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Andy Jassy, chief executive officer of Amazon.Com Inc., during the GeekWire Summit in Seattle, Washington, U.S., on Tuesday, Oct. 5, 2021.

David Ryder | Bloomberg | Getty Images

Amazon is dialing up the pressure on corporate employees who haven’t complied with the company’s return-to-office mandate. 

Staffers who don’t adhere to the policy, which requires employees to be in the office at least three days a week, may not get promoted, according to posts on Amazon’s internal website that were viewed by CNBC.

“Managers own the promotion process, which means it is their responsibility to support your growth through regular conversations and stretch assignments, and to complete all the required inputs for a promotion,” one post says. “If your role is expected to work from the office 3+ days a week and you are not in compliance, your manager will be made aware and VP approval will be required.”

A separate post on Amazon’s internal career platform for employees says, “In accordance with Amazon’s overall approach to promotions, employees are expected to work from their office 3+ days/week if that is the requirement of their role.”

The post goes on to say that managers are working with Amazon’s human resources group to “monitor adherence” to the in-person work requirement, and “this will continue as we evaluate promotion readiness.”

Some details of the new guidance were previously reported by Business Insider.

Brad Glasser, an Amazon spokesperson, confirmed the announcement in an email.

“Promotions are one of the many ways we support employees’ growth and development, and there are a variety of factors we consider when determining an employee’s readiness for the next level,” Glasser told CNBC. “Like any company, we expect employees who are being considered for promotion to be in compliance with company guidelines and policies.”

Amazon workers gather for a rally during a walkout event at the company’s headquarters on May 31, 2023 in Seattle, Washington.

David Ryder | Getty Images News | Getty Images

Tensions have flared between Amazon and some of its roughly 350,000 corporate employees since the company began its return-to-office push. In May, Amazon began requiring that staffers work out of physical offices at least three days a week, shifting from a Covid-era policy that left it up to individual managers to decide how often team members should be present.

Following the mandate, a group of employees walked out in protest at the company’s Seattle headquarters. Staffers also criticized how Amazon handled the decision to lay off 27,000 people as part of job cuts that began last year.

Employees circulated an internal petition urging CEO Andy Jassy to drop the return-to-office requirement, but the company hasn’t budged. In recent months, Amazon informed some staffers they must relocate to central office hubs in different states if they want to keep their jobs, prompting some to quit, CNBC previously reported

Amazon’s stance has changed multiple times since the start of the pandemic in 2020. At first, the company said it would return to an “office-centric culture as our baseline.” But as other tech companies leaned toward more flexible work arrangements, Amazon relaxed its position.

The company later announced the RTO mandate, which Jassy said would lead to a stronger company culture and collaboration between employees. Amazon has a remote work exception in place and considers requests on a case-by-case basis.

“Teams tend to be better connected to one another when they see each other in person more frequently,” Jassy said at the time. “There is something about being face-to-face with somebody, looking them in the eye, and seeing they’re fully immersed in whatever you’re discussing that bonds people together.”

WATCH: Amazon partners with Snap to feature shopping ads

Amazon partners with Snap to feature shopping ads on the app

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Mark Zuckerberg is now world’s second-richest person, ahead of Jeff Bezos

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Mark Zuckerberg is now world's second-richest person, ahead of Jeff Bezos

At the Meta Connect developer conference, Mark Zuckerberg, head of the Facebook group Meta, shows the prototype of computer glasses that can display digital objects in transparent lenses.

Andrej Sokolow | Picture Alliance | Getty Images

Meta CEO Mark Zuckerberg has surpassed Jeff Bezos as the world’s second richest person.

Zuckerberg’s net worth reached $206.2 billion on Thursday, according to the Bloomberg Billionaires Index, topping the $205.1 billion net worth of the former Amazon CEO and president. The Facebook co-founder now trails Tesla chief Elon Musk by roughly $50 billion, the index showed.

With his 13% stake in Meta, Zuckerberg’s net-worth has risen by $78 billion since the beginning of the year, which is more than any member of the of the 500 richest people that the Bloomberg Index tracks. Meta shares closed at a record high on Thursday at $582.77, representing a roughly 68% jump from early January when its shares were trading at $346.29.

Zuckerberg’s rise to the second spot on the index on Thursday underscores how his personal wealth has grown alongside investor enthusiasm over the social media giant’s rising profits this year.

Wall Street has continuously cheered Meta throughout 2024 as the company has consistently reported quarterly earnings that have surpassed analyst estimates. In July, Meta said that its second-quarter sales grew 22% to $39.07 billion, marking the fourth straight quarter of revenue growth topping 20%.

Meta has pointed to its hefty artificial intelligence investments as helping improve the performance of its online advertising platform as a reason for its sales growth. The company’s online advertising system suffered a major setback in 2021 when Apple introduced an iOS privacy update that weakened its ability to track users across the web. Meta in February 2022 said that the privacy changes would cost it $10 billion in revenue.

