Elon Musk speaks onstage during The New York Times Dealbook Summit 2023 at Jazz at Lincoln Center on November 29, 2023 in New York City.
Slaven Vlasic | Getty Images
Elon Musk’s X has been hit with a complaint from privacy activist Max Schrems, which alleges the platform broke the European Union’s hard-hitting privacy rules.
Lodged on Thursday by Schrems’ campaign group Noyb with the Dutch data protection authority, the complaint purports that X unlawfully used people’s political views and religious beliefs to target them with ads.
The European Union is also accused of using X to target users based on their political views and religious beliefs.
In the complaint, Schrems alleges that X showed him an ad from the European Commission that promoted online content regulation to tackle child sexual abuse and the grooming of children online.
Schrems says the ad explicitly targets users from the Netherlands and excludes 44 “targeting segments,” such as political parties like Alternative for Germany, Vox, Sinn Fein, and the English Defense League, as well as far-right politicians Viktor Orban and Marine Le Pen.
The ad also does not target people based on their use on X of terms related to “euroscepticism and/or nationalist political views,” according to the complaint.
The filing states that the allegations are based on the ads repository of X.
X was not immediately available for comment when contacted by CNBC. In reply to a CNBC email, the Commission said that it was aware of reports of the campaign and was conducting a “thorough review.”
“Internally, we provide regularly updated guidance to ensure our social media managers are familiar with the rules and that external contractors also apply them in full,” the Commission said.
“Also, in view of an alarming increase in disinformation and hate speech on social media platforms in recent weeks, we advised Commission services already back in October to refrain from advertising at this stage on X.”
The Commission added that, under its Digital Services Act, a major content regulation law in the EU, platforms including X “must not display targeted advertisements based on the sensitive data of a user.”
Per the complaint, X is able to take users’ clicking behavior and replies to tailor content to them — a practice known as “microtargeting.” Microtargeting was used by Cambridge Analytica during the 2016 presidential election to help Donald Trump win the vote by a narrow margin, the complaint notes.
Who is Max Schrems?
Schrems is a high-profile figure in European privacy campaigning. He most notably won a legal battle against Meta parent company Facebook, defeating the company’s use of the EU-U.S. so-called safe harbor data-transferring mechanism to send Europeans’ information to the U.S.
Scrutiny of the complaint is in its early days. It has been filed with the Dutch data protection authority, which is tasked with investigating the main highlights of the complaint to assess whether there was a breach of GDPR.
X has its main European headquarters in Ireland, meaning that the Dublin data watchdog is the primary privacy regulator for the platform in Europe. Schrems is submitting the complaint to the Dutch authority, rather than Ireland, as he is a Dutch citizen.
The complaint could ultimately lead to a full-blown investigation under the European Union’s General Data Protection, a strict EU privacy regulation introduced by the bloc in 2018.
GDPR has led to massive fines for U.S. technology giants, including Amazon and Meta. Under GDPR, firms can be fined up to 4% of their global annual revenues for breaches.
X has been in a hard place lately, with brands including Apple, Disney and Microsoft, pulling ads from the platform due to controversies surrounding Musk, including sharing a post that explored a popular antisemitic conspiracy theory.
Dogecoin shot higher on Tuesday night, extending its postelection surge after President-elect Donald Trump formally announced the creation of the Department of Government Efficiency, which he referred to as “DOGE” in his statement.
Tesla CEO Elon Musk and Vivek Ramaswamy, former Republican presidential candidate and Strive Asset Management co-founder, will lead the department, Trump said in a statement. Together, they “will pave the way for my Administration to dismantle Government Bureaucracy, slash excess regulations, cut wasteful expenditures, and restructure Federal Agencies.”
Dogecoin was last up nearly 20%. It has been one of the biggest winners in the postelection rally, gaining 153% since election day compared to bitcoin’s 30% rise in the same period. It also shot past XRP this weekto become the sixth largest cryptocurrency by market cap.
Dogecoin jumped after President-elect Donald Trump announced the creation of the Department of Government Efficiency, or “DOGE.”
