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The cost of a traditional Christmas dinner will rise on last year, according to a closely-watched report that is also forecasting record sales for supermarkets over the festive season.

Kantar Worldpanel, which tracks sales and prices at supermarket chains, said its annual measure for the cost of the typical main meal stood at £31.71 for a family of four.

The value of the list of goods, which comprises a frozen turkey along with vegetables – including potatoes and sprouts – and a Christmas pudding, was 1.3% higher compared to the lead-up to Christmas 2022.

While up, the figure is well below the UK’s rate of inflation which currently stands at 5.6%.

The Christmas dinner item which has shot up the most in price was cranberry sauce, Kantar said, which is more than 26% more expensive than last year.

The sparkling wine element of the meal was almost 6% lower than in 2022, with sprouts and the pudding also cheaper.

The report said that discounting by supermarkets in the run-up to the festive season, aimed at locking in customer loyalty for the big Christmas shop, continued to help push its measure of grocery inflation to ease over the four weeks to 26 November.

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It stood at 9.1% compared to 9.7% over the previous month.

The report said that chains could collectively rake in more than £13bn for the first time over Christmas – a consequence of the higher prices we are being asked to bear.

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Potatoes, carrots and parsnips are more expensive ahead of this Christmas, Kantar says.

Fraser McKevitt, head of retail and consumer insight at Kantar, said: “The scene is set for record-breaking spend through the supermarket tills this Christmas.

“The festive period is always a bumper one for the grocers with consumers buying on average 10% more items than in a typical month.

“Some of the increase, of course, will also be driven by the ongoing price inflation we’ve seen this year.

“While the rate at which grocery prices are rising is still well above the norm, the good news for shoppers is that inflation is continuing to come down.”

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Nov: ‘People are starting to spend a bit less’

The Kantar report was released as industry body the British Retail Consortium (BRC) expressed further concern about sales volumes more widely in the run-up to Christmas, fearing that cost of living pressures are taking their toll on budgets.

After official figures showed sales at COVID lockdown levels during October, the BRC suggested that encouraging signs for spending in early November did not hold up for the month as a whole despite widespread early Black Friday discounting.

Its latest Retail Sales Monitor showed total sales by value were 2.7% up last month, easily lagging the rate of inflation.

Food and drink, health, personal care and beauty products continued to drive growth, while jewellery and watches saw the biggest decline in sales on the high street.

BRC chief executive Helen Dickinson said: “Black Friday began earlier this year as many retailers tried to give sales a much-needed boost in November.

“While this had the desired effect initially, the momentum failed to hold throughout the month, as many households held back on Christmas spending.

“Retailers are banking on a last-minute flurry of festive frivolity in December and will continue working hard to deliver an affordable Christmas for customers so everyone can enjoy some Christmas cheer.”

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Festive meal favourites at risk after washout harvest

It may not be all bad news for stores and the wider economy, though.

Separate data from Barclays showed confidence in spending on non-essential items reached its highest level since April last month.

Its latest report on card spending pointed to strong demand for fashion on the high street.

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‘Sticking to Labour manifesto pledge costs millions of workers’, Resolution Foundation says

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'Sticking to Labour manifesto pledge costs millions of workers', Resolution Foundation says

Sticking to Labour’s manifesto pledge and freezing income tax thresholds rather than raising income tax has hurt low- and middle-income earners, an influential thinktank has said.

Millions of these workers “would have been better off with their tax rates rising than their thresholds being frozen”, according to the Resolution Foundation’s chief executive, Ruth Curtice.

“Ironically, sticking to her manifesto tax pledge has cost millions of low-to-middle earners”, she said.

Chancellor Rachel Reeves announced in her budget speech that the point at which people start paying higher rates of tax has been held. It means earners are set to be dragged into higher tax bands as they get pay rises.

The chancellor felt unable to raise income tax as the Labour Party pledged not to raise taxes on working people in its election manifesto.

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Budget: What does the public think?

But many are saying that pledge was broken regardless, as the tax burden has increased by £26bn in this budget.

When asked by Sky News whether Ms Reeves would accept she broke the manifesto pledge, she said:

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“I do recognise that yesterday I have asked working people to contribute a bit more by freezing those thresholds for a further three years from 2028.”

“I do recognise that that will mean that working people pay a bit more, but I’ve kept that contribution to an absolute minimum”.

