FTC complaint filed against Toyota over its false electrification claims
A new complaint with the FTC alleges that Toyota is engaging in false and misleading marketing of its vehicles, leading to consumer confusion over how “electrified” they really are.
Last month, we covered how Toyota’s greenwashing hasn’t really changed since its new CEO, Koji Sato, took over for Akio Toyoda.
Now, Public Citizen, the organization that we talked to for that story, has formally aired its grievances about Toyota’s tactics with the US Federal Trade Commission.
This is just an FTC complaint – the FTC has not yet opened or concluded an investigation. But the claims within the complaint are quite extensive, showing several examples of Toyota using misleading tactics to sow confusion about electric cars in the market.
The complaint lays out the argument that Toyota is far behind on EVs, that this threatens its market dominance and consumer loyalty, and that Toyota’s response has been to intentionally confuse customers about EVs and hybrids. It lays out the differences between EVs, hybrids, and plug-in hybrids, then describes several aspects of Toyota’s marketing of “electrified” vehicles that have intentionally confused those categories of vehicle.
False advertising is a tough claim to prove in the US, but it is still within the FTC’s purview to ensure that consumers are not misled. If a company makes claims that are misleading to reasonable consumers and have a material effect on the competition, the FTC can act to stop the company from making these claims.
Public Citizen alleges that Toyota’s claims are material and deceptive to reasonable consumers. It also argues that Toyota is unique in the amount of deceptive marketing engages in, and that it specifically has violated FTC’s “Green Guides,” a set of marketing guidelines intended to ensure that companies don’t market products as environmentally-friendly when they are not.
The complaint includes several specific advertisements that make Toyota seem like a leader in electric vehicles when it is not. These include:
- Images of a hybrid being shocked by a jolt of electricity, despite that conventional hybrids get all of their energy from gasoline.
- Images of a gas-powered hybrid driving next to solar panels (which can’t charge it) next to the words “carbon neutral” (which it is not).
- Using the word “range” to describe how far a hybrid can go on a tank of gas, instead of mpg as virtually all gas car advertisements do.
- A “To Each Their Own Electric” campaign, which includes several vehicles that run exclusively on gasoline.
- And the classic “self-charging hybrid” lie which got Toyota’s ads banned in Norway.
But the largest number of complaints involve the word “electrified,” which has been used as a weasel word by several manufacturers. It is often used to describe any vehicle that has an electric motor in it, but creates confusion in customers who don’t know the difference between conventional hybrids, that run fully on gasoline, and actual electric vehicles.
Toyota has used this word more than other brands – between claiming that it offers “more electrified vehicles than any other brand,” despite Toyota only having one full battery-electric vehicle; or its “electrified diversified” marketing campaign, suggesting that non-electric vehicles should somehow count as electric. While other brands do use the word in some announcements, they don’t generally craft entire marketing campaigns around it.
The complaint argues that these violations are harmful to the overall EV market, because they have created confusion among consumers and even industry sources, and that this is not a trivial violation because cars are typically the most or second most expensive thing that any person will own.
For these reasons, Public Citizen finishes out the complaint by asking the FTC to investigate Toyota’s marketing and develop specific guidance on EV marketing so that other companies cannot use the same tricks to mislead consumers about their products.
Electrek’s Take
We’ve made it clear many times, we’re not a fan of Toyota’s EV strategy. And a lot of the reason for that is their misleading marketing related to electric cars, which we’ve covered before here on Electrek.
The company has been one of the world’s biggest opponents to electrification and to better climate policy in general, on par with fossil fuel companies themselves.
And with a massive company – one of the world’s largest – actively opposing climate action and sowing doubt in an automotive market where it holds outsized influence, I think it’s easy to tell how this can be harmful to the world.
The FTC complaint itself (you can find a PDF of the complaint linked on this page) lists several examples that we hadn’t heard of, and makes Toyota seem pretty bad.
But Toyota’s inaction isn’t just harmful for the entire world, it’s also quite probably going to be harmful for the economy of Japan. Even if we ignore the terrible effects of climate change and pollution that Toyota has thrown its weight behind, its intransigence on EVs is likely to cost the Japanese economy trillions.
Toyota has a new CEO, and that new CEO joined the company on the thinking that he would be able to improve the company’s EV strategy. That hasn’t happened yet, and Toyota is up to its same old tricks – but it doesn’t have to be, and it can change. It’s about time it does so.
FTC: We use income earning auto affiliate links. More.
Environment
BYD’s best-selling EV arrives in Europe as the Dolphin Surf with prices starting at $26,000
BYD’s electric hot hatch has officially arrived in Europe. The BYD Dolphin Surf is the European version of its best-selling (and most affordable) EV, the Seagull. Despite its small size, the Dolphin Surf has “huge potential” with prices starting at just 23,000 euros ($26,000).
Meet the BYD Dolphin EV for Europe
With over 55,000 units sold last month alone, the Seagull was BYD’s top-selling EV in April. Last year, it was second, trailing only Tesla’s Model Y as the best-selling electric vehicle in China. Now, you can buy it in Europe.
BYD launched the Dolphin Surf on Wednesday, a longer version of the Seagull with a few upgrades. Although not quite as cheap as the Seagull, which starts at under $10,000 (69,800 yuan) in China, the electric hatch is still one of the most affordable in Europe.
