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Lisa Su displays an AMD Instinct MI300 chip as she delivers a keynote address at CES 2023 in Las Vegas, Nevada, Jan. 4, 2023.

David Becker | Getty Images

Meta, OpenAI, and Microsoft said at an AMD investor event Wednesday they will use AMD’s newest AI chip, the Instinct MI300X. It’s the biggest sign so far that technology companies are searching for alternatives to the expensive Nvidia graphics processors that have been essential for creating and deploying artificial intelligence programs such as OpenAI’s ChatGPT.

If AMD’s latest high-end chip is good enough for the technology companies and cloud service providers building and serving AI models when it starts shipping early next year, it could lower costs for developing AI models and put competitive pressure on Nvidia’s surging AI chip sales growth.

“All of the interest is in big iron and big GPUs for the cloud,” AMD CEO Lisa Su said Wednesday.

AMD says the MI300X is based on a new architecture, which often leads to significant performance gains. Its most distinctive feature is that it has 192GB of a cutting-edge, high-performance type of memory known as HBM3, which transfers data faster and can fit larger AI models.

Su directly compared the MI300X and the systems built with it to Nvidia’s main AI GPU, the H100.

“What this performance does is it just directly translates into a better user experience,” Su said. “When you ask a model something, you’d like it to come back faster, especially as responses get more complicated.”

The main question facing AMD is whether companies that have been building on Nvidia will invest the time and money to add another GPU supplier. “It takes work to adopt AMD,” Su said.

AMD on Wednesday told investors and partners that it had improved its software suite called ROCm to compete with Nvidia’s industry standard CUDA software, addressing a key shortcoming that had been one of the primary reasons AI developers currently prefer Nvidia.

Price will also be important. AMD didn’t reveal pricing for the MI300X on Wednesday, but Nvidia’s can cost around $40,000 for one chip, and Su told reporters that AMD’s chip would have to cost less to purchase and operate than Nvidia’s in order to persuade customers to buy it.

Who says they’ll use the MI300X?

AMD MI300X accelerator for artificial intelligence.

On Wednesday, AMD said it had already signed up some of the companies most hungry for GPUs to use the chip. Meta and Microsoft were the two largest purchasers of Nvidia H100 GPUs in 2023, according to a recent report from research firm Omidia.

Meta said it will use MI300X GPUs for AI inference workloads such as processing AI stickers, image editing, and operating its assistant.

Microsoft’s CTO, Kevin Scott, said the company would offer access to MI300X chips through its Azure web service.

Oracle‘s cloud will also use the chips.

OpenAI said it would support AMD GPUs in one of its software products, called Triton, which isn’t a big large language model like GPT but is used in AI research to access chip features.

AMD isn’t forecasting massive sales for the chip yet, only projecting about $2 billion in total data center GPU revenue in 2024. Nvidia reported more than $14 billion in data center sales in the most recent quarter alone, although that metric includes chips other than GPUs.

However, AMD says the total market for AI GPUs could climb to $400 billion over the next four years, doubling the company’s previous projection. This shows how high expectations are and how coveted high-end AI chips have become — and why the company is now focusing investor attention on the product line.

Su also suggested to reporters that AMD doesn’t think that it needs to beat Nvidia to do well in the market.

“I think it’s clear to say that Nvidia has to be the vast majority of that right now,” Su told reporters, referring to the AI chip market. “We believe it could be $400 billion-plus in 2027. And we could get a nice piece of that.”

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Amazon’s Zoox robotaxi unit issues second software recall in a month after San Francisco crash

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Amazon's Zoox robotaxi unit issues second software recall in a month after San Francisco crash

A Zoox autonomous robotaxi in San Francisco, California, US, on Wednesday, Dec. 4, 2024.

David Paul Morris | Bloomberg | Getty Images

Amazon‘s Zoox robotaxi unit issued a voluntary recall of its software for the second time in a month following a recent crash in San Francisco.

