The price of tickets for sporting events soared by an astounding 25% in October compared to the same period last year — a consequence of the surging rate of what economists call “funflation.”
Federal data released by the Department of Labor highlighted the booming demand for live, in-person entertainment and experiences such as concerts, dining out in restaurants, and sporting events.
The rate of inflation for sports tickets far outstripped that of groceries (2.1%), electricity (2.4%), cigarettes (7.6%), and rent (7.2%), according to the Bureau of Labor Statistics.
The Consumer Price Index, which gauges the rate of inflation for hundreds of items, rose 3.2% in October — a slight cooling from the inflationary trend that has hamstrung shoppers since the end of the coronavirus pandemic.
The latest inflation figures have given investors hope that the Federal Reserve will pause its hikes of interest rates.
However, cooling inflation hasn’t helped sports fans looking to catch their favorite team.
Analysts said that professional sports leagues slashed ticket prices in 2022 in hopes of luring fans back to arenas and stadiums after a lengthy period during which they were largely confined to their homes in the COVID period.
That would explain the surge in ticket prices this year as Americans settle into a pre-pandemic normalcy.
Economists coined the term “funflation” to describe the phenomenon whereby consumers splurge on discretionary items at a time when prices for necessities such as gas, food, a new car, and rent continue to climb.
Weve seen this through the entire leisure and hospitality sector, Victor Matheson, a professor and sports economist at the College of the Holy Cross, told CNBC.
People are getting back to things that they enjoy doing and are willing to pay a bunch.
Another reason for the spike has been the adoption of dynamic pricing by ticket-selling platforms. Instead of fixed pricing, the sites use a variable scale in which price points are determined based on the demand for the event at that particular time.
Sales of tickets to National Football League and the National Hockey League games doubled this year compared to 2022, according to secondary ticket marketplace StubHub.
National Basketball Association ticket sales rose some 60% at the start of the season compared to last year while college football ticket sales increased 50% this year.
It isn’t just sporting events that are fetching eye-popping sums for tickets.
Pop stars like Taylor Swift and Beyonc are being credited with generating billions of dollars for local businesses during their respective concert tours.
Swift’s Eras Tour, which is currently on its international leg, is believed to be the most lucrative in US history — generating $5 billion in consumer spending.
Swifties are paying through the nose to see the “Shake It Off” crooner — with average ticket prices clocking in at $456.
Swift herself stands to earn an estimated $4.1 billion from the tour alone.
The six shows that Swift performed in Los Angeles generated some $320 million for the county while her Denver concerts brought in $140 million to Colorado’s coffers, according to data reviewed by The Washington Post.
Beyoncs just-completed Renaissance tour is estimated to have generated $4.5 billion in the US, according to The New York Times.
The pop star was blamed for single-handedly fueling higher levels of inflation in Sweden, where fans from around the world flocked to see her show — driving up the prices of food at restaurants as well as hotel rooms.
“It’s a big deal for this government,” says Simon Case.
“It’s the clearest indication yet of what they plan to do between now and the general election, a translation of their manifesto.
“This is where you should expect the chancellor to say, on behalf of the government: ‘This is what we’re about’.”
As the former cabinet secretary, Mr Case was the man in charge of the civil service during the last spending review, in 2021.
On Wednesday, Rachel Reeves will unveil the Labour government’s priorities for the next three years. But it’s unclear whether it will provide all that much of an answer about what it’s really about.
Unlike the Autumn budget, when the chancellor announced her plans on where to tax and borrow to fund overall levels of spending, the spending review will set out exactly how that money is divided up between the different government departments.
Since the start of the process in December those departments have been bidding for their share of the cash – setting out their proposed budgets in a negotiation which looks set to continue right up to the wire.
This review is being conducted in an usual level of detail, with every single line of spending assessed, according to the chancellor, on whether it represents value for money and meets the government’s priorities. Budget proposals have been scrutinised by so called “challenge panels” of independent experts.
