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The Pleo app pictured on a smartphone next to one of the fintech firm’s corporate cards.

Pleo

Danish fintech firm Pleo has appointed a new chief financial officer, the company told CNBC exclusively, beefing up its executive team — a sign the company is readying itself for an eventual initial public offering.

The company hired Soren Westh Lonning, a financial services executive with more than 20 years at companies such as Danish bioscience firm Chr Hansen, hearing aid company WS Audiology, and Danish Endurance, a sports and outdoor clothing startup.

Most notably, Lonning had experience as CFO at Danish food enzyme maker Chr Hansen. Chr Hansen, which is listed on the Danish stock exchange, is one of Denmark’s most valuable publicly listed firms, with a market cap of more than $10 billion.

The European Union recently approved a $22 billion merger between Chr Hansen and competitor Novozymes.

Lonning told CNBC his biggest priorities for the firm when taking over as CFO will be pushing the company toward profitability and maturity; assessing how to continue growing the business despite the difficult macroeconomic environment; and pushing for the sound use of data to make better decisions as a business.

“There’s many companies similar to Pleo who are going through … balancing growth and efficiency or profitability in the environment that we operating in right now,” Lonning said.

“Obviously, we want to continue to to grow and grow fast, but the environment also changed. That’s a dilemma for companies, but even more so for the lifestyle of Pleo and tech companies.”

“So I think I can contribute in that direction, making sure we get as good as possible resource allocation across the company in terms of, you know, finding, finding the pockets where we get most bang for the buck in investing.”

Symbolic move

While Pleo says it is not in a rush to go public, appointing a new CFO is a symbolic move that indicates a company is beefing up its accounting and compliance teams and systems in preparation of an eventual stock market listing.

Jeppe Rindom, Pleo’s CEO, told CNBC the firm is “continuously evaluating various options to fuel expansion that best serve our customers.” An IPO, he said, is an “important consideration,” but “no definitive plans have been set in motion.”

“Part of the responsible decision-making that’s guided us to where we are now is an awareness of how market conditions impact public tech companies and understanding if a decision like this would be in the best interest of Pleo and our stakeholders,” Rindom said.

“Adding Søren to our team is about bolstering our financial strategies and comes at a time of high growth for Pleo driven by market expansion and investments to win mid-market customers,” he added.

However, Rindom added that the stage of maturity Pleo has reached as a business means that it’s “only prudent” to start thinking about the question of an eventual IPO, and suggested the firm wants to be ready for such an event by 2025.

“If you look at the markets today, it’s hard to be optimistic because there’s been IPOs this year and, quite honestly, they haven’t been performing super well,” he said. “So we don’t see ourselves go to market in this context.”

“But we are thoughtful, and we think we need to be ready for eventually, in order to be ready in, let’s say, two years, there are certain things you need to think of already now. And so we’re starting to adapt to that mindset of it.”

Hiring a CFO like Lonning, Rindom said, provides Pleo with enough “optionality” for an IPO, adding that Pleo is upgrading its processes around accounting, risk and compliance in order to “mature in a way that also resonates with an IPO eventually, should that be needed.”

Lucrative path

Pleo has recently made early moves into the world of credit. The company recently launched overdrafts for customers, as part of a larger product revamp earlier this year. The company said it wants to offer more credit products in the future.

Pleo has built a business around a product that financial executives — from CFOs to senior accountants — can use to get visibility over their cash flows and make better decisions about how to manage expenses.

Lending is viewed as more lucrative path for financial firms than payment fees since they can earn interest from cash lent out to customers — especially now when interest rates are higher.

Founded in Copenhagen in 2015, Pleo offers a single platform attached to a company-branded card that lets companies track their spending as well as file and organize their expenses.

The firm, which was last privately valued at $4.7 billion, competes with the likes of SAP’s Concur, as well as startups including U.S. firm Brex, U.K.-based Soldo, and France’s Spendesk.

The firm has raised more than $434 million in funding to date, and is backed by the likes of Coatue, Bain Capital Ventures, Thrive Capital, Creandum, and Seedcamp.

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Shares of Australian critical metal companies surge on $8.5 billion U.S. minerals deal

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Shares of Australian critical metal companies surge on .5 billion U.S. minerals deal

U.S. President Donald Trump, and Anthony Albanese, Australia’s prime minister, shake hands outside the West Wing of the White House in Washington, DC, US, on Monday, Oct. 20, 2025.

Bloomberg | Bloomberg | Getty Images

Shares of some of Australia’s largest critical metals and rare earths companies surged on Tuesday following the announcement of a massive minerals deal between Washington and Canberra worth up to $8.5 billion.

