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Meta founder and CEO Mark Zuckerberg speaks during the Meta Connect event at Meta headquarters in Menlo Park, California, on Sept. 27, 2023.

Josh Edelson | AFP | Getty Images

Last year at this time, Meta was navigating a crisis of confidence that had pushed its stock price to its lowest since 2016. Sales were dropping, TikTok was rising, and CEO Mark Zuckerberg’s bet-the-house wager on the metaverse was looking like a money pit.

Wall Street saw a very different story play out in 2023.

As of Friday’s close, Meta shares are up 178% for the year, on pace for their best year ever, topping the 105% jump in 2013, which was the year after Facebook’s IPO. The stock rose another 3% on Monday to $344.64, its highest in two years. It’s now just 10% below its record reached in September 2021, near the peak of the latest tech boom.

Among companies in the S&P 500, only chipmaker Nvidia had a better year, climbing 235% as of Friday.

Meta’s mega bounceback validates Zuckerberg’s declaration in early February that 2023 would be the company’s “year of efficiency” following the stock’s 64% plunge in 2022. Hefty cost cuts were at the top of his agenda, with Facebook’s parent company cutting more than 20,000 jobs and Zuckerberg acknowledging that economic challenges, stepped-up competition and advertising losses “caused our revenue to be much lower than I’d expected.”

After three straight quarters of declining sales last year, growth returned in 2023, and for the third quarter Meta recorded expansion of 23%, its sharpest increase in two years. The results were driven by a rebound in digital advertising and market share gains over rivals Alphabet and Snap.

The biggest catalyst, according to Longbow Asset Management CEO Jake Dollarhide, was Zuckerberg’s “change of attitude” and his willingness to listen to shareholder concerns instead of seemingly dismissing them in favor of his preferred mode of operation.

While Zuckerberg continues to invest heavily in the metaverse, which he sees as his company’s future, he’s refocused the business toward what actually matters today — advertising — and responded to investor concerns about out-of-control spending.

“It was the change in tone from Zuck,” Dollarhide said. “He went from thumbing his nose at shareholders” and talking about the billions he was spending on the metaverse “to listening and communicating in a different way,” Dollarhide added.

Meta on the defensive amid reports of Instagram's harm

Plenty of challenges remain as the calendar turns to 2024.

Meta said in its latest earnings report that the digital ad market is still rocky, in part because advertisers are weighing the potential impact of the Israel-Hamas war. The company is also dealing with a number of new lawsuits that allege its products are harmful and addictive to children. And virtual reality continues to be a niche market, despite Meta’s hefty promotions of its new Quest 3 headsets.

“As long as the core business is humming along and is kind of improving, I think investors will probably continue to give them a pass,” said John Blackledge, an analyst at Cowen who recommends buying the stock.

Meta declined to provide a comment for this story.

Meta has now had well over two years to adapt to one of the most harmful changes to its business in the almost two decades since Zuckerberg started the company in his Harvard dorm room. In 2021, Apple updated its iPhone operating system in a way that gave users more control over how they could be targeted with ads. The update hit at the heart of Facebook’s ad business and resulted in the loss of billions of dollars of revenue.

As hard as Apple’s privacy changes hurt Facebook, they were equally devastating to other social media companies, most notably Snap. But Meta quickly got to work rebuilding its ad technology, with a major investment in artificial intelligence, and in the latest quarter reported much faster revenue growth than Google or Snap.

China has been a big part of the story. Susan Li, Meta’s finance chief, told analysts on the earnings call that online commerce and gaming “benefited from spend among advertisers in China reaching customers in other markets.” That means Chinese companies are spending heavily on Facebook and Instagram to send targeted advertising to the company’s billions of users around the world.

A Shein pop-up store inside a Forever 21 store in Times Square in New York on Nov. 10, 2023.

Yuki Iwamura | Bloomberg | Getty Images

JMP analysts estimate that e-commerce companies Temu and Shein, which both have roots in China, spent about $600 million and $200 million, respectively, on ads with Meta in the third quarter, leading to year-over-year growth of 44% from Asian advertisers.

In addition to Apple’s changes, Meta was also hurt in 2022 by the rapid rise of TikTok, which pioneered the short-video market, and a rotation out of tech stocks due to rising interest rates and surging inflation. All the while, Zuckerberg’s big bet on the metaverse continued to pile up billions of dollars in losses, underscoring the challenges of making virtual reality and augmented reality technologies appealing to mainstream consumers.