On May 8, an unoccupied Zoox robotaxi was turning at low speed when it was struck by an electric scooter rider after braking to yield at an intersection. The person on the scooter declined medical attention after sustaining minor injuries as a result of the collision, Zoox said.

“The Zoox vehicle was stopped at the time of contact,” the company said in a blog post. “The e-scooterist fell to the ground directly next to the vehicle. The robotaxi then began to move and stopped after completing the turn, but did not make further contact with the e-scooterist.”

Zoox said it submitted a voluntary software recall report to the National Highway Traffic Safety Administration on Thursday.

A Zoox spokesperson said the notice should be published on the NHTSA website early next week. The recall affected 270 vehicles, the spokesperson said.

The NHTSA said in a statement it had received the recall notice and that the agency “advises road users to be cautious in the vicinity of vehicles because drivers may incorrectly predict the travel path of a cyclist or scooter rider or come to an unexpected stop.”

If an autonomous vehicle continues to move after contact with any nearby vulnerable road user, it risks causing harm or further harm. In the AV industry, General Motors-backed Cruise exited the robotaxi business after a collision in which one of its vehicles injured a pedestrian who had been struck by a human-driven car and was then rolled over by the Cruise AV.

Zoox’s May incident comes roughly two weeks after the company announced a separate voluntary software recall following a recent Las Vegas crash. In that incident, an unoccupied Zoox robotaxi collided with a passenger vehicle, resulting in minor damage to both vehicles.

The company issued a software recall for 270 of its robotaxis in order to address a defect with its automated driving system that could cause it to inaccurately predict the movement of another car, increasing the “risk of a crash.”

Amazon acquired Zoox in 2020 for more than $1 billion, announcing at the time that the deal would help bring the self-driving technology company’s “vision for autonomous ride-hailing to reality.”

While Zoox is in a testing and development stage with its AVs on public roads in the U.S., Alphabet’s Waymo is already operating commercial, driverless ride-hailing services in Phoenix, San Francisco, Los Angeles and Austin, Texas, and is ramping up in Atlanta.

Tesla is promising it will launch its long-delayed robotaxis in Austin next month, and, if all goes well, plans to expand after that to San Francisco, Los Angeles and San Antonio, Texas.

— CNBC’s Lora Kolodny contributed to this report.

WATCH: Tesla’s decade-long journey to robotaxis

Tesla's decade-long journey to robotaxis

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Intuit shares pop 9% on earnings beat, rosy guidance

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Intuit shares pop 9% on earnings beat, rosy guidance

Intuit CEO: This is the fastest organic growth in over a decade

Shares of Intuit popped about 9% on Friday, a day after the company reported quarterly results that beat analysts’ estimates and issued rosy guidance for the full year.

Intuit, which is best known for its TurboTax and QuickBooks software, said revenue in the fiscal third quarter increased 15% to $7.8 billion. Net income rose 18% to $2.82 billion, or $10.02 per share, from $2.39 billion, or $8.42 per share, a year earlier.

“This is the fastest organic growth that we have had in over a decade,” Intuit CEO Sasan Goodarzi told CNBC’s “Closing Bell: Overtime” on Thursday. “It’s really incredible growth across the platform.”

For its full fiscal year, Intuit said it expects to report revenue of $18.72 billion to $18.76 billion, up from the range of $18.16 billion to $18.35 billion it shared last quarter. Analysts were expecting $18.35 billion, according to LSEG.

“We’re redefining what’s possible with [artificial intelligence] by becoming a one-stop shop of AI-agents and AI-enabled human experts to fuel the success of consumers and small and mid-market businesses,” Goodarzi said in a release Thursday.

Read more CNBC tech news

Goldman Sachs analysts reiterated their buy rating on the stock and raised their price target to $860 from $750 on Thursday. The analysts said Intuit’s execution across its core growth pillars is “reinforcing confidence” in its growth profile over the long term.

The company’s AI roadmap, which includes the introduction of AI agents, will add additional upside, the analysts added.

“In our view, Intuit stands out as a rare asset straddling both consumer and business ecosystems, all while supplemented by AI-prioritization,” the Goldman Sachs analysts wrote in a note.