In late 2022, Zuckerberg instituted a major cost-cutting plan that extended into the next year and ultimately resulted in 21,000 Meta workers losing their jobs, or roughly a quarter of the company’s workforce.

Investors reacted favorably to Meta’s cost cutting while the company’s online advertising business began to rebound and was bolstered by the massive digital ad spending campaigns by Chinese-linked retailers Temu and Shien.

While Meta has continued spending billions of dollars on the virtual and augmented reality technologies needed to underpin the futuristic concept of the metaverse, investors have become more tolerant of the investments as long as the company’s core ad business remains healthy.

Last week, Meta debuted its Orion AR glasses, which garnered positive reviews from the few people who have tested the prototype.

Watch: CNBC reviews Meta’s Orion AR glasses prototype

Meta's Orion AR glasses prototype: CNBC reviews

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XRP slides 9% after SEC appeals decision in landmark Ripple case

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XRP slides 9% after SEC appeals decision in landmark Ripple case

In this photo illustration, a visual representation of the digital Cryptocurrency Ripple is displayed on January 30, 2018 in Paris, France. 

Chesnot | Getty Images

The price of the XRP token tumbled Thursday, a day after the Securities and Exchange Commission filed to appeal a 2023 court ruling that determined XRP is not considered a security when sold to retail investors on exchanges.

XRP was last lower by more than 9% at 52 cents a coin, according to Coin Metrics.

Ripple, the largest holder of XRP coins, scored a partial victory last summer after a three-year battle with the SEC. U.S. District Judge Analisa Torres handed down the decision, which was hailed as a landmark win for the crypto industry. Still, while XRP isn’t considered a security when sold to retail investors on exchanges, it is considered an unregistered security offering if sold to institutional investors.

Ripple declined to comment but referred to Wednesday evening posts on X by CEO Brad Garlinghouse and chief legal officer Stuart Alderoty.

Alderoty said the company is evaluating whether to file a cross appeal, and called the SEC’s decision to appeal “disappointing, but not surprising.” The SEC, under Chair Gary Gensler, has become notorious for its refusal to provide clear guidance for crypto businesses, instead opting to regulate by enforcement actions.

“XRP’s status as a non-security is the law of the land today – and that does not change even in the face of this misguided – and infuriating – appeal,” Garlinghouse said on X.

Earlier on Wednesday, Bitwise Asset Management, an issuer of ETFs tracking bitcoin (BITB) and ether (ETHW), submitted a registration filing for what would be the first XRP ETF – two days after registering an XRP trust product in Delaware. Grayscale, which also has bitcoin (GBTC) and ether (ETHE) ETFs, introduced a similar trust product in September.

XRP, which was created by the founders of Ripple, is the native token of the open source XRP Ledger, which Ripple uses in its cross-border payments business. It is the fifth-largest coin by market cap, excluding stablecoins Tether (USDT) and USD Coin (USDC).

Elsewhere in the crypto market, bitcoin hovered above the flat line at $60,210.29, while ether fell more than 2% to $2,320.20. Crypto stocks Coinbase and MicroStrategy were lower by about 1% and 2%, respectively.                                   

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Nvidia CEO Jensen Huang says demand for next-generation Blackwell AI chip is ‘insane’

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Nvidia CEO Jensen Huang says demand for next-generation Blackwell AI chip is 'insane'

Nvidia CEO Jensen Huang: We're looking at the beginning of the next wave of AI

Nvidia CEO Jensen Huang said in an interview with CNBC’s “Closing Bell Overtime” that demand for the company’s next-generation artificial intelligence chip Blackwell is “insane.”

“Everybody wants to have the most and everybody wants to be first,” Huang said during the interview, which aired on Wednesday. Shares of Nvidia were up about 3% on Thursday morning.

Blackwell, expected to cost between $30,000 and $40,000 per unit, is in hot demand from companies like OpenAI, Microsoft, Meta and other firms building AI data centers to power products like ChatGPT and Copilot.

Nvidia has been the main beneficiary of the artificial intelligence boom, with shares up about 150% year-to-date. The company’s revenue continued to surge during the fiscal second quarter to $30.04 billion, up 122% on an annual basis. It expects $32.5 billion in sales during the current quarter.

“At a time when the technology is moving so fast, it gives us an opportunity to triple down, to really drive the innovation cycle so that we can increase capabilities, increase our throughput, decrease our costs, decrease our energy consumption,” Huang told CNBC. “We’re on a path to do that, and everything’s on track.”

Chief Financial Officer Colette Kress said in August that the company expects to ship several billion dollars in Blackwell revenue in the company’s fourth fiscal quarter.

Jensen said Nvidia plans to update its AI platform each year to increase performance by two to three times.

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