Simon is a dad-of-four from Essex who has a track record of online fundraising – he does it to help but to also rile the online trolls who happily take keyboard pot-shots at people who are struggling to make ends meet.
Now just a few weeks later, he’s buying up as much formula as he can get his hands on and distributing tubs locally with the help of Zoey Smith, who can draw on years of experience in the charity sector to get the formula to the right places.
As the forklift loaded the last pallet of boxes onto the van, Zoey mapped out the morning ahead.
Image: People are ‘crying out’ for formula, Zoey Smith told Sky News
Image: Simon and Zoe stand alongside a forklift truck loading up boxes of formula milk
“People have been crying out for it and just been asking ‘where can I get some milk from because I am really struggling’.”
“I think the government needs to do whatever they can do to stop the cost of living crisis, prices going up and particularly look at things like this, the baby milk.”
Simon has also partnered with infant nutrition charity FEED which are administering the bulk of the fund and inviting UK organisations that help families to apply for £250 microgrants for formula milk.
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1:13
Rising cost of baby formula ‘utterly shameful’
“It feels good, but you’ve got to look at the long-term picture,” Simon explained.
“You know, I can’t just sit here and raise 50 grand every time another foodbank pops up on Sky News saying, ‘Oh, we can’t give our families formula’.
“It needs proper long-term thinking in terms of the price of formula.”
That’s the problem at the heart of this crisis, some families just can’t afford it.
Mums like 22-year-old Martina, who we met as the delivery van stopped at a foodbank in Southend where she lives.
‘My jaw literally drops’ over formula milk prices
Image: “Something needs to change because every child needs to be fed,” Martina told Sky News
Like so many other parents she now dreads the weekly trip to the supermarket because the prices keep rising.
“My jaw drops, my jaw literally drops,” she tells us – her son is just two months old and fast asleep in the pram.
“It is expensive…very, very expensive. And I do think they’re taking the mick out of it to be honest because it’s ridiculous, especially for people that are struggling.
“It is exploiting us young parents. It does feel like you get attacked, if that makes sense?”
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3:16
‘You’re treated as a criminal over milk’
She looks down at her son who is having his nap, oblivious to it all.
“They can’t say anything and someone’s got to speak for them ain’t they? I do wish it wasn’t like that,” Martina says as she loses herself in thought for a moment.
“Something needs to change because every child needs to be fed,” she added.
Each drop off through the morning follows a theme. Organisations that help young families have hardly any first infant formula left and are so grateful that their stocks have been boosted.
The shelves at the Storehouse foodbank in Southend are pretty bare inside – donations have slowed down and the number of families seeking help keeps growing.
‘We’ve completely run out’
Image: Veronica told Sky News correspondent Tom Parmenter the price of baby essentials is ‘colossal’
Image: Storehouse in Southend
Veronica runs the baby essentials section and told us this week was the “first time in many, many months that we’ve completely run out”.
She added: “But this will make just such a huge difference because people come in, they need to feed their babies, of course they do, and we haven’t been able to give it to them. So this will make a huge difference.
“The trouble with the prices of the nappies, the wipes, the milk. It’s just colossal.”
She then puts the tubs of formula away into the lockable store cupboard.
It’s a precious commodity.
We also stopped at the Megacentre in Rayleigh, where Scott Williamson helps run their operation including the foodbank.
Image: Zoey Smith and Scott Williamson at the Megacentre in Rayleigh
He told us of the calls he’d had from families seeking help that morning.
“A lady just called half an hour ago, she has a newborn baby and she doesn’t have nappies and she doesn’t have milk. We will deliver it to her in her home later on.
“We are able to respond because of the generosity of the community, people like these great guys.”
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At every stop, there’s warm and heartfelt gratitude towards Zoey and Simon as they drop off the baby formula.
That kindness of strangers is now making a positive difference for some families but Simon, and everyone supporting his initiative, realise it’s nowhere near enough.
