Animoca Brands buys streaming platform for blockchain games
Hong Kong Web3 gaming giant Animoca Brands (The Sandbox, Revv, Phantom Galaxies), has acquired blockchain-powered streaming platform Azarus for an undisclosed sum.
Built around the slogan “streams are not TV,” Azarus allows users to livestream their gameplay while using tokens for incentives and rewards. Animoca Brands says it wants to change gaming culture with Azarus’ tech, by enabling streamers to generate new sources of income, engage their audience and reward their followers while allowing viewers to support their preferred creators.
This is actually how Twitch won out over the competition originally. By focusing on the interaction between streamers and their audience and designing layered incentives for users to be a part of the community, Azarus also has the potential to grow to a point where blockchain games can meet a much bigger audience.
Collaborating with known brands and streamers, Azarus has already disbursed rewards exceeding $2 million to a diverse audience of over 20 million unique players.
Animoca Brands Executive Chairman Yat Siu likens Azarus to the early days of The Sandbox, which Animoca also invested in, while Azarus CEO Alexander Casassovici says the deal “amplifies our vision.”
We’re not just enhancing streaming; we’re pioneering a movement where every viewer becomes an active participant, and every stream becomes an immersive experience.”
? BIG NEWS ?
Azarus has recently joined the @animocabrands family ? and we’re celebrating by launching Supercharged Streams!
Earn 3X Azarus Rewards on these streams, then redeem them in our store (at a 30% discount)! ? pic.twitter.com/DEgCuxI5B0
Animoca has a promising library of Web3 games under its umbrella, which means it already has the content necessary to develop the game streaming experience. Now, combined with Azarus’ tech, Web3 gamers can build a much more vivid community by banding together around their favorite games. The acquisition can also pave the way for Web3 gaming to become a popular profession — onboarding the next wave of gaming talent to take part in the future of blockchain gaming.
GAM3 Awards returns with a familiar jury
Web3 gaming’s new night of nights, the GAM3 Awards, is returning for its second year with three new categories: Best Fighting Game, Best Sports Game and Best On-Chain Game.
Thanks to a bunch of big-name sponsors including Amazon, Google, Magic Eden and the Blockchain Game Alliance, there’s $2 million worth of prizes up for grabs.
The first installment last year saw over 100 nominees across 16 categories, more than 250,000 votes, and a livestream of the event reaching over 30,000 users.
Big Time, a free-to-play multiplayer action RPG game set to launch its preseason, won Game of the Year, while Shrapnel, a competitive extraction shooter currently preparing for its public playtest, was the winner of the Most Anticipated Game award.
The event’s jury comprises prominent figures from the gaming world, including Web3 gaming VCs, chains, infrastructure partners, content creators – and yours truly. The jury’s decision will affect 90% of the final outcome, with community votes accounting for the remaining 10%.
The grand finale is planned to happen on Dec. 14 and will be streamed live.
Teaching financial literacy through Web3 games
The crypto and blockchain world gathered in Istanbul this week for Binance’s flagship event, Binance Blockchain Week. And, of course, blockchain gaming was a huge part of the two-day summit. Between the networking and servings of delicious Turkish food, I found a space to attend a panel where CryptoPotato editor-in-chief George Georgiev was asking some on-point questions about Web3 gaming to industry experts: Animoca’s Siu, Gomble co-founder Chris Chang, Xterio chief operating officer Jeremy Horn.
Who cares about this $10,000 jpeg!”
Those were the words of Xterio’s Horn to underline the point that when developers focus on financial gain, they scare away actual gamers. He also compared the attitude of gamers in the East to the ones in the West regarding Web3 games, stating that Eastern gamers have a higher tolerance for pay-to-win elements, as they are more familiar with free-to-play games.
“In gaming, we teach people all the time about new systems,” added Siu. “When you think about every new game you played, you come out of it you’ve learned a new skill.”
He said his children could talk all day about Pokemon characters, Call of Duty skills and Apex Legends characters off the top of their heads. Gamers learn stuff all the time in the games they play.
And it’s true. You learn attacking patterns in Elden Ring after rage quitting ten times and getting killed five times as often. Gamers know the players’ names in your favorite football club from playing FIFA. Some people even have military knowledge from games like Battlefield and Call of Duty.
So, when he said we could teach financial literacy through tokenized Web3 games and educate these games’ players, I believe he has a valid point. What Web3 needs is mainstream adoption, and to achieve that, people need to know that it isn’t a scam or a get-rich scheme. That can only happen through education. Siu noted:
We’re finally getting to the moment in time where the work from all of the developers working in Web3 is finally paying off.”
I really would like to see those promises fulfilled. People are starving for good games, especially in Web3. Good, quality games are the only way to gain popularity for Web3 gaming. When they come out – and only if they’re really good – people will turn their heads and say, “Oh look, there is that game in Web3 that I wanna play!”
Hot Take: Project Xeno
PROJECT XENO promotional art. (PROJECT XENO)
Developed by Japan-based CROOZ Blockchain Lab, Project Xeno is a tactical turn-based player versus player (PvP) game where players can battle each other using their NFT characters. It has a play-to-earn model, which rewards players for their in-game achievements with crypto assets.
