FTC complaint filed against Toyota over its false electrification claims
A new complaint with the FTC alleges that Toyota is engaging in false and misleading marketing of its vehicles, leading to consumer confusion over how “electrified” they really are.
Last month, we covered how Toyota’s greenwashing hasn’t really changed since its new CEO, Koji Sato, took over for Akio Toyoda.
Now, Public Citizen, the organization that we talked to for that story, has formally aired its grievances about Toyota’s tactics with the US Federal Trade Commission.
This is just an FTC complaint – the FTC has not yet opened or concluded an investigation. But the claims within the complaint are quite extensive, showing several examples of Toyota using misleading tactics to sow confusion about electric cars in the market.
The complaint lays out the argument that Toyota is far behind on EVs, that this threatens its market dominance and consumer loyalty, and that Toyota’s response has been to intentionally confuse customers about EVs and hybrids. It lays out the differences between EVs, hybrids, and plug-in hybrids, then describes several aspects of Toyota’s marketing of “electrified” vehicles that have intentionally confused those categories of vehicle.
False advertising is a tough claim to prove in the US, but it is still within the FTC’s purview to ensure that consumers are not misled. If a company makes claims that are misleading to reasonable consumers and have a material effect on the competition, the FTC can act to stop the company from making these claims.
Public Citizen alleges that Toyota’s claims are material and deceptive to reasonable consumers. It also argues that Toyota is unique in the amount of deceptive marketing engages in, and that it specifically has violated FTC’s “Green Guides,” a set of marketing guidelines intended to ensure that companies don’t market products as environmentally-friendly when they are not.
The complaint includes several specific advertisements that make Toyota seem like a leader in electric vehicles when it is not. These include:
- Images of a hybrid being shocked by a jolt of electricity, despite that conventional hybrids get all of their energy from gasoline.
- Images of a gas-powered hybrid driving next to solar panels (which can’t charge it) next to the words “carbon neutral” (which it is not).
- Using the word “range” to describe how far a hybrid can go on a tank of gas, instead of mpg as virtually all gas car advertisements do.
- A “To Each Their Own Electric” campaign, which includes several vehicles that run exclusively on gasoline.
- And the classic “self-charging hybrid” lie which got Toyota’s ads banned in Norway.
But the largest number of complaints involve the word “electrified,” which has been used as a weasel word by several manufacturers. It is often used to describe any vehicle that has an electric motor in it, but creates confusion in customers who don’t know the difference between conventional hybrids, that run fully on gasoline, and actual electric vehicles.
Toyota has used this word more than other brands – between claiming that it offers “more electrified vehicles than any other brand,” despite Toyota only having one full battery-electric vehicle; or its “electrified diversified” marketing campaign, suggesting that non-electric vehicles should somehow count as electric. While other brands do use the word in some announcements, they don’t generally craft entire marketing campaigns around it.
The complaint argues that these violations are harmful to the overall EV market, because they have created confusion among consumers and even industry sources, and that this is not a trivial violation because cars are typically the most or second most expensive thing that any person will own.
For these reasons, Public Citizen finishes out the complaint by asking the FTC to investigate Toyota’s marketing and develop specific guidance on EV marketing so that other companies cannot use the same tricks to mislead consumers about their products.
Electrek’s Take
We’ve made it clear many times, we’re not a fan of Toyota’s EV strategy. And a lot of the reason for that is their misleading marketing related to electric cars, which we’ve covered before here on Electrek.
The company has been one of the world’s biggest opponents to electrification and to better climate policy in general, on par with fossil fuel companies themselves.
And with a massive company – one of the world’s largest – actively opposing climate action and sowing doubt in an automotive market where it holds outsized influence, I think it’s easy to tell how this can be harmful to the world.
The FTC complaint itself (you can find a PDF of the complaint linked on this page) lists several examples that we hadn’t heard of, and makes Toyota seem pretty bad.
