EV startup Rivian is racing past many rivals with its all-electric adventure vehicles. Yet, what many may not know is that the technology inside a Rivian is just as alluring as the design. Rivian is using software to gain an advantage over the competition.
Rivian took a page from Tesla in designing and building its electric vehicles from the ground up, with a focus on software.
Although it’s a costly strategy, it has given Rivian an advantage as it scales production. “It’s a fantastic advantage because starting from a clean slate allows us to learn from the successes but also the mistakes of others,” explained Wassym Bensaid, Rivian’s VP of software development.
Bensaid said in an interview with MotorTrend that “having the ability to configure every piece of hardware in the entire vehicle through software was one of the main considerations” from day one.
Rivian consistently pushes updates to its vehicles, adding new features like camp mode and snow mode, navigation improvements, added range, improved ride quality, and more.
As Bensaid explains, building Rivian vehicles as a “fully integrated end-to-end” device is helping it overcome one of the biggest challenges in the industry.
(Source: Rivian)
Legacy automakers, including Volkswagen, have learned developing and managing software is critical in the digital era. He said the biggest disruptions in the industry “rely heavily on software, and this requires a fundamental approach” to development.
Software is helping Rivian scale past EV rivals
“It’s a new reality where software is the center of the vehicle experience,” Bernsaid said in the interview.
In the new connected, digital era, “The auto industry has struggled to cope with multiple hardware configurations,” he added.
Meanwhile, Rivian has focused on scalability since day one. Its software has been a “key differentiator” as it expands, according to Bensaid.
Rivian R1T (Source: Rivian)
For example, all three Rivian EVs run on the same software, the R1T, R1S, and EDV. By running different configurations rather than an entirely new stack, Rivian is streamlining the process.
The EV maker delivered 15,564 vehicles in the third quarter, up 24% from Q2 and easily beating expectations. Production also rose 17% quarter-over-quarter to 16,304 units. Following the strong performance, Rivian raised its 2023 production goal to 54,000, up 2,000 from its previous target.
(Source: Rivian)
The growth comes amid several automakers, including Ford and GM, delaying EV investments. Lucid also cut its 2023 production target after deliveries and production failed to gain traction.
With most of its software built in-house, Rivian has an advantage. The EV maker can push updates to its vehicles quickly. It also enables Rivian to focus on what matters most to drivers.
Rivian Adventure Network EV chargers (Source: Rivian)
“Our vehicle knows the best EV range based on the habits of the driver, the suspension and ride-height position, the driving mode, weather, temperature, and the battery health” that’s continuously calibrated through software, Bensaid said.
Electrek’s Take
Scaringe said on the company’s earnings call earlier this week that vertically integrating its in-house computers, software stack, and propulsion system is a “substantial competitive advantage.”
While legacy automakers like Volkswagen have delayed important EVs, including the electric Porsche Macan and Audi Q6 e-tron, over software, Rivian is using it to its advantage.
The company will take what it’s learned in ramping the R1 platform to make its second-gen models even more efficient. Rivian will reveal its R2 platform next year, which will be built at its new facility in Georgia. Rivian will be a company to watch over the next few quarters as it expands the brand.
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Tesla’s ‘Robotaxi’ is now blatantly operated by human drivers as the automaker launches a ride-hailing service in the Bay Area through its ‘Robotaxi’ app.
When Tesla launched its ‘Robotaxi’ service in Austin, we noted how it was just for optics and the fact that it still uses “safety monitor” in the front passenger seats makes it a “supervised” system and therefore, not a level 4 autonomous driving system.
It’s basically Tesla’s consumer ‘Supervised Full Self-Driving’ (FSD), but with the supervisor moved from the driver’s seat to the front passenger seat.
The reason Tesla was able to do that is that Texas law allows it, and it looks better for them than having a driver in the driver’s seat. Instead, the “safety monitor” has access to a kill switch that can stop the car, something Tesla is not publicizing.
