Toyota is still continuing its old ways of greenwashing and opposing electric vehicles, despite a change in CEO earlier this year from anti-EV stalwart Akio Toyoda to former Lexus chief Koji Sato, who had promised a more EV-friendly approach.
Toyota has a long history of opposing electric vehicles, both through lobbying and disinformation in its marketing. The company has consistently been the most obstructive global automaker when it comes to electrification and among the slowest to scale up its EV efforts.
Most of this opposition came under the previous CEO, Akio Toyoda. But earlier this year, Toyota seemed to finally recognize that these efforts were unproductive and replaced Toyoda with new CEO Koji Sato, citing Toyoda’s specific failure to adapt to the electric vehicle movement.
This gave some hope for Toyota, whose previous path threatened not just Toyota itself but potentially the entire Japanese economy, given its importance as the largest company in the country. That path has already seen it getting squeezed out of the world’s largest auto market due to a lack of EVs to sell.
Many organizations called for Toyota to change its path when Sato came into leadership. And there has been some movement. Sato seems to be making some moves to increase EV production, but then again, the company cut its already pathetic near-term EV sales forecast by 40% earlier this month. And just last month, Toyota did make an enormous investment into its planned US battery plant – $8 billion is nothing to scoff at.
But the better part of a year after Sato’s appointment, Toyota is still up to its same old marketing tricks, trying to confuse the public into thinking its gas guzzlers make it a leader in green technology.
Toyota does this through its marketing campaigns and material, which confuse conventional hybrids – which run 100% on gasoline and gain no energy from any other nonfossil, nonpolluting source – with electric vehicles, which can run on nonfossil sources. It also focuses on unrealistic distant-future solutions, which seem to exist only to push timelines back.
Public Citizen recently confronted Toyota at the LA Auto Show encouraging the company to electrify. We talked to East Peterson-Trujillo, Public Citizen’s Clean Vehicles Campaigner, about what Toyota and Sato have been up to in the last year, and they pointed out some of the greenwashing Toyota has still been up to.
For example, Toyota has changed its badging to say “HEV” in place of “hybrid” as it has said in the past.
To be clear, hybrids are not EVs. While it is industry/scientific parlance to refer to hybrids in this way (along with FCEV for fuel cell, PHEV for plug-in hybrid, and BEV for battery electric vehicle), it is not the way the public refers to them, and Toyota knows this and has made the change to cover up its inability to make EVs. The public thinks that “EV” means electric vehicle, specifically battery-electric vehicle, and the conventional hybrids that make up a majority of Toyota’s “electrified” vehicle sales are not electric at all.
And that brings up another problem. Toyota’s extensive use of the word “electrified” is another misleading claim it uses to confuse consumers. This word is used by other automakers as well, but Toyota has crafted an entire marketing campaign around it – which it launched in September, well after the change in CEO.
The marketing campaign is called “electrified diversified,” and it is Toyota’s attempt to push vehicles that are entirely powered by fossil fuels as if they are an important part of an automaker’s strategy toward carbon neutrality.
But, again, hybrid vehicles like the (non-plug-in) Prius run entirely on gasoline. There is zero energy that enters the car system that is not put there by limited and polluting fossil fuels, of the kind that contributes to millions of deaths globally per year. You cannot power a Prius on carbon-neutral energy, and a Prius is not zero-emission.
Toyota also has another campaign, “Beyond Zero,” which explicitly wants to “shift the conversation” from advocating for EVs to gas-guzzling hybrids instead.
Big picture, the “Beyond Zero” campaign aims to shift the conversation about electrification from the auto industry’s narrow focus on battery-electric vehicles (BEVs) to a broader perspective that encompasses Toyota’s more ambitious — and some would say more realistic — portfolio approach to transitioning away from internal combustion engines. That includes hybrid EVs, plug-in hybrid EVs, fuel cell EVs and battery EVs.
-Toyota’s marketing BS
We’re not sure how going to a more polluting solution, hybrids, is somehow “beyond “zero – so chalk that one up to Toyota lying about how science works once again, lying as its chief scientist does quite often.