It’s clear that health and defence will be winners in this process given pre-existing commitments to prioritise the NHS – with a boost of up to £30bn expected – and to increase defence spending.
On Sunday morning, the government press release trumpeted an impressive-sounding “£86bn boost” to research and development (R&D), with the Science and Technology Secretary Peter Kyle sent out on the morning media round to celebrate as record levels of investment.
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14:18
What will be in spending review?
We’re told this increased spending on the life sciences, advanced manufacturing and defence will lead to jobs and growth across the country, with every £1 in investment set to lead to a £7 economic return.
But the headline figure is misleading. It’s not £86bn in new funding. That £86bn has been calculated by adding together all R&D investment across government for the next three years, which will reach an annual figure of £22.5bn by 2029-30. The figure for this year was already set to be £20.4bn; so while it’s a definite uplift, much of that money was already allocated.
Peter Kyle also highlighted plans for “the most we’ve ever spent per pupil in our school system”.
I understand the schools budget is to be boosted by £4.5bn. Again, this is clearly an uplift – but over a three-year period, that equates to just £1.5bn a year (compared with an existing budget of £63.7bn). It also has to cover the cost of extending free school meals, and the promised uplift in teachers’ pay.
In any process of prioritisation there are losers as well as winners.
We already know about planned cuts to the Department of Work and Pensions – but other unprotected departments like the Home Office and the Department of Communities and Local Government are braced for a real spending squeeze.
We’ve heard dire warnings about austerity 2.0, and the impact that would have on the government’s crime and policing priorities, its promises around housing and immigration, and on the budgets for cash-strapped local councils.
The chancellor wants to make it clear to the markets she’s sticking to her fiscal rules on balancing the books for day-to-day spending.
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But the decision to loosen the rules around borrowing to fund capital investment have given her greater room to manoeuvre in funding long-term infrastructure projects.
That’s why we’ve seen her travelling around the country this week to promote the £15.6bn she’s spending on regional transport projects.
The Treasury team clearly wants to focus on promoting the generosity of these kind of investments, and we’ll hear more in the coming days.
But there’s a real risk the story of this spending review will be about the departments which have lost out – and the promises which could slip as a result.
Nigel Farage will pledge to reopen Port Talbot’s steel blast furnaces if in power in Wales, as his Reform UK party sets its sights on being the government in the Senedd next year.
In a speech in Port Talbot later, Mr Farage will outline how next year’s Welsh parliament elections will be the primary focus of his party.
The MP for Clacton has already ruled out standing at the Senedd elections next year. It is unclear who will lead the Reform party in Wales.
Reindustrialising Wales will be at the centre of his speech. Acknowledging the task at hand won’t be quick or easy, Mr Farage is also expected to suggest a return to coal mining, if suitable, as part of Reform’s “long-term ambition to reopen Port Talbot steel”.
Image: The steelworks in Port Talbot. File pic: PA
A Reform source told Sky News: “We have said and say again that we think it’s better to use British coal for British steel than imported coal.”
Port Talbot was the largest steelmaking plant in the UK until the two blast furnaces were switched off in September 2024, which saw the loss of 2,800 jobs as part of the transition to greener production methods. Electric arc furnaces are replacing both blast furnaces and are set to be operational by early 2028.
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2:30
Farage could ‘definitely’ become next PM, says Dominic Cummings
Wales is set to head to the polls in May next year and Reform hopes to end the 26-year Labour government reign in Wales.
The Reform source said Mr Farage’s speech “will tap into the hearts and minds of a deeply patriotic nation that feels betrayed and forgotten about by Labour”.
Recent polling by Barn Cymru saw the Labour vote share in Wales collapse to 18%, with Reform second in the polls on 25% behind Plaid Cymru on 30%, whereas the Conservatives who are currently the opposition in the Senedd are on 13%.
Reform believes the performance of their party in Scotland confirms they can win in Wales next year. The source told Sky News: “We are the main challenger to Labour in Wales. A vote for the Conservatives is a vote for Labour.”
