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A team at Google has proposed using AI technology to create a “bird’s-eye” view of users’ lives using mobile phone data such as photographs and searches.

Dubbed “Project Ellmann,” after biographer and literary critic Richard David Ellmann, the idea would be to use LLMs like Gemini to ingest search results, spot patterns in a user’s photos, create a chatbot, and “answer previously impossible questions,” according to a copy of a presentation viewed by CNBC. Ellmann’s aim, it states, is to be “Your Life Story Teller.”

It’s unclear if the company has plans to produce these capabilities within Google Photos, or any other product. Google Photos has more than one billion users and four trillion photos and videos, according to a company blog post.

Google announces OpenAI competitor Gemini 1.0

Project Ellman is just one of many ways Google is proposing to create or improve its products with AI technology. On Wednesday, Google launched its latest “most capable” and advanced AI model yet, Gemini, which in some cases outperformed OpenAI’s GPT-4. The company is planning to license Gemini to a wide range of customers through Google Cloud for them to use in their own applications. One of Gemini’s standout features is that it’s multimodal, meaning it can process and understand information beyond text, including images, video and audio.

A product manager for Google Photos presented Project Ellman alongside Gemini teams at a recent internal summit, according to documents viewed by CNBC. They wrote that the teams spent the past few months determining that large language models are the ideal tech to make this bird’s-eye approach to one’s life story a reality.

Ellmann could pull in context using biographies, previous moments, and subsequent photos to describe a user’s photos more deeply than “just pixels with labels and metadata,” the presentation states. It proposes to be able to identify a series of moments like university years, Bay Area years, and years as a parent.

“We can’t answer tough questions or tell good stories without a bird’s-eye view of your life,” one description reads alongside a photo of a small boy playing with a dog in the dirt.

“We trawl through your photos, looking at their tags and locations to identify a meaningful moment,” a presentation slide reads. “When we step back and understand your life in its entirety, your overarching story becomes clear.”

The presentation said large language models could infer moments like a user’s child’s birth. “This LLM can use knowledge from higher in the tree to infer that this is Jack’s birth, and that he’s James and Gemma’s first and only child.” 

“One of the reasons that an LLM is so powerful for this bird’s-eye approach, is that it’s able to take unstructured context from all different elevations across this tree, and use it to improve how it understands other regions of the tree,” a slide reads, alongside an illustration of a user’s various life “moments” and “chapters.”

Presenters gave another example of determining one user had recently been to a class reunion. “It’s exactly 10 years since he graduated and is full of faces not seen in 10 years so it’s probably a reunion,” the team inferred in its presentation.

The team also demonstrated “Ellmann Chat,” with the description: “Imagine opening ChatGPT but it already knows everything about your life. What would you ask it?”

It displayed a sample chat in which a user asks “Do I have a pet?” To which it answers that yes, the user has a dog which wore a red raincoat, then offered the dog’s name and the names of the two family members it’s most often seen with.

Another example for the chat was a user asking when their siblings last visited. Another asked it to list similar towns to where they live because they are thinking of moving. Ellmann offered answers to both. 

Ellmann also presented a summary of the user’s eating habits, other slides showed. “You seem to enjoy Italian food. There are several photos of pasta dishes, as well as a photo of a pizza.” It also said that the user seemed to enjoy new food because one of their photos had a menu with a dish it didn’t recognize.

The technology also determined what products the user was considering purchasing, their interests, work, and travel plans based on the user’s screenshots, the presentation stated. It also suggested it would be able to know their favorite websites and apps, giving examples Google Docs, Reddit and Instagram.

A Google spokesperson told CNBC, “Google Photos has always used AI to help people search their photos and videos, and we’re excited about the potential of LLMs to unlock even more helpful experiences. This is a brainstorming concept a team is at the early stages of exploring. As always, we’ll take the time needed to ensure we do it responsibly, protecting users’ privacy as our top priority.”

Big Tech’s race to create AI-driven ‘Memories’

The proposed Project Ellmann could help Google in the arms race among tech giants to create more personalized life memories.

Google Photos and Apple Photos have for years served “memories” and generated albums based on trends in photos.

In November, Google announced that with the help of AI, Google Photos can now group together similar photos and organize screenshots into easy-to-find albums.

Apple announced in June that its latest software update will include the ability for its photo app to recognize people, dogs, and cats in their photos. It already sorts out faces and allows users to search for them by name.

Apple also announced an upcoming Journal App, which will use on-device AI to create personalized suggestions to prompt users to write passages that describe their memories and experiences based on recent photos, locations, music and workouts.

But Apple, Google and other tech giants are still grappling with the complexities of displaying and identifying images appropriately.

For instance, Apple and Google still avoid labeling gorillas after reports in 2015 found the company mislabeling Black people as gorillas. A New York Times investigation this year found Apple and Google’s Android software, which underpins most of the world’s smartphones, turned off the ability to visually search for primates for fear of labeling a person as an animal.

Companies including Google, Facebook and Apple have over time added controls to minimize unwanted memories, but users have reported they sometimes still surface unwanted memories and require the users to toggle through several settings in order to minimize them.

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Tesla shares drop 7% in premarket trading after Elon Musk says he is launching a political party

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Tesla shares drop 7% in premarket trading after Elon Musk says he is launching a political party

White House Senior Advisor Elon Musk walks to the White House after landing in Marine One on the South Lawn with U.S. President Donald Trump (not pictured) on March 9, 2025 in Washington, DC.

