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Who is this person anyway?

Irene Zhao, the Simp-Queen mastermind behind the SO-COL platform and a Crypto Twitter influencer, explains that having a celebrity in your corner can turbocharge your NFT collection.

Zhao’s first Simp DAO and NFT collection, IreneDAO, started with a floor price that was basically pocket change in ETH.

“I think it was about zero-point-something ETH,” Zhao recalls.

However, the game changed for Zhao when controversial YouTube star Logan Paul threw in around a quarter of a million dollars in January 2022.

“The next day, I woke up, the floor price went up five times when Logan Paul bought about 20 pieces or something. I was really shocked,” she explains. 

Zhao reveals that Paul stumbled upon the project after billionaire crypto investor Mike Novogratz posted about it on Twitter. That kickstarted a friendship with Paul:

“Logan followed me on Twitter and Instagram after he bought my NFTs,” Zhao says, adding, however, that they’ve never managed to meet up.

“I was going to travel to Los Angeles, but at the time, he was somewhere in Puerto Rico. So, we didn’t get to meet in the end. But we do have conversations about NFTs.”

Rubbing virtual shoulders with big names like Paul is just a regular day in the life of a crypto influencer. Zhao boasts 194,300 Twitter followers, runs her own Web3 NFT platform company, SO-COL, and globe-trots to speak at crypto conferences.

“I meet a lot of cool and successful people, and they all have very interesting personalities. Otherwise, they wouldn’t choose crypto as a career because it’s a very dynamic and very fast-paced career industry.”

What led to Twitter fame?

Zhao had already built a following as a social media influencer in the Web2 space, and much like Bitcoiners orange-pilling their friends, she has introduced most of her followers to NFTs.

“I have been building my own personal branding as a key opinion leader across various social media platforms like Instagram and YouTube. So, right now, I have about half a million followers across all platforms.”

She jumped into crypto because she wanted to have control over her own content. She was fed up with only monetizing her content by promoting products, which is how Web2 influencers make a living.

“I’ve built a deep connection with a lot of big brands, but it kind of sucks, because even though I have a very huge following on all other social media platforms, I don’t really get most of the benefits. I don’t really own my content or my community.”

Zhao set up one of the first Simp DAOs, where NFT purchasers could join her Irene DAO fan club and get closer to their Simp Queen. She later spun this idea out for the SO-COL platform.

Zhao jokingly mentions that she’s a big deal in Asia but can roam under the radar in the Western world:

“They recognize me, especially in Asia, but in the Western world, the white people can’t really recognize Asian people. They think everybody looks the same,” she laughs.

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What content can people expect?

Zhao isn’t a fan of the serious tone of some in the crypto world. In her perspective, those who enjoy technical or trading discussions might not necessarily be the most appealing minds in the crypto community.

“I think I like the shitposting. It’s pretty funny; it’s very entertaining to look at all the memes.”

Zhao holds the belief that making crypto memes requires a bigger brain than sharing trading tips:

“It is a very smart move because you have to understand the market, and you have to understand the audience to come up with the exact meme that people want. So, it’s a very rare talent to have.”

Nasty Beef: Lady of Crypto

Zhao had a public beef with fellow crypto influencer Lady of Crypto in December 2021.

The feud lit up after Zhao lightly teased her on Twitter for dishing out a no-brainer tweet.

“She was predicting the price of Bitcoin or something, but it was a super obvious trend. So, I was like, ‘You are stating the obvious,’ and then she got offended.”

The situation took a sour twist when Lady of Crypto fired back with some nasty comments about Zhao’s English skills, saying, “In your vids, you can barely string two words together.”

Zhao didn’t let it get to her personally and thought it was “super funny.”

Ever the businesswoman, Zhao was more interested in the fact that the post accumulated around “4 million impressions.”

Predictions?

Zhao’s predictions are pretty much in line with common, received wisdom. She’s eagerly anticipating Bitcoin to reach the $100,000 mark.

However, she’s also betting big on real-world assets taking off in the next year:

“Of course, I’m still bullish on BTC, Ethereum and all the basics. People are talking about RWA a lot. I think real world assets are probably going to go big in the next 12 months.”

She also believes that NFTs still have room for growth because plenty of celebrities haven’t hopped on the bandwagon yet.

“I think NFTs for creators is going to be a real hype really soon because we haven’t really experienced it yet,” she explains.

“I’m still bullish on social collectibles because we haven’t really onboarded all the Web2 creators to NFTs yet. So, I think there is still much room for that.”

Ciaran Lyons

Ciaran Lyons is an Australian crypto journalist. He’s also a standup comedian and has been a radio and TV presenter on Triple J, SBS and The Project.

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‘Shameful’ that black boys in London more likely to die than white boys, says Met Police chief

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'Shameful' that black boys in London more likely to die than white boys, says Met Police chief

It is “shameful” that black boys growing up in London are “far more likely” to die than white boys, Metropolitan Police chief Sir Mark Rowley has told Sky News.

The commissioner told Sunday Morning with Trevor Phillips that relations with minority communities “is difficult for us”.

