Major US companies including Disney, Warner Bros and NBC parent company Comcast have pulled advertising from X (formerly Twitter) amid a row over Elon Musk’s alleged endorsement of an antisemitic conspiracy theory.
The Tesla chief on Wednesday agreed with a post on X that falsely claimed Jewish people were stoking hatred against white people, saying the user who referenced the “Great Replacement” conspiracy theory was speaking “the actual truth”.
That conspiracy theory holds that Jewish people and leftists are engineering the ethnic and cultural replacement of white populations with non-white immigrants that will lead to a “white genocide”.
Mr Musk’s apparent endorsement of the theory was met with a stinging rebuke from the White House, which accused him of “abhorrent promotion of antisemitic and racist hate” that “runs against our core values as Americans”.
“It is unacceptable to repeat the hideous lie… one month after the deadliest day for the Jewish people since the Holocaust,” White House spokesperson Andrew Bates said, referring to the 7 October attack by Hamas against Israel.
Several big US companies have pulled advertising from the X platform, apparently in response to the row.
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In addition to Disney, Warner Bros Discovery and Comcast, Lions Gate Entertainment and Paramount Global said on Friday they also were pausing their ads.
It has also been reported that Apple, the world’s largest company by market value, was also pausing its ads.
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IBM on Thursday halted its advertising on X after a report found its ads were placed next to content promoting Adolf Hitler and the Nazi Party.
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Representatives for Mr Musk and X on Friday declined to comment on his post.
“When it comes to this platform – X has also been extremely clear about our efforts to combat antisemitism and discrimination. There’s no place for it anywhere in the world – it’s ugly and wrong. Full stop,” X CEO Linda Yaccarino wrote on Thursday.
Mr Musk later posted on the platform: “Many of the largest advertisers are the greatest oppressors of your right to free speech.”
Elon Musk’s latest controversy
Elon Musk continues to court controversies of his own making. The latest being a public endorsement of an antisemitic conspiracy theory popular among the far-right on his own platform.
When the billionaire responded to (and by association, magnified) the antisemitic post on X with the words “you have said the actual truth”, it was his most overt endorsement yet of anti-Jewish views.
Mr Musk’s many critics flooded Threads (Meta’s rival app) with outrage, and a punchy statement from the White House followed, condemning an “abhorrent promotion of antisemitic and racist hate”.
If the decision to swap out the iconic ‘tweet’ to an indistinct ‘x’ wasn’t bad enough for branding, now major companies including Apple and Disney are pulling ad spending on the platform, after concerns their promotional content was appearing next to a plethora of antisemitic views.
It marks a new corporate crisis for Mr Musk and his fairly new CEO Linda Yaccarino who have been attempting to turn the company’s fortunes around since the takeover in October 2022.
Many of the billionaire businessman’s critics questioned his abilities to navigate the complicated ethical questions involved in running a social media platform, and this latest scandal only serves as grist to their mill.
Millions of Americans are voting in an historic election that could put Donald Trump back into the White House or make Kamala Harris the first woman to become US president.
The two candidates are neck and neck in the polls after bitter campaign that saw two assassination attempts against Republican Mr Trump as well as the shock withdrawal of President Joe Biden.
In around 100 days, Ms Harris has found her feet and mounted a fierce challenge to her opponent.
With just hours left before polls close, the election has come down to the wire and could be decided by a handful of crucial battleground states.
The first ballots cast on Tuesday mirrored the national divide. Overnight, the six registered voters in the tiny hamlet of Dixville Notch, New Hampshire, split their votes between the two candidates in voting just past midnight.
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Former President Mr Trump, 78, voted in Palm Beach, Florida, near his Mar-a-Lago club.
Wearing his trademark red “Make America Great Again” baseball cap, he said at the polling station that he was feeling “very confident”.
“I hear we’re doing very well,” he said. “It looks like Republicans have shown up in force.”
Elon Musk, the world’s richest man and Trump donor, said he will watch results unfold with the former president.
In the meantime, Ms Harris, the 60-year-old Democratic vice president, did radio interviews in the battleground states of Pennsylvania, Georgia and North Carolina.
What do the polls say?
Many polls are too tight to call and, with a large margin of error, most experts are refusing to predict the outcome.
Georgia could be among the first battleground to declare, with polls there closing at 7pm local time (midnight UK time). State election officials told Sky News they could have a result as early as 10pm (3am UK time).
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North Carolina could also give an early indication of how the vote is going.
Even so, it could be several days before the US has a definitive result.
An exit poll by conducted today by Sky News’ sister outlet NBC News and other US outlets suggests that democracy is the top issue on the minds of voters as they cast their ballots.
Some 35% of people said it was their most important issue, closely followed by the economy on 31% and with abortion ranked third at 14%.
Voters are not just selecting a president. A number of seats in the House of Representatives and the Senate are up for grabs. In addition, 10 states will hold abortion-related ballots, half of which would overturn existing restrictions.
Voters across 50 states are preparing to cast their ballots after a bitterly contested US election campaign, which will see Donald Trump or Kamala Harris become president.
In the last few hours, both candidates have been giving their final pitches. “The momentum is on our side,” Ms Harris told a crowd in Philadelphia that chanted back, “We will win”.
“Tonight, then, we finish as we started: with optimism, with energy, with joy,” she said, while enjoying the support of celebrity endorsements on the day from Katy Perry, Lady Gaga and Jon Bon Jovi.
In contrast, Mr Trump ended his campaign in Michigan, repeating key messages about the economy and immigration.
A handful of states will play a crucial role in determining the outcome of the election. Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin hold the keys to the White House.
To become president, the winning candidate needs 270 electoral votes or more, with each state carrying a different number of votes.
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But the focus has been on Pennsylvania which carries 19 electoral votes, the most of all the swing states.
It has been a remarkable journey for both candidates – with Mr Trump surviving two assassination attempts and Ms Harris not even originally in the running.
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For more than a year, the 2024 presidential race seemed destined for a rematch between Joe Biden and Mr Trump – but a disastrous TV debate by Mr Biden eventually forced him to withdraw from the ticket.
The Democratic party’s decision to replace Mr Biden with his vice president transformed the race and shifted polls in Ms Harris’s favour. But only just.
Many polls are too tight to call and, with a large margin of error, most experts are refusing to predict the outcome.
Later, attention will turn to those battleground states including Georgia, which is among the first polls to close at 7pm local time (midnight UK time).
State election officials told Sky News they could have a result as early as 10pm (3am UK time).
Even so, it could be several days before the US has a definitive result.
Voters are not just selecting a president. In addition, 10 states will hold abortion-related ballots, half of which would overturn existing restrictions.
Predict who you think will win in each swing state and we’ll tell you who the president will be if you’re right.
Tonight, Sky News will have access to the most comprehensive exit poll and vote-counting results from every state, county and demographic across America through its US-partner network NBC.
You can find out more about Sky News’ coverage here.