Even for Elon, that wasn’t smart — Elon Musk on X antisemitism controversy: Dont advertise. Go f*** yourself Musk says X advertiser backlash is “going to kill the company.”
Jon Brodkin – Nov 30, 2023 12:53 am UTC EnlargeAurich Lawson | Getty Images reader comments 607 with
Elon Musk addressed an antisemitism controversy in characteristically unwise fashion during a public interview today, telling businesses to “go fuck yourself” and to stop advertising on the social network formerly named Twitter.
Musk spoke on stage at The New York Times’ DealBook Summit in an interview conducted by journalist Andrew Ross Sorkin. Sorkin asked Musk about trying to gain back advertising from businesses that pulled ads from X after Musk posted a favorable response to an antisemitic tweet.
“I hope they stop. Don’t advertise,” Musk said in response to Sorkin’s question (see video).
Perplexed, Sorkin asked, “You don’t want them to advertise?”
“No,” Musk responded. “What do you mean?” Sorkin asked.
“If somebody is going to try to blackmail me with advertising, blackmail me with money? Go fuck yourself,” Musk said.
Sorkin replied, “but,” and trailed off. Musk wasn’t done. “Go fuck yourself. Is that clear? I hope it is. Hey, Bob!” Musk said. Musk was apparently addressing Disney CEO Bob Iger, who previously said at the conference that advertising on X “was not necessarily a positive” association and so Disney “decided we would pull our advertising.” Musk: Ad boycott is going to kill the company
Even before the latest controversy, Musk’s X platform was struggling financially. Sorkin pressed Musk on the economics of pushing away advertisers, pointing out that X CEO “Linda Yaccarino is right here and she’s got to sell advertising.” Advertisement
Musk responded that the advertising boycott is likely to kill the company. “What this advertising boycott is going to do is it’s going to kill the company, and the whole world will know that those advertisers killed the company and we will document it in great detail,” Musk said.
When Sorkin pointed out that advertisers see things differently, Musk replied, “oh yeah? Tell it to Earth.” Sorkin continued: “They’re going to say, Elon, that you killed the company because you said these things and they were inappropriate things and they didn’t feel comfortable on the platform. That’s what they’re going to say.”
“And let’s see how Earth responds to that,” Musk replied.
Despite that exchange, Musk said he regretted making the post that kicked off the advertiser boycott. “I should in retrospect not have replied to that one person and should have written in greater length what I meant,” Musk reportedly said. “But those clarifications were ignored by the media and essentially I handed a loaded gun to those who hate me and arguably to those who are antisemitic. And for that I’m quite sorry, that was not my intention.”
Musk also called it “one of the most foolishif not the most foolishthing I’ve done on the platform.”
On November 15, Musk replied, “You have said the actual truth” to an X post that said Jewish communities are “pushing hatred against whites.” A White House spokesperson condemned Musk’s post as “abhorrent promotion of antisemitic and racist hate.” reader comments 607 with Jon Brodkin Jon has been a reporter for Ars Technica since 2011 and covers a wide array of telecom and tech policy topics. Jon graduated from Boston University with a degree in journalism and has been a full-time journalist for over 20 years. Advertisement Channel Ars Technica ← Previous story Next story → Related Stories Today on Ars
The Chancellor Rachel Reeves has acknowledged there were “too many leaks” in the run-up to last month’s budget.
The flow of budget content to news organisations was “very damaging”, Ms Reeves told MPs on the Treasury select committee on Wednesday.
“Leaks are unacceptable. The budget had too much speculation. There were too many leaks, and much of those leaks and speculation were inaccurate, very damaging”, she said.
The cost of UK government borrowing briefly spiked after news reports that income taxes would not rise as first expected and Labour would not break its manifesto pledge.
An inquiry into the leaks from the Treasury to members of the media is to take place. But James Bowler, the Treasury’s top official, who was also giving evidence to MPs, would not say the results of it would be published.
Committee chair Dame Meg Hillier asked if the group of MPs could see the full inquiry.
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“I’d have to engage with the people in the inquiry about the views on that”, replied Mr Bowler, permanent secretary to the Treasury.
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2:21
OBR leak ‘a mistake of such gravity’
The entire contents of the budget ended up being released 40 minutes early via independent forecasters, the Office for Budget Responsibility (OBR).
A report into this error found the OBR had uploaded documents containing their calculations of budget numbers to a link on the watchdog’s website it had mistakenly believed was inaccessible to the public.
Tax rises ruled out
The chancellor ruled out future revenue-raising measures, including applying capital gains tax to primary residences and changing the state pension triple.
Committee member and former chair Dame Harriet Baldwin had noted that the chancellor’s previous statement to the MPs when she said she would not overhaul council tax and look at road pricing, turned out to be inaccurate.
During the budget, an electric vehicle charge per mile was introduced, as was an additional council tax for those with properties worth £2m or more.
Iran and Egypt have complained after FIFA scheduled a World Cup match between the two nations in Seattle to coincide with the city’s LGBTQ+ Pride festival.
Seattle’s PrideFest 2026, which organisers say regularly sees more than 200,000 participants, takes place on 27 and 28 June – immediately following the match.