The worst part is that Toyota’s BS is spreading. Ram recently described its plug-in hybrid as an “unlimited range” EV, echoing Toyota’s illegal “self-charging hybrid” claim. And we also noticed at the LA Auto Show that Kia was using “HEV” badging on its new gas-powered hybrid Sorento, which is a shame given that Kia actually has some great EV offerings, unlike Toyota.
Thankfully, Toyota has faced pressure from shareholders to improve its business in the face of climate change and a shifting automotive industry, but so far has not relented to this pressure and is continuing on its old path. It has also faced boycotts, and Toyota vehicles are the brand most likely to be traded in when people buy an EV.
While in 2022 Toyoda was confirmed as CEO with over 95% of the vote, that vote share dropped to 85% when he was reelected as chair of the board in 2023. Both are high numbers, but that’s a significant change in support over the course of the year, and it’s quite rare for shareholders to vote against the board’s recommendation in just about any case.
We’d love to see Toyota stop pushing its anti-environment agenda through marketing – and we think that it still has an opportunity to do so with the new CEO – but the better part of a year in, it simply hasn’t made nearly enough progress.
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Renewables and nuclear provided 40.9% of the world’s power generation in 2024, passing the 40% mark for the first time since the 1940s, according to a new global energy think tank Ember report.
Renewables added a record 858 TWh in 2024, 49% more than the previous high in 2022. Solar was the largest contributor for the third year running, adding 474 TWh to reach a share of 6.9%. Solar was the fastest-growing power source (+29%) for the 20th year in a row.
Solar has doubled in just three years, providing more than 2,000 TWh of electricity in 2024. Wind generation also grew to 8.1% of global electricity, while hydro – the single largest renewable source – remained steady at 14% of global electricity.
“Solar power has become the engine of the global energy transition,” said Phil MacDonald, Ember’s managing director. “Paired with battery storage, solar is set to be an unstoppable force. As the fastest-growing and largest source of new electricity, it is critical in meeting the world’s ever-increasing demand for electricity.”
Ember’s sixth annual Global Electricity Review, published today, provides the first comprehensive overview of the global power system in 2024 based on country-level data. It’s published alongside the world’s first open dataset on electricity generation in 2024, covering 88 countries that account for 93% of global electricity demand, as well as historical data for 215 countries.
What drove the rising power demand
The analysis finds that fossil fuels also saw a small 1.4% increase in 2024 due to surging electricity demand, pushing global power sector emissions up 1.6% to an all-time high.
Heatwaves were the main driver of the rise in fossil generation, accounting for almost a fifth (+0.7%) of the increase in global electricity demand in 2024 (+4.0%), mainly through additional use of cooling. Without these temperature effects, fossil fuel generation would have risen by only 0.2%, as clean electricity generation met 96% of the demand growth not caused by hotter temperatures.
“Amid the noise, it’s essential to focus on the real signal,” continued MacDonald. “Hotter weather drove the fossil generation increase in 2024, but we’re very unlikely to see a similar jump in 2025.”
Aside from weather effects, the increasing use of electricity for AI, data centers, EVs, and heat pumps is already contributing to global demand growth. Combined, the growing use of these technologies accounted for a 0.7% increase in global electricity demand in 2024, double what they contributed five years ago.
Clean power will grow faster than demand
Ember’s report shows that clean generation growth is set to outpace faster-rising demand in the coming years, marking the start of a permanent decline in fossil fuel generation. The current expected growth in clean generation would be sufficient to meet a demand increase of 4.1% per year to 2030, which is above expectations for demand growth.
“The world is watching how technologies like AI and EVs will drive electricity demand,” said MacDonald. “It’s clear that booming solar and wind are comfortably set to deliver, and those expecting fossil fuel generation to keep rising will be disappointed.”
Beyond emerging technologies, the growth trajectories of the world’s largest emerging economies will play a crucial role in defining the global outlook. More than half of the increase in solar generation in 2024 was in China, with its clean generation growth meeting 81% of its demand increase in 2024. India’s solar capacity additions in 2024 doubled compared to 2023. These two countries are at the forefront of the drive to clean power and will help tip the balance toward a decline in fossil generation at a global level.
Professor Xunpeng Shi, president of the International Society for Energy Transition Studies (ISETS), said: “The future of the global power system is being shaped in Asia, with China and India at the heart of the energy transition. Their increasing reliance on renewables to power demand growth marks a shift that will redefine the global power sector and accelerate the decline of fossil fuels.”
