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Rishi Sunak has encouraged people to be “comfortable failing” when they start businesses during a conversation with billionaire Elon Musk.

The pair spent close to an hour talking at an event in central London where journalists were invited but not allowed to ask questions. Business leaders were given a chance to put questions to the duo.

They spoke about how to encourage people to start their own businesses. They also ranged onto topics like how to stop killer robots.

Politics latest: Musk criticises AI conference hours before Sunak meeting

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Mr Sunak spoke about how, as prime minister, his job was to make the country start-up friendly, hinting at reforms that may be coming in the autumn statement – including on pensions.

The prime minister said Chancellor Jeremy Hunt has got a “bunch of incredible reforms to unlock capital from all the people who have it and deploy it into growth equity” – but they’re a work in progress.

Mr Sunak went on to say another challenge for encouraging start-ups was “how do you transpose that culture from places like Silicon Valley across the world where people are unafraid to give up the security of a regular pay cheque to go and start something, and be comfortable with failure.”

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He added: “You’ve got to be comfortable failing, and knowing that’s just part of the process. That’s a tricky cultural thing to do overnight, but it’s an important part of I think creating that kind of environment.”

Mr Musk – who is the world’s richest man – told Mr Sunak – who is estimated to be worth hundreds of millions of pounds – that someone’s first start-up failing “shouldn’t be a catastrophic, career-ending thing”.

The business leader said that, since starting a company is “high risk, high reward”, that people need incentives.

02/11/2023. London, United Kingdom. The Prime Minister Rishi Sunak talks to Elon Musk. 10 Downing Street. Picture by Simon Walker / No 10 Downing Street
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The pair did not take questions from journalists. Pic: No 10 Downing Street

Read more:
Sunak reveals ‘landmark agreement’ with AI firms

ChatGPT predicted Rishi Sunak’s speech about AI

Mr Sunak said that he agrees, and said that relative to many European countries and California, the UK has much lower capital gains tax.

The event, which came after Mr Sunak’s two-day AI safety conference near Milton Keynes, saw the pair also speak about killer robots and other aspects of technology.

Mr Musk described artificial intelligence as “a magic genie” that grants you limitless wishes.

On robots, Mr Musk emphasised the need to have an off-switch – what some might call a kill-switch – for humanoid cyborgs.

“A humanoid robot can basically chase you anywhere,” he said, adding, “it’s something we should be quite concerned about. If a robot can follow you anywhere, what if they get a software update one day, and they’re not so friendly any more?”

Mr Sunak said “we’ve all watched” movies about robots that end with the machines being switched off.

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Labour’s shadow paymaster general Jonathan Ashworth said: “How out of touch is Rishi Sunak? After 13 years of the Tories, the public are enduring the worst cost of living crisis in memory and he is spending his time telling Elon Musk that he wishes they would give up their jobs and be ready to fail.

“He hasn’t got a clue.”

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Bitcoin to $1M by 2029 fueled by ETF and gov’t demand — Bitwise exec

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Bitcoin to M by 2029 fueled by ETF and gov’t demand — Bitwise exec

Bitcoin to M by 2029 fueled by ETF and gov’t demand — Bitwise exec

Bitcoin’s expanding institutional adoption may provide the “structural” inflows necessary to surpass gold’s market capitalization and push its price beyond $1 million by 2029, according to Bitwise’s head of European research, André Dragosch.

“Our in-house prediction is $1 million by 2029. So that Bitcoin will match gold’s market cap and total addressable market by 2029,” he told Cointelegraph during the Chain Reaction daily X spaces show on April 30.

Gold is currently the world’s largest asset, valued at over $21.7 trillion. In comparison, Bitcoin’s market capitalization sits at $1.9 trillion, making it the seventh-largest asset globally, according to CompaniesMarketCap data.

Bitcoin to $1M by 2029 fueled by ETF and gov’t demand — Bitwise exec
Top 10 global assets by market capitalization. Source: CompaniesMarketCap

Related: Bitcoin treasury firms driving $200T hyperbitcoinization — Adam Back

For the 2025 market cycle, Bitcoin may surpass $200,000 in the “base case” and $500,000 with more governmental adoption, Dragosch said.

“But once you see sovereign bias like the US government stepping in, all this will change to $500,000.”

“So the base case is $200,000, conditional on the US government not stepping in. If they step in, it will move closer toward $500,000,” said Dragosch, referring to the US government’s plan to potentially make direct Bitcoin acquisitions through “budget-neutral” strategies.

The US is looking at “many creative ways” to fund its Bitcoin investments, including from tariff revenue and by reevaluating the US Treasury’s gold certificates, creating a paper surplus to fund the BTC reserve without selling gold, Bo Hines of the Presidential Council of Advisers for Digital Assets said in an interview on April 14.

Related: Crypto sentiment recovers, but weekend liquidity risks remain

“Structural” ETF inflows, institutional adoption prolong Bitcoin cycle

The US-based spot Bitcoin exchange-traded funds (ETFs) have surpassed all expectations during their first year of trading, exceeding record trading volumes as BlackRock’s iShares Bitcoin Trust ETF became the fastest-growing ETF in history.

The first year is usually the “slowest” for ETFs, Dragosch said, highlighting the launch of the gold ETF:

“That alone implies that in the second and third year, we will see growing inflows. In terms of the four four-year cycle, implies that, this cycle will be prolonged by these structural inflows.”

