In just four years, Phoenix-based Lectric Ebikes quickly grew into a major player in the US e-bike market. The garage startup story of how Lectric’s founders rode the brand’s budget-priced e-bikes all the way to the top has been told many times. Just as fascinating, yet less well-known, is how committed the company has been to giving back through major donations and philanthropy.
Today, on Giving Tuesday, that story deserves to be told.
When Lectric stormed onto the scene with its first sub-$1,000 e-bike, the co-founders Levi Conlow and Robby Deziel had no idea just how big it would become.
I sat down with Levi to discuss how his team’s success has enabled the company to achieve its wide-ranging goals beyond merely selling e-bikes.
“In college, I became really interested in the idea of conscious capitalism,” Levi explained. “The idea that a business shouldn’t be purely about pursuing profits. It should do so in a way that focuses on ethics and remembers that a rising tide lifts all ships.”
Since its very beginning, Lectric Ebikes’ business model has focused on disruption by moving into new e-bike categories with models that significantly undercut current price trends. But as Levi explained, that model isn’t just about profits.
“Lectric is determined to continue to disrupt the bike market, also by setting a high bar for philanthropy. We’re the leader in sales, but we also want to lead the way in giving.”
And he isn’t just waxing poetically, either. The company has put its money where its mouth is. Just this year they’ve given away over US $2 million, including more than US $1 million in e-bike donations and over US $1 million in cash donations.
“Part of the reason we can do this is that we run a good company,” Levi continued. “We didn’t go the venture capital route or blow our money on bad business ideas or on buying growth. We’ve run a good, profitable business from day one. Leadership has continued to make what’s important to us important to the company. That’s the beauty of being the founders. Rob and I get to take our principles and further them through the good of the company.”
The amount of giving has grown as well. Last year, Lectric announced that it would partner with Beast Philanthropy to “adopt” an orphanage, completely renovating it with larger and better-equipped facilities to serve more children. The company told customers that for every e-bike sold on Giving Tuesday 2022, Lectric would donate $250 to the project. However, as the budget for the massive undertaking grew, Lectric ultimately donated 100% of its sales from the day.
Donating to orphanages and supporting foster care systems has become one of several main focuses of the company’s giving. “My relationship to parents was a huge resource to me growing up, they were so important to who I became. I still call them probably five times a week. And so that’s been part of why supporting foster care programs has been so important to me. To give orphans the best chance, the best resources that are often taken for granted.”
This year, they’ve decided right from the start to embrace that strategy of total giving. The company just announced that 100% of proceeds from bike sales today on this year’s Giving Tuesday will go towards Lectric’s next philanthropy project. If you want your entire bike purchase to go towards many of the charities and social projects that Lectric supports, you can find their wide range of e-bike sales here. Personally, this year I also started my own e-bike charitable project called E-bikes For Good, and so I’m going to buy an e-bike to donate, knowing that the money I spend will become a second donation as well.
This year’s Giving Tuesday project will be joining a long list of other far-reaching endeavors already undertaken by Lectric. The e-bike brand has partnered with Beast Philanthropy several times for global projects.
Recent activities have included working at and supplying Phoenix food banks, $100,000 in toy donations to a statewide toy drive during the holidays (including the Lectric team personally wrapping them), and partnering with local urban farms that feed food-insecure families.
During the holidays, the company even gave each of its employees a $2,000 stipend to donate to a charity of their choice.
“I’ve always believed in the saying that ‘The meaning of life is to find your gift. The purpose of life is to give that gift away,’ Levi explained. It’s one of several quotes that Levi tries to live his life by.
And based on the company’s track record, it seems they’re doing a pretty good job.
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We got to ride a pre-production model of a striking new e-bike/e-moped, the Owlet One, with lots of power in a small package.
We first met Owlet at Electrify Expo in Long Beach, CA, where we only had a couple minutes on its bike. But since the company is headquartered nearby in Los Angeles, they emailed us asking if we’d like a longer test ride, and delivered a bike to us for to spend a few hours on this time.
Just to set the stage for this ride: Owlet is a new brand, preparing to ship its first bike. So to start off, we rode a prototype, not the finished version. This means it may come with different features, and we’re not entirely sure when it will ship, either.
The first thing to notice about the Owlet One is its design, which certainly stands out immediately. The bike is made of aviation-grade aluminum, though is still quite hefty, tipping the scales at 84 lbs (but it felt even heavier in our hands).
On top of Owlet’s striking design, the bike is also somewhat of a unique shape and size. Despite offering a format that looks similar to an e-bike at first glance, it rides more like a small moped. This actually puts its 84lb weight into a different perspective – rather than being heavy for a bike, it can be thought of as light for a moped.
But photographs can’t encapsulate everything about the design of the Owlet, because it has one totally unique feature: an adjustable wheelbase.
This can be done by one person in under a minute, though requires a socket wrench and a small amount of elbow grease.
In practice, I found that the adjustable wheelbase probably won’t come up much for riding purposes. The longest wheelbase (or close to it) was the most comfortable and stable to me, and shorter wheelbases were a bit more of a novelty, especially on this powerful bike which can get a little squirrelly on the shorter settings.
Another issue is that it changes the angle of the kickstand, which means you can’t really use the kickstand outside of a narrow wheelbase range. The final bike will supposedly have a different kickstand design, but this will likely be an issue regardless of how it’s redesigned.
