There’s a lot of dichotomy in that title. But for some reason, it all makes sense when driving the Volvo EX30. After delaying the much bigger EX90 indefinitely, Volvo’s first EV designed from the ground up really shines in so many areas, and of course has one big glaring downside…
Let’s get those eye-watering specs out of the way first.
For those in the US, the size of the Volvo EX30 is about halfway between a Chevy Bolt EV and the 6-inch longer EUV. While Chevy initially tried to call the Bolt a “Micro-SUV”, I think the EX30 with its 7-inch ground clearance and much larger wheels better fits that description. Taking it off-road later cemented that role.
Interior
Maybe the most impressive aspect of the EX30 is the interior design. Clearly Scandinavian-inspired, there’s not a single item that hasn’t been thought over for simplicity or efficiency and so many smart decisions were made here. Volvo took the window buttons and speakers out of the door to simplify. Instead, all of this lies in the center of the vehicle.
The roomy and convenient glovebox is also in the center which leaves a nice open, airy space for the passenger. (By the way, the front trunk or ‘frunk’ isn’t much bigger than a glovebox and will likely be used as a space to store valuables and perhaps charging cables)
The armrests on the door feel like they are floating, while below there is tons of room for storage. The door handles are made of a solid metal material that feels high quality. The seats are firm but comfortable but not in a ‘La-z-boy’ type of smushy way.
The center console is no different. Drawers and cupholders are well-designed and seem to come out of nowhere. USB-C and wireless chargers are both easy to access.
The center stack is running on Google’s Automotive OS but it will still take Carplay or Android projection from your phones. The software wasn’t quite complete at testing but it was similar to Volvo and Polestar’s other offerings albeit with a display that felt a little smaller and cheaper.
Exterior
Volvo, I think, also hit it out of the park with the look shape of the EX30. It looks a lot like its bigger XC40 cousin but also a little more modern and sculpted with more futuristic lights and aero wheels.
We drove a white AWD version and a Gray RWD version but the light blue and moss yellow varieties will turn more heads. I think Volvo could really have some fun with more colorful options here, perhaps taking a cue from apple’s iPads and iMacs for fun inspiration.
The charging port in the driver’s side rear has those little stringed covers that you see in cars that are designed by people who have never had to charge a car. I’d rip those off on day one.
The Drive
Given all the hype around the EX30, I was worried that the drive would feel cheap or sedated or…boring.
Nope! it is so fun to drive and maybe more importantly, it gets out of your way when you just want to get from point A to point B.
The car was also pretty good at sipping electrons, though we didn’t do any scientific testing since we were also trying to push it to its limits off-road and on. Overall, I think that the 265-275 mile range is certainly achievable and perhaps more with some miserly driving.
Volvo says you can charge from 10% to 80% or add almost 200 miles in 26 minutes at the right chargers which the above was not.
Charging is typical with about 150kW CCS combo but Volvo will switch to Tesla’s NACS charger as early as mid-cycle 2024 and will provide adapters for all vehicles in both directions.
Also, we’re happy to report that the EX30 does fine off the road, as we took some scenic detours through some forests and wineries. We found some mud, some hills, and just some beautiful mountain dirt roads to drive on. The EX30 felt right at home here. The 7-inch drive clearance and solid suspension were certainly helpful in crossing ditches and those relatively big tires did well on tight turns. That said, the turning radius felt like that of a bigger vehicle.
One note that though all Volvos are governed at under 118 miles per hour, our AWD EX30 version started getting a little shaky at about 95 miles per hour. Other than that, it drove incredibly solid for a low-priced car.
Also, I do want to report that the lower-end rear-wheel drive version felt really fast and was perhaps more fun to drive than the more powerful AWD variety. If you don’t live where it snows a lot I’d recommend the RWD version or at least test-driving it and perhaps save yourself $10K
Overall Pros:
Amazing price/performance
Size is short but still roomy and nimble
Efficient and beautiful inside and out
Great sound system, lots of storage space
Cons:
Built in China, though Volvo says they are spinning up an EU assembly line. No US manufacturing announced but Volvo says it would take 18 months to do so.