The Bitcoin cycle may also be prolonged when US wirehouses start gaining exposure to Bitcoin and ETFs.

“In the US, the major distribution channels go via Wirehouses, which are essentially the big banks like Merrill Lynch or Morgan Stanley. […] Not even half of these wirehouses have opened up their distribution channels to US Bitcoin ETFs,” the analyst said.

Adoption from US wirehouses may bring a “huge amount of capital,” since these control over $10 trillion worth of customer assets, Dragosch added.

Magazine: Altcoin season to hit in Q2? Mantra’s plan to win trust: Hodler’s Digest, April 13 – 19

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21Shares files for US spot Sui ETF after European launch

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21Shares files for US spot Sui ETF after European launch

21Shares files for US spot Sui ETF after European launch

Major European cryptocurrency investment firm 21Shares has filed for a spot Sui exchange-traded fund (ETF) in the United States, marking another step in its expansion to the US market.

21Shares on April 30 submitted the Form S-1 registration for a spot Sui (SUI) ETF to the US Securities and Exchange Commission (SEC).

Called the 21Shares Sui ETF, the proposed ETF will issue common shares of beneficial interest by seeking to track the performance of SUI held by 21Shares’ US subsidiary.

The US filing comes a year after 21Shares started trading the 21Shares Sui Staking exchange-traded product in Europe in July 2024, with its first listings on Euronext Paris and Euronext Amsterdam.

No ticker or planned exchange yet

The 128-page filing does not specify on which US exchange the new SUI ETF is expected to debut trading. The ETF also doesn’t have a ticker symbol yet.

“There is no certainty that there will be liquidity available on the exchange or that the market price will be in line with the NAV [net asset value] or the principal market NAV at any given time,” it states.

21Shares files for US spot Sui ETF after European launch
An excerpt from the S-1 Form for 21Shares Sui ETF. Source: SEC

The filing highlighted that the ETF aims to provide exposure to SUI by holding the tokens directly, without utilizing leverage, derivatives or engaging in speculative trading.

Canary Capital was the first to file for Sui ETF

21Shares is not the first company to file for a Sui ETF in the US. Canary Capital, a US-based crypto investment firm, filed a Form S-1 registration for a spot Sui ETF on March 17.

Subsequently, Cboe BZX Exchange asked US regulators for clearance to list Canary’s Sui ETF in early April.

Sui-based ETPs have already been trading in Europe, with some of such products including 21Shares Sui staking ETP and VanEck Sui ETP.

Related: More than 70 US crypto ETFs await SEC decision this year — Bloomberg

According to the latest CoinShares update, Sui-based ETPs had $400 million in assets under management as of April 25.

Europe, SEC, United States, ETF, SUI
Sui (SUI) ETP products had $400 million in AUM as of April 25, 2025. Source: CoinShares

Year-to-date, Sui ETPs have seen $72 million of inflows, with a fresh $20.7 million coming in just last week.

The latest ETF filing by 21Shares is yet another product joining a massive list of crypto ETFs awaiting the SEC’s decision.

Europe, SEC, United States, ETF, SUI
Source: Eric Balchunas

According to Bloomberg ETF analysts Eric Balchunas and James Seyffart, there were at least 72 new crypto ETF filings on the SEC’s table as of May 1.

Magazine: Bitcoin $100K hopes on ice, SBF’s mysterious prison move: Hodler’s Digest, April 20 – 26

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Morgan Stanley eyes crypto rollout for E*Trade platform: Bloomberg

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Morgan Stanley eyes crypto rollout for E*Trade platform: Bloomberg

Morgan Stanley eyes crypto rollout for E*Trade platform: Bloomberg

Banking giant Morgan Stanley reportedly plans to list cryptocurrencies on its E*Trade investment brokerage and trading platform.

According to a May 1 Bloomberg report, the firm intends to list crypto assets on E*Trade in 2026. The plan is still in early development, and the bank is said to be exploring partnerships with established crypto firms to power the service. Internal discussions about cryptocurrency support reportedly began in late 2024.

Banking, Banks, Cryptocurrency Exchange, Morgan Stanley
E*Trade homepage. Source: E*Trade

This would not be Morgan Stanley’s first exposure to digital assets. The bank’s wealthiest clients have had access to crypto exchange-traded funds (ETFs) and futures for some time, with the firm’s advisers allowed to pitch Bitcoin ETFs since August 2024.

Related: Morgan Stanley to explore crypto offerings for clients — CEO

Regulatory tailwinds push crypto forward

The news follows previous reports that Morgan Stanley was considering adding cryptocurrency trading to its E*Trade online brokerage platform in early January. The reports at the time cited the expectations of a friendlier crypto regulatory environment.

The move comes amid an increasingly favorable regulatory environment in the United States following the election of President Donald Trump, who campaigned on a pro-crypto platform and is personally involved in several blockchain ventures.

Related: Morgan Stanley discloses $188M in BlackRock Bitcoin ETF holdings

The first 30 days of the Trump administration brought significant changes to the local crypto industry. More recently, US crypto proponents have shown optimism following the swearing-in of pro-crypto Securities and Exchange Commission Chair Paul Atkins.

The SEC had significantly changed its stance even before Atkins took office. In late February, the agency had already paused multiple cryptocurrency enforcement cases with imminent deadlines.

This is a developing story, and further information will be added as it becomes available.

Magazine: ZK-proofs are bringing smart contracts to Bitcoin — BitcoinOS and Starknet

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