But Toyota’s inaction isn’t just harmful for the entire world, it’s also quite probably going to be harmful for the economy of Japan. Even if we ignore the terrible effects of climate change and pollution that Toyota has thrown its weight behind, its intransigence on EVs is likely to cost the Japanese economy trillions.
Toyota has a new CEO, and that new CEO joined the company on the thinking that he would be able to improve the company’s EV strategy. That hasn’t happened yet, and Toyota is up to its same old tricks – but it doesn’t have to be, and it can change. It’s about time it does so.
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With the winter in full swing, it’s easy to spend most of the time indoors, but if you’re still looking to scratch that itch to get out and spend more time outside exploring, the XQi3 by NIU is the perfect solution to explore both trails and urban spots. On top of NIU designing the XQi3 with some great handling for off-road riding, it’s also fully street-legal.
It’s always a blast to be out in the trails enjoying nature but for urban areas, there’s usually a lot to explore and luckily the XQi3 is able to be registered as a moped. NIU has an EKHO Dealer collab that enables NIU to sell licensed and registered vehicles to customers directly, making it easy to ride off with a fully compliant street-legal bike.
Before we get into how it handles off-road let’s go through some of the quick specs.
The XQi3 has a top speed of 45 km/h for street-legal use and up to 80 km/h for off-road. Powering the bike is a removable 72v 32ah LG lithium-ion battery, which gives you a max range of 90km on a single charge, of course, that will vary depending on if you are in eco or sports mode, but it’s certainly plenty of range to explore new trails or new sites without having range anxiety, and since it is removable, you’ll be able to charge it anywhere, anytime.
Okay, now that we got some of those specs out of the way, it’s time to dive into one of the most exciting aspects about this bike which is just how great the handling feels while riding off road. This probably won’t be listed on a spec sheet but the wide grippy seat and overall design of this bike makes it very functional as an offroad bike.
NIU made this bike for riders to actually use offroad and one of the obvious signs of that is the stock skidplate that they added for more protection.
While the lightweight feel and torquey motor give a ton of confidence while riding, knowing that the bike is robust enough for this kind of riding is encouraging for trying out new sections that would normally feel intimidating.
And with that extra level of protection dropping the bike is not as worrying as you might think making it easy to pick up the bike, and continue riding just as you would on any other powersports bike.
As for the suspension the XQi3 uses adjustable front and rear KKE suspension that lets you fine-tune the compression, rebound, and preload depending on your size and what kind of riding you intend to do.
While riding through roots and loose dirt the 19-inch off-road tires hold up surprisingly well and with the tread patterns not being too aggressive it’s a great balance between traction and durability since very aggressive tread patterns typically wear out fairly quickly when using them on the tarmac.
And to brake the XQi3 features 203 mm rear disc brakes and 220 mm front disc brakes giving some great braking action for both on and off-road action.
NIU also added some great tech onto the XQi3 which includes seamless app connectivity via Bluetooth letting you unlock a world of features from monitoring your battery and vehicle status to tracking your route history.
In addition NIU is the only company in the category that has the ability to send out OTA updates.
For security the bike uses an NFC card to unlock but can also be unlocked via bluetooth.
And through your controls as well as the display you can navigate to eco or sport mode and you can also use the Ultraboost to get you up to 8000W up from the 3500W of rated power. Through the display you’ll also be able to check your battery level, speed, lap times and more.
For added safety, NIU included an emergency kill switch where if disconnected, the feature will automatically cut off power to the motor just in case of any emergency.
For those unfamiliar with NIU, the brand is now celebrating their 10 year anniversary and with that they’ve announced that the brand will be starting assembly in the US and is soon entering into the powersports segment .
Overall this is a great feeling offroad bike that is fully street-legal and comes with all the requirements to be fully compliant as a road-legal moped. I had a ton of fun exploring
With the XQi3, the premium build quality, long range, and flexibility make it a blast to go out even if it’s the middle of winter.
To check out NIU on socials you can find them @niumobility and for more of their lineup you can check out their website here.