Analysts at Deutsche Bank also reiterated their buy rating on the stock and raised their price target to $815 from $750.

They said the company’s results were “reassuring” after a rocky two years and that they feel more confident about its ability to grow the consumer business.

“Longer term, we continue to believe Intuit presents a unique investment opportunity and we see its platform approach powering accelerated innovation with leverage, thus enabling sustained mid-teens or better EPS growth,” the analysts wrote in a Friday note.

WATCH: Intuit CEO: This is the fastest organic growth in over a decade

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Why Trump’s iPhone tariff threat might not be enough to bring production to the U.S.

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Why Trump's iPhone tariff threat might not be enough to bring production to the U.S.

FILE PHOTO: Apple CEO Tim Cook escorts U.S. President Donald Trump as he tours Apple’s Mac Pro manufacturing plant with in Austin, Texas, U.S., November 20, 2019.

Tom Brenner | Reuters

The once-solid relationship between President Donald Trump and Apple CEO Tim Cook is breaking down over the idea of a U.S.-made iPhone.

Last week, Trump said he “had a little problem with Tim Cook,” and on Friday, he threatened to slap a 25% tariff on iPhones in a social media post.

Trump is upset with Apple’s plan to source the majority of iPhones sold in the U.S. from its factory partners in India, instead of China. Cook officially confirmed this plan earlier this month during earnings.

Trump wants Apple to build iPhones for the U.S. market in the U.S. and has continued to pressure the company and Cook.

“I have long ago informed Tim Cook of Apple that I expect their iPhone’s that will be sold in the United  States of America will be manufactured and built in the United States, not India, or anyplace else,” Trump posted on Truth Social on Friday.

Analysts said it would probably make more sense for Apple to eat the cost rather than move production stateside.

“In terms of profitability, it’s way better for Apple to take the hit of a 25% tariff on iPhones sold in the US market than to move iPhone assembly lines back to US,” wrote Apple supply chain analyst Ming-Chi Kuo on X.

UBS analyst David Vogt said that the potential 25% tariffs were a “jarring headline,” but that they would only be a “modest headwind” to Apple’s earnings, dropping annual earnings by 51 cents per share, versus a prior expectation of 34 cents per share under the current tariff landscape.

Experts have long held that a U.S.-made iPhone is impossible at worst and highly expensive at best.

Analysts have said that made in U.S.A. iPhones would be much more expensive, CNBC previously reported, with some estimates ranging between $1,500 to $3,500 to buy one at retail. Labor costs would certainly rise.

But it would also be logistically complicated.

Read more CNBC tech news

Supply chains and factories take years to build out, including installing equipment and staffing up. Parts that Apple imported to the United States for assembly might be subject to tariffs as well.

Apple started manufacturing iPhones in India in 2017 but it was only in recent years that the region was capable of building Apple’s latest devices.

“We believe the concept of Apple producing iPhones in the US is a fairy tale that is not feasible,” wrote Wedbush analyst Dan Ives in a note on Friday.

Other analysts were wary about predicting how Trump’s threat ultimately plays out. Apple might be able to strike a deal with the administration — despite the eroding relationship — or challenge the tariffs in court.

For now, most of Apple’s most important products are exempt from tariffs after Trump gave phones and computers a tariff waiver — even from China — in April, but Apple doesn’t know how the Trump administration’s tariffs will ultimately play out beyond June.

“We’re skeptical,” that the 25% tariff will materialize, wrote Wells Fargo analyst Aaron Rakers.

He wrote that Apple could try to preserve its roughly 41% gross margin on iPhones by raising prices in the U.S. by between $100 or $300 per phone.

It’s unclear how Trump intends to target Apple’s India-made iPhones. Rakers wrote that the administration could put specific tariffs on phone imports from India.

Apple’s operations in India continue to expand.

Foxconn, which assembles iPhones for Apple, is building a new $1.5 billion factory in India that could do some iPhone production, the Financial Times reported Thursday.

Apple declined to comment on Trump’s post.

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