Xenos are NFT characters used in battles that can be upgraded with leveling, weapons (that are NFTs) and charms (also NFTs). Each Xeno has two passive skills and a special skill. Special skills can be used by spending a special meter and leveling up using the in-game currency.
The players can put their three Xenos wherever they like in a 3×3 space. Characters are divided into six classes, which can equip four skill cards each. There are glimpses of a team-building aspect and some effort to put strategy elements in, but it needs some improvements.
The English translation is done poorly, with many examples, such as the “Skill strengthen” tab in the shop. Progression feels very slow and requires quite a bit of grinding if you are not willing to spend money. It’s a no from me, but if you’d like to check the game out, Project Xeno is free-to-play and downloadable on Android and iOS.
The gameplay is fairly simple. It made me wonder if it’d be more fun if Project Xeno were an auto-battler or an idle game, as it felt like it didn’t even need me around to play the game at times. The graphics are fun, but don’t expect too much on that front.
More from Web3 gaming space:
– Layer 1 blockchain and smart contract platform Sui teams up with Space and Time to provide Web3 game developers with zero-knowledge-proof-based tools.
– Immutable announces four upcoming Web3 games for its zero-knowledge scaling solution, zkEVM: GensoKishi Online, Cursed Stone, Sailwars and Rave.
–Illuvium is set to launch on the Epic Store Nov. 28.
– Decentralized cloud provider Aethir gets backing from Nvidia.
– Grammy-nominated DJ and world-famous music producer Steve Aoki collaborates with STEPN for a digital sneaker collection.
– Ronin-based mobile RTS game Wild Forest begins open beta on Nov. 9.
– Solana Labs launches the beta version of GameShift, a Web3 service for game developers.
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Erhan Kahraman
Based in Istanbul, Erhan started his career as a gaming journalist. He now works as a freelance writer and content creator with a focus on cutting-edge technology and video games. He enjoys playing Elden Ring, Street Fighter 6 and Persona 5.
The rate of inflation remained static in September, according to official figures, which could raise prospects for interest rate cuts ahead.
The Office for National Statistics (ONS) had been expected by economists to reveal a figure of 4.1% – a level not seen since October 2023.
But the main consumer prices index (CPI) measure over the rolling 12-month period was held down by the first decline in food and non-alcoholic drinks prices since May last year, easing from 5.1% to 4.5%, and slowing costs for live events.
At 3.8%, however, the UK’s inflation rate remains the highest in the G7 – which is made up of the UK, Canada, France, Germany, Italy, Japan and the US.
September’s inflation figures don’t just lay bare rising cost pressures on households and businesses currently.
They are also used to determine the uplift for the state pension in April.
More on Inflation
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Under the triple-lock mechanism, the pension payments are set to rise in line with earnings at 4.8% as the figure is running higher than the 3.8% rate of inflation and 2.5% minimum threshold.
ONS chief economist Grant Fitzner said of the big picture: “A variety of price movements meant inflation was unchanged overall in September.
“The largest upward drivers came from petrol prices and airfares, where the fall in prices eased in comparison to last year.
“These were offset by lower prices for a range of recreational and cultural purchases including live events.”
He added that the outlook for food was uncertain as factory gate price data showed rising costs.
While lower than expected, the CPI rate still remains almost double the Bank of England’s target rate of 2%.
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6:06
Reeves: UK is ‘envy of the world’
The most recent language out of the Bank’s interest rate-setters had centred on the potential for elevated inflation to postpone prospects for more interest rate cuts.
Bank rate currently stands at 4%.
But the Bank and most economists expect inflation to have peaked, barring further economic shocks.
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9:43
The big issues facing the UK economy
The contribution from energy is likely to fall sharply next month, despite a 2% rise in bills.
As such, LSEG data showed continued caution over the prospects for a November rate cut but a flurry of activity around December. Waiting will allow the Bank to see a further set of both employment and inflation figures.
Much will also depend on core and services inflation measures, also lower than expected today, continuing that trend.
These, along with pay growth rates, are crucial bits of information for the Bank to determine whether inflation is ingrained in the economy.
Private business surveys would suggest that its efforts to get inflation down may also be helped by subdued confidence in the economy ahead of the budget next month.
There are widespread fears of big tax rises ahead to fill a void, estimated at up to £30bn, in the public finances.
Borrowing figures released on Tuesday showed government borrowing in the financial year to date £7.2bn above the level forecast by the Office for Budget Responsibility.
At the same time, tax receipts were up almost 10% in September compared to the same month in 2024.
Chancellor Rachel Reeves is being urged to act in a way that does not risk fanning the flames of inflation after businesses passed on higher employment costs imposed months after her first budget.
She said of the inflation data: “I am not satisfied with these numbers. For too long, our economy has felt stuck, with people feeling like they are putting in more and getting less out.
“That needs to change. All of us in government are responsible for supporting the Bank of England in bringing inflation down. I am determined to ensure we support people struggling with higher bills and the cost of living challenges, deliver economic growth and build an economy that works for, and rewards, working people.”
Caerphilly is famous for three Cs: coal, cheese and its mighty castle. It’s also the birthplace of the legendary comedian Tommy Cooper.
