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Shoppers carry bags of purchased merchandise at the King of Prussia Mall on December 11, 2022 in King of Prussia, Pennsylvania.

Mark Makela | Getty Images

Google announced Thursday new artificial intelligence tools that can help you with holiday shopping. So, if you’re shopping for a 4-year-old nephew this year, it can help you find ideas on what he might like with a command like “gifts for a 4-year-old who likes science.”

It’s the first time that generative artificial intelligence is available in Google Shopping, and comes ahead of the holiday season which might attract people to use the site over other options. Holiday spending is expected to reach record highs, according to the National Retail Federation, with its projection ranging from $957.3 billion to $966.6 billion.

Google Shopping has three new features that were announced Thursday:

  • It can tell you what kind of gift a person might like depending on the interests you provide in search.
  • It can generate a photorealistic image of an item you might want, all you have to do is describe it.
  • It now offers 40 photos of men and women of various shapes, sizes and backgrounds to attempt to give a virtual clothing try-on experience.

People can opt into the new options by going into Search Labs and turning on Search Generative Experiences (SGE.)

Here’s a look at what’s new:

The first feature, which is a part of Google’s search generative experience, lets you type in a phrase to the search bar, like “great gifts for home cooks” and Google will return a list of gifts, descriptions of items that a home cook would like and other non-physical items like cooking classes.

You can also get more specific and type in something like “gifts for a 7-year-old who wants to be an inventor.” In that case, it recommended a $25 Inventor’s Box set from Target, among other products.

Google’s second new tool also uses SGE and is designed so you can specify exactly what you’re looking for by describing it. So, if you wanted to search for a “puffy, colorful metallic-looking jacket” it might return results like the picture below:

Google will generate photorealistic images to attempt to make shopping easier.

Google

AI creates a photorealistic image of a variety of items that fit the description you type, and then actual products that are similar to the generated image will appear after you click. This one is designed more for when you are looking for something for yourself, but don’t know exactly what you want. It launches in the U.S. in December.

Google has 40 photos of men and women of different shapes, sizes and backgrounds to try to give people a virtual try-on experience.

Google

The last new function lets you see how a product might look on you. You can search, for example, “brown jacket at J-Crew” and Google will show you photos of 40 different men and women of different shapes, sizes and backgrounds so you can see what a piece of clothing looks like on different models. A version of this already existed for women’s tops, but it is now a more broad-reaching tool.

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We’re putting an AI giant in the Bullpen — not letting a mistake cloud our judgment

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Space stocks rocket higher as sector optimism gains steam into 2026

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Space stocks rocket higher as sector optimism gains steam into 2026

Firefly’s CEO Jason Kim reacts during the company’s IPO at the Nasdaq MarketSite in New York City, U.S., August 7, 2025.

Jeenah Moon | Reuters

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Last week’s liftoff also coincided with President Donald Trump‘s “space superiority” executive order, signed on Friday, that aims to create a permanent U.S. base on the moon.

Investors have also gained more clarity on the future of NASA following a whirlwind drama since Trump won the election.

Last week, the Senate confirmed Jared Isaacman as NASA administrator more than a year after he was first nominated to the position.

Trump withdrew the nomination from the Elon Musk ally earlier this year amid a public fallout, but renominated Isaacman in November.

Transportation Secretary Sean Duffy was tapped to temporarily run the space agency in the interim.

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Alphabet to acquire data center and energy infrastructure company Intersect

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Alphabet to acquire data center and energy infrastructure company Intersect

Alphabet to acquire data center and energy infrastructure company Intersect

Google parent Alphabet on Monday announced it will acquire Intersect, a data center and energy infrastructure company, for $4.75 billion in cash in addition to the assumption of debt.

Alphabet said Intersect’s operations will remain independent, but that the acquisition will help bring more data center and generation capacity online faster.

In recent years, Google has been embroiled in a fierce competition with artificial intelligence rivals, namely OpenAI, which kick-started the generative AI boom with the launch of its ChatGPT chatbot in 2022. OpenAI has made more than $1.4 trillion of infrastructure commitments to build out the data centers it needs to meet growing demand for its technology.

With its acquisition of Intersect, Google is looking to keep up.

“Intersect will help us expand capacity, operate more nimbly in building new power generation in lockstep with new data center load, and reimagine energy solutions to drive US innovation and leadership,” Sundar Pichai, CEO of Google and Alphabet, said in a statement.

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Google already had a minority stake in Intersect from a funding round that was announced last December. In a release at the time, Intersect said its strategic partnership with Google and TPG Rise Climate aimed to develop gigawatts of data center capacity across the U.S., including a $20 billion investment in renewable power infrastructure by the end of the decade.

Alphabet said Monday that Intersect will work closely with Google’s technical infrastructure team, including on the companies’ co-located power site and data center in Haskell County, Texas. Google previously announced a $40 billion investment in Texas through 2027, which includes new data center campuses in the state’s Haskell and Armstrong counties.

Intersect’s operating and in-development assets in California and its existing operating assets in Texas are not part of the acquisition, Alphabet said. Intersect’s existing investors including TPG Rise Climate, Climate Adaptive Infrastructure and Greenbelt Capital Partners will support those assets, and they will continue to operate as an independent company.

Alphabet’s acquisition of Intersect is expected to close in the first half of 2026, but it is still subject to customary closing conditions.

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