More than 15% of teens say they’re on YouTube or TikTok ‘almost constantly’
People walk past a billboard advertisement for YouTube in Berlin, Germany, on Sept. 27, 2019.
Sean Gallup | Getty Images
Teenagers in the U.S. are glued to YouTube and TikTok, with nearly 1 in 5 saying they use the video-streaming apps “almost constantly,” according to a survey on the social media and internet habits of teenagers published Monday by the Pew Research Center.
The survey showed that YouTube was the most “widely used platform” for U.S.-based teenagers, with 93% of survey respondents saying they regularly use Google’s video-streaming service. Of that 93% figure, about 16% of the teenage respondents said they “almost constantly visit or use” YouTube, underscoring the video app’s immense popularity with the youth market.
TikTok was the second-most popular app, with 63% of teens saying they use the ByteDance-owned short-video service, followed by Snapchat and Meta’s Instagram, which had 60% and 59%, respectively. About 17% of the 63% of respondents who said they use TikTok indicated they access the short-video service “almost constantly,” the report noted.
Meanwhile, Facebook and Twitter, now known as X, are not as popular with U.S.-based teenagers as they were a decade ago, the Pew Research study detailed.
Regarding Facebook in particular, the Pew Research authors wrote that the share of teens who use the Meta-owned social media app “has dropped from 71% in 2014-2015 to 33% today.” During the same period, Meta-owned Instagram’s usage has not made up the difference in share, increasing from 52% in 2014-15 to a peak of 62% last year, then dropping to 59% in 2023, according to the firm.
The researchers found that teenage girls were more likely to use apps such as BeReal, TikTok, Snapchat and Facebook than their male peers. Teenage boys, on the other hand, were more likely to use video game-centric messaging and social apps such as Discord and Twitch.
Regarding race and ethnicity, the survey found that about 80% of Black teenagers use TikTok, compared to 70% of Hispanic teens and 57% of white teens. Hispanic teens are also more likely to use the Meta-owned WhatsApp messaging service than Black or white teens, the report noted.
Ultimately, the latest study on teen use of social media was similar to last year’s report, which Pew Research said indicated that “teens’ site and app usage has changed little in the past year.”
“The share of teens using these platforms has remained relatively stable since spring 2022, when the Center last surveyed on these topics,” the authors wrote. “For example, the percentage of teens who use TikTok is statistically unchanged since last year.”
The Pew Research survey was based on the responses of nearly 1,500 13- to 17-year-olds between Sept. 26, 2023, and Oct. 23, 2023.
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Chinese bargain retailer Temu changed its business model in the U.S. as the Trump administration’s new rules on low-value shipments took effect Friday.
In recent days, Temu has abruptly shifted its website and app to only display listings for products shipped from U.S.-based warehouses. Items shipped directly from China, which previously blanketed the site, are now labeled as out of stock.
Temu made a name for itself in the U.S. as a destination for ultra-discounted items shipped direct from China, such as $5 sneakers and $1.50 garlic presses. It’s been able to keep prices low because of the so-called de minimis rule, which has allowed items worth $800 or less to enter the country duty-free since 2016.
The loophole expired Friday at 12:01 a.m. EDT as a result of an executive order signed by President Donald Trump in April. Trump briefly suspended the de minimis rule in February before reinstating the provision days later as customs officials struggled to process and collect tariffs on a mountain of low-value packages.
The end of de minimis, as well as Trump’s new 145% tariffs on China, has forced Temu to raise prices, suspend its aggressive online advertising push and now alter the selection of goods available to American shoppers to circumvent higher levies.
A Temu spokesperson confirmed to CNBC that all sales in the U.S. are now handled by local sellers and said they are fulfilled “from within the country.” Temu said pricing for U.S. shoppers “remains unchanged.”
“Temu has been actively recruiting U.S. sellers to join the platform,” the spokesperson said. “The move is designed to help local merchants reach more customers and grow their businesses.”
Before the change, shoppers who attempted to purchase Temu products shipped from China were confronted with “import charges” of between 130% and 150%. The fees often cost more than the individual item and more than doubled the price of many orders.
Temu advertises that local products have “no import charges” and “no extra charges upon delivery.”
The company, which is owned by Chinese e-commerce giant PDD Holdings, has gradually built up its inventory in the U.S. over the past year in anticipation of escalating trade tensions and the removal of de minimis.
Shein, which has also benefited from the loophole, moved to raise prices last week. The fast-fashion retailer added a banner at checkout that says, “Tariffs are included in the price you pay. You’ll never have to pay extra at delivery.”
Many third-party sellers on Amazon rely on Chinese manufacturers to source or assemble their products. The company’s Temu competitor, called Amazon Haul, has relied on de minimis to ship products priced at $20 or less directly from China to the U.S.
Amazon said Tuesday following a dustup with the White House that had it considered showing tariff-related costs on Haul products ahead of the de minimis cutoff but that it has since scrapped those plans.
Prior to Trump’s second term in office, the Biden administration had also looked to curtail the provision. Critics of the de minimis provision argue that it harms American businesses and that it facilitates shipments of fentanyl and other illicit substances because, they say, the packages are less likely to be inspected by customs agents.
— CNBC’s Gabrielle Fonrouge contributed to this report.
WATCH: Trump tariffs mean higher prices, big losses for Amazon sellers
Jeff Bezos, founder and executive chairman of Amazon and owner of The Washington Post, takes the stage during The New York Times’ annual DealBook Summit, at Jazz at Lincoln Center in New York City, Dec. 4, 2024.
Michael M. Santiago | Getty Images
Amazon founder Jeff Bezos plans to sell up to 25 million shares in the company over the next year, according to a financial filing on Friday.
Bezos, who stepped down as CEO in 2021 but remains Amazon’s top shareholder, is selling the shares as part of a trading plan adopted on March 4, the filing states. The stake would be worth about $4.8 billion at the current price.
The disclosure follows Amazon’s first-quarter earnings report late Thursday. While profit and revenue topped estimates, the company’s forecast for operating income in the current quarter came in below Wall Street’s expectations.
The results show that Amazon is bracing for uncertainty related to President Donald Trump’s sweeping new tariffs. The company landed in the crosshairs of the White House this week over a report that Amazon planned to show shoppers the cost of the tariffs. Trump personally called Bezos to complain, and Amazon clarified that no such change was coming.
Bezos previously offloaded about $13.5 billion worth of Amazon shares last year, marking his first sale of company stock since 2021.
Since handing over the Amazon CEO role to Andy Jassy, Bezos has spent more of his time on his space exploration company, Blue Origin, and his $10 billion climate and biodiversity fund. He’s used Amazon share sales to help fund Blue Origin, as well as the Day One Fund, which he launched in September 2018 to provide education in low-income communities and combat homelessness.
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