You may have heard of the Japanese phenomenon of “kei cars”, which are pint-sized vehicles designed to fit into a local regulatory window that allows for much smaller, lighter cars and trucks to operate legally on roads. For decades, the result of those regulations has helped spawn some of the most interesting and often cutest miniature vehicles in the world. Now, one Japanese automaker plans to bring its own kei car to the US. Meet the PUZZLE from HW ELECTRO.
Less of a kei car and more of a kei van, the PUZZLE builds on much of Japan’s tiny car legacy.
The small electric van just celebrated its US unveiling at an event last week signifying the brand’s plans to enter the US market. According to HW ELECTRO, commercial sales of the PUZZLE are expected to begin in 2025. In other words, we’ve got some time to wait.
As President of HW ELECTRO Hsiao Weicheng explained at the unveiling:
“The PUZZLE launch marks HW ELECTRO’s dedication to addressing environmental challenges and creating innovative eco-friendly solutions to the commercial vehicle market. We are excited to officially showcase PUZZLE today and we look forward to making it available in the U.S. market in 2025.”
This isn’t the Japanese company’s first rodeo, even if it marks their initial targeting of the US market. HW ELECTRO first entered its domestic market with the ELEMO series, a line of next-generation multi-purpose commercial EVs. The ELEMO series, including ELEMO, ELEMO-K, and the LEMO-L mid-size van, was launched to reduce environmental burdens and enhance disaster resilience in the country.
That focus on disaster resilience is front and center in the PUZZLE electric van as well, which features onboard AC outlets, USB ports, wi-fi internet connectivity, and emergency tools. Roof-mounted solar panels are included to ensure functionality even during prolonged power outages. There’s even a first-aid kit and a crowbar, just in case whatever disaster you’ve encountered can be helped by extra leverage.
Several vehicles in the US already come with AC outlets and first-aid kits, but the PUZZLE’s design makes these types of features outward-facing, meaning they can be accessed from outside of the vehicle to help others.
That flat, angular design of the vehicle helps to cut down on design and tooling costs, as well as “makes optimal use of the maximum dimensions within the KEI car vehicle segment, making for an exceptionally large and efficient cargo area. The passenger seat folds down to accommodate especially large items and can double as a side table for the driver,” according to the company.
As a two-seater, the PUZZLE is primarily focused on commercial applications, though it’d make a pretty awesome van-life platform with a mattress in back. That might have to be a short mattress though. At just under 3.4 meters long, it’s about one salad plate shorter than an already small Fiat 500e.
Compared to the measly 180 liters of storage space in a Fiat 500e though, the PUZZLE looks to win that cargo competition handily. They haven’t actually announced quite how much storage room there is in the rear, but it looks like it could fit a disassembled Fiat back there, so it’s likely significantly larger than 180 liters.
The rest of the tech specs haven’t been hammered out, or at least aren’t public yet. Nor is the figure you’re all really wondering about: the price.
While we don’t know how fast it will go or for how long, we can at least revel in its angular beauty. And perhaps in a couple more years we can finally cruise down an American street in a Japanese kei car, or take one on an electric van life camping trip! Just note that if you go the camping route then you may have to sleep in the fetal position.
Electrek’s Take
The vehicle has me already won over. It’s great, do it. Press the ‘Go’ button or whatever. A tiny electric van with huge cargo space, an adorable face, and AC outlets. I love it. I even like the onboard crowbar, for some reason. In addition to the occasional road rage incident, who knows when it could come in handy. I literally used a crowbar to save my neighbor from a stuck elevator in our building yesterday. If I’ve said it once, I’ve said it a thousand times. Crowbars. Save. Lives. (I don’t think I’ve said that even once. But my handiwork is still visible in the slight new canting of our building’s elevator door!)
The bigger issue to me is the regulatory framework to make this happen in the US. It’s possible they could try to do this under existing Low-Speed Vehicle (LSV) regulations, but that would be a shame since it would limit the PUZZLE to a top speed of just 25 mph (40 km/h).
Hopefully, they can make it meet the minimum requirements for a full-size car, though that will do a number on the eventual price tag.
