Toyota is still greenwashing after change in leadership
Toyota is still continuing its old ways of greenwashing and opposing electric vehicles, despite a change in CEO earlier this year from anti-EV stalwart Akio Toyoda to former Lexus chief Koji Sato, who had promised a more EV-friendly approach.
Toyota has a long history of opposing electric vehicles, both through lobbying and disinformation in its marketing. The company has consistently been the most obstructive global automaker when it comes to electrification and among the slowest to scale up its EV efforts.
Most of this opposition came under the previous CEO, Akio Toyoda. But earlier this year, Toyota seemed to finally recognize that these efforts were unproductive and replaced Toyoda with new CEO Koji Sato, citing Toyoda’s specific failure to adapt to the electric vehicle movement.
This gave some hope for Toyota, whose previous path threatened not just Toyota itself but potentially the entire Japanese economy, given its importance as the largest company in the country. That path has already seen it getting squeezed out of the world’s largest auto market due to a lack of EVs to sell.
Many organizations called for Toyota to change its path when Sato came into leadership. And there has been some movement. Sato seems to be making some moves to increase EV production, but then again, the company cut its already pathetic near-term EV sales forecast by 40% earlier this month. And just last month, Toyota did make an enormous investment into its planned US battery plant – $8 billion is nothing to scoff at.
But the better part of a year after Sato’s appointment, Toyota is still up to its same old marketing tricks, trying to confuse the public into thinking its gas guzzlers make it a leader in green technology.
Toyota does this through its marketing campaigns and material, which confuse conventional hybrids – which run 100% on gasoline and gain no energy from any other nonfossil, nonpolluting source – with electric vehicles, which can run on nonfossil sources. It also focuses on unrealistic distant-future solutions, which seem to exist only to push timelines back.
Public Citizen recently confronted Toyota at the LA Auto Show encouraging the company to electrify. We talked to East Peterson-Trujillo, Public Citizen’s Clean Vehicles Campaigner, about what Toyota and Sato have been up to in the last year, and they pointed out some of the greenwashing Toyota has still been up to.
For example, Toyota has changed its badging to say “HEV” in place of “hybrid” as it has said in the past.
To be clear, hybrids are not EVs. While it is industry/scientific parlance to refer to hybrids in this way (along with FCEV for fuel cell, PHEV for plug-in hybrid, and BEV for battery electric vehicle), it is not the way the public refers to them, and Toyota knows this and has made the change to cover up its inability to make EVs. The public thinks that “EV” means electric vehicle, specifically battery-electric vehicle, and the conventional hybrids that make up a majority of Toyota’s “electrified” vehicle sales are not electric at all.
And that brings up another problem. Toyota’s extensive use of the word “electrified” is another misleading claim it uses to confuse consumers. This word is used by other automakers as well, but Toyota has crafted an entire marketing campaign around it – which it launched in September, well after the change in CEO.
The marketing campaign is called “electrified diversified,” and it is Toyota’s attempt to push vehicles that are entirely powered by fossil fuels as if they are an important part of an automaker’s strategy toward carbon neutrality.
But, again, hybrid vehicles like the (non-plug-in) Prius run entirely on gasoline. There is zero energy that enters the car system that is not put there by limited and polluting fossil fuels, of the kind that contributes to millions of deaths globally per year. You cannot power a Prius on carbon-neutral energy, and a Prius is not zero-emission.
Toyota also has another campaign, “Beyond Zero,” which explicitly wants to “shift the conversation” from advocating for EVs to gas-guzzling hybrids instead.
Big picture, the “Beyond Zero” campaign aims to shift the conversation about electrification from the auto industry’s narrow focus on battery-electric vehicles (BEVs) to a broader perspective that encompasses Toyota’s more ambitious — and some would say more realistic — portfolio approach to transitioning away from internal combustion engines. That includes hybrid EVs, plug-in hybrid EVs, fuel cell EVs and battery EVs.
-Toyota’s marketing BS
We’re not sure how going to a more polluting solution, hybrids, is somehow “beyond “zero – so chalk that one up to Toyota lying about how science works once again, lying as its chief scientist does quite often.
The worst part is that Toyota’s BS is spreading. Ram recently described its plug-in hybrid as an “unlimited range” EV, echoing Toyota’s illegal “self-charging hybrid” claim. And we also noticed at the LA Auto Show that Kia was using “HEV” badging on its new gas-powered hybrid Sorento, which is a shame given that Kia actually has some great EV offerings, unlike Toyota.
Thankfully, Toyota has faced pressure from shareholders to improve its business in the face of climate change and a shifting automotive industry, but so far has not relented to this pressure and is continuing on its old path. It has also faced boycotts, and Toyota vehicles are the brand most likely to be traded in when people buy an EV.
While in 2022 Toyoda was confirmed as CEO with over 95% of the vote, that vote share dropped to 85% when he was reelected as chair of the board in 2023. Both are high numbers, but that’s a significant change in support over the course of the year, and it’s quite rare for shareholders to vote against the board’s recommendation in just about any case.