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Over the last few weeks, Tesla has been teasing the expansion of its Robotaxi in California despite not having secured any of the permits required for an automated driving system in the state.
Now, Tesla has expanded its service area in the “Robotaxi” app to the Bay Area, but even though it’s in the “Robotaxi” app, it is only calling it a “ride-hailing service” because there’s a driver in the driver’s seat of each car:
Tesla fans have applauded the automaker for covering such a large part of the Bay Area, bigger than Waymo’s coverage of the region, but to be clear, Tesla’s service right now is not comparable to Waymo’s in the Bay Area. It’s only equivalent to Uber.
In fact, it’s the exact same service as an Uber driver who owns a Tesla with Supervised FSD in the Bay Area.
Politico reported that Tesla still hasn’t applied for any of the required permits to operate autonomous vehicles in California, despite CEO Elon Musk claiming just last week that Tesla was waiting for regulators.
Documents from the California DMV and Public Utilities Commission revealed that the state agencies were concerned by comments from Tesla employees regarding the automaker’s imminent launch of its Robotaxi service in the state, despite not having obtained any authorization.
Tesla’s regulatory counsel quickly intervened to explain to the state that there’s no such plan and Tesla only plans to launch a ride-hailing service for “employees, friends and family, and select members of the public”, which is apparently what was launched today.
The automaker is not looking for “vehicle operators” in 9 other US cities to launch the same ride-hailing service, which it operates under its ‘Robotaxi’ app.
Electrek’s Take
This is so blatantly misleading. Tesla is trying to make the public think it is a leader in autonomous driving by launching its ‘Robotaxi’ service in cities while being powered by human drivers.
It’s FSD in consumer vehicles. That’s all it is, and we know that it gets about 500 miles between critical disengagement, based on the best crowdsourced data.
By not applying for an autonomous driving permit, Tesla is making sure that it doesn’t have to report any data to the state.
Why doesn’t Tesla want to do that? The only thing that makes sense is that it is not ready for it, and the data wouldn’t look good.
This is all for show because Waymo is starting to rapidly expand and making Elon Musk look bad after he has been claiming for years that Tesla is the leader in autonomous driving with no close second.
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Hyundai said the new trade agreement was a “historic achievement” between the US and South Korea. Although Hyundai Motor, including Kia and Genesis, is getting some relief with lower US tariffs, it’s still expected to face billions in extra costs this year.
Hyundai and Kia score US tariff relief
After threatening tariffs as high as 25% on imported vehicles from South Korea, President Donald Trump said on Wednesday that the US will instead enact a 15% tariff.
Hyundai’s executive chairman, Chung Euisun, who was in Washington for the final negotiations, called the agreement a “historic win.” The tariff rate is the same 15% on imports from Japan, putting Hyundai and Kia on a level playing field.
Although it’s better than 25%, the added tariffs are expected to cost Hyundai an additional $5 billion this year. The lower rate will still save Hyundai over $3 billion in costs, according to Bloomberg Intelligence analyst Joanna Chen.
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Even before the $7,500 IRA tax credit for electric vehicles and other Biden-era policies were enacted, Hyundai was planning to grow its market share in the US, its largest market.
Hyundai Motor America CEO Jose Munoz with Georgia Governor Brian Kemp at Hyundai Day (Source: Hyundai)
The Korean auto giant invested $7.6 billion to build its new EV manufacturing plant in Georgia, directly creating 8,500 jobs.
Hyundai and SK On’s $5 billion battery plant in the state will employ an additional 3,500 workers. It’s the largest economic project in state history.
Hyundai Motor Group Metaplant America grand opening (Source: Hyundai)
According to a study by the Center for Automotive Research, Hyundai’s new EV plant will help create over 58,200 new jobs in the area.
Earlier this year, Hyundai announced a record $21 billion investment to expand production in the US over the next three years. The investment will directly create around 14,000 jobs while ramping up the output of Hyundai, Kia, and Genesis vehicles in the US. By 2028, Hyundai expects to generate over 100,000 direct and indirect jobs in the US.
