Bike shop brands are finally giving e-bike riders what they want: throttles

Published

2 years ago

November 10, 2023

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To grossly oversimplify the e-bike market in the US, there are two types of electric bikes: those with hand throttles and those without. Traditional higher-end bike shop brands have long eschewed throttle-enable electric bikes, opting instead for pedal assist designs that only provide helping motor power when the rider also pedals. On the other hand, direct-to-consumer (D2C) e-bike companies have long embraced throttle e-bikes. As D2C brands scoop up more of the growing market, traditional bicycle brands are starting to take note.

Direct-to-consumer brands usually don’t have retail shops, and instead these D2C companies mostly sell bikes online that are shipped directly to riders. Brands like these, such as Rad Power Bikes, Lectric Ebikes, Ride1Up, Aventon, and others primarily target riders who weren’t traditionally cyclists but rather have taken to two-wheels thanks to the advent of easier-to-ride electric bikes.

Without the dealership markup, these D2C electric bikes are usually significantly cheaper than bike shop prices. And because they target riders who don’t come from the traditional bike shop culture, they also have one key difference: throttles.

A throttle on an electric bike makes for easier starts and faster hill climbs

Throttles e-bikes outsell pedal-assist-only e-bikes by a handy margin in the US. Many riders use their throttles to climb hills without the effort of pedaling, or to get rolling more easily from a stop, especially when there’s heavy cargo or a child on the bike’s rear rack. Other riders use throttles 100% of the time, treating their pedals like footrests and riding the bike like a mini-moped to cruise effortlessly to school or work. Still others find a happy balance, throttling when tired and using pedal assist when they want to get exercise or feel like a more involved part of the ride.

Traditional bicycle brands (think big names like Giant, Trek, Specialized, Cannondale, etc.) have long avoided throttles for several reasons, though key among them has been a prevailing perception among old-school cyclists that “throttles are cheating”. But now many of these very companies have finally come to a realization that riders aren’t competing; they’re commuting. And the addition of a hand throttle on an e-bike helps accomplish the very goal of that bike: getting more people out of cars and onto efficient two-wheeled vehicles.

Of course, the fact that throttle-less electric bikes have hit those companies in their pocketbooks has likely helped drive that case home even more clearly. There are simply more e-bike customers in North America looking for lower to mid-priced electric bikes with throttles than looking at $5,000 throttle-less electric bikes, no matter how sophisticated their engineering may be.

So now many of these same brands that have avoided throttles and more moderately-priced electric bikes in general are suddenly rushing to create more affordable throttle-enabled bikes. However, to avoid alienating their traditional cyclist communities or muddying their higher-end brand names, they’re often doing so under new sub-brands.

Take Giant Group, for example. Giant has long been a quality name brand in North American bike shops, but last year the company’s parent Giant Group created a new brand known as Momentum to offer more affordable e-bikes. This week the company launched its first throttle-enabled electric bike and is doing so under the Momentum brand. The new Momentum Cito E+ doesn’t only include a throttle but also features many of the hallmarks of today’s leading budget-priced electric bikes such as moto-inspired saddles and smaller-diameter fat tires.

The utility-oriented electric bike looks like nothing we’ve seen from Giant Group before, and that’s for a reason. The company appears to be jumping with both feet into current utility e-bikes trends.

As Giant Group’s Chief Branding Officer Phoebe Liu explained:

“The Cito E+’s impressive range and grip throttle gives riders the ability to go further than ever before—which is both energy saving and fun. Our design team purpose-built the bike to be a total utility solution that integrates motorcycle design and best-in-class technologies. Whether heading to work, getting groceries or exploring the outdoors, the Cito E+ offers a natural riding experience.”

Note the chunkier frame, lower saddle position, powerful 750W motor with 80Nm of torque, and fully upright riding stance – all features we rarely see from leading bike store brands. In fact, it looks like Giant Group took a page out of Rad Power Bikes’ playbook, notably the page with the RadRunner 3 Plus on it.

But unlike most budget brands, Momentum also brought higher quality components to the design, such as four-piston hydraulic disc brakes, a microSHIFT Acolyte 8-speed drivetrain, and combined torque and cadence sensors for smoother pedal assist. The company also included much higher performance than we normally see from bike shop brands, such as a large 780Wh battery and the ability to user-select between 20 mph and 28 mph speed limits (32 and 45 km/h).