Memecoins are seen as a gauge of retail interest and risk appetite in crypto. When memecoin activity ramps up, it usually indicates that retail investors are participating and have an appetite to speculate further out on the risk curve.
Trump initially floated the idea of an efficiency commission in September. Since then, Musk — who has called himself the “Dogefather” in the past and has been known to make public comments about the memecoin that influence its price — has posted on his social media platform X, referring to the commission as the “Department of Government Efficiency” or “D.O.G.E.”
Dogecoin gained relevance in 2021 following Musk’s endorsement and continuous hype on social media, which has since become a big catalyst for the coin. In May that year, Musk’s posts fueled dogecoin’s rally to its all-time high of 67 cents, per Coin Metrics. Though his appearance at the time on SNL, in which he called dogecoin “a hustle,” sent its price crashing down.
The rest of the crypto market was on pause from its postelection rally. Bitcoin was trading flat at about $87,000, after briefly touching $90,000 in late afternoon trading. Crypto stocks Coinbase and MicroStrategy were lower by 1% and 2%, respectively, in extended trading.
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Elon Musk embraces Donald Trump during a campaign rally in Butler, Pennsylvania on Oct. 5, 2024.
Anna Moneymaker | Getty Images
President-elect Donald Trump said Tuesday that Elon Musk and former Republican presidential hopeful Vivek Ramaswamy will lead an efficiency group when his second term begins in January.
Trump wrote in a post that the Department of Government Efficiency, or DOGE, will “become, potentially, ‘The Manhattan Project’ of our time.” He also said the group would, “pave the way” for his next administration to “dismantle Government Bureaucracy, slash excess regulations, cut wasteful expenditures, and restructure Federal Agencies.”
Trump didn’t specify where cuts will take place or when the department may be formed. Congress hasn’t created or funded such an office. He said the group’s “work will conclude no later than July 4, 2026.”
Musk’s involvement in the envisioned group was previously promised by Trump and touted by the Tesla CEO, who spent an estimated $200 million backing the Republican nominee’s 2024 campaign, as a reason to put the former president back in the White House. Musk, who also runs defense contractor SpaceX, has reportedly been stationed at Trump’s Mar-a-Lago resort in Florida since Election Night.
Ramaswamy, who challenged Trump in the Republican primary, is co-founder of investment firm Strive Asset Management. He has opposed the widespread adoption of environmental, social and governance, or ESG, principles by companies.
Trump announced a number of other appointments Tuesday, including naming Fox News host Pete Hegseth as his pick for defense secretary and John Ratcliffe as CIA director.
The Spotify logo is displayed on a screen on the floor of the New York Stock Exchange on Dec. 4, 2023.
Brendan Mcdermid | Reuters
Spotify shares rose in extended trading Tuesday after the Swedish music streaming company issued a profit forecast for the fourth quarter that topped estimates.
Here’s how the company did, compared with what analysts expected:
Earnings per share: 1.45 euros vs. 1.72 euros expected by LSEG
Revenue: 3.99 billion euros vs. 4.02 billion euros expected by LSEG
Monthly active users (MAUs): 640 million vs. 639 million expected by StreetAccount
While the company’s earnings and revenue for the third quarter trailed estimates, investors focused instead on guidance for the current period.
Spotify said operating income in the fourth quarter will come in at 481 million euros, exceeding the average analyst estimate of 432.7 million euros, according to StreetAccount. MAUs will increase to 665 million, while analysts were expecting 659.3 million, based on a StreetAccount estimate.
Still, revenue guidance trailed estimates. The company said sales will reach 4.1 billion euros, below the average analyst estimate of 4.26 billion euros, according to LSEG.
Subscribers to Spotify Premium, the company’s ad-free membership service that allows users to select songs on an unlimited basis, increased 12% year over year to 252 million, slightly ahead of estimates.
Spotify shares rose about 8% after the report to $452.35 after rising 2.2% in regular trading. The stock has more than doubled in value this year.