Altimeter Capital Chair and CEO Brad Gerstner wrote an open letter to Meta and Zuckerberg in October 2022 urging the company to “get fit and focused” by cutting staff and reducing metaverse investments.

Tom Champion, an analyst at Piper Sandler, told CNBC that Meta had to adjust to a rapidly changing reality. During Covid, digital media and e-commerce took off and, because the economy remained strong at the time, consumers and businesses had plenty of money to spend.

“We all extrapolated the growth trends around digital advertising that emerged during the pandemic, and Meta management invested behind that extrapolation of the trend as well,” said Champion, who has a buy rating on the stock. “The revenue picture changed a hell of a lot faster than cost.”

A few weeks after the Altimeter letter, Zuckerberg announced the first of what would be three rounds of layoffs affecting about 25% of the company’s workforce. Zuckerberg admitted to miscalculating what would happen when the economy reopened from the pandemic.

Reasons for skepticism

Meta’s initial round of layoffs in 2022 helped kickstart the stock’s rebound.

Then in February, Meta revealed that its total expenses for 2023 would be in the range of $89 billion to $95 billion, which was lower than its prior 2023 outlook of $94 billion to $100 billion.

The shares shot up 76% in the first quarter.

Ultimately, it appears as if expenses will be even lower than that revised number. Meta said in October that total costs for the year will be between $87 billion and $89 billion.

But, as Blackledge notes, Zuckerberg has so far largely spared the Reality Labs unit, which houses the company’s work in metaverse hardware and software. Meta said in its third-quarter report that operating losses in Reality Labs will “increase meaningfully year-over-year due to our ongoing product development efforts in augmented reality/virtual reality and our investments to further scale our ecosystem.”

The division lost $3.7 billion in the period and over $11 billion in the first nine months of the year.

Zuckerberg has spent much of the year touting Meta’s investments in AI, which has helped bolster its ad technology. Included in that conversation is the work Meta has done in building its large language model called Llama, which has gained popularity since OpenAI’s ChatGPT chatbot introduced the concept of generative AI to the mainstream.

“It’s a little tough for me to draw a line between a technology like Llama and the core business, but I think there are enough announcements and discussion and commentary from management to suggest that they are harnessing this technology in a lot of different ways,” Champion said.

Champion added that AI has helped Meta more efficiently operate its data centers, and he’s optimistic about the company’s use of AI to create more compelling digital assistants that could be useful for business messaging.

Despite Meta’s strong performance in 2023, Needham’s Laura Martin remains skeptical.

Martin has a sell rating on the stock, making her one of only two analysts tracked by FactSet without a buy or hold recommendation. She says 2024 will be a “cautionary tale” for the company because it still faces some major existential issues.

Meta doesn’t control a platform like Apple’s iOS or Google’s Android, which means it remains at risk of significant policy changes at those companies. While Meta eventually managed to weather Apple’s iOS privacy update through its AI investments, it now has to deal with Google’s upcoming plans to phase out third-party cookies in 2024, which will likely have a similarly weakening effect on its online ad business, Martin said.

“Cookie deprecation on Android is a big deal,” she said.

On top of that, Martin sees smart TVs as the area where advertisers are looking to divert spending as the major streaming platforms continue to pick up users who are abandoning linear television. That’s not Meta’s market.

Then there’s the influencer problem. Popular content creators are focusing their efforts on TikTok and YouTube, catering to younger audiences. A recent Pew Research Center study found that nearly 1 in 5 young adults say they use those video-streaming apps “almost constantly.”

TikTok, which is owned by China’s ByteDance, faces the risk of being shut down by U.S. lawmakers who have tried to make the case that it’s a national security concern. But that issue has been sidelined for months and in November a federal judge in Montana blocked a law that would have resulted in a statewide ban of TikTok starting in January.

Analysts aren’t expecting TikTok to go anywhere, meaning it will continue to pose a challenge to Meta.

“The regulators can’t get stuff done,” Martin said.

Piper Sandler’s Champion said he “personally can’t imagine in America where something like TikTok gets banned.” But he added, “Who knows — anything can happen.”

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DocuSign stock tanks 18% after company cuts billings outlook

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DocuSign stock tanks 18% after company cuts billings outlook

The Docusign Inc. application for download in the Apple App Store on a smartphone arranged in Dobbs Ferry, New York, U.S., on Thursday, April 1, 2021.

Tiffany Hagler-Geard | Bloomberg | Getty Images

Shares of DocuSign tanked 18% in trading on Friday, a day after the e-signature provider reported stronger-than-expected earnings but slashed its full-year billings outlook.