The Israeli military will show Greta Thunberg and other activists footage of the 7 October attacks after a Gaza-bound aid boat was diverted to Israel, the country’s foreign minister has said.
Early on Monday, the Israeliforeign ministry said that the British-flagged yacht Madleen – operated by the pro-Palestinian Freedom Flotilla Coalition (FFC) – “is safely making its way to the shores of Israel”.
All passengers were safe and unharmed, the ministry added, sharing footage of the activists being handed sandwiches and water.
In a statement via his spokesperson, defence minister Israel Katz said that he has instructed the Israeli Defence Forces (IDF) to screen footage of the 7 October attacks for those aboard when they arrive at Ashdod Port.
Image: Greta Thunberg was ‘safe and in good spirits’ while en route to Israel, the foreign ministry said. Pic: Israel Foreign Ministry
“Antisemitic Greta and her Hamas-supporting friends should see exactly what the Hamas terrorist organisation – which they came to support and act on behalf of – truly is,” he said.
“They should see the atrocities committed against women, the elderly, and children, and understand whom Israel is fighting to defend itself.”
He then added, “I commend the IDF for its swift and safe takeover” of the vessel, and said the Israeli military “will continue its just and moral fight against the Hamas murderers until their defeat, the release of all hostages, and the full restoration of Israel’s security”.
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Image: Ms Thunberg and other activists after their boat was diverted to Israel. Pic: Israel Foreign Ministry
Israel’s foreign ministry said earlier that those aboard the Madleen “are expected to return to their home countries,” and that the humanitarian aid aboard the ship would be transferred to Gaza through established channels.
Ms Thunberg was “safe and in good spirits” while en route to Israel, it added, calling the vessel “the ‘selfie yacht’ of the ‘celebrities'”.
The FFC claimed the passengers on the yacht had been “kidnapped by Israeli forces” and released pre-recorded messages from them after previously saying that the “Israeli army had boarded” the vessel.
Climate campaigner Ms Thunberg, 22, was one of a dozen activists aboard the Madleen, which set sail from Sicily on 1 May on a mission aiming to break Israel’s sea blockade.
Image: Ms Thunberg pictured in a pre-recorded video, released after the Madleen was diverted to Israel. Pic: FFC
Image: The climate campaigner aboard the Madleen on 2 June. Pic: Freedom Flotilla Coalition/Reuters
Rima Hassan, a French member of the European Parliament, who is of Palestinian descent, was also on the boat.
She has been barred from entering Israel because of her opposition to Israel’s policies towards Palestinians.
Ms Hassan wrote on X as the FFC’s yacht was allegedly surrounded by other vessels: “The crew of the Freedom Flotilla was arrested by the Israeli army in international waters around 2am.”
The diversion of the Madleen came after Mr Katz said that he had instructed the IDF to prevent the vessel from reaching the shore and to “take whatever measures necessary”.
Image: The Madleen was heading for Gaza
Addressing Ms Thunberg and the other activists on Sunday, he said: “You should turn back – because you will not reach Gaza.”
But humanitarian workers have warned of famine unless there is an end to the blockade and the 20-month war, which began after a Hamas-led assault on southern Israel on 7 October 2023, that killed more than 1,200 people.
According to the Hamas-run Gaza Health Ministry, more than 54,000 Palestinians have been killed since the start of Israel’s military campaign.
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2:38
Why is Greta sailing to Gaza?
An attempt last month by Freedom Flotilla to reach Gaza by sea failed after another of the group’s vessels was attacked by two drones while sailing in international waters off Malta.
The group blamed Israel for the attack, which damaged the front section of the ship.
Francesca Albanese, United Nations’ special rapporteur on human rights in the Palestinian territories, also urged other boats to challenge the Gaza blockade.
She said on social media: “Madleen’s journey may have ended, but the mission isn’t over.
“Every Mediterranean port must send boats with aid & solidarity to Gaza.”