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Packages move along a conveyor at an Amazon fulfillment center on Cyber Monday in Robbinsville, New Jersey, U.S., on Monday, Nov. 29, 2021.

Michael Nagle | Bloomberg | Getty Images

Amazon is making a fresh appeal to China-based sellers as it fends off growing competition from discount online retailers Temu and Shein, which both have roots in the world’s second-largest economy.

At a conference that began Tuesday and runs through Friday, Amazon said it plans to open an “innovation center” near Shenzhen, a hub for technology companies and cross-border e-commerce that’s often referred to as China’s Silicon Valley. Amazon said it will “promote sellers in the Asia-Pacific region in product launch, brand building, and digitization.”

The company is also giving Chinese sellers access to its end-to-end supply chain service, which debuted in the U.S. in September. The offering allows merchants to move goods from factories overseas and replenish them on Amazon and other channels “in one stop.”

The annual conference for sellers in China features some of Amazon’s top brass, and typically attracts thousands of merchants from the region. While Amazon no longer operates in China, the country has become a hotspot for businesses looking to market their products to Amazon’s global customer base. At one point, nearly half of the top Amazon sellers were based in China, according to Marketplace Pulse.

Amazon said in 2023 the number of items sold by Chinese sellers on its site grew more than 20% year over year, while the number of Chinese sellers with sales over $10 million increased 30%.

Meanwhile, stiff competition in the region is emerging from Temu, owned by Chinese tech giant PDD Holdings, and Shein, which was founded in China but last year moved its headquarters to Singapore.

Shein, which primarily sells fast fashion items and accessories, launched a marketplace earlier this year that seeks to offer a wider variety of products, ranging from electronics to homewares. Some Amazon merchants have begun selling on Shein in recent months.

In late November, Shein filed confidentially for an IPO in the U.S. While a listing could broaden Shein’s popularity in the U.S. and globally, the company has faced scrutiny over its impact on the environment, ties to China and allegations that it uses forced labor in its supply chain. The company was last valued at $66 billion, CNBC previously reported.

Temu, a digital bargain basement that features a mix of goods ranging from quirky knick-knacks to cheaper lookalikes of established brands, ran a Super Bowl ad early this year and has since been on a marketing blitz. In the fourth quarter, Temu accounted for 20% to 25% of ad impressions purchased on Google, compared to “near zero” at the end of 2022, according to a recent research note from TD Cowen. Temu shoppers spend nearly twice as much time in the app as they do on Amazon and eBay.

Amazon last week updated its fees for sellers, cutting the commission it takes on clothing priced below $15 to 5% from 17%, in an apparent appeal to Shein and Temu merchants. Etsy CEO Josh Silverman acknowledged at an investor event earlier this month that Temu and Shein are “taking a little bit of share from everyone.”

“There’s a lot of people focused on selling you cheap goods cheaper, that end up in a landfill five minutes later,” Silverman said. “We think there’s a big alternative to do something different that’s truly meaningful, and in doing so, earn a spot in your mind.”

Etsy, which is known for its handmade and artisan goods, announced Wednesday it’s laying off 11% of its workforce, or about 225 employees.

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Nvidia’s Jensen Huang softens his ‘China will win the AI race’ remark to FT

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Nvidia's Jensen Huang softens his ‘China will win the AI race’ remark to FT

Jensen Huang attends a reception for the 2025 Queen Elizabeth Prize for Engineering, at St James’ Palace in London, Brirain, Nov. 5, 2025.

Yui Mok | Via Reuters

Nvidia CEO Jensen Huang reportedly told the Financial Times on Wednesday that “China is going to win the AI race,” only to release a notably softer statement soon after. 

The prolific tech leader was speaking on the sidelines of the FT’s Future of AI Summit, where he warned that China would beat the U.S. in artificial intelligence thanks to lower energy costs and looser regulations.