The center screen is small and sometimes hard to read while driving
Rear space is small without a center armrest, rear windows hard to roll down from front
Electrek’s Take
I love almost everything about this car and I fully expect to replace my Chevy Bolt with it in a few years. It drives excellently both fast and off-road, it is the perfect size and it is beautiful inside and out. I have some gripes outlined above (rear armrest, center screen, etc) but nothing physical that would deter me from recommending this car.
My biggest beef is that Volvo isn’t building this locally for the US market and is instead outsourcing it to its sister company Geely in China. That also means it might get hit with a 27% tariff coming in and of course, wouldn’t qualify for the $7500 Federal tax credit unless leased. Volvo was cagey about whether they were on the hook for the 27% US tariff on Chinese-made cars or if they would in fact make a profit on these vehicles sold in the US. That means they might prioritize other markets and only trickle these into the US.
As it stands, this would be the first mass-market Chinese vehicle sold in the US and perhaps a Trojan horse with its beautiful Scandinavian Volvo-clad covering. Smaller selling Chinese vehicles like the Polestar 2 are already sold in the US.
That would be a real shame because this is a truly special car. I don’t understand why they don’t spool up their South Carolina factory to make these as soon as possible (18 months according to Volvo). Even if they can’t make them as cheaply as in China, with all of the incentives it feels like a no-brainer.
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Mark Kay’s iconic Pink Cadillac awards are driving into the future for 2025. The company’s first-ever electric Pink Cadillac OPTIQ made its debut during the Mary Kay annual Seminar in Charlotte this weekend, symbolizing a “recharged vision” for the future of the popular brand.
Pioneers in monetizing friendships female empowerment and entrepreneurship, the Pink Cadillac is considered one the most coveted symbols of achievement for Mary Kay sales reps, signifying not just great sales (GM Authorityreported that it took ~$102,000 in annual sales to qualify back in 2001), but also leadership, a history of mentoring others, and a sustained reputation of excellence among their peers.
The women you see behind the wheel of the Pink Cadillac are the real deal, in other words, and the big Caddy really does mean something to people in the know.
The iconic pink Cadillac was born in 1968 when Mary Kay Ash purchased a Cadillac Coupe De Ville from a Dallas dealership and promptly had it painted to match the pale pink Mary Kay lip and eye palette. General Motors later named the color Mary Kay Pink Pearl, and the shade is exclusive to Mary Kay.
“For decades, the Mary Kay pink Cadillac has symbolized accomplishment, aspiration, and the power of recognition,” said Ryan Rogers, Chief Executive Officer of Mary Kay. “With the introduction of the all-electric OPTIQ, we’re honoring that iconic legacy while driving into a transformative future—one grounded in our commitment to sustainability and dedication to inspiring and celebrating the achievements of our independent sales force for generations to come.”
Mary Kay announced its new Pink Cadillac with this video, below.
Same Legacy, New Energy
“The legacy continues with the new, all-electric (and still very pink) Cadillac Otiq [sic],” reads the official Mary Kay copy on YouTube. “The Optiq remains instantly recognizable with the pink pearl exterior, while modernizing with sleek, cutting-edge features. In addition, this vehicle showcases our commitment and dedication to sustainability by reducing our carbon footprint while continuing to inspire.”
Speaking of inspiration, I can’t hardly hear the words “Pink Cadillac” without thinking of the song. But, since “Bruce Springsteen” has become something of a trigger word for the MAGA snowflakes in the audience, I’ll post a different, but similarly great song about rose-tinted GM flagships from Dope Lemon. You can let me know what you think of it in the comments.
As ever, the Cadillac is not a “gift,” per se – but typically takes the form of a two year lease paid for by Mary Kay. No word yet on what the exact shape and form the OPTIQ deal will take.