And after Thursday’s Senedd by-election, in what was once a Labour stronghold as impregnable as the castle, it’s Plaid Cymru or Reform UK that will have the last laugh.
It may not be a Westminster by-election, but this clash will have an impact on UK politics way beyond the Welsh valleys if Nigel Farage’s party triumphs.
Image: iStock file pic
A Reform UK victory would strengthen claims that Mr Farage and his insurgents are poised to inflict massive damage on Labour and the Conservatives in elections next year and beyond.
Victory in the valleys would intensify fears among the other parties that Reform UK’s boasts about winning the next general election are not the fantasy that its opponents claim.
On a campaign visit to Caerphilly, Mr Farage – inevitably – posed for photographs in front of a 9ft tall bronze statue of Tommy Cooper, who died in 1984.
But the by-election is no laughing matter for Labour, which has seen its support in this by-election crumble like Caerphilly cheese.
More on Nigel Farage
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Image: Mr Farage announcing Llyr Powell as the Reform candidate earlier this year
Labour has held the Westminster seat of Caerphilly since 1918 and the Senedd seat since devolution in 1999. Ron Davies, said to be the architect of Welsh devolution, was MP from 1983 to 2001.
He was Welsh secretary under Tony Blair from 1997 until he quit over what he called a “moment of madness” in 1998 when he was mugged at knifepoint on London’s Clapham Common.
For the front-runner Reform UK, not even the conviction of its former leader in Wales, Nathan Gill, for taking pro-Russian bribes seems to have halted the march of Mr Farage’s party towards the brink of a stunning victory.
Mr Gill, who led Reform UK in Wales in 2021, admitted taking bribes to make statements in favour of Vladimir Putin’s Russia while he was a member of the European Parliament.
Questioned during a visit to Caerphilly, Mr Farage said: “Any political party can find in their midst all sorts of terrible people. Gill is particularly shocking because I knew him as a devout Christian, very clean-living, honest person. So I’m deeply shocked.”
Despite this bribery scandal, the latest opinion poll in the constituency suggested a narrow Reform UK victory, with Mr Farage’s party on 42%, Plaid Cymru on 38% and Labour languishing on a dismal 12%.
But with Labour, the Conservatives, Liberal Democrats and Green Party out of contention in a two-horse race, Reform UK’s candidate Llŷr Powell could be vulnerable to tactical voting for Plaid Cymru’s Lindsay Whittle.
Image: Ron Davies, the ‘architect of Welsh devolution’, was MP for Caerphilly. File pic: Reuters
Turnout could be crucial. A low turnout is likely to help Plaid Cymru win. A high turnout could mean Reform’s opinion poll leads, both nationally and locally, are reliable and could hand victory to Mr Farage.
But Plaid has come second in every Senedd election in Caerphilly and Mr Whittle can’t be faulted for perseverance and dogged determination. Until now, he’s had a miserable record as a candidate, both for Westminster and the Senedd.
Aged 72, he has stood in Caerphilly in every general election since 1983, no fewer than 10 times, and in every Welsh Assembly election since it was formed in 1999 – seven times.
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Dubbed “Mr Caerphilly” by his party, he was council leader and assembly member for South Wales East between 2011 and 2016.
Interviewed by Sky News back in 2003, the year of Tony Blair’s Iraq war, he said: “People are obviously very unhappy with the health service. They’re unhappy with the way the Labour Party are drifting to the right.
“They’re unhappy with the treatment of the ex-miners and their compensation claims. They’re unhappy with the treatment of the firemen. They’re unhappy that we’ve just gone to war.”
Image: The by-election could indicate how Labour will fare in future elections. Pic: Reuters
Reform UK’s Mr Powell, on the other hand, is just 30 and is relatively inexperienced as a candidate. He was a Tory candidate in local elections in Cardiff in 2022.
But he was also active in Mr Farage’s UKIP and Brexit Party and worked for the now disgraced Gill as a constituency caseworker while Gill was an MEP. He now says Mr Gill’s actions were “abhorrent” and “a betrayal”.
For Labour, despite its long dominance in Caerphilly, this campaign couldn’t have gone any worse. As well as battling against the unpopularity of both Sir Keir Starmer and the Welsh government, the council’s Labour leader, Sean Morgan, defected to Plaid Cymru during the campaign.
So, like many two-horse races, this political dash to the finishing line could be neck and neck.
Image: Pic: PA
Of Caerphilly’s three Cs, coal is long gone. The last mine, Penallta collier, closed in 1991, though there’s a proud history of coal mining.
Back in 1913, tragedy struck when the Universal Colliery in Senghenydd was the site of the UK’s worst mining accident, when 439 miners and a rescuer were killed in an explosion.
But Caerphilly could be about to make history once more, with either a massive stride forward on the road to Downing Street for Mr Farage or Labour surrendering power to the Welsh nationalists in Cardiff after more than a quarter of a century.
And, as Caerphilly’s most famous son would have said, the by-election result on Thursday night will be a pointer to politics in Wales and the whole of the UK… just like that!
The full list of candidates standing at the Caerphilly by-election