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Chinese EV startup NIO revealed it will trim staff positions by 10% this month to improve profitability. NIO’s CEO, William Li, announced the news in an internal memo Friday, citing “fierce competition” in the EV market.

According to the memo, reviewed by Bloomberg, NIO will trim its staff by 10% in November. Li said “duplicate” and other “inefficient” roles will be cut.

In addition, any projects that aren’t expected to generate earnings within the next three years will be put off or cut altogether.

The news comes as the EV price war in China intensifies. Market leaders in China, including BYD and Tesla, have slashed prices all year, pressuring others to do the same.

NIO cut prices by $4,200 (30,000 yuan) in June to keep pace in the world’s largest EV market.

The move came after NIO faced falling vehicle deliveries, margins, and profits as losses swelled in the second quarter. NIO’s losses widened to $835 million in Q2, up 119% compared to last year. Gross margins also fell to 1% compared to 13% in 2022.

NIO continues rolling out new products (like a smartphone) while expanding into new markets, which is driving up costs. With the launch of the new ES6 and EC6 this year, all NIO models have now transitioned to its next-gen 2.0 platform.

NIO-trim-staff
NIO new ES6 (Source: NIO)

NIO to trim staff amid intensifying EV competition

“This is a tough but necessary decision against fierce competition,” Li explained in the memo Friday. He said, “Our journey is a marathon on a muddy track.”

Li apologized to the staff affected, saying to “qualify for the next round of competition,” the company needs to become more efficient.

NIO has delivered 126,067 vehicles YTD (+36% YOY), accounting for roughly 2.1% of China’s new energy vehicle market (including hybrids).

NIO-trim-staff
NIO EC7 (Source: NIO)

Meanwhile, BYD sold over 165,000 EVs this past month alone. The market leader posted record profits of $1.42 billion in the third quarter despite the ongoing price war in China.

After announcing a $1 billion convertible debt offering in September, NIO said it would use the funds to “further strengthen its balance sheet as well as for general purposes.” At the end of June, NIO had around $1.9 billion in cash and equivalents.

NIO-trim-staff
NIO stock chart over the past two years (Source: TradingView)

NIO stock has been stuck in a downtrend since peaking in January 2021. NIO shares are up 5% following the news Friday but are still down 20% over the past 12 months.

Electrek’s Take

The pressure in the world’s largest EV market is building as market leaders BYD and Tesla squeeze rivals out of the segment.

China has already claimed several victims as lower-priced EVs make it tough for other automakers to keep pace. BYD started as a battery company, giving it a significant advantage as it expands the brand globally.

Smaller automakers, including NIO, are adapting to the changing market conditions. The next few months will be critical as EV makers look to establish their place in the market.

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Massachusetts launches a two-year V2X pilot program

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Massachusetts launches a two-year V2X pilot program

Massachusetts is launching a first-of-its-kind statewide vehicle-to-everything (V2X) pilot program. This two-year initiative, backed by the Massachusetts Clean Energy Center (MassCEC), aims to deploy 100 bidirectional chargers to homes, school buses, municipal, and commercial fleet participants across the state.

These bidirectional chargers will enable EVs to serve as mobile energy storage units, collectively providing an estimated 1.5 MW of new storage capacity. That means EVs won’t just be getting power – they’ll be giving it back to the grid, helping to balance demand and support renewable energy use. The program is also focused on ensuring that low-income and disadvantaged communities have access to this cutting-edge tech.

The Massachusetts pilot is one of the largest state-led V2X initiatives in the US and is designed to tackle key challenges in deploying bidirectional charging technology. By strategically placing these chargers in a variety of settings, the program aims to identify and resolve barriers to wider adoption of V2X technology.

Massachusetts EV owners and fleet operators enrolled in the program will get bidirectional chargers capable of both vehicle-to-grid (V2G) and backup power operations at no cost. Here’s what they stand to gain:

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  • No-cost charging infrastructure: Bidirectional charging stations and installation are fully covered for participants.
  • Grid resilience: With an estimated 1.5 MW of new flexible and distributed storage assets, the program strengthens Massachusetts’ energy infrastructure.
  • Clean energy integration: V2G technology allows EVs to charge when renewable energy is available and discharge stored energy when it’s not, supporting the state’s clean energy goals.
  • Backup power: EV batteries can be used as backup power sources during outages.
  • Revenue opportunities: Some participants can earn money by sending stored energy back to the grid.