Here’s how the company performed in the fiscal first quarter, compared with estimates from analysts polled by LSEG:

  • Earnings per share: 90 cents, adjusted, vs. 81 cents expected
  • Revenue: $764 million vs. $748 million expected

Billings, a closely-watched sales metric, came in at $739.6 million in the fiscal first quarter, which ended April 30. That was lower than the $746 million expected by analysts, according to StreetAccount. It also fell short of the company’s own forecast, which guided for billings between $741 million and $751 million.

For the current fiscal year, DocuSign said it expects billings of $3.28 billion to $3.34 billion, down from a range of $3.3 billion to $3.35 billion.

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In the first quarter of DocuSign’s 2026 fiscal year, revenue jumped 8% year over year to $764 million. Subscription revenue increased 8% from the same period a year ago to $746.2 million.

DocuSign reported net income of $72.1 million, or 34 cents per share, compared to net income of $33.8 million, or 16 cents per share, a year earlier.

For the fiscal second quarter, the company expects revenue to be between $777 million and $781 million, compared to consensus estimates of $775 million, according to LSEG. For the full fiscal year, DocuSign projected revenue of $3.15 billion to $3.16 billion. Analysts were expecting $3.14 billion, according to LSEG.

The company also announced an additional $1 billion stock buyback, taking its share repurchase plan to $1.4 billion.

DocuSign shares are down more than 16% year to date.

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Britain wants to lift a ban on a key crypto product — and catch up to the U.S.

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Britain wants to lift a ban on a key crypto product — and catch up to the U.S.

Benoit Tessier | Reuters

LONDON — The U.K. is set to lift a ban on a key type of crypto debt security in a bid to catch up to the U.S. and other financial hubs as it looks to become a global hub for digital assets.

On Friday, the Financial Conduct Authority, the U.K.’s main regulator for financial services, announced a proposal to reverse its ban on offering crypto exchange-traded notes to retail investors.

Exchange-traded notes are a type of debt instrument that are linked to one or more specified assets — cryptocurrencies, in this case. In essence, they allow investors to gain exposure to digital tokens through the use of a regulated exchange.

Sales of crypto ETNs to retail investors have been prohibited in the U.K. since the FCA put in place a ban in 2019 due to concerns over the potential harms they pose to consumers.

On Friday, however, the FCA said it proposed lifting the ban on crypto ETNs “to support UK growth and competitiveness.” A restriction on crypto derivatives will remain in place, the watchdog added.

“This consultation demonstrates our commitment to supporting the growth and competitiveness of the UK’s crypto industry,” David Geale, executive director of payments and digital assets at the FCA, said in a statement.

“We want to rebalance our approach to risk and lifting the ban would allow people to make the choice on whether such a high-risk investment is right for them, given they could lose all their money.”

‘Major milestone’

The development was swiftly praised by crypto firms as a significant moment for the industry in the U.K. Britain is often perceived as falling behind the U.S., European Union and other global players when it comes to digital assets.

Spot crypto exchange-traded funds have been available in the U.S. since the Securities and Exchange Commission approved rule changes to allow the creation of the first bitcoin-linked ETFs early last year.

In April, the U.K. government published draft legislation for the crypto sector with the goal of making the country a “world leader in digital assets.” The FCA is separately working through a detailed roadmap of consultations and discussion papers with a view to implement a regulatory regime for crypto by 2026.

“Until now, the UK has been an outlier on ETNs. We hope this move will improve consumer protections and we will continue to make the case for lifting the ban on retail investors from accessing highly-regulated derivative products,” said Ian Taylor, board advisor to crypto trade body CryptoUK.

Kraken’s U.K. General Manager Bivu Das said that the proposal to approve sales of crypto ETNs to consumers marked a “major milestone for the UK’s crypto ecosystem.”

The FCA is “acknowledging that the market has matured significantly and that outdated restrictions no longer serve their intended purpose,” Das added. “Regulatory moves like this are critical if the UK is to stay competitive in the race to lead in digital assets.”

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At WWDC, Apple’s AI strategy comes into question

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At WWDC, Apple's AI strategy comes into question

Why Apple’s Siri is not better in the age of AI

One year ago, Apple announced Apple Intelligence, its response to the wave of sophisticated chatbots and systems kicked off by the arrival of ChatGPT and the age of generative AI.

Analysts said Apple’s installed base of more than 1 billion iPhones, the data on its device and its custom-designed silicon chips were advantages that would help the company become an AI leader.