The Dolphin Surf is available in three different versions in Europe, with prices starting at 22,990 euros ($26,000) for the standard range model with a WLTP driving range of 220 km (137 miles).
Until June, BYD is offering a discounted price of just 19,990 euros ($22,700). The longer-range Dolphin Surf starts at 24,990 euros and has a 507 km (315 mile) range.
BYD said the compact electric city car is “built for the big city” with a sporty new design and the automaker’s advanced in-car technology.
Built for the big city
The interior is similar to other BYD vehicles, with a 10.1″ rotating touchscreen (with Apple CarPlay and Android connectivity) at the center. It’s also equipped with “Hi BYD,” a new voice control feature.
Although it may be compact, the Dolphin Surf has over 20 “clever storage areas” and a boot capacity of up to 316 L. With the rear seats folded, the electric hatch offers up to 1,037 L of space.
Like its other new vehicles, the Dolphin Surf is equipped with BYD’s Advanced Driver Assistance System (ADAS) as standard, which includes features like intelligent cruise control, automatic emergency braking, and lane-departure assist.
BYD will introduce the four-seater variant in June. With prices expected to start at around 25,000 euros ($28,300), it’s expected to compete with the Renault R5 and Volkswagen’s upcoming ID.2 electric car.
BYD’s region director, Maria Grazia, said during the launch event in Berlin (via Reuters) that “The compact segment is the next frontier for electrification in Europe,” adding “We think this market has huge potential.”
Electrek’s Take
BYD is leading EV sales in China, and it’s not even close. The automaker is coming off its best sales week of the year with nearly 68,000 vehicles registered from May 5 to May 11, up 15% from the previous week.
To give you some perspective, Tesla delivered just 3,070 vehicles in China in the same week, down 69% from the same week in 2024.
Will the Dolphin Surf see the same demand in Europe? With competitive prices, range, and features, it could be BYD’s most important EV so far. It’s the brand’s 10th vehicle to launch in Europe, following the Sealion 07, a smart midsize electric SUV.
According to S&P Global Mobility, BYD’s sales could double in Europe this year to around 186,000. By 2029, that number could reach around 400,000. Although it’s not slated for European production, the report notes that the Dolphin Surf’s “pricing strategy ensures competitiveness in the EU even with tariffs.”
Will the BYD Dolphin Surf become a top-selling EV in Europe? Leave us a comment below and let us know your thoughts.
FTC: We use income earning auto affiliate links. More.
The original Fiat Panda 4×4 was an 80s icon and early entry into the compact SUV movement. Today, the funky electric Panda Grande is still carrying that torch, but it’s clear that someone at Fiat wants to lean into the off-road segment just a bit harder – and that’s what this new Grande Panda 4×4 Manifesto is all about.
First shown during the Grande Panda Hybrid media drive, Fiat is calling the new 4×4 Grande Panda Manifesto concept “the direct heir of the Panda 4×4,” and hopes it can act as a reminder of the 1983 original’s efficient, off-road legacy.
The Grande Panda that debuted last year is available with either a 108 hp 1.2 liter gas engine or a 111 hp electric motor powering the front wheels. The 4×4 concept starts with that electric motor up front, but adds an “innovative” e-axle at the rear of the tiny grande crossover, fully delivering on the “4×4” promise of a powered rear axle despite the lack of a conventional/traditional driveshaft or transfer case.
For their part, Fiat’s people seem pretty proud of the new setup:
From a technical standpoint, the Grande Panda 4×4 concept is thought with an electrified innovative rear axle. This feature would enable the vehicle to deliver impressive performance in urban settings and on more demanding terrain. It’s a deliberate choice that underscores FIAT’s ongoing commitment to embracing increasingly sustainable and forward-looking technologies, all while preserving the adventurous spirit and everyday practicality that have always defined the Panda 4×4.
A lifted stance, more aggressive A/T tires, front-mounted accessory lights, steelie wheels, and the seemingly mandatory “overlander” roof rack make up the rest of the modifications. No word yet on the Manifesto’s performance or specs, but I imagine something not too far removed from the new Jeep Compass’ specs makes sense.
And I promise: Fiat really, really wants to build this thing. Watch this space for more announcements, specs, and (eventually) pricing information.
Electrek’s Take
As my aunt Mary would say, Stellantis needs to get down from that cloud and realize that Jeep is not, should, and will not ever be the high-end luxury brand it hopes it will be. Once it does, it can slap a seven-slot grille on this Grande Panda 4×4 Manifesto concept, throw in some removable doors and a folding canvas moonroof, re-brand it as a modern Willys for about $30K, and watch the money roll in.
Fight me.
Make it a cheap Jeep
SOURCE | IMAGES: Stallantis.
FTC: We use income earning auto affiliate links. More.
-
Sports3 years ago‘Storybook stuff’: Inside the night Bryce Harper sent the Phillies to the World Series
-
Sports1 year agoStory injured on diving stop, exits Red Sox game
-
Sports2 years agoGame 1 of WS least-watched in recorded history
-
Sports2 years agoMLB Rank 2023: Ranking baseball’s top 100 players
-
Sports4 years ago
Team Europe easily wins 4th straight Laver Cup
-
Environment2 years agoJapan and South Korea have a lot at stake in a free and open South China Sea
-
Environment2 years agoGame-changing Lectric XPedition launched as affordable electric cargo bike
-
Business3 years agoBank of England’s extraordinary response to government policy is almost unthinkable | Ed Conway