Moments before stabbing Ms Maximen, Thibou carried out an “equally horrifying attack” on a man who was backing away from him, the Old Bailey has heard.
He was also convicted of attempting to cause grievous bodily harm to 20-year-old Adjei Isaac with intent, and having an offensive weapon.
At the opening of the trial in February, prosecutor Ed Brown KC told the court Ms Maximen and the group she was with had got caught up in the middle of a “horrifying outbreak of violence”.
At the time, Ms Maximen had been crouched chatting to her friends as they sat on the ground with their children.
She suffered a 12cm deep knife wound, which caused severe internal bleeding in her groin.
‘Pure anger’ in accused face
As jurors were shown police bodycam footage of the incident during a previous hearing at the Old Bailey, Mr Brown KC told them: “You will see pure anger in the face of Shakeil Thibou. This was right in front of her [Ms Maximen’s] three-year-old daughter.”
The “truly shocking” incident happened in just eight seconds.
How did it happen?
The Old Bailey previously heard how a crowd of hundreds splintered on Golborne Road in west London as Thibou and his two brothers, who were on trial alongside him facing separate charges, had an altercation with at least two other males.
Image: Cher Maximen
Thibou produced a “huge” knife, described by one witness as a zombie knife, and lunged repeatedly at Mr Isaac in a “determined, thrusting movement”, the Old Bailey heard.
Mr Isaac recoiled and during the altercation the pair bumped into Ms Maximen who had been crouched chatting to her friends as they sat on the ground with their children.
The knife, the prosecutor said, missed Mr Isaac by “centimetres”.
Mr Brown KC told the court Ms Maximen struggled to regain her footing after being knocked to the ground.
He said: “Cher Maximen in those moments grabbed hold of Shakeil Thibou’s coat, pulled it and managed to get partially to her feet.
“She appeared to attempt to strike out with her hand at Shakeil who of course was still holding that knife in his hand. Cher Maximen took a step towards Shakeil Thibou and at the same time attempted to raise her right leg out towards him.
“It was at this moment, Shakeil Thibou raised the knife directly towards Cher Maximen and deliberately thrust it towards her, stabbing her in the groin.”
Sheldon Thibou was found guilty of violent disorder and guilty of assault on an emergency worker, PC Oliver Mort.
Shaeim Thibou was cleared of violent disorder but found guilty of assault on an emergency worker, PC Mort.
The family of a mother who was fatally stabbed as she attended Notting Hill Carnival with her three-year-old daughter has said “the feeling of loss is overwhelming, but so is the feeling of rage”.
Cher Maximen, 32, was stabbed at the west London carnival’s “Family Day” on 25 August last year.
Shakeil Thibou, 20, has now been found guilty of her murder, by a majority jury verdict of 10-2, after a trial at the Old Bailey.
“I’ve lost my parents. I’ve lost my brother. Nothing has felt like this ever,” Ms Maximen’s cousin Lawrence Hoo told Sky News.
“It is the cruellest thing, it truly is.”
Image: Lawrence Hoo
Ms Maximen died at a carnival she had been to so many times – she barely missed one.
On the day, Ms Maximen and her three-year-old daughter arrived at Europe’s biggest street party with a group of friends and their children. They’d been sitting and chatting when she was knocked over by some men who had started fighting.
News of her stabbing came almost immediately. Mr Hoo remembers receiving the call. “When I first heard that she’d been stabbed, I know it sounds silly, but I thought Cher will be alright. Cher’s strong, she’ll get through this.”
Ms Maximen was taken to hospital and underwent a number of emergency procedures before being put on life support.
Mr Hoo immediately headed to London to be at her bedside.
“I can remember being in the hospital being sat there with her, with other family members and that’s the last time I saw her. It still doesn’t feel real. There’s still disbelief,” he said.
“It’s the most senseless act to someone who had so much life and so much to give.”
Ms Maximen died from her injuries six days after the incident.
She was a vivacious young woman who grew up in Bristol and then London, finding her feet working with people in music and entertainment.