But it’s been an underwhelming 12 months since then.

Apple Intelligence stumbled out of the gate while rivals like OpenAI, Google and Meta have continued to make headway launching new generative-AI models. 

Now, investors are calling for Apple to do something major to catch up in AI, which is rapidly transforming the tech industry.

When CEO Tim Cook speaks at Apple’s annual Worldwide Developers Conference in Cupertino, California, investors on Monday, fans and developers will want to hear how the company’s approach to AI has changed. That’s especially important after some Apple executives have said that the technology could be the reason the iPhone gets supplanted by the next-generation of computer hardware.

“You may not need an iPhone 10 years from now,” Apple services chief Eddy Cue said in court last month in one of the government’s antitrust case against Google, adding that AI was a “huge technological shift” that can upend incumbents like Apple.

The Apple Intelligence rollout was rocky. The first features launched in October — tools for rewriting text, a new Siri animation and improved voice, and a tool that generates slideshow movies out of user photos — were underwhelming. One key feature, which came out in December, summarized long stacks of text messages. But it was disabled for news and media apps after the BBC discovered that it twisted headlines to display factually incorrect information.

But the biggest stumble for Apple came in early March, when the company said that it was delaying “More personal Siri,” a major improvement to the Siri voice assistant that would integrate it with iPhone apps so it could do things like find details from inside emails and make restaurant reservations.

Apple had been advertising the feature on television as a key reason to buy an iPhone 16, but after delaying the feature until the “coming year,” it pulled the ads from broadcast and YouTube. The company now faces class-action suits from people who claim they were misled into buying a new iPhone.

Tim Cook, chief executive officer of Apple Inc., during the 60th presidential inauguration in the rotunda of the US Capitol in Washington, DC, US, on Monday, Jan. 20, 2025.

Bloomberg | Getty Images

Although Apple Intelligence had a rough first year, the company hasn’t said much publicly. However, it’s reportedly reorganized some of its AI teams.

JPMorgan Chase analyst Samik Chatterjee said in a note this week that investor expectations were set for a “lackluster” WWDC, as the company still needs to bring to market the features it announced last year, versus “addressing the more material issue of lagging behind other large technology companies in relation to advancements in AI.”

Meanwhile, Apple is facing renewed competition in its core business.

OpenAI in May acquired the startup io for about $6.4 billion, bringing in former Apple chief designer Jony Ive to build AI hardware. The company hasn’t provided details about its future devices.

Meta has made a splash with its Ray-Ban Meta Glasses, selling over 2 million units since launching in 2021. The devices use Meta’s Llama large language model to answer spoken questions from the user. 

And last month, Android maker Google said its Gemini models will become the default assistant on Android phones. The company showed Gemini doing things that go beyond Siri’s capabilities, such as summarizing videos. Google also announced a $150 million partnership with Warby Parker to develop its own pair of AI-powered smart glasses.

A working Apple Intelligence is important for the company to encourage its users to buy new iPhones since devices released before the iPhone 15 Pro in 2023 don’t support the suite of features. But AI hasn’t been a key driver of sales for smartphones yet, and may not be for years, said Forrester analyst Thomas Husson.

“There’s been some new cool features and services, but I don’t think it has drastically changed the experience yet,” Husson said.

Apple declined to comment.

Apple needs to do something big

For years, Apple didn’t like the words “artificial intelligence.” It preferred the more academic term “machine learning.”

Apple focused its efforts on what could efficiently run on its battery-powered phones. The AI race, led by OpenAI and Google, was about bleeding-edge capabilities that required high-powered servers based on Nvidia graphics-processing units, or GPUs.

Then ChatGPT launched in late 2022, making AI the most important term in Silicon Valley. Soon after, Cook was telling investors that Apple was spending “a tremendous amount of time and effort” on the technology.

While Apple Intelligence is based on a series of language and diffusion models that the company trained itself, Apple hasn’t publicly competed with Google, OpenAI, Anthropic, or other companies in what are called “frontier models,” or the most capable AI systems that often have to be trained on large server clusters packed with Nvidia chips and fast memory.

The difference between the way Apple and its rivals approach AI can be seen in the company’s approach to capital expenditures. Apple spent $9.5 billion on capital expenditures in its fiscal 2024, or about 2.4% of its total revenue. 

The iPhone maker has rented the computing power needed to train its foundation models, it revealed last year, from Google Cloud and other providers. Apple’s rivals are gobbling up billions of dollars of GPUs to push the technology forward. 