I guess that brings us right back to the same conclusion as always… the US needs EU-style quadricyle laws so that we can have fun mini-cars that still reach mid-level speeds of 40-50 mph (65-80 km/h).
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Kia is extending one of its biggest promotions yet, knocking over $10,000 off every EV in its lineup.
Kia knocks $10,000 off EV models
Who said electric vehicles would get more expensive after the $7,500 federal tax credit ended? Kia must not have gotten the memo.
Last month, Kia launched a new promotion, offering a $10,000 customer cash discount for all EVs, including the EV6, EV9, and Niro EV. The discount knocks nearly 25% off MSRP on Kia’s cheapest model, the Niro EV. On the entry-level EV6, it’s 23% off MSRP, while $10,000 off the EV9 is about an 18% discount.
The discounts ended on December 1, but Kia has extended them for at least another month. During its Season of New Tradition sales event, Kia is now offering even more savings.
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The 2025 Kia EV6 and Niro EV are now eligible for up to $11,000 in customer cash, including a $10,000 cash back offer and a $1,000 retail bonus cash discount.
2025 Kia EV6 (Source: Kia)
If you’re looking for something a little bigger, the 2026 EV9, Kia’s three-row electric SUV, is available with up to $10,500 in bonus cash.
If you choose to finance, Kia is offering 0% APR for up to 72 months, plus $3,500 APR Bonus Cash on the EV6 and Niro EV. The larger EV9 is available with 0% APR for up to 60 months with a $3,000 APR Bonus Cash offer.
The 2026 Kia EV9 (Source: Kia)
The 2025 Kia Niro EV and EV6 are available to lease, starting at $209 and $309 per month for 24 months. The 2026 EV9 is listed with monthly leases starting at $419.
The new sales event comes after Hyundai extended its EV promotions, keeping the IONIQ 5 as one of the most affordable EV leases in the US, starting at just $189 per month.
Kia’s Seasons of New Traditions sales event runs until January 2, 2026. Some deals may vary by region. You can see offers near you by using the links at the bottom.
Interested in test-driving one for yourself? We can help see what’s available in your area. Check out our links below to find Kia and Hyundai EVs near you.
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New Holland’s already excellent C314 mini track loader is even better for 2026 thanks to the debut of a new, all electric version that offers quiet, low maintenance, and emission-free running for round-the-clock operation.
State and federal governments may still be hashing out emissions laws and ZEV requirements, but it’s the municipal governments that write quiet our laws and noise ordinances, and it’s those laws that construction crews are struggling to work around as they bid for lucrative urban jobs. New Holland understands those construction customers’ needs, and its new C314X Electric mini track loader (announced at last month’s Agritechnica) is designed specifically for them.
“We launched the C314 two years ago, and it has become known for its excellent features,” says Francesca Asteggiano, Europe Construction Brands. “Today, we’re developing an electric version to meet growing demand for quieter, more compact machines — reinforcing our commitment to sustainability and innovation.”
C314X Electric
New Holland’s C314X Electric is designed and built in-house as the zero-emission evolution of the diesel-powered C314, and is powered by a 23.5 kWh li-ion battery that sends power to three electric motors — two drive motors and a single hydraulic motor for the boom.
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The company says the new C314X has a rated operating capacity that matches the diesel unit at 460 kg (~1014 lbs.) and a hinge pin height of 2.2 m (~7.2 ft.).
Though still “just a prototype” at this point, CASE and New Holland products have a history of making it to production. If when it does, company reps say it will be available in two undercarriage configurations, a “narrow track” version 890 mm wide that can fit through garden gates and man doors, and wide track version 1026 mm wide for heavier duty outdoor and agricultural work.
The stand-on machine uses controls that will be familiar to any mini loader operator — especially those with experience behind the controls of the diesel C314 — and all the implements and attachments that work on the diesel version bolt up to the C314X Electric, making it ideal (the company says) for livestock and horticultural farmers, landscape contractors and residential construction operations, thanks to multiple compatible attachments to ensure full versatility to dig, load, drill, and more.
Stay tuned for pricing and availability, likely set to be announced during ConExpo 2026.
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In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss Tesla allowing texting and driving on FSD v14, Trump killing CAFE’s MPG standard, an Aptera update, and more.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:
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Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET:
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