Ms Maximen was described as a “people person”, which for Mr Hoo manifested in her being “a bright light” in the lives of her loved ones.
He said: “It’s just this energy she had, she lit up the room. If you walked into a space, you’d know that Cher was there. Her energy itself would fill the room. She was a very bright light.”
Her life changed three years before her death when she became a mother in her late 20s.
Her daughter became her life’s work, she poured her love and energy into creating a person her family describe as her mini-me, “she’s Cher 2.0” Mr Hoo said.
Image: Cher Maximen pictured as a child with her uncle Ty
Ms Maximen was stabbed just metres from her daughter on that day.
Mr Hoo said the idea of the toddler witnessing her mother on the ground punctuates the sadness the family feel with anger.
“The feeling of loss is overwhelming, but so is the feeling of rage,” he said. “She [Ms Maximen’s daughter] is aware that on that day, something happened to her mother.
“She saw her mother drop to the floor, and then she saw her mother bleed. That’s the daughter’s last living memory of her mother. And to live with that, knowing that that’s happened, that somebody did that. That’s why it’s so hard and that’s where the rage comes from.”
The family is now rallying around the little girl who is growing up without her mother.
Mr Hoo said the attack “will be a memory that will recur” for Ms Maximen’s daughter, adding “that is why it is so painful and hard to try to live with”.
“I think the trauma is going to be there, and trauma will raise its head when it chooses to come up. But we’ll be there for her,” he said.
The family held Ms Maximen’s funeral in October, and dozens came to remember a woman who loved to spread joy.
Mr Hoo said their focus is now Cher’s daughter: “It’s difficult to say how do we celebrate this life that was taken so prematurely. But I think it goes into her daughter, and it’s to give her daughter the best life and love, and tell her who her mother was.
A domestic abuser who murdered her “frail” husband and buried him in the garden has been jailed for at least 22 years.
Maureen Rickards caused her husband “unimaginable pain and suffering”, said the Crown Prosecution Service (CPS).
She was found guilty at Canterbury Crown Court last month and today got a life sentence with a minimum of 22 years.
Jeremy Rickards, 65, was found wrapped in bin bags inside a hold-all at the couple’s property inSt Martin’s Road, Canterbury, on 11 July last year.
He had five stab wounds to his chest – two of which pierced his heart.
There were also non-fatal injuries sustained about 10 days before his death, as well as other wounds thought to have been weeks old.
Grass cuttings were put over the body in an attempt to hide it, but the judge said police were alerted by an “overpowering odour” that “made them feel ill”.
Kent Police believe he was killed a month earlier and his corpse stored in an attic room cupboard before being moved.
Rickards, 50, told their daughter he had gone to Saudi Arabia for work, but police had no record of him leaving the UK.
The daughter became concerned by the style of messages she received and asked her mother if she’d taken over his phone.
She eventually reported him missing.
Image: Jeremy Rickards: Pic: LinkedIn
The last record of Mr Rickards being alive was when he topped up his phone on 8 June.
CCTV showed his wife of 27 years using his bank card a few weeks later, with the judge saying the cleaning products she bought were probably to clean up the killing.
Rickards was initially arrested for fraud – but officers searched the property and found the body.
The murder weapon has never been found.
Police said the victim was also seen with bruising on his face a few weeks before his death, telling a pub staff member he had been in a car accident.
But video found on his wife’s phone showed her shouting at him and the sounds of her beating him.
Mr Rickards briefly moved out of home in early June and was seen with numerous injuries at the property he stayed in.
His wife did not attend sentencing, but judge Mr Justice Kerr directed his comments towards her, saying: “Your videos also clearly show you threatening Jeremy, abusing him, using violence on him, and expressing an intention to kill him.
“He was in frail health and largely defenceless against you.”
Detectives said Rickards has never expressed remorse for the killing and tried to blame others.
“This was a horrific murder of a man who we believe had been a supportive husband to his wife, despite her violence towards him,” said Detective Inspector Colin McKeen.