Samuel Corum | Getty Images News | Getty Images

Tesla shares fell in premarket trade on Monday after CEO Elon Musk announced plans to form a new political party.

The stock was down 7.13% by 4:27 a.m. E.T.

Musk said over the weekend that the party would be called the “America Party” and could focus “on just 2 or 3 Senate seats and 8 to 10 House districts.” He suggested this would be “enough to serve as the deciding vote on contentious laws, ensuring that they serve the true will of the people.”

The billionaire’s involvement in politics has been a point of contention for investors. Musk earlier this year was part of the so-called Department of Government Efficiency and worked closely with President Donald Trump — a move seen as potentially hurting Tesla’s brand.

Musk left DOGE in May, which helped Tesla’s stock.

Now tech billionaire’s reinvolvement in the political arena is making investors nervous.

“Very simply Musk diving deeper into politics and now trying to take on the Beltway establishment is exactly the opposite direction that Tesla investors/shareholders want him to take during this crucial period for the Tesla story,” Dan Ives, global head of technology research at Wedbush Securities, said in a note on Sunday.

“While the core Musk supporters will back Musk at every turn no matter what, there is broader sense of exhaustion from many Tesla investors that Musk keeps heading down the political track.”

Musk’s previous political foray earned him Trump’s praise in the early days, but he has since drawn the ire of the U.S. president.

The two have clashed over various areas of policy, including Trump’s spending bill which Musk has said would increase America’s debt burden. Musk has taken issue to particular cuts to tax credits and support for solar and wind energy and electric vehicles.

Trump on Sunday called Musk’s move to form a political party “ridiculous,” adding that the Tesla boss had gone “completely off the rails.”

Musk is contending with more than just political turmoil. Tesla reported a 14% year-on-year decline in car deliveries in the second quarter, missing expectations. The company is facing rising competition, especially in its key market, China.

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AI chip startup Groq expands with first European data center

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AI chip startup Groq expands with first European data center

Jonathan Ross, chief executive officer of Groq Inc., during the GenAI Summit in San Francisco, California, US, on Thursday, May 30, 2024.

David Paul | Bloomberg | Getty Images

Artificial intelligence semiconductor startup Groq announced Monday it has established its first data center in Europe as it steps up its international expansion.

Groq, which is backed by investment arms of Samsung and Cisco, said the data center will be located in Helsinki, Finland and is in partnership with Equinix.

Groq is looking to take advantage of rising demand for AI services in Europe following other U.S. firms which have also ramped up investment in the region. The Nordics in particular is a popular location for the data facilities as the region has easy access to renewable energy and cooler climates. Last month, Nvidia CEO Jensen Huang was in Europe and signed several infrastructure deals, including data centers.

Groq, which is valued at $2.8 billion, designs a chip that the company calls a language processing unit (LPU). It is designed for inferencing rather training. Inferencing is when a pre-trained AI model interprets live data to come up with a result, much like the answers that are produced by popular chatbots.

While Nvidia has a stranglehold on the chips required for training huge AI models with its graphics processing units (GPUs), there is a swathe of startups hoping to take a slice of the pie when it comes to inferencing. SambaNova; Ampere, a company SoftBank is in the process of purchasing; Cerebras and Fractile, are all looking to join the AI inference race.

European politicians have been pushing the notion of sovereign AI — where data centers must be located in the region. Data centers that are located closer to users also help improve the speed of services.

Global data center builder Equinix connects different cloud providers together, such as Amazon Web Services and Google Cloud, making it easier for businesses to have multiple vendors. Groq’s LPUs will be installed inside the Equinix data center allowing businesses to access Groq’s inference capabilities via Equinix.

Groq currently has data centers in the U.S. and Canada and Saudi Arabia with its technology.

Don’t miss Groq CEO Jonathan Ross on Squawk Box Europe at 7:45 a.m. London time.

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Inside a Utah desert facility preparing humans for life on Mars

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Inside a Utah desert facility preparing humans for life on Mars

Hidden among the majestic canyons of the Utah desert, about 7 miles from the nearest town, is a small research facility meant to prepare humans for life on Mars.

The Mars Society, a nonprofit organization that runs the Mars Desert Research Station, or MDRS, invited CNBC to shadow one of its analog crews on a recent mission.

MDRS is the best analog astronaut environment,” said Urban Koi, who served as health and safety officer for Crew 315. “The terrain is extremely similar to the Mars terrain and the protocols, research, science and engineering that occurs here is very similar to what we would do if we were to travel to Mars.”

SpaceX CEO and Mars advocate Elon Musk has said his company can get humans to Mars as early as 2029.

The 5-person Crew 315 spent two weeks living at the research station following the same procedures that they would on Mars.

David Laude, who served as the crew’s commander, described a typical day.

“So we all gather around by 7 a.m. around a common table in the upper deck and we have breakfast,” he said. “Around 8:00 we have our first meeting of the day where we plan out the day. And then in the morning, we usually have an EVA of two or three people and usually another one in the afternoon.”

An EVA refers to extravehicular activity. In NASA speak, EVAs refer to spacewalks, when astronauts leave the pressurized space station and must wear spacesuits to survive in space.

“I think the most challenging thing about these analog missions is just getting into a rhythm. … Although here the risk is lower, on Mars performing those daily tasks are what keeps us alive,” said Michael Andrews, the engineer for Crew 315.

Watch the video to find out more.

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