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RBW, a British handcrafted electric car manufacturer, brought its cute little Roadster out to Santa Monica and invited us up for a drive.
RBW has built cars in the UK for a few years now, but is about to set up US manufacturing in Virginia. Along with that comes a version of its Roadster modified for the US market, and we got a sneak peek with a short drive in Santa Monica.
The RBW Roadster is a small, hand-built, retro-style EV, meant as a modern take on British classics. But it’s not an actual classic itself – it’s a newly-built vehicle, with a new body, modern safety features, and even some electronics, like CarPlay and Android Auto (but not much else – there’s no huge, cockpit-defining screen, just a 9″ one, with retro gauges in front of the driver. But it does have a backup camera!).
Our drive was short, just a quick trip up and down the most trafficky part of Pacific Coast Highway in Santa Monica, without much chance to really stretch the vehicle’s legs. So we can’t verify range or tell you how it handles on the limits, but we can tell you about the basic controls and feel of the vehicle.
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On a mostly smooth road, the car offered a comfortable ride dynamic. We didn’t get a sense of chassis noise because the top was down (which I surmised was an intentional effort by the company – I’ve used the same trick when showing off my car before).
The steering is tight and has a good weight to it, and the retro-style steering wheel felt great in my hands.
Of particular interest to me, as a long-time EV driver, is how the throttle pedal is tuned. Lots of EVs add some intentional delay or smoothing to throttle inputs, which ends up making the pedal feel mushy and indirect, reducing the control you have over the vehicle.
For reference, the cars I drive most often are the Tesla Roadster and Model 3, which both have excellent direct pedal feel.
And I’m happy to report that the RBW Roadster’s throttle pedal feels very similar to the cars I love to drive. The car feels quick, and responds exactly to what I want it to do, when I want it to do it. But it’s not excessively “punchy” like some of the more absurdly-powered EVs can be (like the Tesla Model S Plaid or the Macan Turbo S).
PCH with the top down is exactly where this car belongs. But maybe without the traffic.
It does not, however, have off-throttle regenerative braking, aka one-pedal driving. Pressing the brake pedal engages regen, but letting off the throttle lets you simply coast. I personally prefer one-pedal driving, but one consideration RBW had is that since the car does not have traction control, regenerative braking on the rear axle (where the motor is) could potentially present a safety issue on slippery roads. So, fair enough I guess, but I still do prefer one pedal.
Speaking of pedals, the brake pedal was placed quite far from the accelerator. This is a plus and a minus – a minus because it’s quite different from most vehicles these days, where the pedals are placed closer, for ease of reaching them with your right foot. A plus because higher separation might reduce the chance of “crossing the pedals” and accidentally pressing both with the same foot in an emergency situation, and because it enables left-foot braking, which is generally better for performance driving… in the hands of a trained driver, anyway.
That said, this isn’t exactly a performance car. It’s fun, it’s responsive, but it’s not powerful. The version we tested had a 0-60 time of only around 9 seconds, so it didn’t give you the “throw your head back” feeling that so many EVs on the road these days do. It’s responsive, but not fast.
RBW says the American version will have more motor power than the UK version, but it’s still trying to figure out exactly how to tune it. This should bring 0-60 times down by about a second. But we can’t help but think that it would be nice with even a little more power than that, which we think should be possible given the car’s 50kWh battery and ~2,900lb weight, specs that are similar to my similarly-sized Tesla Roadster (as you can see below – along with the GT version of the RBW, on the right).
Here’s an issue: all the specs we were given seem extremely fluid. While talking to the company, I got several different numbers for any given specification. It seems to me like the company is still figuring out exactly what changes it will make for its US models.
This is somewhat to be expected of a small, hand-built manufacturer, especially since buyers can ask for certain modifications or personalizations (seat height, for example, which is important in a small car like this). But it does make it tough to write an article about it.
Nevertheless, the car drives well, and RBW seems to have gotten a lot right about the dynamics of the vehicle. It executes well on its goal – a fun, small British-style roadster, a great weekend car for those who have the means.
