You may have heard of the Japanese phenomenon of “kei cars”, which are pint-sized vehicles designed to fit into a local regulatory window that allows for much smaller, lighter cars and trucks to operate legally on roads. For decades, the result of those regulations has helped spawn some of the most interesting and often cutest miniature vehicles in the world. Now, one Japanese automaker plans to bring its own kei car to the US. Meet the PUZZLE from HW ELECTRO.
Less of a kei car and more of a kei van, the PUZZLE builds on much of Japan’s tiny car legacy.
The small electric van just celebrated its US unveiling at an event last week signifying the brand’s plans to enter the US market. According to HW ELECTRO, commercial sales of the PUZZLE are expected to begin in 2025. In other words, we’ve got some time to wait.
As President of HW ELECTRO Hsiao Weicheng explained at the unveiling:
“The PUZZLE launch marks HW ELECTRO’s dedication to addressing environmental challenges and creating innovative eco-friendly solutions to the commercial vehicle market. We are excited to officially showcase PUZZLE today and we look forward to making it available in the U.S. market in 2025.”
This isn’t the Japanese company’s first rodeo, even if it marks their initial targeting of the US market. HW ELECTRO first entered its domestic market with the ELEMO series, a line of next-generation multi-purpose commercial EVs. The ELEMO series, including ELEMO, ELEMO-K, and the LEMO-L mid-size van, was launched to reduce environmental burdens and enhance disaster resilience in the country.
That focus on disaster resilience is front and center in the PUZZLE electric van as well, which features onboard AC outlets, USB ports, wi-fi internet connectivity, and emergency tools. Roof-mounted solar panels are included to ensure functionality even during prolonged power outages. There’s even a first-aid kit and a crowbar, just in case whatever disaster you’ve encountered can be helped by extra leverage.
Several vehicles in the US already come with AC outlets and first-aid kits, but the PUZZLE’s design makes these types of features outward-facing, meaning they can be accessed from outside of the vehicle to help others.
That flat, angular design of the vehicle helps to cut down on design and tooling costs, as well as “makes optimal use of the maximum dimensions within the KEI car vehicle segment, making for an exceptionally large and efficient cargo area. The passenger seat folds down to accommodate especially large items and can double as a side table for the driver,” according to the company.
As a two-seater, the PUZZLE is primarily focused on commercial applications, though it’d make a pretty awesome van-life platform with a mattress in back. That might have to be a short mattress though. At just under 3.4 meters long, it’s about one salad plate shorter than an already small Fiat 500e.
Compared to the measly 180 liters of storage space in a Fiat 500e though, the PUZZLE looks to win that cargo competition handily. They haven’t actually announced quite how much storage room there is in the rear, but it looks like it could fit a disassembled Fiat back there, so it’s likely significantly larger than 180 liters.
The rest of the tech specs haven’t been hammered out, or at least aren’t public yet. Nor is the figure you’re all really wondering about: the price.
While we don’t know how fast it will go or for how long, we can at least revel in its angular beauty. And perhaps in a couple more years we can finally cruise down an American street in a Japanese kei car, or take one on an electric van life camping trip! Just note that if you go the camping route then you may have to sleep in the fetal position.
Electrek’s Take
The vehicle has me already won over. It’s great, do it. Press the ‘Go’ button or whatever. A tiny electric van with huge cargo space, an adorable face, and AC outlets. I love it. I even like the onboard crowbar, for some reason. In addition to the occasional road rage incident, who knows when it could come in handy. I literally used a crowbar to save my neighbor from a stuck elevator in our building yesterday. If I’ve said it once, I’ve said it a thousand times. Crowbars. Save. Lives. (I don’t think I’ve said that even once. But my handiwork is still visible in the slight new canting of our building’s elevator door!)
The bigger issue to me is the regulatory framework to make this happen in the US. It’s possible they could try to do this under existing Low-Speed Vehicle (LSV) regulations, but that would be a shame since it would limit the PUZZLE to a top speed of just 25 mph (40 km/h).
Hopefully, they can make it meet the minimum requirements for a full-size car, though that will do a number on the eventual price tag.
I guess that brings us right back to the same conclusion as always… the US needs EU-style quadricyle laws so that we can have fun mini-cars that still reach mid-level speeds of 40-50 mph (65-80 km/h).
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The sun has set on a frantic day of scrutineering at this year’s Electrek Formula Sun Grand Prix (FSGP), as teams scramble to qualify for a spot on the starting line tomorrow morning. Electrek FSGP 2025 is shaping up to be one of the event’s most attended ever, thanks to a strong showing of first-time and returning schools. But that also means new and unproven vehicles on the track.
