Bike shop brands are finally giving e-bike riders what they want: throttles
To grossly oversimplify the e-bike market in the US, there are two types of electric bikes: those with hand throttles and those without. Traditional higher-end bike shop brands have long eschewed throttle-enable electric bikes, opting instead for pedal assist designs that only provide helping motor power when the rider also pedals. On the other hand, direct-to-consumer (D2C) e-bike companies have long embraced throttle e-bikes. As D2C brands scoop up more of the growing market, traditional bicycle brands are starting to take note.
Direct-to-consumer brands usually don’t have retail shops, and instead these D2C companies mostly sell bikes online that are shipped directly to riders. Brands like these, such as Rad Power Bikes, Lectric Ebikes, Ride1Up, Aventon, and others primarily target riders who weren’t traditionally cyclists but rather have taken to two-wheels thanks to the advent of easier-to-ride electric bikes.
Without the dealership markup, these D2C electric bikes are usually significantly cheaper than bike shop prices. And because they target riders who don’t come from the traditional bike shop culture, they also have one key difference: throttles.
Throttles e-bikes outsell pedal-assist-only e-bikes by a handy margin in the US. Many riders use their throttles to climb hills without the effort of pedaling, or to get rolling more easily from a stop, especially when there’s heavy cargo or a child on the bike’s rear rack. Other riders use throttles 100% of the time, treating their pedals like footrests and riding the bike like a mini-moped to cruise effortlessly to school or work. Still others find a happy balance, throttling when tired and using pedal assist when they want to get exercise or feel like a more involved part of the ride.
Traditional bicycle brands (think big names like Giant, Trek, Specialized, Cannondale, etc.) have long avoided throttles for several reasons, though key among them has been a prevailing perception among old-school cyclists that “throttles are cheating”. But now many of these very companies have finally come to a realization that riders aren’t competing; they’re commuting. And the addition of a hand throttle on an e-bike helps accomplish the very goal of that bike: getting more people out of cars and onto efficient two-wheeled vehicles.
Of course, the fact that throttle-less electric bikes have hit those companies in their pocketbooks has likely helped drive that case home even more clearly. There are simply more e-bike customers in North America looking for lower to mid-priced electric bikes with throttles than looking at $5,000 throttle-less electric bikes, no matter how sophisticated their engineering may be.
So now many of these same brands that have avoided throttles and more moderately-priced electric bikes in general are suddenly rushing to create more affordable throttle-enabled bikes. However, to avoid alienating their traditional cyclist communities or muddying their higher-end brand names, they’re often doing so under new sub-brands.
Take Giant Group, for example. Giant has long been a quality name brand in North American bike shops, but last year the company’s parent Giant Group created a new brand known as Momentum to offer more affordable e-bikes. This week the company launched its first throttle-enabled electric bike and is doing so under the Momentum brand. The new Momentum Cito E+ doesn’t only include a throttle but also features many of the hallmarks of today’s leading budget-priced electric bikes such as moto-inspired saddles and smaller-diameter fat tires.
The utility-oriented electric bike looks like nothing we’ve seen from Giant Group before, and that’s for a reason. The company appears to be jumping with both feet into current utility e-bikes trends.
As Giant Group’s Chief Branding Officer Phoebe Liu explained:
“The Cito E+’s impressive range and grip throttle gives riders the ability to go further than ever before—which is both energy saving and fun. Our design team purpose-built the bike to be a total utility solution that integrates motorcycle design and best-in-class technologies. Whether heading to work, getting groceries or exploring the outdoors, the Cito E+ offers a natural riding experience.”
Note the chunkier frame, lower saddle position, powerful 750W motor with 80Nm of torque, and fully upright riding stance – all features we rarely see from leading bike store brands. In fact, it looks like Giant Group took a page out of Rad Power Bikes’ playbook, notably the page with the RadRunner 3 Plus on it.
But unlike most budget brands, Momentum also brought higher quality components to the design, such as four-piston hydraulic disc brakes, a microSHIFT Acolyte 8-speed drivetrain, and combined torque and cadence sensors for smoother pedal assist. The company also included much higher performance than we normally see from bike shop brands, such as a large 780Wh battery and the ability to user-select between 20 mph and 28 mph speed limits (32 and 45 km/h).
At the same time though, Momentum tried to play it safe with the throttle, which is still new territory for the brand. Not only did they color it Poison Dart Frog red to presumably remind riders that that’s the dangerous end of the handlebars, but the throttle also only engages once the rider has reached at least 3.5 mph (5 km/h). I’d argue that removes a key benefit of the throttle – being able to get started from a stop – but at least the included torque sensor helps riders get smoother and quicker pedal assist from a stop.
