging infrastructure: Bidirectional charging stations and installation are fully covered for participants.
Grid resilience: With an estimated 1.5 MW of new flexible and distributed storage assets, the program strengthens Massachusetts’ energy infrastructure.
Clean energy integration: V2G technology allows EVs to charge when renewable energy is available and discharge stored energy when it’s not, supporting the state’s clean energy goals.
Backup power: EV batteries can be used as backup power sources during outages.
Revenue opportunities: Some participants can earn money by sending stored energy back to the grid.
Clean energy solutions firm Resource Innovations and vehicle-grid integration tech company The Mobility House are leading the program’s implementation. “With the charging infrastructure provided through this program, we’re eliminating financial barriers and enabling school districts, homeowners, and fleets to access reliable backup power,” said Kelly Helfrich of Resource Innovations. “We aim to create a scalable blueprint for V2X programs nationwide.”
“Bidirectional charging benefits vehicle owners by providing backup power and revenue opportunities while strengthening the grid for the entire community,” added Russell Vare of The Mobility House North America.
The program is open for enrollment now through June 2025. For more details, visit the MassCEC V2X Program webpage. A list of eligible bidirectional vehicles can be found on that page.
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Compton, California, has unveiled 25 new electric school buses – the school district’s first – and 25 Tellus 180 kW DC fast chargers.
Compton Unified School District (CUSD) in southern Los Angeles County is putting 17 Thomas Built Type A and eight Thomas Built Type C electric school buses on the road this spring. In addition to working with Thomas Built, CUSD also collaborated with electrification-as-a-service provider Highland Electric Fleet, utility Southern California Edison, and school transportation provider Durham School Services.
Environmental Protection Agency’s (EPA) Clean School Bus Program awarded funds for the vehicles in the program’s first round. EPA also awarded CUSD funds for the third round of the program and anticipates introducing an additional 25 EV school buses in the future.
“I can’t stress enough how vital grants like these are and the need for continued support from our partners in government at the state and federal level to fund additional grants for school districts and their transportation partners that are ready to deliver and operate zero-emission buses,” said Tim Wertner, CEO of Durham School Services.
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CUSD, which serves Compton and parts of the cities of Carson and Los Angeles, currently serves more than 17,000 students at 36 sites. The district has a high school graduation rate of 93% and an 88% college acceptance rate. One in 11 children in Los Angeles County have asthma, which makes the need for emissions-free school transportation that much more pressing.
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After cutting lease prices by $200 this month, the Rivian R1S is now surprisingly affordable. It may even be a better deal than the new Tesla Model Y.
Rivian cuts R1S lease prices by $200 per month
Rivian’s R1S is one of the hottest electric SUVs on the market. If you haven’t checked it out yet, you’re missing out.
With some of the best deals to date, now may be the time. Rivian lowered R1S lease prices earlier this month to just $599 for 36 months, with $8,493 due at signing (30,000 miles). The offer is for the new 2025 R1S Adventure Dual Standard, which starts at $75,900.
Before the price cut, the R1S was listed at $799 per month, with $8,694 due at signing. The electric SUV now has the same lease price as the R1T, despite costing $6,000 more.
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The 2025 R1T Dual Motor starts at $69,900, essentially making it a free $6,000 upgrade. At that price, you may even want to consider it over the new Tesla Model Y.
Tesla’s new Model Y Launch Series arrived with lease prices of $699 for 36 months. With $4,393 due at signing, the effective rate is $821 per month, or just $13 less than the R1S at $834. However, the 2025 R1S costs nearly $15,000 more, with the Model Y Launch Series price at $59,990.
Rivian is also offering an “All-Electric Upgrade Offer” of up to $6,000 for those looking to trade-in their gas-powered car, but base models are not included.
Starting Price
Range (EPA-est.)
2025 Rivian R1S Dual Standard
$75,900
270 miles
2026 Tesla Model Y Launch Series
$59,990
327 miles
Rivian R1S Dual Standard vs new Tesla Model Y Launch Series
To take advantage of the Rivian R1S lease deal, you must order it before March 15 and take delivery on or before March 31, 2025.
The 2025 Rivian R1S Dual Standard Motor has an EPA-estimated range of up to 270 miles. Tesla’s new Model Y Launch Series gets up to 327 miles.
Which electric SUV would you choose? Rivian’s R1S or the new Tesla Model Y? If you’re ready to check them out for yourself, you can use our links below to find deals on the Rivian R1S and Tesla Model Y in your area.
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