The comments, which CNBC could not verify independently, would represent Huang’s starkest warning yet that the U.S. is at risk of losing its global lead in advanced AI technologies. 

However, several hours after the FT published its report, Nvidia issued a separate statement from Jensen on an official X account. 

“As I have long said, China is nanoseconds behind America in AI. It’s vital that America wins by racing ahead and winning developers worldwide,” he added.

Huang has long stated that the U.S. can stay ahead in the AI race if it keeps developers reliant on Nvidia’s leading AI chips — an argument the CEO has used to lobby against export restrictions on his company’s sales to China. 

Following meetings with U.S. President Donald Trump in July, it seemed that Huang’s efforts had paid off, with Washington agreeing to ease some of its chip curbs. 

Under the plan, Nvidia and competing AI chip company AMD had agreed to pay the U.S. government 15% of their Chinese revenues from sales of existing AI processors tailored for the market.

However, Beijing has since shut Nvidia out of the market as it conducts a national security review of its chips, with Huang stating that the firm’s market share has been reduced to zero

It remains unclear whether China will allow any of Nvidia’s chips to return, as officials push domestic tech companies towards its domestic AI chip alternatives. However, some experts have speculated that Beijing is using Nvidia’s market access as leverage in trade negotiations or to push Washington for wider access to advanced semiconductors.

Huang was in South Korea last month, during Trump’s meeting with Chinese President Xi Jinping. Highly anticipated trade talks between the two leaders did not yield any concessions from either side on chip policy. 

According to The Wall Street Journal, Trump had initially sought to discuss a request by Huang to allow sales of a new generation of AI chips to China. However, top officials rallied against the idea, the Journal reported, citing anonymous current and former administration officials familiar with the matter.

Now that Nvidia’s access to China remains frozen, it appears Huang is shifting his attention to other matters he considers essential to Nvidia’s growth and the AI race. 

In the interview with the FT, Huang reportedly expressed concerns that the West, including the U.S, was being held back by “cynicism” and excessive regulation — contrasting that with China’s energy subsidies aimed at lowering costs for local developers using domestic chips.

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Chinese autonomous driving firm Pony.ai sees shares drop 12% in Hong Kong debut

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Chinese autonomous driving firm Pony.ai sees shares drop 12% in Hong Kong debut

A Pony.ai autonomous car.

Pony.ai

China’s Pony.ai on Thursday saw its shares drop over 12%, while rival WeRide fell nearly 8% as the autonomous driving companies began trading in Hong Kong.

Pony.ai and WeRide, which are already listed in the U.S., raised 6.71 billion Hong Kong dollars (about $860 million) and HK$2.39 billion, respectively in their initial public offerings.

The companies are striving to keep pace with larger competitors such as Baidu‘s Apollo Go in China and Alphabet‘s Waymo in the U.S. amid growing interest in autonomous technologies.

Pony.ai and WeRide, both headquartered in Guangzhou, China, stated that funds would go toward scaling efforts, and the development of Level 4 autonomous driving — a measure of driving automation that does not require human monitoring or intervention under specific environments. 

WeRide CEO Tony Xu Han told CNBC that proceeds from the latest fundraising would also be used to boost the company’s artificial intelligence capabilities and data center capacity.

The listings in Hong Kong come as the companies seek to expand outside of China, where they have already begun operating fully autonomous robotaxis in some cities. 

The new regions include the Middle East, Europe and Asian countries such as Singapore. They have yet to receive full approvals to operate their robotaxis in most of those regions.

In the U.S., both companies are aiming for a partnership with California-based Uber to allow them to deploy their robotaxis on the firm’s ride-hailing platform after receiving regulatory approval.  

However, their U.S. plans face headwinds as earlier this year the government finalized a rule effectively banning Chinese technology in connected vehicles, including self-driving systems. 