At the same time though, Momentum tried to play it safe with the throttle, which is still new territory for the brand. Not only did they color it Poison Dart Frog red to presumably remind riders that that’s the dangerous end of the handlebars, but the throttle also only engages once the rider has reached at least 3.5 mph (5 km/h). I’d argue that removes a key benefit of the throttle – being able to get started from a stop – but at least the included torque sensor helps riders get smoother and quicker pedal assist from a stop.

This utility design is proving to be a common strategy for bike shop brands seeking to expand into the more popular and higher sales volume budget category.

Specialized made a similar move when it launched its more affordable Globe brand, starting with the Globe Haul ST as a similarly-styled short-tail cargo bike with utility properties.

In a now familiar strategy, Globe’s utility e-bike uses higher spec components than most budget brands, and most critically – it comes with a throttle.

And Specialized isn’t alone. Trek Bicycle Company also launched its first throttle-enabled electric bike, this time under its more budget-focused Electra brand. The new Electra Ponto Go! also uses the liberty granted to it when freed from its parent company’s conservative engineers to play with a moto-inspired design that generously grants riders a throttle for peak fun.

electra ponto go — The Electra Ponto Go! from Trek Bicycle Company also features a hand throttle

As more bike shop brands awaken to the massive money raked in by leading throttle-enabled budget electric bikes, an increasing number of similarly-styled e-bikes is all but a foregone conclusion.

That doesn’t mean Giant, Specialized, Trek, and others will stop selling $10,000 e-bikes. But their catalogs of $2,000-$3,500 e-bikes is likely to grow thicker each year.

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Podcast: Trump/GOP go after EV/solar, Tesla, Ford, GM EV sales, Electrek Formula Sun, and more

Published

12 hours ago

July 4, 2025

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Podcast: Trump/GOP go after EV/solar, Tesla, Ford, GM EV sales, Electrek Formula Sun, and more

In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss Trump’s Big Beautiful bill becoming law and going after EVs and solar, Tesla, Ford, and GM EV sales, Electrek Formula Sun, and more

Today’s episode is brought to you by Bosch Mobility Aftermarket—A global leader and trusted provider of automotive aftermarket parts. To celebrate Amazon Prime Day July 8th through 11th, Bosch Mobility is offering exclusive savings on must-have auto parts and tools. Learn more here.

The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.

As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.

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After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:

We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.

Here are a few of the articles that we will discuss during the podcast:

Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET:

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Tesla prototype sparks speculation: a Model Y, maybe slightly smaller

Published

13 hours ago

July 4, 2025

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Tesla prototype sparks speculation: a Model Y, maybe slightly smaller

A new Tesla prototype was spotted again, reigniting speculation among Tesla shareholders, even though it’s likely just a Model Y, potentially a bit smaller, and the upcoming stripped-down, cheaper version.

Over the last few months, there have been several sightings of what appears to be a Model Y with camouflage around Tesla’s Fremont factory.

It sparked a lot of speculation about it being the new “affordable” compact Tesla vehicle.

There’s confusion in the Tesla community around Tesla’s upcoming “affordable” vehicles because CEO Elon Musk falsely denied a report last year about Tesla’s “$25,000” EV model being canceled.

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The facts are that Musk canceled two cheaper vehicles that Tesla was working on, commonly referred as “the $25,000 Tesla” in early 2024. Those vehicles were codenamed NV91 and NV92, and they were based on the new vehicle platform that Tesla is now reserving for the Cybercab.

Instead, Musk noticed that Tesla’s Model 3 and Model Y production lines were starting to be underutilized as the Company faced demand issues. Therefore, Tesla canceled the vehicles program based on the new platform and decided to build new vehicles on Model 3/Y platform using the same production lines.

We previously reported that these electric vehicles will likely look very similar to Model 3 and Model Y.

In recent months, several other media reports reinforced this, and Tesla all but confirmed it during its latest earnings call, when it stated that it is “limited in how different vehicles can be when built on the same production lines.”

Now, the same Tesla prototype has been spotted over the last few days, and it sent the Tesla shareholders community into a frenzy of speculations:

Electrek’s Take

As we have repeatedly reported over the last year, the new “affordable” Tesla “models” coming are basically only stripped-down Model 3 and Model Y vehicles.