As for the means, the RBW Roadster will start in the $140-150k range, so it’s not cheap. But if you’re looking for something like this, it’s just about the only game in town, and it’s a good execution of the feel of a nimble roadster for weekend cruising.
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Canadian startup Beachman has just unveiled its latest electric two-wheeler, the ’64, a vintage-styled electric motorcycle that looks like it rolled straight out of the 1960s. With throwback café racer design and a respectable top speed of 45 mph (72 km/h), it’s a slick little ride with a curious twist: it calls itself an e-bike.
It’s not just a casual reference, but it’s baked into the name. The full model name on Beachman’s website is the ’64 E-Bike.
While I’d generally be inclined to give them the benefit of the doubt, since many motorcyclists refer to electric motorcycles as “e-bikes” and the term has a broad definition in colloquial usage, the company is obviously casting more in the “electric bicycle” end of the spectrum. They even say on their website that it is “rideable as either a Class II E-Bike or a Registered Moped (in most states).”
Despite lacking pedals entirely – and clearly designed more like a lightweight electric motorcycle – the Beachman ’64 comes with a selectable “E-Bike Mode” that limits it to 20 mph (32 km/h). The implication? That riders can use this obvious motorcycle in bike lanes like a Class 2 e-bike. Legally speaking, that’s a stretch, to put it mildly. In fact, I’m not currently aware of any state where that’s explicitly legal, though it could probably pass in many states due to the current state of enforcement we usually see.
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According to Beachman, the ’64 has three ride modes:
E-Bike Mode: 20 mph (32 km/h) top speed, which the company says is “perfect for bike lanes.”
Moped Mode: 30 mph (48 km/h) top speed, which does match legal definitions for mopeds in some jurisdictions, even without pedals.
Off-Road Mode: 45 mph (72 km/h) top speed, no pretense – just a motorcycle.
In practice, I don’t think it’s a stretch of the imagination to assume that most riders will likely keep it in Off-Road Mode, where the bike delivers its full 3,000W performance and offers the most fun. And specced with decently large batteries, it could actually do some modest commuting, even at higher speeds. The ’64 comes with a removable 2.88 kWh battery (or optional 3.6 kWh upgrade), and range is estimated at 55–70 miles, depending on configuration. It charges to 80% in three hours and even features regenerative braking.
The company leans heavily on its “timeless design” messaging, and to their credit, the ’64 nails the aesthetic. It looks great. The frame, tank, and seat all channel classic motorcycle vibes while skipping the modern digital overload – no apps or touchscreens here. Just a clean, simple throttle and some retro charm.
But for all the cool factor, the classification confusion raises eyebrows. Calling a 45 mph, pedal-less motorcycle an “e-bike” in any meaningful legal sense is a misfire. Some states allow low-speed mopeds in bike lanes, but others draw the line at motorized vehicles without pedals. The ’64 might get away with it in limited cases, but most jurisdictions will (rightfully) require it to be registered and insured as a motor vehicle. And it’s unclear if explaining to the officer, “But I had it in 20 mph mode…” will help much on the side of the road.
Still, Beachman is aiming at a particular rider who wants motorcycle style and speed without all the baggage. With a starting price of $4,800, the ’64 could be an appealing step-up for e-bike riders looking to graduate into something faster without committing to a full-sized gas bike.
Just don’t expect to blend in on the bike path.
Electrek’s Take
Look: The bike looks fantastic and probably rides well, but come on, it’s a 230 lb (105 kg) motorcycle.
Let’s stop calling every throttle-only EV an e-bike just because it’s got two wheels, a battery, and a button that neuters it to 20 mph. This has gotten silly. You built a great-looking bike. But it’s a bike in the way a motorcycle rider refers to his “bike.” It’s not a bicycle, and it’s not a bike lane vehicle any more than a Sur Ron is. At least not if you respect your fellow two-wheel riders around you.
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