Clean energy solutions firm Resource Innovations and vehicle-grid integration tech company The Mobility House are leading the program’s implementation. “With the charging infrastructure provided through this program, we’re eliminating financial barriers and enabling school districts, homeowners, and fleets to access reliable backup power,” said Kelly Helfrich of Resource Innovations. “We aim to create a scalable blueprint for V2X programs nationwide.”

“Bidirectional charging benefits vehicle owners by providing backup power and revenue opportunities while strengthening the grid for the entire community,” added Russell Vare of The Mobility House North America.

The program is open for enrollment now through June 2025. For more details, visit the MassCEC V2X Program webpage. A list of eligible bidirectional vehicles can be found on that page.

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Compton, California, just got its first 25 electric school buses

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Compton, California, just got its first 25 electric school buses

Compton, California, has unveiled 25 new electric school buses – the school district’s first – and 25 Tellus 180 kW DC fast chargers.

Compton Unified School District (CUSD) in southern Los Angeles County is putting 17 Thomas Built Type A and eight Thomas Built Type C electric school buses on the road this spring. In addition to working with Thomas Built, CUSD also collaborated with electrification-as-a-service provider Highland Electric Fleet, utility Southern California Edison, and school transportation provider Durham School Services.

Environmental Protection Agency’s (EPA) Clean School Bus Program awarded funds for the vehicles in the program’s first round. EPA also awarded CUSD funds for the third round of the program and anticipates introducing an additional 25 EV school buses in the future.

“I can’t stress enough how vital grants like these are and the need for continued support from our partners in government at the state and federal level to fund additional grants for school districts and their transportation partners that are ready to deliver and operate zero-emission buses,” said Tim Wertner, CEO of Durham School Services.

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CUSD, which serves Compton and parts of the cities of Carson and Los Angeles, currently serves more than 17,000 students at 36 sites. The district has a high school graduation rate of 93% and an 88% college acceptance rate. One in 11 children in Los Angeles County have asthma, which makes the need for emissions-free school transportation that much more pressing.

Read more: Thomas Built Buses debuts its next-gen electric school bus


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Rivian’s R1S electric SUV just got way cheaper to lease

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Rivian's R1S electric SUV just got way cheaper to lease

After cutting lease prices by $200 this month, the Rivian R1S is now surprisingly affordable. It may even be a better deal than the new Tesla Model Y.

Rivian cuts R1S lease prices by $200 per month

Rivian’s R1S is one of the hottest electric SUVs on the market. If you haven’t checked it out yet, you’re missing out.

With some of the best deals to date, now may be the time. Rivian lowered R1S lease prices earlier this month to just $599 for 36 months, with $8,493 due at signing (30,000 miles). The offer is for the new 2025 R1S Adventure Dual Standard, which starts at $75,900.

Before the price cut, the R1S was listed at $799 per month, with $8,694 due at signing. The electric SUV now has the same lease price as the R1T, despite costing $6,000 more.

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The 2025 R1T Dual Motor starts at $69,900, essentially making it a free $6,000 upgrade. At that price, you may even want to consider it over the new Tesla Model Y.

Tesla’s new Model Y Launch Series arrived with lease prices of $699 for 36 months. With $4,393 due at signing, the effective rate is $821 per month, or just $13 less than the R1S at $834. However, the 2025 R1S costs nearly $15,000 more, with the Model Y Launch Series price at $59,990.

Rivian is also offering an “All-Electric Upgrade Offer” of up to $6,000 for those looking to trade-in their gas-powered car, but base models are not included.

Starting Price Range
(EPA-est.)
2025 Rivian R1S Dual Standard $75,900 270 miles
2026 Tesla Model Y Launch Series $59,990 327 miles
Rivian R1S Dual Standard vs new Tesla Model Y Launch Series

To take advantage of the Rivian R1S lease deal, you must order it before March 15 and take delivery on or before March 31, 2025.

The 2025 Rivian R1S Dual Standard Motor has an EPA-estimated range of up to 270 miles. Tesla’s new Model Y Launch Series gets up to 327 miles.

Which electric SUV would you choose? Rivian’s R1S or the new Tesla Model Y? If you’re ready to check them out for yourself, you can use our links below to find deals on the Rivian R1S and Tesla Model Y in your area.

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