We’d love to see Toyota stop pushing its anti-environment agenda through marketing – and we think that it still has an opportunity to do so with the new CEO – but the better part of a year in, it simply hasn’t made nearly enough progress.
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EV tire specialist ENSO has launched a new premium range of ultra-high performance (UHP) tires designed for passenger electric vehicles. Soon, US drivers of EVs from Tesla and other high-performance models will be able to purchase this new tire range as ENSO significantly expands its product lineup.
ENSO is a UK-based company that hails itself as the “world’s first tire company dedicated exclusively to EVs.” Like many EV automakers its tires support, the company utilizes a direct-to-consumer sales model to help reduce a customer’s total cost of ownership while providing tires that extend EV range and reduce pollution.
In the fall of 2024, ENSO signed a strategic international partnership with Uber to provide its EV rideshare drivers with low-emission tires. As the only Certified B-Corporation in the tire industry (a highly-polluting one), ENSO uses more sustainable methods to help transform the global economy, benefiting all people and the planet they inhabit.
To carry on this mission, ENSO has unveiled a new Premium line of EV tires engineered specifically for the unique demands of all-electric driving. Better yet, these new tires are coming to the US soon.
ENSO to launch new premium EV tire line in UK and US
According to a release from ENSO this morning, its new Premium line of EV tires are now available to customers in the UK before these go on sale to US drivers this summer. The ultra-high performance tires are A/A EU-labeled, meaning they carry the highest rating for energy efficiency and wet grip performance.
According to ENSO, its Premium EV tires also deliver the highest energy efficiency and safety in their class. They will help customers like Tesla Model 3 and Model Y owners save on TCO, tire pollution, manufacturing emissions, and reduced energy consumption while driving. Per ENSO co-founder and CEO Gunnlaugur Erlendsson:
ENSO’s mission has always been to accelerate EV adoption by making tires that enhance rather than compromise electric performance. With ENSO Premium, we’re plugging a long-standing gap in the tire market by offering EV drivers a purpose-built, affordable, premium and sustainable EV tire alternative that matches the innovation of their EV. We engineered ENSO Premium for the specific needs of EVs. from instant torque to regenerative braking. We’re delivering a tire that not only performs well but also helps EV drivers get more miles from every charge.
When designing its Premium EV tires, ENSO says it looked to match its drivers’ performance and sustainability values, specifically noting Tesla models. The tires were designed to reduce rolling resistance, extend range, and take longer to wear out than traditional tires, especially given the higher weight of EV models due to large battery packs. The result is a tire that enables fewer charging stops, lower energy consumption, and less overall tire pollution – ideal factors for the growing segment of sustainable electric mobility.
This summer, US drivers will be able to purchase the Premium line of EV tires at wholesalers, independent retailers, and directly through the company website.
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The BP logo is displayed outside a petrol station that also offers electric vehicle recharging, on Feb. 27, 2025, in Somerset, England.
Anna Barclay | Getty Images News | Getty Images
Oil giant BP is bracing itself for a shareholder backlash at its annual general meeting (AGM) on Thursday, with a chorus of disgruntled investors planning to voice their concerns over the firm’s green strategy U-turn.
A planned resolution on the reelection of outgoing BP Chair Helge Lund has been billed as an opportunity for investors to signal discontent on climate change, corporate governance and the influence of U.S. hedge fund Elliott Management.
Britain’s beleaguered energy major, which has lagged behind more hydrocarbon-focused industry peers in recent years, has sought to resolve something of an identity crisis by launching a fundamental reset.
Seeking to rebuild investor confidence and boost near-term shareholder returns, BP in February pledged to slash renewable spending and ramp up annual expenditure on its core business of oil and gas.
The strategy reset was broadly welcomed by energy analysts, and BP CEO Murray Auchincloss has since said the pivot attracted “significant interest” in the firm’s non-core assets.
British asset manager Legal & General, a leading shareholder in BP with a roughly 1% stake, said it intends to vote against Lund’s reelection on Thursday — a position that would defy BP’s management recommendation.
Legal & General cited dissatisfaction over major revisions to the firm’s energy strategy, alongside BP’s decision not to allow a shareholder vote on the new direction.
Legal & General’s plans align with those of international asset manager Robeco, U.K. pension funds Nest and Border to Coast, as well as activist investors including Dutch group Follow This — all of which have indicated they will vote against Lund’s reelection.
Norway’s gigantic sovereign wealth fund and a number of U.S. pensions funds, however, have reportedly said they will back Lund’s reelection. Proxy advisors Institutional Shareholder Services and Glass Lewis have also recommended a vote in favor of Lund, according to Reuters.
It paves the way for a shareholder showdown at BP’s AGM, with observers closely monitoring the level of investor opposition to Lund’s reelection. Historically, votes against the chair of BP have remained under 10%.
A BP spokesperson declined to comment when contacted by CNBC.