The agreement — signed by U.S. President Donald Trump and Australian Prime Minister Anthony Albanese on Monday — includes funding for multiple projects aimed at boosting the supply of key materials used in defense manufacturing and energy security.

Lynas Rare Earths, Australia’s largest rare earths producer by market capitalization, jumped about 4.7% in early Asia trading. Mineral sand miner Iluka Resources advanced more than 9% while lithium producer Pilbara Minerals added roughly 5%.

Other smaller rare earth miners also made gains, with VHM soaring around 30%, while Northern Minerals popped over 16%. Meanwhile, Latrobe Magnesium, Australia’s primary producer of the critical metal magnesium, rose nearly 47%. 

NYSE-listed Alcoa, which is developing a project in Western Australia to recover and refine the critical metal gallium, was identified as one of the two priority projects under the new minerals deal. Washington will make an equity investment in the initiative.

Shares of Alcoa, also traded on the Australian Securities Exchange through depositary receipts, rose nearly 10%.

Rare earths and critical metals are essential for high-tech products such as electric vehicles, semiconductors and defense equipment. 

China, the global leader in the production of rare earths and many other critical minerals, has tightened export controls on the materials amid a trade war with the U.S., accelerating international efforts to diversify global supply chains. 

Albanese said the two countries will each contribute $1 billion over the next six months for projects that are “immediately available.”

However, a White House fact sheet later stated that Washington and Canberra will invest more than $3 billion in critical mineral projects over the same period, describing the agreement as a “framework.”

The White House also said that the Export-Import Bank of the United States will issue seven letters of interest for more than $2.2 billion in financing, potentially unlocking up to $5 billion in total investment.

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CNBC Daily Open: All you need for a rally is a good iPhone

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CNBC Daily Open: All you need for a rally is a good iPhone

Consumers experience the iPhone 17 in an Apple store in Shanghai, China on October 13, 2025.

Cfoto | Future Publishing | Getty Images

Critics’ displeasure at the iPhone 17 Pro’s fluorescent orange color aside, Apple’s “Cosmic Orange” smartphone has charmed fans — and investors.

The newest iPhone 17 series, which includes the base iPhone 17 and its overachieving Pro and skinny Air siblings — that come in colors other than orange, to be clear — has been outselling the previous one in the U.S. and China, according to Counterpoint data. In fact, the iPhone Air sold out within minutes of going on sale in China, reported the South China Morning Post.

Shares of Apple popped nearly 4% on the news and closed at an all-time high. That must be welcome news for CEO Tim Cook and investors, as the stock has been one of the biggest laggards in the Magnificent 7 group. That jump puts Apple’s year-to-date gains at around 5%, compared with Nvidia’s 36% and Meta’s 25%.

Another member of the Mag 7, however, had a bumpy Monday. Amazon’s cloud arm, Amazon Web Services, suffered an outage. Sites such as Reddit and Snapchat went dark, plunging millions, including yours truly, into existential crises. Shares of Amazon still increased around 1.6%.

U.S. markets also rose more broadly, with major indexes ending Monday in the green. This week, investors will be keeping their eye on the U.S.’ trade developments with China as well as earnings reports from companies such as Netflix, Tesla and Intel.

What you need to know today

And finally…

U.S. President Donald Trump (L) greets Ukrainian President Volodymyr Zelenskyy outside the West Wing of the White House on October 17, 2025, in Washington, DC.

Win Mcnamee | Getty Images News | Getty Images

Trump calls for Ukraine to be carved up with Russia after tense meeting with Zelenskyy

U.S. President Donald Trump held a tense meeting with his Ukrainian counterpart Volodymyr Zelenskyy at the White House on Friday, with the potential supply of U.S. long-range cruise missiles, Tomahawks, on the agenda.

Zelenskyy walked away from the meeting not only empty-handed, but apparently upbraided by Trump, who said Ukraine should accept Russia’s terms for ending the war — by handing over the entire eastern territory of Donbas, the epicenter of ongoing fighting in Ukraine.

— Holly Ellyatt

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Trump calls for National Guard deployment in San Francisco loom over city’s AI-driven resurgence

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Trump calls for National Guard deployment in San Francisco loom over city's AI-driven resurgence

US President Donald Trump speaks to the press after disembarking from Air Force One upon arrival at Palm Beach International Airport in West Palm Beach, Florida, Oct. 17, 2025, as he travels to Mar-a-Lago for the weekend.