They might end up being a little smaller by a few inches, and Tesla may use different model names, but they will be extremely similar.

If this is it, which is possible, you can see it looks almost exactly like a Model Y.

It’s hard to confirm if it’s indeed smaller because of the angle of the vehicle compared to the other Model Ys, but it’s not impossible that the wheelbase is a bit smaller – although it’s hard to confirm.

Either way, the most significant changes for these stripped-down, more affordable “models” are expected to be cheaper interior materials, like textile seats instead of vegan leather, no heated or ventilated seats standard, no rear screen, maybe even no double-panned acoustic glass and a lesser audio system.

As previously stated, the real goal of these new variants, or models, is to lower the average sale price in order to combat decreasing demand and maintain or increase the utilization rate of Tesla’s current production lines, which have been throttled down in the last few years to now about 60% utilization.

If this trend continues, Tesla would find itself in trouble and may even have to close its factories.

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Ethereum is powering Wall Street’s future. The crypto scene at Cannes shows how far it’s come

Published

14 hours ago

July 4, 2025

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Ethereum is powering Wall Street's future. The crypto scene at Cannes shows how far it's come

Ethereum succeeded beyond anyone's expectations, says network co-founder Vitalik Buterin at EthCC

CANNES — Wall Street’s new plumbing is being built on Ethereum and this week its architects took over the same French Riviera villas and red carpet venues that host the Cannes Film Festival in May.

The Ethereum Community Conference, or EthCC, took over the beachside town that was swarming with crypto founders, developers, and some of the institutional giants now building atop the infrastructure.

The crypto elite climbed the iconic red-carpeted steps of the Palais des Festivals — a cinematic landmark now repurposed as the stage for Ethereum’s flagship European event.

“The atmosphere this year was palpable in Cannes,” said Bettina Boon Falleur, the powerhouse behind EthCC for the past seven years. “The prestige of the location, combined with the quality of talks, has reinforced Ethereum’s stature and purpose in the wider ecosystem.”

Private parties sprawled across cliffside estates and exclusive resorts, but the conversations were less about price action and more about the blockchain’s evolving role as the back-end of global finance.

EthCC, now in its eighth year, has tracked Ethereum’s trajectory from scrappy experiment to institutional backbone.

“That impact was unmistakable this year,” Falleur said. “From Robinhood embracing decentralized finance infrastructure via Arbitrum to local governments like the City of Cannes exploring deeper integration with the crypto economy.”

Indeed, one of the boldest moves came this week from Robinhood, which became the first publicly traded U.S. company to launch tokenized stocks on-chain.

At a product showcase held inside a Belle Époque mansion overlooking the sea, Robinhood unveiled a sweeping new crypto strategy — including the ability for European users to trade tokenized U.S. stocks and ETFs via Arbitrum, a Layer 2 network built on Ethereum.

The announcement helped push Robinhood stock past $100 for the first time, capping off a week of fresh all-time highs and a more than 30% rally since being snubbed by the S&P 500 during a recent rebalance.

Inside the Palais des Festivals, ETHCC draws founders, developers, and institutions into the same halls that host the world’s biggest film premieres — this time, for the future of finance.

MacKenzie Sigalos

Ether, the token native to the Ethereum blockchain, was up nearly 6% on the week and several public equities tied to the blockchain have rallied alongside it.

BitMine Immersion Technologies, a company that mines bitcoin, gained more than 1,200% since announcing it would make ether its primary treasury reserve asset. Bit Digital, which recently exited bitcoin mining to “become a pure play” ethereum staking and treasury company, gained more than 34% this week. And SharpLink Gaming, which added more than $20 million in ether to its balance sheet this week, jumped more than 28% on Thursday.

Ether ETF inflows are rising again too — a sign that institutional investors are warming back up.

Ether is still down more than 20% this year and lags far behind bitcoin in market cap and adoption. But funds tracking ETH have seen two straight months of mostly net inflows, according to CoinGlass data. Still, ether ETFs total just $11 billion — compared to $138 billion in bitcoin ETFs.

Institutions aren’t betting on Ethereum for hype — they’re betting on infrastructure.

Even as prices stall and the network faces headwinds from slower base layer revenues and faster rivals like Solana, the momentum is shifting toward utility.