Energy transition plans
BP’s renewed focus on oil and gas comes at a time when the London-listed energy firm is firmly in the spotlight as a potential takeover target. British rival Shell and U.S. oil giants Exxon Mobil and Chevron have all been touted as possible suitors.
“We value the significant steps BP has taken in recent years regarding its climate-related commitments and efforts, which we have supported through extensive and constructive dialogues, aimed at creating long-term value as the climate transition unfolds,” Legal & General’s investment stewardship team said on April 11.
Murray Auchincloss, chief executive officer of BP, during the “CERAWeek by S&P Global” conference in Houston, Texas, on March 11, 2025.
Bloomberg | Bloomberg | Getty Images
“However, we are deeply concerned by the recent substantive revisions made to the company’s strategy as announced at the 2025 Capital Markets Day on 26 February, coupled with the decision not to allow a shareholder vote on the newly amended climate transition strategy at the 2025 AGM,” they added.
Legal & General said BP’s announcement earlier this month that Lund will step down, likely next year, was viewed “positively,” but ongoing unease about the firm’s succession plan means it intends to vote against the AGM resolution.
Five years ago, BP became one of the first energy giants to announce plans to cut emissions to net zero “by 2050 or sooner.” As part of that push, BP pledged to slash emissions by up to 40% by 2030 and to ramp up investment in renewables projects.
The company scaled back this emissions target to 20% to 30% in February 2023, saying at the time that it needed to keep investing in oil and gas to meet global demand.
Robeco said in its rationale that BP had refused to repeat a so-called “Say on Climate” vote for its strategy revision, despite previously requesting shareholder support for the firm’s previous and “more ambitious” transition goals.
“We have unsuccessfully requested such a consistent feedback mechanism several times, including in a public letter alongside other investors with GBP 5 trillion in assets under management,” said Michiel van Esch, head of voting at Robeco.
“As a result, we have growing concerns over the company’s resilience through the energy transition, and over the consistency of its approach to climate governance, leading us to vote against the chairman and chair of the safety and sustainability committee,” he added.
Governance concerns
Elliott Management, for its part, is widely thought to be putting pressure on BP to minimize low-carbon investments and prioritize oil and gas. It emerged recently that the activist investor has built a near 5% stake in BP, making it one of the firm’s largest shareholders.
Activist shareholder Follow This, which has a long history of pushing for Big Oil to do more to tackle climate change, said the need to vote against Lund had not disappeared following news of his looming departure. The group added that investors concerned with good governance should voice their dissatisfaction.
“Voting against the board is the only way for shareholders to express their dissent over BP’s refusal to allow a vote on its strategy U-turn,” Mark van Baal, founder of Follow This, said in a statement.
“Now, the board has unilaterally changed course without asking shareholder support with a vote. This raises serious governance concerns. It seems BP’s leadership is afraid of its own shareholders,” he added.
Shares of BP are down nearly 10% year-to-date.
Luxury is a tough concept to pin down, but being constantly connected to work, kids, and telemarketers ain’t it. Genesis gets it, and its latest ultra-luxe off-road concept ditches screens in favor of the view out the windshield – and it’s got enough off-road chops to promise two things about those views: they’re real, and they’re spectacular!
Genesis calls its new X Gran Equator concept an elegant overlander for the modern explorer that marries on-road sophistication with off-road resilience. Whatever they call it, the 4×4’s dashboard is delightfully free from sweeping touchscreens, mood lighting, and any hint of telephonic integration.
Indeed, the interior looked so much like something from the 90s that I double and triple-checked the date on the press release. But don’t take my word for it, check it for yourself.
It’s fantastic
If you zoom in, you can see screens in the instruments. High-definition roll and pitch displays, altimeters, and probably other outdoorsy, overland-y things that the sort of people who want to do that in what would surely be a very well-appointed six-figure SUV for a similarly very well-heeled buyer.
And that buyer? They wouldn’t miss the screen, because the screen doesn’t matter. The real show is out the front windshield – and if someone from the office calls to interrupt the vibe, you won’t even know. I know I’d pay extra for that … and I can’t imagine I’m alone.
This is how Genesis explains it:
Inside, the X Gran Equator Concept orchestrates contrast between analog architecture and digital technologies, crafting a space that feels both functional and evocative. At the center of the cabin is a four-circle display cluster on the center stack, inspired by the vintage camera dials. The interior design features contrasting colors and shapes, with a preference for geometric over organic elements. The dashboard’s linear architecture and absence of decorations focus the driver’s attention on the journey, while swiveling front seats and modular storage solutions enhance practicality.
Genesis didn’t provide pictures of those swiveling seats or modular storage compartments on this concept, but the X Gran Equator Concept will make its in-person debut April 18th at the Genesis booth during the 2025 New York International Auto Show.
After the show, the company will move the concept to a display at Genesis House New York in the Meatpacking District, where it will stay “in residence” until the end of July. If you’re out that way for either event, take a picture of it and tag Electrek on Instagram!
Genesis X Gran Equator photo gallery
SOURCE | IMAGES: Genesis.
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