Today, I walked through a couple of bays and talked with a few of the teams able to spare a minute; almost all of them were debuting completely new cars that were years in the making. Building a solar car is no easy feat. It’s not just the engineering and technical know-how that’s often a hurdle for them; it’s more often monetary. However, one of the things that makes this event so special is the camaraderie and collaboration that happen behind the scenes.
Northwestern University is back with a completely new car this season, its eighth since the team’s original inception in 1997 during the GM Sunrayce days. Its motor controller, which is responsible for managing the flow of power from the batteries to the motor, was given to them by the Stanford team. Stanford had extras and could spare one for Northwestern, which needed a replacement. It doesn’t stop there. Two members of the Northwestern team (Shannon and Fiona) told me four other teams helped them with a serious tire replacement around 1 a.m. Wednesday morning, saving them from missing important parts of scrutineering.
This is also an exciting year for the West Virginia team, which is celebrating its 35th anniversary as a solar car team, making them one of the oldest teams on the track. With age comes wisdom though: WV is competing again this year with its single-occupant vehicle, Sunseeker. The team ran into issues after last year’s American Solar Challenge (ASC) cross-country event when the vehicle’s control arm, an important part of the suspension that connects the wheels to the chassis, broke. They tell me this year they’re back with a completely redesigned control arm made of both aluminum and steel. Thank you, Hayley, John, and Izzy, for taking the time to talk.
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We’re also seeing new builds this year from the University of Florida, the University of Puerto Rico, NC State, and UC Irvine. Believe it or not, the latter team has never competed in an American Solar Challenge/Formula Sun Grand Prix. This is their first year. UC Irvine doesn’t expect to be on the starting line tomorrow but hopes to be on the track soon after.
University of Puerto RicoUniversity of California Irvine
On the other hand, we have tried-and-proven cars like my personal favorite, Polytechnique Montréal’s Esteban, which undergoes minor improvements each year. I talked a little bit with this team today, and they told me the car’s motor was dropped, disassembled, and cleaned in preparation for the event. Polytechnique Montréal has passed scrutineering and will appear on the starting line tomorrow.
Polytechnique Montréal
Teams that haven’t wrapped up scrutineering in the last three days can still complete it, though doing so will eat into time on track.
You can learn more about the different classes and the specific rules here.
I’ll continue to post more updates as the event continues!
2025 Electrek FSGP schedule
The 2025 Electrek FSGP will again be held at the National Corvette Museum Motorsports Park in Bowling Green, Kentucky, which, interestingly enough, General Motors occasionally uses for Corvette testing and development. A bit of a full-circle moment being so close to the company that started it all.
The event is open to the public and FREE to attend. Come see the solar car race up close!
Racing starts on July 3 from 10am to 6pm CT and continues through July 5 from 9am to 5pm CT.
Featured image via Cora Kennedy for Electrek FSGP/ASC.
Note: The Formula Sun Grand Prix is not in any way associated or affiliated with the Formula 1 companies, FORMULA 1 racing, or the FIA Formula One World Championship.
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Tesla’s Q2 results are in, and they are way, way down from Q2 of 2024. At the same time, Nissan seems to be in serious trouble and the first-ever all-electric Dodge muscle car is getting recalled because its dumb engine noises are the wrong kind of dumb engine noises. All this and more on today’s deeply troubled episode of Quick Charge!
We’ve also got an awesome article from Micah Toll about a hitherto unexplored genre of electric lawn equipment, a $440 million mining equipment deal, and a list of incompetent, corrupt, and stupid politicians who voted away their constituents’ futures to line their pockets.
New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.
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“These ‘OpenAI tokens’ are not OpenAI equity,” OpenAI wrote on X. “We did not partner with Robinhood, were not involved in this, and do not endorse it.”
The company said that “any transfer of OpenAI equity requires our approval — we did not approve any transfer,” and warned users to “please be careful.”
Robinhood announced the launch Monday from Cannes, France, as part of a broader product showcase focused on tokenized equities, staking, and a new blockchain infrastructure play. The company’s stock surged above $100 to hit a new all-time high following the news.
“These tokens give retail investors indirect exposure to private markets, opening up access, and are enabled by Robinhood’s ownership stake in a special purpose vehicle,” a Robinhood spokesperson said in response to the OpenAI post.
Read more CNBC tech news
Robinhood offered 5 euros worth of OpenAI and SpaceX tokens to eligible EU users who signed up to trade stock tokens by July 7. The assets are issued under the EU’s looser investor restrictions via Robinhood’s crypto platform.
“This is about expanding access,” said Johann Kerbrat, Robinhood’s SVP and GM of crypto. “The goal with tokenization is to let anyone participate in this economy.”
The episode highlights the dynamic between crypto platforms seeking to democratize access to financial products and the companies whose names and equity are being represented on-chain
U.S. users cannot access these tokens due to regulatory restrictions.