Local organisers have said the 26 June game at the Seattle Stadium will include a “once-in-a-lifetime moment to showcase and celebrate LGBTQIA+ communities in Washington”.
Image: Iran players pose for a team group photo before a match against North Korea in June 2025. Pic: Reuters
In Iran, where gay couples can face the death penalty, the president of Iran’s Football Federation, Mehdi Taj, condemned the decision to use Seattle as a venue and the timing of the match.
Mr Taj told Iranian state TV: “Both Egypt and we have objected, because this is an unreasonable and illogical move that essentially signals support for a particular group, and we must definitely address this point.”
He said Iran would bring up the issue at a FIFA Council meeting in Qatar next week.
Image: The Egypt players line up during the national anthems before the match against Jordan. Pic: Reuters
The football federation in Egypt, where Human Rights Watch says people from LGBTQ+ communities face persecution, said in a statement that it had written to FIFA “categorically rejecting any activities related to supporting homosexuality during the match between the Egyptian national team and Iran.”
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The letter also stated: “Information had circulated indicating the local organising committee’s decision and plans to hold some activities related to supporting homosexuality during that match” and the federation “completely rejects such activities, which directly contradict the cultural, religious and social values in the region, especially in Arab and Islamic societies”.
Image: The Seattle Pride festival takes place in late June, attracting hundreds of thousands of people every year, like in 2023. File pic: AP
In Seattle, the local organising committee said it was “moving forward as planned with our community programming outside the stadium during Pride weekend and throughout the tournament,” having already promoted an art contest ahead of the match.
It added: “We get to show the world that in Seattle, everyone is welcome.”
Seattle PrideFest has been organised in the city since 2007 by a nonprofit group which designated the 26 June match for celebration before FIFA carried out the World Cup draw on Friday.
On Saturday, FIFA announced the Egypt-Iran game had been allocated to Seattle instead of Vancouver, where the teams’ group rivals Belgium and New Zealand will play at the same time.
Iceland has announced it is boycotting next year’s Eurovision over Israel’s participation in the competition, saying taking part would “neither be a source of joy nor peace”.
In a statement, RUV said participation of Israeli national broadcaster KAN had “created disunity” among members of the European Broadcasting Union (EBU), which organises Eurovision, and the general public.
Israel‘s place in the contest was confirmed at the EBU’s general assembly last week.
Image: Yuval Raphael represented Israel at this year’s competition in Switzerland. Pic: Reuters/ Denis Balibouse
The past two events have attracted protests and fan boycotts over Israel’s inclusion amid the country’s military action in Gaza. This year, there were also allegations that voting had been manipulated in favour of their contestant.
After growing criticism, members were asked to vote in a secret ballot last week, on whether they were happy with tougher new rules introduced in November, or whether they wanted a second vote on participation for 2026.
The majority agreed the changes were enough, although Sky News understands 11 countries were against accepting these without a further vote.
Dutch broadcaster AVROTROS, Spain’s RTVE, Ireland’s RTE and Slovenia’s RTV immediately issued statements announcing their withdrawal.
Becoming the fifth broadcaster to pull out, RUV made the announcement following a board meeting. It said that while the new rules address many of the concerns it has raised, it believes there are “still doubts” about whether the changes are enough.
Image: Spain, represented by Melody earlier this year, is among the countries boycotting the event. Pic: REUTERS/Denis Balibouse
“RUV has repeadly raised concerns that various Icelandic stakeholders, such as artist associations and the general public, were opposed to participation in the contest,” the statement said. “Furthermore, RUV had requested the EBU to exclude KAN from the contest in accordance to precedents.
“It is a complex matter which has already damaged the contest’s reputation and EBU, emphasising the necessity of a solution for all concerned parties.”
Austria, which will host next year’s show, last week said it was pleased to see Israel allowed to participate. Roland Weissmann, director-general for Austrian broadcaster ORF, said the contest was a “competition for broadcasters, not governments”.
Image: Remember Monday represented the UK in 2025. The BBC has said it supports the EBU vote decision. Pic: MANDOGA MEDIA/picture-alliance/dpa/AP
The BBC, which broadcasts Eurovision in the UK, also said it supported the decision.
Earlier on Wednesday, Poland’s TVP confirmed its participation.
In a statement, the broadcaster said it was aware of the scale of the tension surrounding the competition and understood the emotions and concerns raised.
“However, we believe that Eurovision still has a chance to once again become a space filled with music. And only music,” a TVP statetment said.
Despite some pressure from the cultural union in Belgium for a boycott, broadcaster RTBF also confirmed its participation last week.
But the walk-outs cast a shadow over what is meant to be a celebration of the unifying power of music.
Countries have pulled out or been banned in previous years – most notably Russia in 2022, just days after the invasion of Ukraine – but this is perhap’s Eurovision’s biggest political crisis.
Noa Kirel, who represented Israel in 2023, told Sky News in an interview in October that while the situation now is “very different” to when she took part in May of that year, she believes it should not be about politics and must “focus on the music”.
Wednesday marked the final day for national broadcasters to announce whether they plan to participate next year.
The EBU says a final list of competing nations will be published before Christmas.