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The Resolution Foundation thinktank, which aims to raise living standards, welcomed measures designed to support people with the cost of living, such as the removal of the two-child benefit cap, which limited the number of children families could claim benefits for.

Read more:
Budget 2025: The key points at a glance
Budget calculator: See how your finances have changed

The announced reduction in energy bills through the removal of as yet unspecified levies was similarly welcomed.

The chancellor said bills would become £150 cheaper a year, but the foundation said typical energy bills will fall by around £130 annually for the next three years, “though support then fades away”.

More to come

This budget won’t be the last of it, Ms Curtice said, as economic growth forecasts have been downgraded by independent forecasters the Office for Budget Responsibility (OBR), and growth is a “hurdle that remains to be cleared”.

“Until that challenge is taken on, we can expect plenty more bracing budgets,” she added.

It comes despite Ms Reeves saying as far back as last year, there would be no more tax increases.

Ultimately, though, the foundation said, “The great drumbeat of doom that preceded the chancellor’s big day turned out to be over the top: the forecasts came in better than many had feared.”

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Budget 2025: The town where voters placed trust in Labour – and some now feel betrayed

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Budget 2025: The town where voters placed trust in Labour - and some now feel betrayed

Hitchin in Hertfordshire does well in the polls.

On the edge of the Chilterns and 30 minutes from central London by train, it’s Britain’s most expensive market town for first-time buyers. It’s also been voted one of the top 10 best, and top 20 happiest, places to live in the country.

Last summer Labour did well in the polls here too. Hitchin’s 35,000 inhabitants, with above average earnings, levels of employment, and higher education, ejected the Conservatives for the first time in more than 50 years.

Money latest: What the budget means for your money

Having swept into affluent southern constituencies, Rachel Reeves is now asking them to help pay for her plans via a combination of increased taxes on earnings and savings.

While her first budget made business bear the brunt of tax rises, the higher earners of Hitchin, and those aspiring to join them, are unapologetically in the sights of the second.

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How will the budget impact your money?

Kai Walker, 27, runs Vantage Plumbing & Heating, a growing business employing seven engineers, all earning north of £45,000, with ambition to expand further.

He’s disappointed that the VAT threshold was not reduced – “it makes us 20% less competitive than smaller players” – and does not love the prospect of his fiancee paying per-mile to use her EV.

But it’s the freeze on income tax thresholds that will hit him and his employees hardest, inevitably dragging some into the 40% bracket, and taking more from those already there.

“It seems like the same thing year on end,” he says. “Work harder, pay more tax, the thresholds have been frozen again until 2031, so it’s just a case where we see less of our money. Tax the rich has been a thing for a while or, you know, but I still don’t think that it’s fair.

“I think with a lot of us working class, it’s just a case of dealing with the cost. Obviously, we hope for change and lower taxes and stuff, but ultimately it’s a case of we do what we’re told.”

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‘We are asking people to contribute’

Reeves’s central pitch is that taxes need to rise to reset the public finances, support the NHS, and fund welfare increases she had promised to cut.

In Hitchin’s Market Square it has been heard, but it is strikingly hard to find people who think this budget was for them.

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OBR gives budget verdict

Jamie and Adele Hughes both work, had their first child three weeks ago, and are unconvinced.

“We’re going to be paying more, while other people are going to be getting more money and they’re not going to be working. I don’t think it’s fair,” says Adele.

Jamie adds: “If you’re from a generation where you’re trying to do well for yourself, trying to do things which were once possible for everybody, which are not possible for everybody now, like buying a house, starting a family like we just have, it’s extremely difficult,” says Jamie.

Hitchen ditched the Conservatives for Labour at the 2024 election
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Hitchen ditched the Conservatives for Labour at the 2024 election

Liz Felstead, managing director of recruitment company Essential Results, fears the increase in the minimum wage will hit young people’s prospects hard.

“It’s disincentivising employers to hire younger people. If you have a choice between someone with five years experience or someone with none, and it’s only £2,000 difference, you are going to choose the experience.”

Read more:
Budget takes UK into uncharted territory to allow spending spree
Main budget announcements at a glance
Reeves reveals £26bn of tax rises
Cash ISA limit slashed – but some are exempt

After five years, the cost of living crisis has not entirely passed Hitchin by. In the market Kim’s World of Toys sells immaculately reconditioned and repackaged toys at a fraction of the price.