“With the uncertainty in the markets around the world and the fact that there would be intense scrutiny on a Pony or WeRide trying to enter the U.S. market, a dual listing is a lot about risk mitigation,” said Tu Le, founder and managing director at Sino Auto Insights. 

He added that the listings were also an acknowledgement that it’s gonna take a lot of capital and an endorsement of a market outside the U.S. for Pony.ai and WeRide to succeed.

In U.S. trading on Wednesday, shares Pony.ai closed down about 2%, while WeRide fell 5.3%.

Hong Kong IPO shift

Pony.ai and WeRide’s competing listings highlight a recent trend of Chinese companies seeking dual listings in Hong Kong, which has been a bounce-back year for the city’s IPO market.  

The companies received approval from Hong Kong regulators to dual list in mid-October. 

“For the HK stock exchange, clustering the listing at the same time helps to reinforce investor perception of HK as a tech-hub for Asia-focused technology companies,” Rolf Bulk, equity research analyst at New Street Research told CNBC. 

In May, Chinese battery manufacturer and technology company CATL completed a secondary listing in Hong Kong, raising $5.2 billion in the world’s largest IPO so far this year.

The growing trend emerges amid geopolitical tensions and regulatory uncertainty in the U.S. 

According to New Street Research’s Bulk, the Hong Kong listings for Pony.ai and WeRide will help the companies gain access to Asia-based capital and expand their presence in China and the region.

“However, it will do nothing to advance the progress of their technology stack and regulatory approvals in Western markets. If anything, gaining approval in Western markets may be more challenging with a HK secondary listing,” he added. 

The listings could also help the firms keep up with competitors such as Baidu‘s Apollo Go in China and Alphabet‘s Waymo in the U.S., which currently have larger fleets. 

“Pony and WeRide are right up there among the global leaders,” said Sino Auto Insights’ Le. “WeRide has diversified their service portfolio a bit more but they both see Uber and the Middle East as two viable partners in their ability to get more pilots launched outside of China.”

“Investors should pay special attention to how their technology evolves with AI and other new tools becoming more mainstream,” Le said.

— CNBC’s Elaine Yu contributed to this report.

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Microsoft letting employees raise concerns about products after Middle East controversy

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Microsoft letting employees raise concerns about products after Middle East controversy

Microsoft President Brad Smith speaks at a press conference at the Representation of the State of North Rhine-Westphalia about future visions for the development and application of artificial intelligence in education in NRW in Berlin on June 4, 2025.

Soeren Stache | Picture Alliance | Getty Images

Microsoft is giving employees a way to raise concerns about the uses of its technology after controversy emerged over the company’s work in the Middle East.

An internal portal for Microsoft’s 200,000-plus workers now includes an option to request a “Trusted Technology Review,” Brad Smith, the company’s president, wrote in a memo that was disclosed in a securities filing on Wednesday. It’s designed for bringing up misgivings about the ways Microsoft builds and uses technology, he said.

“Our standard non-retaliation policy applies, and you can raise concerns anonymously,” Smith wrote.

The move comes weeks after Microsoft stopped providing some services to an Israeli defense unit. In August, The Guardian said the Israeli Defense Forces’ Unit 8200 had built a system in Microsoft’s Azure cloud for tracking Palestinians’ phone calls as part of the country’s invasion of Gaza, leading Microsoft to investigate the newspaper’s assertions.

Employees protested the company’s work with Israel, leading to firings and resignations.

Microsoft’s business has been on a tear, with its stock reaching a record last week, as OpenAI and other companies have deepened their reliance on Azure for running artificial intelligence models. Yet there’s been internal stress due to layoffs, return-to-office mandates and controversy surrounding Microsoft’s contracts.

A media report in July also described the U.S. Defense Department’s dependence on Microsoft engineers located in China.

Microsoft, which celebrated its 50th birthday in April, now sees opportunities to boost its governance.

“We are working to strengthen our existing pre-contract review process for evaluating engagements that require additional human rights due diligence,” Smith wrote.

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