NIU XQi3 gallery
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British telecom provider BT Group has committed to adding 3,500 new EVs to its commercial truck and van fleet over the next two years, bringing its total EV count to 8,000 units and giving it the largest electric vehicle fleet in the UK.
With more than 27,000 in its total fleet, BT Group is one of the largest operators of commercial vehicles of any kind – ICE or electric – in the UK. Now, the company says it has plans to become a fully net zero business by 2031, and looks to electrify all (or nearly all) of its vehicles over the next five years.
Company executives believe the addition of the new EVs (which will see a mix of vehicles deployed from Ford, Stellantis, Toyota, and Renault) will give it “the edge” as it aims to upgrade UK residents to full fiber internet.
“By integrating yet more electric vehicles into our operations, we are taking another significant step towards reducing our carbon footprint and supporting the UK’s transition to a greener future,” said Simon Lowth, Chief Financial Officer, BT Group. “As we extend our full fiber build from 16 million homes and businesses today to 25 million by the end of 2026, having the most efficient, sustainable electric vehicles will give our engineers the edge as they connect customers at pace to our next generation networks.”
In addition to pushing for its own carbon neutrality, BT Group is fighting the good fight – and is among a small number of large fleet operators in the UK actively supporting the nation’s proposed 2030 ban on ICE vehicles.
As such, political supporters of the ban have been quick to sing BT Group’s praises. “We want to help more businesses decarbonize their operations,” explains Lilian Greenwood, Future of Roads Minister. “(We’ve) extended our plug-in van grant with £120m funding to help roll out more zero emission vans on our roads – part of our £2.3bn to support industry and consumers switch to EVs and make the transition a success.”
Electrek’s Take
Despite all the doom, gloom, and wishful thinking from the anti-EV crowd, the numbers paint a narrative of swift expansion in the commercial EV and ZEV (Zero-Emission Vehicle) markets driven by strong incentives, up-front cost parity with ICE, and proven reductions in vehicle downtime and maintenance costs.
Expect continued growth in the commercial EV space in the months and years ahead, with virtually no going back.
SOURCE | IMAGES: BT Group, via Electrive.
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In a move that’s expected to play a crucial role in supporting the transition to medium- and heavy-duty electric vehicles, $100 million of the Biden Administration’s last-minute $635M payout is headed to Illinois to help build out an electric truck charging corridor.
While Tesla failed to secure funding for its heavy-duty electric truck chargers at the Federal level, Tesla was one of four companies – the others being Prologis, Gage Zero, and Pilot Flying J – that will be splitting the $100 million awarded by the Illinois Environmental Protection Agency’s CFI program.
Tesla is understood to have requested fully 40% of the $100MM award, with Prologis requesting $60 million, Gage Zero requesting $16 million, and Pilot requesting $10 million.
The project will facilitate the construction of 345 electric truck charging ports and pull-through truck charging stalls across 14 sites throughout Illinois, with each of the awarded companies putting up some of its own money to support the infrastructure buildout as well. To that end, Prologis is expected to invest $18 million, Tesla $19 million, Gage Zero $4 million, and Pilot travel stations committing $2.5 million.
“Most of the development has happened on the coasts, and there’s nothing really happening in the Midwest, which is not great for long-haul trucking,” said Megha Lakhchaura, Illinois’ state EV officer. “We think that this hub could be of national importance.”
Lakhchaura isn’t wrong. More than 30,000 commercial trucks travel the state’s I-80 and I-90 corridor each day – and electrifying those trucks would make a huge impact in the public health and quality of life along the heavily populated roadways.
The Illinois EPA’s $100 million awards join Illinois utility ComEd’s $90 million push to build out a commercial EV charging infrastructure and encourage commercial EV adoption along the I-80/90 corridors, as well as the state’s own EV rebates for both private and company-owned battery electric vehicles.
SOURCES: TechCrunch, via Yahoo! Finance; MSN.
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