Should we all embrace Japan’s kei car model – small, cheap, but not exactly safe?
A new breed of electric vehicles is drawing inspiration from Japanese kei cars, tiny cubes-on-wheels that are highway-legal but not likely to pass muster with US or EU safety standards. But what if we loosened up those standards to help lower prices, enabling broader adoption of EVs to people who don’t have 30 grand or more to spend on a car? That is, at least, one of the ideas that French automaker Renault’s head Luca de Meo has put on the table.
Recently de Meo, who also heads up the ACEA, the European Automobile Manufacturers’ Association, took to the stage at a press conference to argue against the instability of European legislation on their industry. He says that they are now facing eight or nine European regulations coming into force each year until 2030, with some of them being contradictory. An incredible amount of time, energy, and money is monopolized to work to meet the demands, with de Meo saying that 20% of the company’s engineers are “almost entirely” dedicated to making sure products developed in-house comply with the standards. These standards encompass everything from safety to pollution levels to visibility and infotainment systems, among other things.
Basically, he argues that Europe needs to adopt a less fluctuating and intense framework to keep the playing field level for European automakers to stay in the game and make some cheaper cars. If Europe simplifies the rules, consumers can enjoy a 40% reduction in car prices by 2027-2028, he argues.
It’s a very tempting proposition, especially when you factor in his idea of creating a whole new category equivalent to kei cars in Europe (we’ll include the US here as a thought experiment) – like in Japan, these cars too would have limits in terms of their size, weight, and power, all in exchange for less stringent safety requirements while benefiting from tax breaks. Picture a tiny car with a tiny battery priced as low as $10,000 – in terms of size, it’s not quite a Citroën Ami but not a Tesla Model 3 either.
De Meo has officially stated that he has drawn inspiration from kei cars for an upcoming crop of EVs coming out of Ampere, Renault’s EV subsidiary, especially the new electric Twingo. While inspired by the first-generation hatchback from the ‘90s, the new Twingo has adopted some kei aspects, such as a slight cube-style shape maximizing interior space in a reduced size with five doors. Renault hasn’t yet released any specifications on the car but promises an efficiency of up to 6.2 miles per kWh, with a price set for under €20,000, or around $22,000. But still, the new Twingo needs to comply to European standards, especially in terms of crash testing (and we might see that price crawl up before it becomes available). That’s the main reason we don’t see Japanese models outside of Japan, such as its best-selling EV kei car, the Sakura.
Electrek’s Take
There are a ton of reasons why this makes sense – just in practical terms of having better access to cheap, light cars that are easy to drive and park. People want small, lightweight cars for short commuter trips or city driving, and lighter EVs would take some pressure off roads as well. And if you’re worried about being cramped, they are designed to maximize interior space, so the boxy frame offers plenty of leg and head room to keep you comfortable, for a little while at least.
Of course, if the idea of being behind the wheel of a highway-legal kei car on a five-lane freeway with SUVs and trucks bearing down on you is terrifying, I agree. It’s really a game of physics here – big, heavy vehicles with long hoods and big crush zones take the advantage here. But clearly the trend is going in the wrong direction, and we need more more small cars on the road, not the two-ton behemoths that are being sold now. Small, cheap EVs fill a huge void in the market. And of course, we’re not talking about radically reducing safety regulations either – I’m old enough to remember riding in a Yugo, the world’s unsafest car and a harrowing experience because it was a literal tin can. Unsafe, cheap cars sold to people who can’t afford all the safety bells and whistles is depressing, and seeing safety reductions for cost savings is a tricky proposition long-term. It’s more about finding some middle ground. If we could get it right, this could be a great move.
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Ford is cutting prices on the electric pickup by up to $4,000 to offset the loss of the federal EV tax credit. The 2026 Ford F-150 Lightning now offers more driving range at a lower price.
2026 Ford F-150 Lightning prices and range by trim
After the Tesla Cybertruck took the title as America’s best-selling electric pickup last year, the Ford F-150 Lightning is back on top in 2025.
Ford sold over 10,000 Lightnings in the third quarter, nearly double the roughly 5,400 Tesla Cybertrucks sold. Through September, Ford has sold over 23,000 electric pickups. According to Cox Automotive, Tesla has only sold 16,097 Cybertrucks this year, 38% fewer than it did during the same period in 2024.
After the $7,500 federal EV tax credit expired at the end of September, many automakers, including Ford, are bracing for less demand.
To keep the momentum going, Ford is reducing prices for the 2026 F-150 Lightning by up to $4,000. Company spokesperson Martin Günsberg confirmed with Electrek that Ford is cutting prices on the flash trim by $4,000 and the Lariat by $2,000.
Ford introduced a new base STX model that replaces the XLT for 2026. The 2026 Ford F-150 Lightning STX starts at $63,345, the same as the 2025 STX, but it delivers an extra 50 miles of driving range.