2026 Hyundai IONIQ 9 (Source: Hyundai)
Hyundai Motor, including Kia and Genesis, saw its market share in the US rise to about 11% in the first half of 2025, up from 10.5% the previous year.
Since Hyundai builds the new IONIQ 5 and IONIQ 9, its first three-row SUV in Georgia, both still qualify for the $7,500 tax credit. However, that’s set to expire at the end of September.
2025 Hyundai IONIQ 5 at a Tesla Supercharger (Source: Hyundai)
After cutting lease prices again, the 2025 Hyundai IONIQ 5 is now one of the most affordable EVs on the market, starting at just $179 per month.
The 2026 IONIQ 9 (check out our review of it) is available with leases starting at just $419 per month. To ease the transition, Hyundai is including a complimentary ChargePoint L2 home charger with the purchase or lease of any new 2025 IONIQ 5 or 2026 IONIQ 9.
Looking to test one out for yourself? You can use the links below to find 2025 Hyundai IONIQ 5 and 2026 IONIQ 9 models in your area.
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After kicking off production last month, Zero Motorcycles has now officially begun deliveries of its highly anticipated X Line models. The first wave of customers is taking delivery of their new Zero XE and Zero XB electric motorcycles, marking a major milestone for the company’s push into more affordable off-road and adventure EVs.
“The delivery of the first X Line bikes is a major milestone for Zero and for the future of off-road EV performance,” said Zero CEO Sam Paschel. “It’s the start of a new chapter in how adventure riding is experienced. With the XB and XE, we’re making electric motorcycles more accessible and approachable for riders everywhere.”
Zero first unveiled the X Line late last year, announcing the two-bike lineup aimed at adventure and trail riders. The XE and XB models were designed to be affordable new platforms, not just budget versions of Zero’s existing on-road bikes.
Both bikes are designed to be street-legal in Europe, but are intended only for off-road riding in the US.
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The two models were developed alongside Zero’s Chinese partner Zongshen to offer an approachable gateway to electric two-wheeled adventure, with lightweight frames, swappable battery packs, and plenty of power for getting off the beaten path. They’re also the most affordable models Zero has ever produced: the smaller Zero XB starts at just $4,395 in the U.S., while the larger, more powerful Zero XE comes in at $6,495.
At those price points, the X Line represents a big shift for Zero, which has historically focused on premium electric motorcycles priced well into five-figure territory.
Deliveries began this week and will continue to roll out over the coming months. Buyers who place new reservations starting today can expect deliveries to begin in Fall 2025, according to the company.
The X Line is a strategic move for Zero as it looks to expand its rider base beyond urban commuters and high-end sport bike enthusiasts. With more riders, especially younger and off-road focused customers, showing interest in electric motorcycles, the XE and XB could be just the right mix of capability and price to bring new blood into the EV moto world.
Electrek’s Take
This is a big moment for Zero. After more than a decade building high-performance electric motorcycles for the street, the company is finally breaking into the more affordable end of the market, and doing it with purpose-built off-road machines, not watered-down street bikes.
The fact that the XB starts at under $4,500 is kind of wild, especially considering Zero’s bikes have historically hovered around the $15K mark. Sure, these aren’t full-size dual-sport monsters, but they’re not toys either. And yes, there are questions about how much of these bikes are actually Zero, and how much are basically Sur Rons built by Zongshen. But with decent range, real off-road chops, and swappable batteries, if these bikes can deliver a quality ride then it might not really matter. The new models have the potential to carve out a whole new corner of the market for Zero, one that’s long been dominated by DIY conversions or budget Asian imports.
If Zero can ramp up deliveries smoothly and keep the quality high, the X Line might be the company’s most important launch yet. And judging by the response so far, there’s real demand for affordable, capable electric trail bikes. Now they just need to homologate them for the US market.
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