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Even for Elon, that wasn’t smart — Elon Musk on X antisemitism controversy: Dont advertise. Go f*** yourself Musk says X advertiser backlash is “going to kill the company.”

Jon Brodkin – Nov 30, 2023 12:53 am UTC EnlargeAurich Lawson | Getty Images reader comments 607 with

Elon Musk addressed an antisemitism controversy in characteristically unwise fashion during a public interview today, telling businesses to “go fuck yourself” and to stop advertising on the social network formerly named Twitter.

Musk spoke on stage at The New York Times’ DealBook Summit in an interview conducted by journalist Andrew Ross Sorkin. Sorkin asked Musk about trying to gain back advertising from businesses that pulled ads from X after Musk posted a favorable response to an antisemitic tweet.

“I hope they stop. Don’t advertise,” Musk said in response to Sorkin’s question (see video).

Perplexed, Sorkin asked, “You don’t want them to advertise?”

“No,” Musk responded. “What do you mean?” Sorkin asked.

“If somebody is going to try to blackmail me with advertising, blackmail me with money? Go fuck yourself,” Musk said.

Sorkin replied, “but,” and trailed off. Musk wasn’t done. “Go fuck yourself. Is that clear? I hope it is. Hey, Bob!” Musk said. Musk was apparently addressing Disney CEO Bob Iger, who previously said at the conference that advertising on X “was not necessarily a positive” association and so Disney “decided we would pull our advertising.” Musk: Ad boycott is going to kill the company

Even before the latest controversy, Musk’s X platform was struggling financially. Sorkin pressed Musk on the economics of pushing away advertisers, pointing out that X CEO “Linda Yaccarino is right here and she’s got to sell advertising.” Advertisement

Musk responded that the advertising boycott is likely to kill the company. “What this advertising boycott is going to do is it’s going to kill the company, and the whole world will know that those advertisers killed the company and we will document it in great detail,” Musk said.

When Sorkin pointed out that advertisers see things differently, Musk replied, “oh yeah? Tell it to Earth.” Sorkin continued: “They’re going to say, Elon, that you killed the company because you said these things and they were inappropriate things and they didn’t feel comfortable on the platform. That’s what they’re going to say.”

“And let’s see how Earth responds to that,” Musk replied.

Despite that exchange, Musk said he regretted making the post that kicked off the advertiser boycott. “I should in retrospect not have replied to that one person and should have written in greater length what I meant,” Musk reportedly said. “But those clarifications were ignored by the media and essentially I handed a loaded gun to those who hate me and arguably to those who are antisemitic. And for that I’m quite sorry, that was not my intention.”

Musk also called it “one of the most foolishif not the most foolishthing I’ve done on the platform.”

On November 15, Musk replied, “You have said the actual truth” to an X post that said Jewish communities are “pushing hatred against whites.” A White House spokesperson condemned Musk’s post as “abhorrent promotion of antisemitic and racist hate.” reader comments 607 with Jon Brodkin Jon has been a reporter for Ars Technica since 2011 and covers a wide array of telecom and tech policy topics. Jon graduated from Boston University with a degree in journalism and has been a full-time journalist for over 20 years. Advertisement Channel Ars Technica ← Previous story Next story → Related Stories Today on Ars

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Kneecap release new single ahead of Wide Awake headline show

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Kneecap release new single ahead of Wide Awake headline show

Kneecap have released a new single ahead of their headline performance at London’s Wide Awake festival, just days after one of their members was charged with a terror offence.

The rap trio from Belfast shared a link to the song – The Recap – which opens with Sky News presenter Wilfred Frost reporting about the counter terrorism police investigation – on Instagram, linking to their WhatsApp channel.

Kneecap performing in Belfast last year. Pic: PA
Image:
Kneecap performing in Belfast last year. Pic: PA

Bandmembers Liam O hAnnaidh, Naoise O Caireallain and JJ O Dochartaigh, also thanked the 25,000 fans who had bought tickets for Friday night’s festival.

They also reference Conservative Party leader Kemi Badenoch, with whom they’ve had previous run-ins, writing: “Kemi Badenoch you might wanna sit down for this one, if you’ve any seats left.”

Last year, Kneecap won a discrimination case against the UK government in Belfast High Court after former business secretary Ms Badenoch tried to refuse them a £14,250 funding award when she was a minister.

Ms Badenoch has called for Kneecap to be banned and suggested they should be dropped from the Glastonbury Festival line-up. Some other politicians have made the same demand.

The track mocks Badenoch’s attempts to block their arts funding and the Conservative Party’s election loss. It features DJ Mozey.

It comes after O hAnnaidh, who performs under the stage name Mo Chara, was charged over the alleged display of a Hezbollah flag at a gig at the O2 Forum in Kentish Town, north London, in November last year, the Metropolitan Police said on Wednesday.

On Thursday, the band held a surprise gig at the 100 Club on Oxford Street, where O hAnnaidh could be seen in videos on social media arriving on stage with tape covering his mouth.

He then joked about being careful about what he said, adding that he wanted to thank his lawyer, saying: “I need to thank my lawyer, he’s here tonight as well.”

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Stars talk about risks of speaking out

In video footage posted to YouTube, the band led the audience in a chant of “free Mo Chara” and joked about the police presence at the venue.

Police said they attended to manage visitors to the sold-out event.

The band said on X that the central London event sold out in 90 seconds, with 2,000 people on the waiting list.

O hAnnaidh, 27, is due to appear at Westminster Magistrates’ Court on 18 June.

Formed in 2017, the group are known for their provocative lyrics in both Irish and English and proved a critical hit in the 2024 semi-fictionalised band origin story movie Kneecap, starring actor Michael Fassbender.

Their best-known tracks include Get Your Brits Out, Better Way To Live, featuring Grian Chatten from Fontaines DC, and 3Cag.

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Sources: Isles hiring Darche from T.B. as new GM

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Sources: Isles hiring Darche from T.B. as new GM

The New York Islanders have the man to make the first pick in the draft. Sources told ESPN’s Emily Kaplan that the team is hiring Lightning assistant general manager Mathieu Darche as its new GM.

Darche played parts of nine seasons in the league with five different teams.

He has worked in Tampa Bay’s front office since 2019, helping the Lightning win two Stanley Cups. This will be the 48-year-old’s first general manager job.

Darche takes over for Lou Lamoriello, who was fired this offseason after seven seasons on the job. New York didn’t make the playoffs this season and hasn’t made it past the first round since 2020-21 — when the Islanders lost in the East semifinals to the Lightning.

The Isles lucked out in the draft lottery, jumping from 10th to the first selection. This will be the first time they’ll have the top pick since taking John Tavares in 2009.

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Nill, Cheveldayoff, Zito up for GM of Year Award

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Nill, Cheveldayoff, Zito up for GM of Year Award

Jim Nill, Kevin Cheveldayoff and Bill Zito have been named finalists for the Jim Gregory General Manager of the Year Award, the NHL announced Friday.

The voting for the award was conducted between league general managers, a panel of executives and media members following the conclusion of the second round of the playoffs.

Nill, 67, has seen his Dallas Stars reach the Western Conference finals for the third straight season. He is a two-time winner of this award (2023, 2024) and five-time finalist

Cheveldayoff, 55, has spent the last 14 seasons with the Winnipeg Jets, who captured the Presidents’ Trophy this season. He also was a finalist for the GM of the Year Award in 2018.

Zito, 60, is looking to guide the Florida Panthers to their third consecutive trip to the Stanley Cup Final. He has been a finalist for the GM of the Year Award in three straight years and four of the last five.

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