Meanwhile, Meta, Amazon, Alphabet and Microsoft are planning to collectively spend more than $300 billion this year on capital expenditures, up from $230 billion last year. Amazon alone is aiming to spend $100 billion, and Microsoft has allocated $80 billion.

Apple’s best chance to quickly catch up up may be to do what it’s done many times in the past: Buy a company, and turn it into a killer feature.

It bought PA Semi in 2008 for $278 million, and turned it into the seed for its semiconductor division. Ahead of releasing the Vision Pro headset, Apple bought over 10 startups that worked on virtual and augmented reality. Even Siri was a startup before Apple bought it for more than $200 million in 2010.

With $133 billion in cash and marketable securities on hand as of the start of May, there isn’t much Apple can’t buy, assuming it could get regulatory clearance. However, OpenAI, Apple’s current Siri partner, is likely out of reach with a valuation of $300 billion. And given OpenAI’s new relationship with Ive to build hardware, there are reasons for Apple to slow the partnership down.

Apple’s senior vice president of Services, Eddy Cue participates in a featured session: “Severance’s” Ben Stiller: Moving Culture Through Innovation and Creativity” during the SXSW 2025 Conference and Festivals at the Austin Convention Center in Austin, Texas on March 9, 2025.

Suzanne Cordeiro | AFP | Getty Images

Anthropic, whose Claude chatbot is powered by one of the leading AI models, was valued at $61.5 billion in a funding round in March. In the Google antitrust case, Cue, a senior vice president at Apple, mentioned Anthropic as a potential replacement for Google as the default search option in the iPhone’s Safari browser.

“They probably need to acquire Anthropic,” said Deepwater Asset Management’s Gene Munster, who has followed Apple for decades, in an interview.

That would be by far Apple’s largest acquisition. To date, the most the company has paid is $3 billion, when it bought Beats Electronics in 2014 for $3 billion, part of an effort to catch Spotify in the music streaming market.

Apple could buy a company that’s developing AI-based apps, even if they’re on open-source or other company models. Perplexity, which is currently fundraising at a $14 billion valuation, has shown strong interest in the smartphone market and understanding of the value of being a default AI service.

In April, Perplexity announced a partnership with Motorola, and it’s reportedly in talks with Samsung to integrate its technology into the South Korean company’s version of Android, as well as take investment from the Apple rival. Cue mentioned that Apple had been in discussions with Perplexity about its technology at the May trial.

It’s also possible for Apple to treat frontier AI like it treated search — as a service that can be filled with a partnership. Apple software chief Craig Federighi implied as much last year at a panel discussion during WWDC, saying that Apple would like to add other AI models, especially for specific purposes, into its Apple Intelligence framework.

Federighi specifically mentioned Google, whose Gemini can now fluidly speak to the user and handle input that comes from photos, videos, voice or text. Documents revealed during the Google trial showed executives from Apple, including Cue and M&A chief Adrian Perica, were involved in the negotiations over Gemini. 

Each chip in the M1 family — M1, M1 Pro, M1 Max, and now M1 Ultra.

Courtesy: Apple

Apple’s AI advantages

Jony Ive attends The Metropolitan Museum of Art’s Costume Institute benefit gala celebrating the opening of the “Superfine: Tailoring Black Style” exhibition on Monday, May 5, 2025, in New York.

Evan Agostini | Invision | AP

‘You may not need an iPhone’

The threat that advanced AI like Google Gemini and OpenAI’s ChatGPT represents to Apple was underscored by Cue at the trial last month. He suggested that the rise of AI threatened Apple’s biggest business.

AI is a new technology shift, and it’s creating new opportunities for new entrants,” Cue said at the trial last month.

There is a growing sense in Silicon Valley that sophisticated AI interfaces might one day replace smartphones and laptops with new devices that are designed from the ground up to take advantage of AI-based interfaces. That could mean people speaking or chatting with their devices to command AI agents, rather than tapping on touch screens or keyboards.

Upon joining OpenAI in May, Ive said he believes AI is enabling a new generation of hardware.

“I am absolutely certain that we are literally on the brink of a new generation of technology that can make us our better selves,” Ive, the iPhone designer who retired from Apple in 2019, said in a video announcing that his company had been acquired.

Though AI represents a risk to Apple’s current business, Deepwater Asset Management’s Munster said the company has more time than many believe to adapt because of so many years of customer loyalty.

“This is still something that has existential risk to all these companies, including Apple, but I don’t think we’re at some break point in the next year around it,” Munster said.

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