Demand belies Hitchin’s reputation. “The way that it was received was a surprise to us I think, particularly because it’s a predominantly affluent area,” says Kim. “We weren’t sure whether that would work but actually the opposite was true. Some of the affluent people are struggling as well as those on lower incomes.”

Customer Joanne Levy, shopping for grandchildren, urges more compassion for those who will benefit from Reeves’s spending plans: “The elderly, they’re struggling, bless them, the sick, people with young children, they are all struggling, even if they’re working they are struggling.”

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Business

Budget 2025: The town where voters placed trust in Labour – and some now feel betrayed

Published

on

By

Budget 2025: The town where voters placed trust in Labour - and some now feel betrayed

Hitchin in Hertfordshire does well in the polls.

On the edge of the Chilterns and 30 minutes from central London by train, it’s Britain’s most expensive market town for first-time buyers. It’s also been voted one of the top 10 best, and top 20 happiest, places to live in the country.

Last summer Labour did well in the polls here too. Hitchin’s 35,000 inhabitants, with above average earnings, levels of employment, and higher education, ejected the Conservatives for the first time in more than 50 years.

Money latest: What the budget means for your money

Having swept into affluent southern constituencies, Rachel Reeves is now asking them to help pay for her plans via a combination of increased taxes on earnings and savings.

While her first budget made business bear the brunt of tax rises, the higher earners of Hitchin, and those aspiring to join them, are unapologetically in the sights of the second.

👉 Listen to Sky News Daily on your podcast app 👈

Please use Chrome browser for a more accessible video player

How will the budget impact your money?

Kai Walker, 27, runs Vantage Plumbing & Heating, a growing business employing seven engineers, all earning north of £45,000, with ambition to expand further.

He’s disappointed that the VAT threshold was not reduced – “it makes us 20% less competitive than smaller players” – and does not love the prospect of his fiancee paying per-mile to use her EV.

But it’s the freeze on income tax thresholds that will hit him and his employees hardest, inevitably dragging some into the 40% bracket, and taking more from those already there.

“It seems like the same thing year on end,” he says. “Work harder, pay more tax, the thresholds have been frozen again until 2031, so it’s just a case where we see less of our money. Tax the rich has been a thing for a while or, you know, but I still don’t think that it’s fair.

“I think with a lot of us working class, it’s just a case of dealing with the cost. Obviously, we hope for change and lower taxes and stuff, but ultimately it’s a case of we do what we’re told.”

Please use Chrome browser for a more accessible video player

‘We are asking people to contribute’

Reeves’s central pitch is that taxes need to rise to reset the public finances, support the NHS, and fund welfare increases she had promised to cut.

In Hitchin’s Market Square it has been heard, but it is strikingly hard to find people who think this budget was for them.

Please use Chrome browser for a more accessible video player

OBR gives budget verdict

Jamie and Adele Hughes both work, had their first child three weeks ago, and are unconvinced.

“We’re going to be paying more, while other people are going to be getting more money and they’re not going to be working. I don’t think it’s fair,” says Adele.

Jamie adds: “If you’re from a generation where you’re trying to do well for yourself, trying to do things which were once possible for everybody, which are not possible for everybody now, like buying a house, starting a family like we just have, it’s extremely difficult,” says Jamie.

Hitchen ditched the Conservatives for Labour at the 2024 election
Image:
Hitchen ditched the Conservatives for Labour at the 2024 election

Liz Felstead, managing director of recruitment company Essential Results, fears the increase in the minimum wage will hit young people’s prospects hard.

“It’s disincentivising employers to hire younger people. If you have a choice between someone with five years experience or someone with none, and it’s only £2,000 difference, you are going to choose the experience.”

Read more:
Budget takes UK into uncharted territory to allow spending spree
Main budget announcements at a glance
Reeves reveals £26bn of tax rises
Cash ISA limit slashed – but some are exempt

After five years, the cost of living crisis has not entirely passed Hitchin by. In the market Kim’s World of Toys sells immaculately reconditioned and repackaged toys at a fraction of the price.

Demand belies Hitchin’s reputation. “The way that it was received was a surprise to us I think, particularly because it’s a predominantly affluent area,” says Kim. “We weren’t sure whether that would work but actually the opposite was true. Some of the affluent people are struggling as well as those on lower incomes.”

Customer Joanne Levy, shopping for grandchildren, urges more compassion for those who will benefit from Reeves’s spending plans: “The elderly, they’re struggling, bless them, the sick, people with young children, they are all struggling, even if they’re working they are struggling.”

Continue Reading

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