A 123 kW extended range battery powers the STX, providing an EPA estimated 290 miles of range. In comparison, the XLT delivered 240 miles of range from a 98 kWh battery.
Ford also raided the F-150 parts bin to add a few off-road goodies like running boards from the Tremor, new wheels, and more.
The 2026 F-150 Lightning Flash will start at $65,995, down from $69,995. Meanwhile, the 2026 Lariat and Platinum trims will be priced from $74,995 and $84,995.
| Ford F-150 Lightning trim | 2025 Starting Price | 2026 Starting Price | Range (EPA-est miles) |
| XLT | $63,345 | N/A | 240 |
| STX | N/A | $63,345 | 290 |
| Flash | $69,995 | $65,995 | 320 |
| Lariat | $76,995 | $74,995 | 320 |
| Platinum | $84,995 | $84,995 | 300 |
Although Ford decided not to move forward with plans for a program to extend the $7,500 EV tax credit, the company is still offering significant incentives to compensate for the loss of it.
The 2025 Ford F-150 Lighting STX is eligible for up to $11,500 in savings in California and other ZEV states. Ford is offering a $9,000 lease cash bonus and an additional $2,000 Ford Power Promise cash bonus. Alternatively, Ford is offering 0% APR financing for 72 months plus an extra $2,000 Power Promise bonus nationwide.
With the 2026 Lightning arriving, Ford is offering big savings on 2025 models. The 2025 F-150 Lightning XLT is currently listed for lease as low as $279 per month in California. You can use our link to find offers on the Ford F-150 Lightning near you (trusted affiliate link).
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Global EV sales passed the 2 million mark for the first time in September 2025, according to new data from EV research house Rho Motion – here’s how it breaks down.
A record-breaking September
Rho Motion’s data shows that 2.1 million EVs were sold worldwide in September, the highest monthly total ever recorded. The US, UK, South Korea, and China all hit major milestones, with tax credit deadlines, new registration cycles, and local incentives fueling the global boom.
“Global EV sales topped 2 million units in a single month for the first time, driven by record-breaking demand across major markets,” said Rho Motion’s data manager Charles Lester. “The US surged ahead as buyers raced to claim expiring tax credits, the UK hit new highs on the back of fresh registration plates and the Electric Car Grant, and South Korea set records thanks to Tesla, Hyundai, Kia, and rising BYD imports. Year to date, EV sales have reached 14.7 million – up 26%.”
EV sales by the numbers YTD (Jan–Sept 2025)
- Global: 14.7 million (+26%)
- China: 9.0 million (+24%)
- Europe: 3.0 million (+32%)
- North America: 1.5 million (+11%)
- Rest of World: 1.2 million (+48%)
Europe surges on incentives
Europe had a record-breaking month with 427,000 EVs sold, up 36% year-over-year and 55% from August. The UK led the charge with record demand tied to the launch of new license plates and the government’s Electric Car Grant, introduced in July. BEV sales rose 30% year-over-year, while PHEVs jumped nearly 60%.
Germany’s EV market is expected to get another boost in 2026 after the government approved a new €3 billion ($3.5 billion) incentive package targeting low- and middle-income households. It replaces the subsidy scheme that expired in December 2023. Italy and Spain also continue to see strong growth, with sales up two-thirds and more than double, respectively, compared to 2024.
US buyers rushed to beat tax credit deadlines
In North America, EV sales soared 66% year-over-year in September as US consumers scrambled to take advantage of federal incentives before they expired on September 30. The tax credits supported both purchases and leases.
But Rho Motion expects Q4 2025 demand to dip sharply as those credits disappear. Some automakers are already taking defensive steps: Hyundai has cut prices, while Mercedes-Benz has paused production of four EV models. GM has suspended a production shift at its Spring Hill, Tennessee, plant, and Volkswagen is stopping ID.4 production in Tennessee in October. Nissan has gone further, scrapping its plans to manufacture EVs in the US altogether.
China is the world’s EV powerhouse
China still dominates the global EV market, selling 1.3 million EVs in September, a record-breaking month powered by strong BEV demand. Pure-electric sales rose 28% year-over-year to 800,000 units, while PHEVs and range-extended EVs dipped by 2% to 470,000.
China has sold nearly 9 million EVs YTD, up 24% from 2024, cementing its position as the world’s largest and most mature EV market.
The 30% federal solar tax credit is ending this year. If you’ve ever considered going solar, now’s the time to act. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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On today’s hyped up hybrid episode of Quick Charge, we’ve got the first extended range electric Jeep in North America – the 500-mile new Grand Wagoneer PLUS news that Mazda is getting into the plug-in price war, and a whole lot more.
Today’s episode is brought to you by Climate XChange, a nonpartisan nonprofit working to help states pass effective, equitable climate policies. The nonprofit just kicked off its 10th annual EV raffle, where participants have multiple opportunities to win their dream model. Visit CarbonRaffle.org/Electrek to learn more.
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If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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