But it was good for making the bike small enough to fit into places you might not normally be able to fit a moped-style bike. Between its narrow handlebars and shrunk down to its smallest 44-inch-long setting, it fit into the back of both a Tesla Model Y and an Audi A3 wagon (both with seats down), but not quite into a Model 3 – which I’ve fit multiple normal-sized bikes into the back of, though with the front wheel removed. Though its hefty weight does mean it can be awkward to lift the bike in there in the first place.
And it’s got more power than you’d expect out of most e-bikes too. With a 750W motor (3000W peak), there’s plenty of get up and go, and plenty to keep you going even as you reach closer to its 30mph top speed. This top speed can be lowered through the bike’s computer, to fit your local regulations.
Speaking of regulations, the bike is officially categorized as a motorized scooter, rather than an actual e-bike, as it doesn’t have pedals. It’s in a similar category to electric kick scooters, so you need to have any class of driver’s license to ride it, though it can be used either on or off public roads (but check your area’s regulations for sidewalk use, helmet requirements, and so on).
The shrouding on the front fork does restrict turning radius, but only when walking the bike in tight corners
The throttle we tested was a thumb throttle, though we would have preferred a twist throttle. The thumb throttle is just too twitchy, and on a bike with such peaky acceleration, it could get jumpy. This was especially true with shorter wheelbase settings. Owlet says there will be an option for a twist throttle when the bike ships, but we’d also like to see the software moderate acceleration on the very low end even with the thumb throttle.
And the bike is fully throttle-driven – there are no pedals, only pegs. Owlet plans to offer an option for pegs attached to the front to allow a different, more laid-back seating position.
The motor, kickstand and pegs. This is the final wheel design, rather than the traditional spoked design in Owlet’s press photos above
I tested the bike with a few accessories I had laying around, but because of the Owlet’s unique design, not all of them would fit (the handlebar cupholder seen in some of my photos doesn’t come with the bike, for example, which has no bottle cage mount). You’ll probably want a backpack if you’re planning to carry things on this bike, rather than saddlebags or the like.
The bike’s owl-like headlights fit well with the brand name. The charging outlet is in the “beak”
Owlet says the bike’s 1500Wh battery (made with 2170-format cells) can take you around 40-60 miles, and comes with a 350W charger for a ~5 hour charge. Based on our test ride, we think this range is reasonable or perhaps even conservative – but I’m also a pretty lightweight rider at 155lbs, and always remember that e-bike ranges vary widely depending on terrain and rider.
The seat has a very cool look to it and is comfortable to sit on, partially due to integrated seat suspension. The front fork also has 3.5 inches of suspension travel. I’d have liked for both suspensions to be a little looser, but that is again likely due to my relatively light weight.
All of this comes with a caveat: we rode a prototype here, not a final bike. So the bike was missing some final features, some features weren’t working (like the headlight), and so on. Owlet says that specifically the LCD and foot stands will be changed, but we imagine other tweaks are possible (we hope one of the LCD changes makes it easier to read with polarized sunglasses – it was a bit tough, which is true of many, but not all, bike computer screens).
Owlet also has plans for a future bike, the Owlet 2, which is more solidly in the moped category, with a less wild design and higher range and top speed. Owlet shared an early prototype fact sheet with us, but given the One is already a bit of a ways out from delivery, don’t hold your breath for the 2 yet.
In short, the Owlet is a fun, quirky ride with a very design-forward ethos. If you’re looking for a bike that doesn’t look like any other, it could be worth looking into. Though it’s definitely on the unorthodox side and you have to be willing to accept its eccentricities when compared to more conventional two-wheeled devices.
The company is taking $50 refundable deposits for its bike, which it has said it wants to ship around March – but it also says that it’s waiting for a minimum batch quantity of preorders first, and that shipments would take 3-6 months after that, so we imagine March could be optimistic. If you want to get in line, you can reserve one here.
The bike will cost $3,995, though early reservers can get it for $2,995, along with an engraved serial number and a 1 year warranty/service package. Owlet wants to have service locations around LA and possibly one in New York, to begin with. It will distribute the bikes by shipping them directly to customers.
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CMC North America’s new, electric 65L tracked aerial lift is perfect for working indoors, lifting two workers and 500 lbs. of material to heights of over 65 feet – previously unheard of reach for a unit this size.
Officially capable of lifting a maximum weight of 507 lbs. to a maximum working height of 65 feet (hence, 65L) and maximum lateral reach of 34 feet, CMC says its new 65L is an ideal solution for both indoor and outdoor maintenance crews.
To deliver on that promise, CMC says operators can leverage fully 90 degrees of rotation for its two-man basket, as well as 180 degrees of turret rotation. Articulation that, when combined with the 65L’s narrow track that lets it go through a 36″ man door, will enable operators to access even the trickiest work areas.
The new 65L lift is also relatively light weight. Coming in at “just” 6,569 lbs., CMC says its 65L can safely operate on delicate flooring surfaces such as finished hardwood, tile, or marble – making it ideal for work within museums, schools, or shopping centers. The company also says the remarkably low PSI exerted by the 65L also reduces potential damage to landscaping or other ground surfaces when compared to heavier options.
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