Read more: Made-in-America solar just got a big win in Louisiana
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The next-gen LEAF is almost here, and it’s looking better than ever. This isn’t the electric hatch you are used to seeing. Nissan’s new LEAF EV has more range, a fresh crossover design, and yes, it can finally charge up at Tesla Superchargers with an NACS port. With the official reveal just around the corner, someone already spotted the new LEAF at a Tesla charger in Canada.
Nissan is launching the new LEAF in the US and Canada
A little over a week ago, we finally got our first look at the third-generation LEAF. Nissan’s iconic electric hatch has grown into a “sleek and spacious family-friendly crossover.”
The US and Canada will be the first to see the reimagined LEAF later this year. It will join the Ariya in Nissan’s North American EV lineup as it looks to spark growth in one of its most important markets.
Based on the CMF-EV platform, the same one underpinning the Ariya, Nissan promises the new LEAF will have “significant range improvements.” Although no other details were revealed, Nissan’s vehicle programs chief, Francois Bailly, told TopGear.com that it’s expected to have WLTP driving range of up to 373 miles (600 km).
It will likely be lower on the EPA scale, but anything even close to 300 miles would be a major improvement over the current 212 EPA-estimated miles offered on the 2025 LEAF SV Plus.
The next-gen LEAF will also be Nissan’s first EV to feature an integrated NACS charging port. With its official debut later this year, the new model is out for testing and was just caught testing at a Tesla Supercharger in Canada.
If you didn’t know what vehicle it is, the LEAF is hardly recognizable. The new image from KindelAuto gives us a closer look at the new crossover design. It almost looks like a Tesla sitting in front of the charger.
The new LEAF is one of 10 new and refreshed Nissan vehicles set to launch in the US and Canada. It will arrive later this year, followed by the fourth-gen Rogue in 2026, which will be available as a PHEV for the first time.
Nissan also plans to build a new “adventure-focused SUV” at its Canton, Mississippi, plant in late 2027. The teaser shows what appears to be a rugged electric Xterra. We’ll have to wait for more details on that one.
Nissan will reveal additional info about the upcoming LEAF mid-year. Check back soon for more updates.
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The Port of Barcelona launched the Ecocat Tres, a highly efficient, all-electric commuter ferry powered by Molabo’s ARIES i50 electric motors.
Ecocat Tres is the latest zero-emission ferry in Bus Nàutic’s growing electric fleet, providing clean transportation between the Drassanes and Llevant wharves. In just its first three months, the Bus Nàutic service logged over 125,000 sustainable trips. Operated by ALSA and backed by the Port of Barcelona, the initiative offers locals and visitors an eco-friendly way to travel, cutting down on road congestion and air pollution in the bustling city.
Built by Spanish shipbuilder Metaltec Naval, Ecocat Tres is a 15-meter aluminum catamaran that carries up to 84 passengers. It even includes a rooftop deck, offering extra seating and a breezy ride across the port. The ferry runs every 15 to 30 minutes for at least 12 hours each day, with the entire trip taking about 10 minutes.
Under the deck are two powerful 48V Molabo ARIES i50 motors, enabling the electric ferry to hit a top speed of 12 knots. Cruising at its regular operational speed of 5 knots, Ecocat Tres can run efficiently for up to 21 hours on a single charge, making it highly reliable for daily commuters.
Molabo’s motors have a low-voltage setup, which makes them safer to maintain compared to traditional high-voltage electric systems. Passengers also enjoy a smoother, quieter ride thanks to significantly reduced noise and vibrations onboard. Azimut Marine supplied the full propulsion and energy system, which includes two ARIES 50 kW electric drives, 36 batteries providing a total of 216 kWh, fast chargers, and integrated solar panels. Impressively, solar power alone can cover up to 40% of the ferry’s energy needs.
Ecocat Tres will cut around 90 tons of CO2 emissions each year, making a positive impact on Barcelona’s ambitious climate goals.
Port of Barcelona president José Antonio Carbonell said, “This 100% electric, zero-emission passenger ferry is helping us reshape mobility in the port and accelerate the decarbonization of our operations.”
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