This utility design is proving to be a common strategy for bike shop brands seeking to expand into the more popular and higher sales volume budget category.
Specialized made a similar move when it launched its more affordable Globe brand, starting with the Globe Haul ST as a similarly-styled short-tail cargo bike with utility properties.
In a now familiar strategy, Globe’s utility e-bike uses higher spec components than most budget brands, and most critically – it comes with a throttle.
And Specialized isn’t alone. Trek Bicycle Company also launched its first throttle-enabled electric bike, this time under its more budget-focused Electra brand. The new Electra Ponto Go! also uses the liberty granted to it when freed from its parent company’s conservative engineers to play with a moto-inspired design that generously grants riders a throttle for peak fun.
As more bike shop brands awaken to the massive money raked in by leading throttle-enabled budget electric bikes, an increasing number of similarly-styled e-bikes is all but a foregone conclusion.
That doesn’t mean Giant, Specialized, Trek, and others will stop selling $10,000 e-bikes. But their catalogs of $2,000-$3,500 e-bikes is likely to grow thicker each year.
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In a bid to get it above the $1.00/share NASDAQ-required minimum, fledgling EV brand Polestar ($PSNY) is rumored to be considering a 1:30 reverse stock split that could see the per-share price rocket up to nearly $16.
Geely-owned Volvo spinoff Polestar is working as hard as Tesla to prove that stock prices have little or nothing to do with traditional business fundamentals in 2025.
That’s because Polestar posted a 36.5% increase in retail sales and a heady 48.8% increase in revenue (to $2.17 billion) over the year before, Polestar’s share price has plummeted more than 35% in a matter of a few weeks – culminating in an unwelcome nastygram from NASDAQ threatening to delist the company’s shares from the NASDAQ if they didn’t climb back up above $1.
It looks bad
To goose the share price, CarScoops is reporting that Polestar aims to move forward with the reverse stock split before the end of 2025. The expected 1:30 reverse split would boost the PSNY price to an estimated $15.90 per share at current prices, keeping the brand well out of risk of a delisting.
In a reverse stock split, each share of the company is converted into a fraction of a share – so, if a company announces a one for ten reverse stock split (1:10), every ten shares that you own will be converted into a single share. In a 1:30 reverse split like the one rumored here, every thirty shares in Polestar would become a single share.
The reverse split increases share price, but it’s not without risk:
A company may declare a reverse stock split in an effort to increase the trading price of its shares – for example, when it believes the trading price is too low to attract investors to purchase shares, or in an attempt to regain compliance with minimum bid price requirements of an exchange on which its shares trade … investors may lose money as a result of fluctuations in trading prices following reverse stock splits.
That’s especially relevant because, despite the increased sales and revenue, the company is also posting increased losses. Through September, the brand posted a $1.56 billion net loss compared to an $867 million loss in the first nine months of 2024. The company is also getting hit hard by Trump-imposed tariffs in the US and increased downward pressure on pricing coming from aggressive post-tax credit discounts from rival brands like BMW and Kia.
If the split does happen, here’s hoping Polestar can make the most of their borrowed time and they don’t end up like Lordstown Motors or Faraday Future – two brands that have pulled similar reverse stock splits with dubious results.
Electrek’s Take
Product-wise, at least, Polestar’s future appears to be bright. The new 3 crossover is a viable competitor to the industry-leading Tesla Model Y, and the upcoming Polestar 4 and 5 models seem like winners, too. To drive that point home, Polestar is promoting up to $18,000 in lease incentives to lure Tesla buyers into their showrooms.
You can find out more about Polestar’s killer EV deals on the full range of Polestar models, from the 2 to the 4, below, then let us know what you think of the three-pointed star’s latest discount dash in the comments section at the bottom of the page.
SOURCE: CarScoops; images via Polestar.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
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With its sleek, uncluttered styling and more than 100 miles of battery-electric range before the extended range electric sedan’s gas engine kicks on, maybe the new Nissan N6 really should have been the next Maxima!
Struggling Japanese carmaker Nissan is dealing with an aging lineup and a brand identity driven more by subprime financing than any suggestion of reliability or sportiness here in the US – but overseas? The brand is rolling out hit after hit, and the latest Nissan N6 plug-in sedan promises exactly the sort of entry-level panache that could change its American fortunes.
“Under our Re:Nissan plan, we are redefining what Nissan delivers today and beyond,” explains Nissan President and CEO Ivan Espinosa. “It’s about strengthening our core, reigniting Nissan’s heartbeat, and creating products that inspire excitement and trust. It is about a sharper, more focused product strategy, a stronger brand, and a renewed commitment to our customers. Integral to this transformation is China — an essential market whose speed, technological leadership, and customer insights are setting the pace for the global auto industry.”