Sir Mark, who came out of retirement to become head of the UK’s largest police force in 2022, said: “We can’t pretend otherwise that we’ve got a history between policing and black communities where policing has got a lot wrong.

“And we get a lot more right today, but we do still make mistakes. That’s not in doubt. I’m being as relentless in that as it can be.”

He said the “vast majority” of the force are “good people”.

However, he added: “But that legacy, combined with the tragedy that some of this crime falls most heavily in black communities, that creates a real problem because the legacy creates concern.”

Sir Mark, who also leads the UK’s counter-terrorism policing, said it is “not right” that black boys growing up in London “are far more likely to be dead by the time they’re 18” than white boys.

“That’s, I think, shameful for the city,” he admitted.

The Met Police chief’s admission comes two years after an official report found the force is institutionally racist, misogynistic and homophobic.

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Police chase suspected phone thief

Baroness Casey was commissioned in 2021 to look into the Met Police after serving police officer Wayne Couzens abducted, raped and murdered Sarah Everard.

She pinned the primary blame for the Met’s culture on its past leadership and found that stop and search and the use of force against black people was excessive.

At the time, Sir Mark, who had been commissioner for six months when the report was published, said he would not use the labels of institutionally racist, institutionally misogynistic and institutionally homophobic, which Casey insisted the Met deserved.

However, London Mayor Sadiq Khan, who helped hire Sir Mark – and could fire him – made it clear the commissioner agreed with Baroness Casey’s verdict.

After the report was released, Sir Mark said “institutional” was political language so he was not going to use it, but he accepted “we have racists, misogynists…systematic failings, management failings, cultural failings”.

A few months after the report, Sir Mark launched a two-year £366m plan to overhaul the Met, including increased emphasis on neighbourhood policing to rebuild public trust and plans to recruit 500 more community support officers and an extra 565 people to work with teams investigating domestic violence, sexual offences and child sexual abuse and exploitation.

Watch the full interview on Sunday Morning with Trevor Phillips from 8.30am on Sunday.

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Unite votes to suspend Angela Rayner over Birmingham bin strike

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Unite votes to suspend Angela Rayner over Birmingham bin strike

Labour’s largest union donor, Unite, has voted to suspend Deputy Prime Minister Angela Rayner over her role in the Birmingham bin strike row.

Members of the trade union, one of the UK’s largest, also “overwhelmingly” voted to “re-examine its relationship” with Labour over the issue.

They said Ms Rayner, who is also housing, communities and local government secretary, Birmingham Council’s leader, John Cotton, and other Labour councillors had been suspended for “bringing the union into disrepute”.

There was confusion over Ms Rayner’s membership of Unite, with her office having said she was no longer a member and resigned months ago and therefore could not be suspended.

But Unite said she was registered as a member. Parliament’s latest register of interests had her down as a member in May.

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The union said an emergency motion was put to members at its policy conference in Brighton on Friday.

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Unite is one of the Labour Party’s largest union donors, donating £414,610 in the first quarter of 2025 – the highest amount in that period by a union, company or individual.

The union condemned Birmingham’s Labour council and the government for “attacking the bin workers”.

Mountains of rubbish have been piling up in the city since January after workers first went on strike over changes to their pay, with all-out strike action starting in March. An agreement has still not been made.

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Rat catcher tackling Birmingham’s bins problem

Ms Rayner and the councillors had their membership suspended for “effectively firing and rehiring the workers, who are striking over pay cuts of up to £8,000”, the union added.

‘Missing in action’

General secretary Sharon Graham told Sky News on Saturday morning: “Angela Rayner, who has the power to solve this dispute, has been missing in action, has not been involved, is refusing to come to the table.”

She had earlier said: “Unite is crystal clear, it will call out bad employers regardless of the colour of their rosette.

“Angela Rayner has had every opportunity to intervene and resolve this dispute but has instead backed a rogue council that has peddled lies and smeared its workers fighting huge pay cuts.

“The disgraceful actions of the government and a so-called Labour council, is essentially fire and rehire and makes a joke of the Employment Relations Act promises.

“People up and down the country are asking whose side is the Labour government on and coming up with the answer not workers.”

SN pics from 10/04/25 Tyseley Lane, Tyseley, Birmingham showing some rubbish piling up because of bin strikes
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Piles of rubbish built up around Birmingham because of the strike over pay

Sir Keir Starmer’s spokesman said the government’s “priority is and always has been the residents of Birmingham”.

He said the decision by Unite workers to go on strike had “caused disruption” to the city.

“We’ve worked to clean up streets and remain in close contact with the council […] as we support its recovery,” he added.

A total of 800 Unite delegates voted on the motion.

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Binance’s CZ threatens to sue Bloomberg over Trump stablecoin report

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Binance’s CZ threatens to sue Bloomberg over Trump stablecoin report

Binance’s CZ threatens to sue Bloomberg over Trump stablecoin report

Binance co-founder CZ has dismissed a Bloomberg report linking him to the Trump-backed USD1 stablecoin, threatening legal action over alleged defamation.

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