Saul Loeb | AFP | Getty Images

President Donald Trump is stepping up his calls to deploy the National Guard to San Francisco at the very moment that the city is undergoing a post-pandemic resurgence, propelled by artificial intelligence.

Crime rates are down 30% from 2024, homicide levels hit their lowest levels in 70 years and car break-ins haven’t been this low in 22 years. Meanwhile, event bookings and tourism are on the rise, residential real estate is becoming more scarce and the office market is heating up.

Business momentum in the city is largely built on the AI boom.

New data from CBRE show venture capital funding in 2025 is expected to surpass the record high of $276 billion hit in 2021. The bulk of that investment has been in San Francisco and Silicon Valley, where 80% of AI venture funding through the third quarter has been targeted to the tune of $115 billion.

By the end of the September, the San Francisco Bay Area was already 35% above its previous annual investment peak, according to CBRE’s VC Funding analysis.

“San Franciscans are feeling positive about the direction of our city once again,” Daniel Lurie, the city’s Democratic mayor said in a statement last week released by Governor Gavin Newsom’s office. “And we are going to continue working every single day to build on this progress and keep our city safe 365 days a year.”

The statement was meant to tout the successful efforts of local law enforcement ahead of Salesforce’s annual Dreamforce conference last week. The issue became particularly controversial after Salesforce CEO Marc Benioff told the New York Times that he’d support Trump’s call for federal troops to be sent to San Francisco. His sentiments were publicly supported by Elon Musk and David Sacks, high-profile techies with close ties to the Trump Administration.

On Friday, facing mounting criticism, Benioff backtracked, posting on X that, “Having listened closely to my fellow San Franciscans and our local officials, and after the largest and safest Dreamforce in our history, I do not believe the National Guard is needed to address safety in San Francisco.”

Salesforce CEO Marc Benioff walks back call for National Guard in San Francisco

The Trump administration recently deployed the National Guard to Chicago and Portland, Oregon, sparking protests and lawsuits. Over the weekend, President Trump repeated his plans to send troops to San Francisco, telling Fox News’ Maria Bartiromo that, “the difference is I think they want us in San Francisco.”

The White House didn’t immediately respond to CNBC’s request for comment on the President’s plans.

In a statement late Monday, Lurie said San Francisco law enforcement has partnerships with federal agencies to deal with drug crimes and additional troops aren’t necessary.

“I am deeply grateful to the members of our military for their service to our country, but the National Guard does not have the authority to arrest drug dealers — and sending them to San Francisco will do nothing to get fentanyl off the streets or make our city safer,” Lurie said.

Lurie previously cheered the safety of events that took place in the last week including Dreamforce and No Kings Protests over the weekend. In contrast to Newsom, Lurie has taken a far less combative approach to Trump since taking office in January.

“San Francisco is on the rise,” Lurie wrote in a post on X on Oct. 12, a couple days before Dreamforce was set to begin.

The data support that view.

Tourism spending is expected to increase modestly this year to $9.35 billion, up from $9.26 billion, according to the San Francisco Travel Association. Conferences, sporting events such as NBA All-Star weekend, and music festivals like Outside Lands have contributed to the growth.

The commercial real estate market is also recovering as Covid-era work from home policies get slowly unwound.

Tech companies increased their share of leasing activity by square footage to 53% in 2025, the highest since 2019, CBRE said. Apartment rental prices are surging as well. Multifamily rentals increased 6% in August, much more than the 3.75% jump in Chicago, the city with the second-steepest climb, according to CoStar.

Ted Egan, chief economist for San Francisco, told CNBC in an interview that “housing is probably as cheap as it’s going to get for a while.”

There remains plenty of room for improvement. The city has lost key tenants in its downtown shopping district in recent years, including its flagship Nordstrom store. The Nordstrom location was part of San Francisco City Centre, which was the city’s largest mall but is now effectively empty.

Office vacancies remained high at 33.6% in the third quarter, according to Cushman and Wakefield. Homelessness and open drug use are longstanding issues, heavily concentrated in certain parts of the city.

But Egan said that, in addition to the data, he’s noticed a significant change in the city’s health.

“It seems cleaner and safer now than it’s ever been in any of the time that I’ve been here,” said Egan, who’s worked in San Francisco for more than 20 years. “I still think it’s a great place to move to because it’s got tons of economic opportunity. It’s got tons of long-term economic strengths for people starting out in their career.”

WATCH: Salesforce CEO faces pushback over support for potential National Guard deployment

Salesforce CEO faces pushback over support for potential National Guard deployment in San Francisco

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