Elon Musk lashed out at large advertisers and Media Matters, a media watchdog group, on Friday after several major brands decided to pause spending on X, the social media platform he owns and runs as CTO.
Musk wrote late Friday night, “The split second court opens on Monday, X Corp will be filing a thermonuclear lawsuit against Media Matters and ALL those who colluded in this fraudulent attack on our company.” He added, “Their board, their donors, their network of dark money, all of them…” and “the discovery and depositions will be glorious to behold,” in subsequent tweets.
Media Matters for America (MMFA) published a report last week showing ads for mainstream brands on X, formerly Twitter, were running alongside user posts espousing pro-Nazi views. The report came after Musk personally posted a spate of tweets that the White House called an “abhorrent promotion of antisemitic and racist hate.”
Musk hawked a paid, ad-free subscription version of X in a tweet after news of suspended campaigns surfaced. He wrote, “Premium+ also has no ads in your timeline. Many of the largest advertisers are the greatest oppressors of your right to free speech.” He did not specify which large advertisers he believes are “oppressors.”
A spokesperson for X, Joe Benarroch, emailed a company blog post to CNBC that alleges Media Matters has “completely misrepresented the real user experience” of the social network.
He also said in the email: “Media Matterscreated an alternate X account and deliberately followed sensitive accounts to curate posts and get advertising to appear on the account’s timeline to then misinform advertisers about the placement of their posts. These contrived experiences could be created on any social media platform.”
Other social networks like Facebook, Reddit and TikTok, grapple with brand safety and moderation of hateful and false content on their platforms, too. However, Musk himself has drawn ire for personally boosting bigoted viewpoints in his own tweets, including in recent weeks, to his more than 163 million listed followers there.
In late October, an X user complained that a statue of Confederate general Robert E. Lee was melted down in Charlottesville, Virgina. The bronze was slated for use in new public art that would not glorify the losers of the Civil War. The user, who claimed to be a relative of the general lamented, “my kind is hated and many seek our extinction.” Musk then replied in agreement: “They absolutely want your extinction.”
Last week, Musk agreed with a post falsely claiming that the Jewish people have been pushing “dialectical hatred” against white people. Musk called the antisemitic post “the actual truth,” prompting a backlash from brands, critics and even the White House.
The morning of Nov. 17, the White House admonished Musk saying he had engaged in an “abhorrent promotion of antisemitic and racist hate” which “runs against our core values as Americans.”
Later on Friday, Musk declared a new policy for his social network: “As I said earlier this week, ‘decolonization,’ ‘from the river to the sea’ and similar euphemisms necessarily imply genocide. Clear calls for extreme violence are against our terms of service and will result in suspension.”
The ADL’s CEO Jonathan Greenblatt has praised Musk’s promise to suspend accounts engaging in what he views as genocidal speech. Musk has been unwaveringly critical of the Anti-Defamation League, a Jewish-led organization that fights hate speech and discrimination. He also previously threatened to sue, but has not yet sued, the ADL.
It is not clear whether or when X Corp. will actually file a suit against Media Matters, or in which jurisdiction. X is based in San Francisco while the media watchdog is based in Washington, D.C.
Media Matters president Angelo Carusone said in a statement e-mailed to CNBC on Saturday:
“Far from the free speech advocate he claims to be, Musk is a bully who threatens meritless lawsuits in an attempt to silence reporting that he even confirmed is accurate. Musk admitted the ads at issue ran alongside the pro-Nazi content we identified. If he does sue us, we will win.”
Tesla CEO and X owner Elon Musk gestures behind protective glass during a rally for Republican presidential nominee and former U.S. president Donald Trump, at the site of the July assassination attempt against Trump, in Butler, Pennsylvania, U.S., October 5, 2024.
Carlos Barria | Reuters
Tesla CEO Elon Musk, a meagdonor and adviser to President-elect Donald Trump, is now seeking to influence Germany’s election, posting an endorsement on X of the country’s far-right Alternative for Germany (AfD) party.
In a post Thursday night, Musk wrote, “Only the AfD can save Germany.”
Musk, who has over 200 million listed followers on the site that he owns, made the comment while sharing a post from far-right influencer, Naomi Seibt, who claimed that Germany’s “presumptive next chancellor Friedrich Merz (CDU) is horrified by the idea that Germany should follow Elon Musk’s and Javier Milei’s example,” referring to the president of Argentina.
Seibt has a history of promoting white nationalist ideology, The Guardian previously reported, and has denied the validity of scientific consensus around climate change, namely that it’s driven by fossil fuel emissions.
In a post on X, Sen. Chris Murphy (D-Conn.) called Musk an “out of touch billionaire running the incoming Trump Administration” who “enthusiastically supports the neo-Nazi party in Germany.”
“The AfD’s mission is to rehabilitate the image of the Nazi movement,” Murphy wrote. He added that one of the party’s leaders has a license plate that’s “an open tribute to Hitler,” and another “described Judaism as the ‘inner enemy’ in Germany.”