Developed by the Nissan Dongfeng JV in China, the new N6 is more compact that the well-received N7 BEV. In fact, the new Nissan N6, at 190.1″ long, compares nicely to the 192.8″ length of the most recent (and largest-ever) US Maxima, discontinued in 2023. Like the Maxima, the top-shelf version features modern, near-luxe features like soft, leather-like surfaces, LED mood lighting, multi-way adjustable seats, and mimosas or something.
Mimosas or something
The four or five passengers inside the N6 are propelled down the road exclusively by the car’s 208 hp electric motor, which is efficient enough to take you 112 miles on a full charge of its 21.1 kWh LFP battery. Once that charge is depleted, a 1.5L gas engine kicks on as a high-efficiency generator to keep the good times rolling.
Nissan says the N6′ exterior design, “features a V-Motion signature grille and expressive LED lighting at the front and rear.” And says that the car’s crisp lines give it, “a confident, dynamic presence.”
All of which sounds good on its own, but sounds absolutely miraculous when you consider the car’s Chinese price: ¥106,900 – or about $15,000 US for the base Nissan N6 180 Pro, as I type this.
Even with a nearly 100% markup to give it a $29,990 price tag in the US, I think the N6 would be a huge hit in the North American market. And – good news! – thanks to Canada’s apparent willingness to give Chinese carmakers a shot, we might find out if I’m right somewhat sooner than later.
Check out the Nissan N6 image gallery, below, then let us know what you think of the car’s US and Canadian appeal in the comments.
Nissan N6 gallery
SOURCE | IMAGES: Nissan.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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Environment
BLUETTI just dropped new home backup power stations – and slashed prices up to 65% for Black Friday
Whether you’re prepping for winter power outages, loading up the RV for a long-haul trip, or want clean, reliable power anywhere you go, BLUETTI has a portable power option for every need. And right now, the clean energy experts are offering up to 65% off their most popular products for Black Friday – plus they’ve just dropped two major new releases: the Elite 400 and B500K expansion battery.
Here’s a complete guide to what’s new, what’s on sale, and how to pick the model that fits your lifestyle best. There are also some special deals just for Electrek readers, so don’t miss out!
For home backup + outdoor adventures: Elite 200 V2 and all-new Elite 400
Elite 200 V2 – Best value for backup, camping, and van life
BLUETTI’s Elite 200 V2 is designed for power users who need versatility. It’s nicknamed the “Swiss Army Knife” of portable power stations because it powers everything from your fridge to your laptop — whether you’re off the grid or just want to keep the lights on during a storm.
Key specs:
- Battery capacity: 2,073.6Wh
- Continuous power output: 2,600W (3,900W surge)
- 9 output ports: AC, DC, USB-C, and more
- Recharges to 80% in just over one hour
- Ultra-quiet 16 dB operation
- LiFePO₄ battery with a 17-year lifespan (3,500+ cycles)
Who it’s for:
- RVers, weekend campers, off-grid explorers, small cabin owners
- Homeowners looking for dependable backup power
Commonly powered devices: Mini-fridges, coffee makers, power tools, microwaves, kettles, electric blankets, laptops, LED lights, wifi routers
Its compact profile makes it easy to tuck away in an RV cabinet, trunk, or apartment closet.
Elite 200 V2 Portable Power Station is regularly priced at $1,699, and it’s on sale for the record-low price of $699 – that’s a 59% discount for Black Friday and Cyber Monday.
Elite 400 Rolling Power Station — New and optimized for home
Launching November 15, the Elite 400 is a powerful 3.8kWh portable station designed with mobility and backup readiness in mind. With built-in wheels, a telescoping handle, and side grips, you can roll it anywhere – even if you’re flying solo.
Key specs:
- Battery capacity: 3,840Wh
- Continuous power output: 2,600W (3,900W lifting power)
- 9 output ports for simultaneous device charging
- 15ms UPS switchover during power outages
- Recharges to 80% in 70 minutes using AC + solar
- Low standby energy use (3W) with app-control wakeup and timers
Who it’s for:
- Homeowners needing serious backup power
- Outdoor event hosts, road trippers, off-grid enthusiasts
Commonly powered devices: Full-size refrigerators, sump pumps, CPAP machines, space heaters, power tools, projectors, outdoor cooking appliances, large TVs
Whether you’re powering your home in a blackout or running a campsite movie night, the Elite 400 delivers enough capacity to handle just about anything.
The new Elite 400 Portable Power Station is regularly priced at $2,999, and it’s making its debut on November 15 for $1,499 – that’s a 50% discount for Black Friday and Cyber Monday.