“Ethereum is getting plugged into these core transactional systems,” Paul Brody, global blockchain leader at EY, told CNBC on the sidelines of EthCC. “Investors, savers, people moving money — they are going to start shifting from some of the older mechanisms of doing this into Ethereum ecosystems that can do these transactions faster, cheaper, but also very importantly, with significant new functionality attached to it.”

Crypto founders and developers climb the iconic red-carpeted steps of the Palais des Festivals — a familiar backdrop for the Cannes Film Festival, now repurposed for Ethereum’s flagship European event.

MacKenzie Sigalos

Deutsche Bank recently announced it’s building a tokenization platform on zkSync — a faster, cheaper blockchain built on top of Ethereum — to help asset managers issue and manage tokenized funds, stablecoins, and other real-world assets while meeting regulatory and data protection requirements.

Coinbase and Kraken are also racing to own the crossover between traditional stocks and crypto.

Coinbase has filed with the SEC to offer trading in tokenized public equities, a move that would diversify its revenue stream and bring it into more direct competition with brokerages like Robinhood and eToro.

Kraken announced plans to offer 24/7 trading of U.S. stock tokens in select overseas markets.

BlackRock‘s tokenized money market fund, BUIDL — launched on Ethereum last year — offers qualified investors on-chain access to yield with redemptions settled in USDC in real time.

Stablecoins, meanwhile, continue to serve as the backbone of Ethereum’s financial layer.

Circle’s USDC — the second-largest stablecoin — still settles around 65% of its volume on Ethereum’s rails. According to CoinGecko’s latest “State of Stablecoins” report, Ethereum accounts for nearly 50% of stablecoin market share.

“The builders and contributors at EthCC aren’t chasing the next bull run,” Falleur said, “they’re laying the groundwork to make Ethereum home for the next billion users.”

Even as newer blockchains tout faster speeds and lower fees, Ethereum is proving its staying power as a trusted network.

Vitalik Buterin, Ethereum’s co-founder, told CNBC in Cannes that there is an assumption that institutions only care about scale and speed — but in practice, it’s the opposite.

Ethereum co-founder Vitalik Buterin delivers a keynote at ETHCC, laying out the network’s next steps — and its values test — as institutional adoption accelerates.

EthCC

“A lot of institutions basically tell us to our faces that they value Ethereum because it’s stable and dependable, because it doesn’t go down,” he said.

Buterin added that firms often ask about privacy and other long-term features — the kinds of concerns that institutions, he said, “really value.”

Tomasz Stańczak, the new co-executive director of the Ethereum Foundation, said institutions are choosing Ethereum for the same core reasons.

“Ten years without stopping for a moment. Ten years of upgrades, with a huge dedication to security and censorship resistance,” he said.

He added that when institutions send orders to the market, they want to be “absolutely sure that their order is treated fairly, that nobody has preference, that the transaction actually is executed at the time when it’s delivered.”

Those guarantees have become increasingly valuable as stablecoins and tokenized assets move into the mainstream.

The Senate’s recent passage of the GENIUS Act, along with Circle’s IPO, gave the industry a regulatory tailwind and helped reinforce Ethereum’s role as the infrastructure layer for tokenized finance.

Ethereum’s core values — neutrality, security, and censorship resistance — are emerging as competitive advantages.

The real test now is whether Ethereum can scale without losing its values.

“We don’t just want to succeed,” Buterin said from the mainstage of the Palais this week. “We want to be something that is worthy of succeeding.”

He said the hope is that future generations will look back and see a network that truly delivered openness, freedom, and permissionless access to the masses.

White-clad guests dance poolside at the rAAVE party in Cannes.

MacKenzie Sigalos

But the week didn’t end in the conference halls, it closed with tradition. On the balcony of Villa Montana, overlooking the Bay of Cannes, the rAAVE party lit up.

White-clad guests sipped cocktails as the DJ spun by the pool, haze curling from smoke machines.

This year, Chainlink co-founder Sergey Nazarov and DeFi icon Stani Kulechov, founder of Aave, stood atop the balcony overlooking the crowd and the light-dotted skyline of Cannes.

It was a fitting snapshot of the momentum behind Ethereum’s institutional rise and symbolic of Web3’s shift from niche experiment to financial mainstay.

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