Musk and Tesla’s investor relations team didn’t immediately respond to requests for comment.
On Friday, German Chancellor Olaf Scholz, a center-left Social Democrat, dismissed Musk’s claim that only the far-right party can “save Germany.”
Under Scholz’s leadership, Germany‘s left-wing coalition collapsed in November, and AfD is currently polling in second place ahead of February elections. Throughout Germany, where the AfD has placed highly in state elections, the other parties have generally refused to form coalitions with it.
Far right parties have also gained ground in the Netherlands, Austria, Finland and elsewhere. Many cheered Trump’s election, which Musk helped finance through $277 million in contributions to the campaign and related Republican causes.
Tesla’s stock is up about 75% since Trump’s victory, surpassing its prior all-time high from 2021 last week.
AfD has reportedly criticized Tesla and its factory outside of Berlin. The party claimed many of Tesla’s thousands of workers there commute in from Poland or Berlin, limiting the economic benefits to the local community in Brandeburg.
The AfD generally views electric vehicles as part of an ideological climate movement, and not good for Germany’s auto industry.
Europe has been a tough market for Tesla this year. According to data from the European Automobile Manufacturers Association, sales of Tesla cars declined 40.9% in November, exceeding the overall 9.5% dip in sales of battery electric vehicles.
Elsewhere in Euopre, Musk endorsed right-wing Italian Prime Minister Giorgia Meloni and has voiced support for Nigel Farage in the U.K, a populist politician and head of Reform UK. In South America, Musk endorsed and has a friendship with Argentina’s President Milei, a self-described anarcho-capitalist.
Bitcoin dipped below the $93,000 mark earlier in the day before trading above that price in volatile trade.
By around 8:26 ET, bitcoin was trading at $93,809.39, according to Coin Metrics, down around 8% from 24 hours before when it was priced above $102,000.
The cryptocurrency hit an all-time high above $108,000 just this week, but has since sold off aggressively.
The Federal Reserve rattled markets in recent days, as it signaled fewer interest rate cuts next year. Equity markets took a hit, filtering through to crypto assets.
The price of bitcoin price has more than doubled this year, supported by a number of factors including the launch of spot exchange-traded funds and the U.S. presidential election of Donald Trump. He has pledged pro-crypto policies and his victory at the polls helped propel bitcoin to its latest record high.
With some markets on edge due to the Fed, some of the steam has come out of assets that have seen big gains this year.
Tesla, which has been another big beneficiary of Trump’s win, continued its post-election slide with shares falling on Friday in premarket trade. Other big names like Nvidia were also lower during the session.
Bitcoin’s fall also dragged down other cryptocurrencies. Ether was down around 12%, and XRP plunged 10% from 24 hours prior, at around 8:27 a.m. ET.
Tesla electric vehicles are parked in a parking lot at the Tesla Gigafactory Berlin-Brandenburg plant.
Patrick Pleul | Picture Alliance | Getty Images
Shares of Tesla continued to slide on Friday, in what appeared to be a case of investors taking profits from the electric car maker’s blistering post-U.S. election rally.
As of around 6:30 a.m. ET, the firm’s shares were down nearly 5% in U.S. premarket trading, extending losses from earlier in the week. On Wednesday, Tesla shares slumped 8% to post their worst day since before Donald Trump’s presidential election victory in November.
Trump’s win prompted a sharp rally in Tesla shares, as investors increased their bets that the electric vehicle firm would benefit thanks to its CEO Elon Musk’s close ties to the president-elect. The stock is still up around 65% since Nov. 5’s market close — the night of the U.S. presidential vote.
Musk was appointed by Trump to co-lead the newly created Department of Government Efficiency, also referred to as “DOGE.” The proposed presidential advisory commission’s acronym shares the same name as the internet meme that inspired so-called “memecoin” cryptocurrency, dogecoin.
Musk was a major backer of Trump during the Republican’s election run, pouring in $277 million primarily into his campaign effort, according to Federal Election Commission filings. Musk is the world’s richest person, with a net worth of $439.4 billion, according to Forbes data.
Last month, Bloomberg News reported Trump’s transition team was planning to pursue a federal framework for regulating self-driving vehicles.
Tesla and Trump’s transition team did not immediately respond to a CNBC request for comment on the report.
If true, the move would offer a major boost to Musk’s EV firm. Tesla is staking its future on the idea of rolling out mass fleets of autonomous vehicles, known as “robotaxi” services. At the firm’s “We Robot” event in October, Musk unveiled the firm’s Cybercab self-driving concept car.
In other Tesla-related news, data released by the European Automobile Manufacturers Association on Thursday showed sales of Tesla cars declined 40.9% in November, exceeding the overall 9.5% dip in sales of battery electric cars (BEVs) in the bloc.
Separately, Tesla also on Friday said it was recalling nearly 700,000 vehicles in the U.S. due to an issue with its tire pressure monitoring system. Software-related recalls aren’t typically a huge issue for Tesla, however, as it can issue “over-the-air” updates to fix these issues.