For whole-home power and off-grid living: Meet the new B500K expansion battery
If you’re looking for a system that grows with your energy needs, the B500K expansion battery delivers massive storage potential at a competitive cost of around $0.33/Wh – making it an excellent choice for users seeking higher capacity than the well-acclaimed B300K. Paired with the Apex 300, it also qualifies for the soon-to-end 30% Federal Tax Credit. Designed to integrate seamlessly into BLUETTI’s modular ecosystem, it’s ideal for home battery backup or off-grid setups.
Key specs:
- Supports up to 100 kWh storage (paired with Apex 300 system)
- Compatible with BLUETTI’s SolarX 4K, B300K, Hub D1, and more
- Acts as both standalone power or an expansion battery
- Future-proof with long-term ecosystem integration
The new B500K expansion battery is regularly priced at $2,999, and it’s making its debut on November 15 for $1,699 – that’s a 43% discount for Black Friday and Cyber Monday.
Ideal bundles:
- Apex 300 + B500K: Best for large homes, off-grid living, and whole-home backup. With a larger individual capacity, the B500K enables a plug-and-play power system that can be expanded to a massive 100 kWh with the Apex 300. It provides 3.8 kW of power output and 7,884.8 Wh of capacity in total.
The Apex 300 + B500K Home Battery Backup is priced at $4,998, and it’s on sale for Black Friday for $3,098 – that’s a 38% discount.
- Apex 300 + B300K: The Apex 300, paired with the B300K, provides 5.5 kWh of capacity and up to 3.8kW of power output, offering smaller households or remote cabins reliable off-grid energy with room to scale. It’s an ideal way to support essential loads, such as refrigerators, lights, fans, and wifi routers, without the need to invest in a larger setup.
The Apex 300 + B300K is normally priced at $4,098, and it’s on sale for Black Friday for $2,299 –that’s a 44% discount.
Plus! Both bundles are fully eligible for the 30% federal Residential Clean Energy Credit through December 2025.
For everyday portability: Elite 30 V2 and the new Elite 10
Elite 30 V2 – now in EcoTide colors
If you need lightweight, flexible power for camping, car trips, desk-side charging, or college dorm use, the Elite 30 V2 is the sweet spot. Weighing just 4.3 kg, it’s a portable backup that fits in your backpack or on a small shelf. Plus, it comes in six fun colors.
Key specs:
- Battery capacity: 288Wh
- Continuous power output: 600W (1,500W surge)
- 9 output ports including 140W USB-C PD
- Charges to 80% in 45 minutes
- Quiet operation under 30 dB
- 10-year LiFePO₄ battery lifespan, with a 5-year warranty
Ideal for powering: Laptops, DSLR cameras, portable fans, smartphones, drones, modems, LED lighting, external hard drives
It’s perfect for digital nomads, travelers, or anyone who needs reliable backup power without adding bulk.
Elite 30 V2 Portable Power Station is regularly priced at $304, and it’s on sale for $199 – that’s a 35% discount for Black Friday and Cyber Monday. You can buy it on BLUETTI’s website here and on Amazon here.
Sneak preview: The new Elite 10 – pocket-sized power
Launching on November 20, the palm-sized Elite 10 is BLUETTI’s most compact power station yet. It’s the perfect in-between if a power bank won’t cut it, but you don’t want a full-sized power station.
Key specs:
- Battery capacity: 128Wh
- Power output: 200W AC (300W peak, 400W surge)
- 5 DC outlets + 200W AC outlet
- Fully recharges in 70 minutes
- LED light modes: reading, warm, SOS
Perfect for powering: Bluetooth speakers, portable fans, DSLR cameras, tablets, Chromebooks, routers, handheld consoles, mini-fridges
Small enough to slip into a tote, train bag, or glovebox, the Elite 10 is built for everyday carry and quick power access.
The Elite 10 launches next week and is said to be the best budget-friendly option yet – available for under $150, and rumored to go even lower. You’ll be able to grab it on BLUETTI’s website and on Amazon here starting November 20.
Electrek exclusive discounts
In addition to the fantastic Black Friday Cyber Monday sale prices, up to 65% off, BLUETTI is offering a special discount code just for Electrek readers!
- 95% of BLUETTI products qualify for an extra 5% off with code: ELECTREK5OFF
- The new Elite 400 and all Apex 300 series products qualify for 6% off with code: ELECTREK6OFF
Now is the best time to invest in a power system that’s quiet, clean, and ready whenever you need it – at home or beyond the grid.
The trusted name offers a full lineup of portable power stations to keep you charged – whether a winter storm hits or you’re enjoying outdoor adventures – and stay charged, no matter where life takes you.
Follow BLUETTI on Twitter/X here and on Facebook here.
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