Hyundai’s luxury brand, Genesis, is launching a new “super-large” electric SUV that will be built at its new EV plant in Ulsan. The Genesis GV90 will be the first large electric SUV from the luxury brand.
Hyundai is developing the new flagship electric SUV. It’s designed to take Genesis from a “luxury” brand to a “high-end” automaker.
Rather than competing against BMW, Mercedes, Audi, Cadillac, etc, the Genesis GV90 is expected to rival Bentley and Rolls-Royce.
After breaking ground on its new $1.5B dedicated EV plant in Ulsan, South Korea, on Monday, Hyundai confirmed the first model to be built will be an electric Genesis SUV. According to The Korean Car Blog, the new plant manager explained:
Genesis’s super-large SUV electric vehicle model will be produced for the first time at the new plant.
The new electric SUV will be a part of Hyundai’s next-gen EV lineup, featuring a new dedicated EV platform and batteries.
Hyundai announced an $85B (KRW 109.4 trillion) investment over the next decade to bolster its position in the electric era this June. The automaker increased its goal to selling two million EVs annually by 2030. Its next-gen EV platform will play a key role in getting there.
Genesis GV90 electric SUV to feature next-gen tech
The upcoming Genesis GV90 will ride on Hyundai’s new “eM” platform. The eM platform is designed for EVs across all segments and is expected to improve driving range by 50%.
Hyundai Motor Group’s CEO, Jae Hoon Chang, said the new EV platform will provide a “significant advancement” over its current E-GMP. The E-GMP powers the current IONIQ 5, IONIQ 6, and Genesis GV60.
Chang said the new platform “encompasses nearly all vehicle groups, ranging from small and large SUVs to pickup trucks, along with the flagship models of the Genesis brand.”
This summer, a report from South Korea’s ET News claimed Hyundai was finishing the development of a massive 113.2 kWh battery.
If the reports are accurate, this would be among the highest among passenger EVs. It would top the Mercedes EQS (107.8 kWh), Tesla Model S (100 kWh), and Kia EV9 (99.8 kWh). The extra battery power hints at long-range capabilities (+350 mi).
The flagship electric SUV will also reportedly include Samsung Electronics’ “Exynos Auto V920” semiconductor. The processor provides an immersive driver experience with a digital cockpit, advanced driver assist, and safety features.
It also enables the latest in streaming, gaming, and more. Production of the Genesis GV90 is expected to begin at its new EV plant in February 2026.
Hyundai plans to reveal the first official images of the flagship electric SUV by the end of 2025. It will launch in Europe in April 2026 and North America in June.
Electrek’s Take
An ultra-premium three-row Genesis electric SUV? Bring it on. Genesis’ parent company, Hyundai, has been on a roll in the US, its largest market.
The South Korean automaker set a new US sales record in October, with IONIQ 5 sales up 89% YOY.
Genesis is now available in 33 states. The luxury automaker currently offers three all-electric models in the US. These include the GV60, Electrified GV70 SUV, and Electrified G80. The GV70 EV is already being built in the US. A three-row premium electric SUV would fit nicely in its lineup as it works to become an all-electric brand by 2030.
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GreenPower Motor Company says it’s received three orders for 11 of its BEAST electric Type D school buses for western state school districts in Arizona, California, and Oregon.
GreenPower hasn’t made the sort of headline-grabbing promises or big-money commitments that companies like Nikola and Lion Electric have, but while those companies are floundering GPM seems to be plugging away, taking orders where it can and actually delivering buses to schools. Late last year, the company scored 11 more orders for its flagship BEAST electric school bus.
As far as these latest orders go, the breakdown is:
seven to Los Banos Unified School District in Los Banos, California
two for the Hood River County School District in Hood River, Oregon
two for the Casa Grande Elementary School District in Casa Grande, Arizona
Those two BEAST electric school buses for Arizona will join another 90-passenger BEAST that was delivered to Phoenix Elementary School District #1, which operates 15 schools in the center of Phoenix, late last year.
“As school districts continue to make the change from NOx emitting diesel school buses to a cleaner, healthier means of transporting students, school district transportation departments are pursuing the gold standard of the industry – the GreenPower all-electric, purpose-built (BEAST) school buses,” said Paul Start, GreenPower’s Vice President of Sales, School Bus Group. “(The) GreenPower school bus order pipeline and production schedule are both at record levels with sales projections for (2025) set to eclipse the 2024 calendar year.”
GreenPower moved into an 80,000-square-foot production facility in South Charleston, West Virigina in August 2022, and delivered its first buses to that state the following year.
Electrek’s Take
Since the first horseless carriage companies started operating 100 years ago (give or take), at least 1,900 different companies have been formed in the US, producing over 3,000 brands of American automobiles. By the mid 1980s, that had distilled down to “the big 3.”
All of which is to say: don’t let the recent round of bankruptcies fool you – startups in the car and truck industry is business as usual, but some of these companies will stick around. If you’re wondering which ones, look to the ones that are making units, not promises.
While some recent high-profile bankruptcies have cast doubt on the EV startup space recently, medium-duty electric truck maker Harbinger got a shot of credibility this week with a massive $100 million Series B funding round co-led by Capricorn’s Technology Impact Fund.
It’s been a rough couple of weeks for fledgling EV brands like Lion Electric and Canoo, but box van builder Harbinger is bucking the trend, fueling its latest funding round with an order book of 4,690 vehicles that’s valued at nearly $500 million. Some of the company’s more notable customers including Bimbo Bakeries (which owns brands like Sara Lee, Thomas’, and Entenmann’s) and THOR Industries (Airstream, Jayco, Thor), which is also one of the investors in the Series B.
The company plans to use the funds to ramp up to higher-volume production capacity and deliver on existing orders, as well as build-out of the company’s sales, customer support, and service operations.
“Harbinger is entering a rapid growth phase where we are focused on scaling production of our customer-ready platform,” said John Harris, co-founder and CEO. “These funds catalyze significant revenue generation. We’ve developed a vehicle for a segment that is ripe for electrification, and there is a strong product/market fit that will help fuel our upward trajectory through 2025 and beyond.”
The company has raised $200 million since its inception in 2021.
There is no state more associated with cars and car culture than Michigan – and the state that’s home to the Motor City has just taken a huge step into the future with the deployment of its first-ever all electric police vehicle.
The 2024 Ford Mustang Mach-E patrol vehicle is assigned to the Michigan State Police State Security Operations Section, and will be to be used by armed, uniformed members of the MSP specializing in general law enforcement and security services at state-owned facilities in the Lansing, MI area.
“This is an exciting opportunity for us to research, in real time, how a battery electric vehicle performs on patrol,” says Col. James F. Grady II, director of the MSP. “Our state properties security officers patrol a substantially smaller number of miles per day than our troopers and motor carrier officers, within city limits and at lower speeds, coupled with the availability of charging infrastructure in downtown Lansing, making this the ideal environment to test the capabilities of a police-package battery electric vehicle.”
In those tests, the EVs have impressed – but the MSP has been hesitant to commit to a BEV until now. “We began testing battery electric vehicles in 2022, but up until now hybrids were the only alternative fuel vehicle in our fleet,” said Lt. Nicholas Darlington, commander of the Precision Driving Unit. “Adding this battery electric vehicle to our patrol fleet will allow us to study the vehicle’s performance long-term to determine if there is a potential for cost savings and broader applicability within our fleet.”